Software- and Metric- Based Sustainability Impact Assessments. Lexi Clark Field to Market 27 June 2018

Size: px
Start display at page:

Download "Software- and Metric- Based Sustainability Impact Assessments. Lexi Clark Field to Market 27 June 2018"

Transcription

1 Software- and Metric- Based Sustainability Impact Assessments Lexi Clark Field to Market 27 June 2018

2 Dannone

3 Ceres Solutions Cooperative

4 Big Pine Creek Watershed RCPP & Fieldprint Project Encouraging growers to work with their CCAs, ag retailers, and other trusted advisers to implement their strategies and prioritize conservation practices and systems to maximize the return on investments in conservation. Jim Buckley

5 Uniting the Supply Chain to Deliver Sustainable Outcomes for Agriculture

6 Program Goals Field to Market is working to meet the challenge of producing enough food, fiber and fuel for a rapidly growing population while conserving natural resources and improving the ability of future generations to meet their own needs by driving sustainable outcomes for commodity crops. To deliver these outcomes, Field to Market s membership has pledged to: Improve land use efficiency Drive sustained improvements by increasing productivity on U.S. cropland, conserving native habitat and enhancing landscape quality. Improve water quality Offer sustained contributions to solving regional water quality problems by reducing sediment, phosphorus, nitrogen, and pesticide loads from U.S. cropland. Improve irrigation water use efficiency Provide sustained contributions to solving regional water scarcity problems through continual improvement in irrigation water use efficiency and conservation. Improve energy use efficiency Drive sustained improvement in energy use efficiency from U.S. crop production. Reduce greenhouse gas emissions Deliver sustained reductions in greenhouse gas emissions from U.S. cropland per unit of output. Reduce soil erosion Provide sustained reductions in soil erosion to tolerable levels or below on all U.S. cropland.

7 Designed for Impact Field to Market Metrics are designed to measure a specific environmental outcome: Ensuring environmental sustainability Farm operation scale Responsive to farm management changes Robust scientific understanding supports high confidence in modeled results Available tools balance robustness and simplicity

8 Field to Market Sustainability Metrics Biodiversity: An assessment of the potential of all lands on a farm to support a diverse ecosystem. Energy Use: A measure of energy use for all activities related to production on a field in one year. Greenhouse Gas Emissions: A measure of emissions from energy use, residue burning, soil N cycling and methane (flooded fields only) related to the production on a field in one year. Irrigation Water Use: A measure of the efficiency of irrigation water applied. Land Use: A measure of the efficiency of land use. Soil Carbon: A measure of the likelihood that a field is gaining or losing soil carbon in a given year. Soil Conservation: A measure of soil lost to wind and water erosion. Water Quality: A measure of the potential losses of nutrients, sediment and crop chemicals from a field.

9 Helps growers evaluate their farming decisions and compare their sustainability performance against: Their own fields Previous year s performance Project, state and national averages

10 Current Crops Corn Cotton Potato Rice Soybeans Wheat New Crop Additions Alfalfa Barley* Corn for silage Peanuts Sugar Beets* Sorghum (early 2019)

11

12

13 Supply Chain Sustainability Program Barley Corn Cotton Potatoes Rice 51 active Fieldprint Projects across 33 States Soybeans Sugar Beets Wheat

14 Real-time Sustainability in Agriculture Communities Luke Zwilling Agrible June 27, 2018

15 About Agrible Science and Technology company focused 100% on agriculture Delivering solutions that span the entire season 50+ team located in Champaign, IL Experience in 82 countries Crop supported (corn, soy, wheat, barley, peanuts, and cotton) Forward-looking analytics Proprietary weather information Integrated Farm Management and Data Analytics Platform Weather Agronomy Logistics Revenue

16 The Agrible Vision: Bringing Next Generation Tech to Agriculture Creating the knowledge of agriculture by connecting growers, systems, and communities using science, technology, and predictive analytics to provide for all.

