Development of Ara Tari Cluster, Nayala, Jaipur

Transcription

1 Development of Ara Tari Cluster, Nayala, Jaipur Commissioner of Industries Government of Rajasthan A presentation -by Maharana Pratap Sansthan, Jaipur 9 th November 2006

2 Outline of the presentation About Maharana Pratap Sansthan Heritage of Rajasthan Importance of Ara Tari Present Status Development of Ara Tari Cluster-Issues Development of Ara Tari Cluster-Potentials Intervention strategies PERT Chart

3 About Maharana Pratap Sansthan History Initiation in 1986 as Rajasthan Students Development union, Jaipur Registered as Maharana Pratap Adhayayan Avam Jan Kalyan Sansthan in 1999, vide Societies Registration Act 1958, No. 451\Jaipur\ Human Resource MPS is a family of 125 staff members consisting of administrative staff, field facilitators/coordinator and support staff MPS has a pool of resource persons /consultants who are accessed as and when required Offices; Registered office/ho Prakashdeep, Near Mayank Complex, Jaipur- well equipped with furniture, computer, telephone etc. Besides, MPS has two branch offices- at (1) Kishangarh, Ajmer (2) Sikar. These branches are also equipped with furniture and telephone.

4 About MPS Contd. Coverage and Networks Grassroots Development Work Rehabilitation of Child labour, TSC, HIV/AIDs etc.-jaipur district Base line survey intonk district. Role of tribal women in contribution to family income in five districts Udaipur,Dungarpur,Sirohi,Banswara,Chittorgarh- Research study Programme on AIDS Jaipur,Churu,Bikaner & Nagaur Network with NGO s CANS,CUTS,VANI,VISTAR,Akhil Rajasthan upbhokta Sangthan mahasangh,manav Sewa Samiti,Nat Samaj Sudhar Samiti Advocacy Consumer Protection & Empowerment of Women Human Rights

5 About MPS Contd Major Partners/Associates Ministry of HRD, GoI Ministry of Labour, GoI UNICEF ILO PHED, GoR Deptt. of Medical and Health, GoR Deptt. of Rural development, GoR Rural Non Farm Development Agency, GoR

6 About MPS Contd Activities/Projects executed Research Study- Role of tribal women wage earner in ensuring family food security in scheduled area of Rajasthan in changing environment and economic scenerio - sponsored by Ministry of Human Resource, GoI. 125 villages of 25 different blocks of five districts- Banswara,Chitorgarh,Dungarpur, Sirohi and Udaipur covered under the study Base line survey project in Newai block of Tonk district sposored by Zila Parishad/ DRDA Tonk. 50 villages of 7 gram panchayats were covered under the base line survey School Aids and Family Health Awareness program covering 40 schools in 3 blocks of Jaipur district

7 About MPS Contd On going projects Rehabilitation of Child Labour in Jaipur District under National Child Labour Project (NCLP): - in association with Ministry of Labour, Govt. of India & ILO Two centers rehabilitating 100 Child Labours 15 Lakh 3 yrs, Since Aug 2006 Total Sanitation Campaign: - in Amber block of Jaipur district in association with Ministry of Rural Development, Govt. of India; PHED, Govt. of Rajasthan & UNICEF. 97 villages in 24 Gram Panchayats 14.5 Lakh 2 yrs, Since Sept 2006 Rajasthan Integrated Fluorisis Management Program in District Sikar Sikar with PHED, GoR & UNICEF 37 villages of 5 blocks 80 Lakh 2 yrs, since Feb 2006 Training of lady rural health workers-(asha SAHYOGNI) in Amber block of Jaipur district under the National rural Health Mission, with Department of Medical and Health, GoR 200 villages in 48 Gram Panchayats 3.25 Lakh 1 yr. Since June 2006 Artisans Training Programme: - in different part of Rajasthan in technical collaboration with RUDA Different part of Rajasthan Contin uing

8 About MPS Contd Projects in pipe line Formation and Strengthening SHG of BPL women in Sikar and Jaipur districts- (Zila Parishad, Sikar and Jaipur) Project with NHAI on HIV/AIDS on NH-76 for sex workers community for awareness generation and rehabilitation Utilisation of marble slurry in Kishangarh and Rajasamand with department of Science and Technology, GoR

9 Heritage of Rajasthan Glorious historical past and retained rich culture Varieties of social customs Wide varieties of skill and crafts Rich mineral resources Internationally famed cultural heritage

10 Importance of Ara Tari Historical, traditional surviving skill Nayala,Jaipur- One of the few centers in India Symbolizes state of happiness, lavishly used for bridal costumes, other auspicious occasions Provides employment to several thousands persons (mainly women)

11 Present Status Ara Tari work concentrated in villages around Nayala of Jaipur district Over persons involved in this industry Industry controlled by traders (raw materials suppliers and buyers) Producers lack market exposure /awareness Lack of design/product innovation Poor returns to producers

12 Development of Ara Tari Cluster- Issues Traders controlled industry-value of skill not appreciated Intense competition amongst producers due to low margin

13 Development of Ara Tari Cluster - Potentials Traditional,customs value Scope for design/product innovation Scope for use in designer dresses and decorative products, export potential Scope for increased returns to producers Developing area as Ara Tari mart

14 Intervention strategies Create producers association/federation Build Common Facilities Center (CFC) design/product innovation, training, quality control, data bank etc. Research and Market development. Collective raw materials procurement system. Building marketing consortium/ E-marketing

15 Proposed Financial Outlay Proposed financial outlay- Rs Lakh Project duration- 3 Years

16 PERT Chart-1 st year Activity Expected Outcome By whom Q1 Q2 Q3 Q4 Producers association Bank Linkages Federation of Producers 75% of the producers become member of the Association MPS Associations linked to bank MPS All the Association gets federated MPS * Build CFC Storage/ trg. facilities, quality control MPS Data base Data pertaining to suppliers, buyers, MPS/RP Skill upgradation Survey/ Research Procurement system Market development producer s Prod. details Skill up-gradation to produce new/improved product Understanding of RM source, bulk rates, procuring system and market expectation MPS/ RP * RP Link established with bulk suppliers MPS/ RP Link with retailers, bulk buyers, Urban haat etc. MPS /RP Evaluation Progress evaluated MPS *

17 PERT Chart- 2 nd year Activity Expected Outcome By whom Q1 Q2 Q3 Q4 Exposure visit to other state cluster Association access bank fund Federation access bank fund Skill upgradation R & D of new product Federation involved in Procurement Market development Increased awareness of other clusters, technology and product Eligible association would source from bank to on lend to producers Promotional activities undertaken by federation with the support from bank fund Skill up-gradation to produce new/improved product New product /design Federation would directly source RM from bulk suppliers Established contact with garment/ product Manf, exporter etc. MPS/ Association MPS/ Association MPS/ Federation * MPS/ RP * RP/MPS/ Association MPS / Federation MPS /RP/ Federation * Evaluation Progress evaluated MPS

18 PERT Chart- 3 rd year Activity Expected Outcome By whom Q1 Q2 Q3 Q4 Association involvement in quality/system Supply to Garment houses /Exporter Skill upgradation Product development Association would shoulder responsibility of maintaining quality and systems on their own Federation would deal with Garment houses and Exporters Skill up-gradation to produce new/improved product New product/design developed Association/ MPS Federation/ MPS Federation/ MPS/ RP Federation/ MPS/ RP * Evaluation Project evaluated? Documentation Learning and experiences documented Federation/ MPS/RP *

19 Thank you