Milk. The inspiration behind a revolution. Gujarat Co-operative Milk Marketing Federation Limited, Anand

Transcription

1 Milk The inspiration behind a revolution. Gujarat Co-operative Milk Marketing Federation Limited, Anand

2 An aerial view of the AmulFed Dairy, Gandhinagar (Gujarat) Asia s largest dairy complex. The processing capacity of AmulFed dairy is being enhanced from 3.5 million litres to 5 million litres per day. The total milk handling capacity of all cooperative dairies of Gujarat is 35 million litres per day.

3 GCMMF: India s Largest Food Product Organisation Milk, milk powder, health beverages, butter, ghee, cheese, pizza cheese, paneer, ice cream, chocolates, butter milk, curd, traditional Indian sweets, etc, etc the Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) is India s largest food product organisation with an annual turnover of US$ 4.5 billion ( ). It is the apex organisation of the Dairy Cooperatives of Gujarat, popularly known as AMUL. Its daily milk procurement is as much as 18 million litres per day from 18,554 village milk cooperative societies, 18 member unions covering 33 districts of Gujarat, and 3.6 million milk producermembers. GCMMF s success has not only been emulated in India but serves as a model for rest of the world. The exclusive marketing organisation of Amul and Sagar branded products, it operates through 62 Sales Offices, and a dealer network of 10,000 dealers and 1 million retailers one of the largest such networks in India. Seeking to provide remunerative returns to the farmers as well as serve consumers interest by supplying quality products which are good value for money, the Amul brand is not only a product, but also a movement. You might say it represents the economic freedom of farmers, giving them the courage... to toil... to hope... to dream...

4 Our Member Unions 1. Kaira District Cooperative Milk Producers Union Ltd, Anand 2. Mehsana District Cooperative Milk Producers Union Ltd, Mehsana 3. Sabarkantha District Cooperative Milk Producers Union Ltd, Himatnagar 4. Banaskantha District Cooperative Milk Producers Union Ltd, Palanpur 5. Surat District Cooperative Milk Producers Union Ltd, Surat 6. Baroda District Cooperative Milk Producers Union Ltd, Vadodara 7. Panchmahal District Cooperative Milk Producers Union Ltd, Godhra 8. Valsad District Cooperative Milk Producers Union Ltd, Valsad 9. Bharuch District Cooperative Milk Producers Union Ltd, Bharuch 10. Ahmedabad District Cooperative Milk Producers Union Ltd, Ahmedabad 11. Rajkot District Cooperative Milk Producers Union Ltd, Rajkot 12. Gandhinagar District Cooperative Milk Producers Union Ltd, Gandhinagar 13. Surendranagar District Cooperative Milk Producers Union Ltd, Surendranagar 14. Amreli District Cooperative Milk Producers Union Ltd, Amreli 15. Bhavnagar District Cooperative Milk Producers Union Ltd, Bhavnagar 16. Kutch District Cooperative Milk Producers Union Ltd, Anjar 17. Junagadh District Cooperative Milk Producers Union Ltd. Junagadh 18. Porbandar District Cooperative Milk Producers Union Ltd, Porbandar The Amul Model Established in 1946, the Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level. MEMBER PRODUCERS The model ensures an establishment of a direct linkage between milk producers and consumers by eliminating middlemen. The milk producers (farmers) control procurement, processing, and marketing. The business is managed by a professional management team. VILLAGE DAIRY COOPERATIVE SOCIETIES

5 RURAL HEALTH SCHEMES GUJARAT CATTLE FEED SUPPORT 1 State Federation (GCMMF) MILK MONEY VETERINARY AND AH SERVICES DISTRICT MILK UNIONS MILK & MILK PRODUCTS SALES REVENUE STATE MILK FEDERATION MARKET 18 District Unions 18,554 VDCS * 3.6 million Member Producers MONEY ALL-India 28 State Federations ADDITIONAL PRICE DIFFERENCE SALES REVENUE 218 District Unions BONUS 1,85,903 VDCS * DIVIDEND ON SHARES 16.6 million Member Producers * VDCS: Village Dairy Cooperative Societies