17 Footprint of Agrible in the U.S. Over 16,000 users Over 10 million acres

18 Real-Time Sustainability Right information at the right time to make the right decision

19 Making Data Valuable: Nudging the Grower Towards Action Predict Confirm Decide Take Action Analytics drive the conversation regarding management. Drone flight review, Scouting, and In- Season services confirm the problem. Using recommendation engines, services are recommended to the grower. Actions are taken by the grower, by the agronomist, or by the retailer to complete the process. Self-Learning Artificially-intelligent systems learn to be better while improving for each user experience

20 Agrible Tools for Sustainability Forward-looking, mobile-responsive, web-based agricultural software platform with field-specific: Field To Market Integration Weather Forecasting Soil Conditions Yield Forecasting Nutrient Forecasting Seed Recommendations Drone Imagery Spray Condition Forecasts

21 Key Points of Differentiation Sustainability data capture and analytics Complex permissions model makes sharing data easy with those you trust Integrated Nutrient and Yield Engines Pest Engine creates forecasted pest alerts Integrated drone scouting system Expanded market reach through Pocket Rain Gauge

22 The Agrible Community Creating a digital experience for growers and their input providers Helps growers work with their trusted partners to make more sustainable decisions Communicate Benchmark Educate

23 ADM Milling, General Mills, and Agrible have partnered together on a Southern Plains Hard Wheat Fieldprint Project.

24 Public Data Sources Weather Data Sources NWS, NOAA, Global Forecasts, Mesonets, Global Station Networks Automated station data processing protocols Soils, Elevation, Imagery SSURGO, Global Soils, Sovereign State Sources, CDL, etc. Trials, Seeds, Chems Public data sources we have turned into actual data

25 Private Data Sources (Over 3 Million points)

26 Organize the data

27 Converting Data to Information

28 Using Predictive Analytics Forecast / Historical Weather Agronomic Management Simulation Yield and Nutrient Knowledge Weather Forecasts are generated. These are from multiple sources across the world. Historical data sources have been compiled in our system. Field Story field management is reviewed and compiled for simulation. Factors are integrated into the system including irrigation, application rates, and other details. Simulations are completed for all forecasting. Crop growth is simulated. Stresses are derived. Yields and nutrient requirements are simulated. Ensembles are generated Product data are generated, data science is implemented to derive knowledge from the data. Product data are generated to inform the user.

29 Benchmarking

30 How is YOUR data being used? The Ag Data Transparency Evaluator is a non-profit corporation backed by farmer-led industry organizations and Ag Technology Providers (ATPs) Farmer-led organizations must approve all significant decisions made by the corporation. Companies under evaluation cannot influence the review process. The ATPs involved include all sizes, from multibillion dollar corporations to start-ups. Only companies receiving approval are allowed to use the Ag Data Transparent Seal. How do growers use it? Look for the Ag Data Transparent seal which indicates a company has been through the review process. Go to the Ag Data Transparent website and compare different company offerings.

31 Summary Agrible s mission is to analyze and provide agronomic information using science and technology to transform results into globally-useful knowledge. We give all agricultural communities the insights, services, and connections to make their decisions easy and sustainable and their operations seamless. Connecting parts of this larger agricultural community to each other through our platform is important to us and is something we do. Join us in our evolution of agriculture. Learn more at agrible.com.

32 Thank you! Luke Zwilling Sustainability and Integration Manager Agricultural Engineer Agrible

33 Where do we go from here? For support and education resources visit: For more information about Fieldprint Projects Lexi at

34 Thank you! Lexi Clark Program Manager Field to Market

35 Engaging Your Customer & the Public Your Science, Their Hearts Julie Murphree Arizona Farm Bureau Outreach Director June 2018

36 Overview The Murphree Farm Story Today s Setting Communicate with EASE

37 Murphree Family Farms Cotton, Wheat & Alfalfa Third Generation Trusted Counsel: Crop Advisor

38 Today s Setting Questions of science, science and progress DO NOT SPEAK AS LOUD AS MY HEART

39 The Scientist

40

41

42

43

44

45

46 So Making Crop Production Systems More Sustainable How do you talk about it and make it stick!?

47 Communicate with EASE Engage = Talk about the subject wherever and whenever possible. Acknowledge = Recognize & acknowledge farmers concerns and biases. Share = Share what you do; be truthful, give transparent answers. Earn Trust = Address concerns with compassion; trust will be earned.

48 Caution: with EASE This is not talking down to someone; it s about Connecting and showing compassion.

49 Special Note: with EASE Put Your Cell Phone Away. Place on mute!

50 And, why this matters

51 Q&A Julie Murphree Outreach Director Arizona Farm Bureau