Origin Green. Aidan Cotter. Foodservice Seminar 14 th November Growing the success of Irish food & horticulture

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1 Origin Green Aidan Cotter Foodservice Seminar 14 th November 2012 AIDAN COTTER CHIEF EXECUTIVE BORD BIA 28 JANUARY 2009

2 Great Nations Write Their Autobiography in Three Manuscripts The Book of Their Deeds, The Book of Their Words, and the Book of Their Art. John Ruskin

3 need to show what Irish food & drink stands for

4 Commodity prices, a century in decline. FAO Food Price Index Source: McKinsey Global Institute

5 India and China Make Waves in the Global Middle Class 100% 90% 80% 70% 60% 50% 40% 30% United States EU Shares of Global Middle Class Consumption, billion consumers will join the middle classes over the next 20 years Others Other Asia India 20% 10% Japan changing lifestyles, shifting dietary habits China 0% Source: OECD Working Paper

6 Climate Change Supply Challenges The most frequent and significant factor causing volatility is unpredictable weather conditions. FAO/OECD Agricultural Outlook, Food for Fuel: 40% of US corn used for ethanol By 2025, two-thirds of the world s population could be living under water stress conditions, and 1.8 billion in regions with absolute water scarcity. UN Agriculture uses 70% of the world s freshwater

7 we are the planet Images from WWF

8 Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs. United Nations Brundtland Commission, 1987

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16 Creating Shared Value at Nestlé Creating Shared Value Nutrition, water, rural development Environmental sustainability Protect the future Compliance Laws, business principles, codes of conduct

17 January-February Harvard Business Review 2011

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20 Unilever: The Business Case Consumers want it Retailers want it It fuels innovation It helps develop new markets It saves money It inspires our people

21 The Emerald Isle

22 EU Beef GHG Emissions EU Dairy GHG Emissions Source: EU JRC Evaluation of the livestock sector's contribution to the EU greenhouse gas emissions (GGELS)

23 Ireland has a very favourable water stress index (% of territory under water stress) Source: Yale University Agriculture uses 70% of the world s freshwater

24 ng A World Leader in Sustainability Every farm and food manufacturing business signs up to the sustainability agenda Measuring what matters Accreditation, independent verification Performance based on science innovation and best practice

25 Quality Scheme The infrastructure is in place. Farms Certified Estimated production Beef 32,000 75% Lamb 8,500 45% Pig % Poultry 1,200 95% Eggs % Horticulture % Dairy 18, %

26 Sustainability Development Programme Nov PAS ,000 farms PAS 2050 Farming Calculating the Carbon Footprint PAS 2050 Feb Processing Packing Transport Retail

27 Measuring what matters other sustainability criteria

28 The Sustainability Charter Decide on target areas Annual Progress Report Agree baseline period Set timelines & targets

29 Issues to include in sustainability plan At least one stretch target At least one stretch target

30 Trade Research Interviews May 2012

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33 Great Nations Write Their Autobiography in Three Manuscripts The Book of Their Deeds, The Book of Their Words, and the Book of Their Art. John Ruskin

34 Origin Green Aidan Cotter Foodservice Seminar 14 th November 2012 AIDAN COTTER CHIEF EXECUTIVE BORD BIA 28 JANUARY 2009