6 The Expansion Drive Over the years GCMMF has continued its journey on the expansion path by expanding its distribution coverage across geographical areas, consumer segments, and age groups to ensure product availability to its consumers. The expansion drive further strengthens the existing very unique and robust distribution model designed to service consumers through four distribution highways those of fresh, ambient, refrigerated, and frozen products. Supply Chain 3.6 Million Families, 18,554 Villages 79 Dairy Plants across India 4 High Traffic Distribution Highways FRESH AMBIENT REFRIGERATED FROZEN 61 Sales Offices + Exports 10,000 Distributors 1,000,000 Retailers across India

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8 Growth Indicators GCMMF s Milk Procurement increased by 94% in a 8-year period since 2010 a result of the high milk procurement price paid to farmer-members which increased by 102% in this period. Sales registered a growth of 238% in this period, increasing further by 18% to reach Rs billion in Distribution Network GCMMF s network of 61 Sales Branches ensures that its products reach the remotest parts of India. The Federation also expanded its exports business to reach major world markets. Domestic Market Srinagar Jammu GCMMF: Sales Turnover (Rs. in billion) GCMMF: Average Milk Procurement (in million ltrs/day) Ludhiana Chandigarh Dehradun Kundli New Delhi Ghaziabad North Delhi South Delhi Lucknow Jaipur Agra Jodhpur Kanpur Gwalior Varanasi Udaipur Goa Hubballi Mangaluru Bhagalpur Siliguri Patna Ahmedabad Durgapur Indore Jabalpur Ranchi Kolkata Rajkot Anand Kharagpur Sambalpur Howrah Surat Raipur Nagpur Cuttack Aurangabad Thane Brahmapur West Mumbai Mumbai South Mumbai Pune Hyderabad Visakhapatnam Bengaluru Kozhikode Kochi Coimbatore Chennai DELHI ZONE AHMEDABAD ZONE KOLKATA ZONE CHENNAI ZONE MUMBAI ZONE GUWAHATI ZONE LUCKNOW ZONE Jorhat Guwahati Shillong Silchar Imphal Agartala Port Blair DELHI AHMED KOLKA CHENN MUMB GUWA LUCKN The Fed 58 Sale its prod remote The Fed its expo market Within Gujarat Outside Gujarat

9 International Market USA Japan Afghanistan South Korea Israel Kuwait Pakistan Nepal Bangladesh Taiwan Hong Kong Qatar Bahrain Myanmar Saudi Arabia UAE Oman Thailand Sudan Yemen Vietnam Philippines Maldives Singapore Sri Lanka Burundi Uganda Malaysia Togo Seychelles Z T Congo Zambia Tanzania A H Chile Botswana Mauritius Australia s s New Zealand s

10 Product Range Amul currently manufactures and markets a wide range of products in India and around the world. The extensive and impressive product range meets the needs and demands of today s customers, be it in quality, flavour, packaging, or price. The widely-consumed products include: - Pouch Milk - Long Life Milk (UHT) - Flavoured Milk - Buttermilk - Sweetened Condensed Milk - Infant Milk Food - Malted Milk Food - Skimmed Milk Powder - Dairy Whitener - Dahi / Curd - Lassi - Cream (UHT) - Butter - Cheese - Paneer - Ghee - Shrikhand - Ice Cream - Chocolates - Indian Sweets Ambient Range (Basundi, Rosogolla, Gulab Jamun) and Frozen Range (Rasmalai, Doda Barfi, Milk Cake) - Frozen Snacks Dairy-based Snacks and Potato-based Snacks

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12 We have traversed a path that few have dared to. We are continuing on a path that still fewer have the courage to follow. We must pursue a path that even fewer can dream to pursue. Yet, we must, because we hold in trust the aims and aspirations of millions of our countrymen. Dr Verghese Kurien ( ) Father of India s White Revolution. Gujarat Cooperative Milk Marketing Federation Ltd Amul Dairy Road, Anand , Gujarat, INDIA. Phone: (02692) / gcmmf@amul.coop Visit us at: Design & Print: IMAGINE, Mumbai (mumtaz.imagine@gmail.com)