NEBRASKA CORN-FED BEEF

Transcription

1 MISSION STATEMENT NEBRASKA CORN-FED BEEF The Mark of Quality & Great Taste! To offer source-verified, Nebraska based, value-added beef products, that are differentiated from the commodity mix, which meet consumers demands and return more value to producers. 1 2 NCFB STORY NCFB s Organizational Structure! Started in June (c)3 Non-profit! Recommended by a task force from Nebraska Cattlemen Board of Directors Board of Directors 8 voting members 3 ex-officio members 3 technical advisors! To provide consumers a consistent beef product Jim Jenkins Executive Director! Improve margins for producers Julie Rau Mary Beard Jo McElwain Director of Supply Development Director of Marketing Office Manager 3 4 SOURCE-VERIFIED! All cattle entering the NCFB program must come from BQA-certified ranches.! Each animal has an identification number, helping to track the animal throughout the process ensuring proper management. BQA-CERTIFIED! No injection site lesions from residues or broken needles!requires cutting out 3-4 around the lesion! Not fed bone meal! Shots are given in the neck 5 6

2 NCFB FEEDING! Certain breeds with known tenderness problems are excluded from the program.! Cattle are fed in Nebraska feedlots on a cornbased ration for 90 days.! This consists of vitamins, minerals, protein supplements and roughage.! Cattle are fed at least 50% corn for the last 90 days.! It creates the marbling that customers prefer 7 NCFB PRODUCTS! USDA Choice quality grade beef! Aged 21 days for a consistently tender steak! Source verified! Nebraska Corn-Fed! BQA certified Ranches and Feedlots! Lean and perfectly marbled for great flavor A ll t f t i i d 8 CERTIFICATION PROCESS! Meet Producer Specifications! Meet Live Animal Specifications! Meet Carcass Specifications! Comply with all Program procedures NEBRASKA PRODUCER SPECIFICATIONS! Fair share dues-paying member of Nebraska Cattlemen! BQA certified by the Nebraska BQA program or approved equivalent! Maintain accurate and detailed production and management records 9 10 LIVE ANIMAL SPECIFICATIONS! Source-verified from BQA certified ranches! Under 30 months of age at harvest! No discernible Bos Indicus! Fed at least 90 days in a NC member feedyard in Nebraska on a highconcentrate corn or corn by-product based finishing ration consisting of at least 50% corn on an as-fed basis 11 CARCASS SPECIFICATIONS! USDA Quality Grade of Choice! USDA Yield Grade (1,2 or 3)! Acceptable hot carcass weight range ( #)! A carcass or skeletal maturity! Hump not exceeding 2 in height! Free of dark cutting characteristics and internal hemorrhages! Moderately thick or thicker muscling and moderately wide and thick in comparison to 12 carcass length

3 NCFB PROCEDURES! BQA Certification and management! Ear Tag Orders! Ranch, feedyard or EID! Program Documentation! Transfer forms (when move calves to next production phase)! Enrollment forms ($3-4) at feedlot! Scheduling cattle for harvest! Collection and dissemination of carcass CARCASS DATA! Individual basic carcass data:! Individual NCFB identification, hot carcass weight, quality grade, yield grade (available free of charge)! Specific/Detailed carcass data:! REA, PYG, KPH, & Marbling score! Available with prior notification for $4.00/head data NCFB PRODUCER SERVICES! Not just a retained ownership program! Producer who owns cattle that are eligible can:! Retain ownership! Sell through auction markets or private treaty (list on NCFB feeder market by contacting NCFB )! Carcass data returned to producer! NCFB Feedlot Directory available 15 NCFB PRICING SYSTEM! 3 pricing options: Cash options: Grid: Dressed: Contract option: Forward price/forward contract Cattle must be contracted 30 days prior to the month of delivery. NOTE: NCFB slotting premiums will also apply if cattle were slotted into the NCFB Slotting program. 16 NCFB Outlook for 2002! NCFB Pricing System includes 2 base price options! Forward price/forward contract with monthly basis adjustment; cattle must be contracted 30 days prior to the month of delivery! Cash option = USDA dressed price average plus $ NCFB Value Pricing System Par Delivery Choice 60% (calculated by # of hd.) YG 1 & 2 40% (calculated by # of hd.) Carcass Wt lbs. Premiums Discounts Prime +$6.00 Standard - $10.00 from Select CAB +$2.00 < 600# - $20 Choice (over 60%) Ch/Sel Spread > 1000# - $20 YG 1&2 (over 40%) +$3.00 YG 4&5 - $20 (per cwt) Out cattle - $25 Out cattle: drk. cutter, heiferette, bullock, etc

4 SLOTTING PROGRAM! To participate in the Slotting program, call NCFB to place a Slotting order.! Complete Enrollment form and send it to the NCFB office with the appropriate fee within 10 days.! Expected outdate must be indicated on the enrollment form to reserve marketing slot.! Complete Slotting Contract (including harvest date) 60 days prior to harvest period.! Feedlots will be contacted to confirm marketing intentions a month prior to delivery. 19 Early Enrollment Plan! Enrollment form completed and sent to the NCFB office with the appropriate fee! Expected outdate must be indicated on the enrollment form to reserve marketing slot! Cattle will be scheduled on a first-come, firstservice basis until slot is full! Feedlot will have opportunity to be placed on a waiting list or select another time! The feedlot will be contacted to confirm marketing intentions a month prior to delivery 20 PRODUCT MARKETING! Restaurants Whiskey Creek - Ribeye & Porterhouse Dick Clark s American Bandstand Top Sirloin & Ribeye Dave and Buster s Ribeye & Burger Skeeter Barnes - Burger, Brisket, Flat Iron, Strip, Ribeye & Prime Rib! Mail Order Steak! Husker Beef! Retail outlook Require consistent weekly supply T i ll h i 21 INTERVET PARTNERSHIP! NCFB thanks its corporate sponsor, Intervet.! When you purchase Intervet products, you support NCFB and its programs: Gainpro Safe-Guard/ Panacur Revalor Frontier vaccines 4Once Plus vaccines Vision vaccines Horizon Plus vaccines Prism Gain 3 Gain Plan 22 Those involved in putting NCFB products on your table 200 individual cow/calf producers located throughout the US 40 Nebraska feedlots ConAgra NCFB's exclusive packer Meyer Foods NCFB's further processor and exclusive distributor 23 NCFB Strengths! Branded beef products on the increase! Source verification! Non-breed specific! Open to all producers! Enjoys widespread institutional support! Leverage Nebraska beef industry infrastructure! Brand equity! Collaborative relationship between industry segments 24

5 NCFB Challenges! Balancing supply and demand! Increase carcass utilization! Coordinating strategic partnerships! Voluntary participation NCFB Website! Feeder cattle listing! Beef 101! Ranch and feedlot directories! View and print forms! Transfer! Enrollment! Feeder cattle listing! Tag order 25 26