Certification, Value Chain Development and Marketing of Organic Products with Special Reference to PKVY and MOVCDNER scheme.

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1 Certification, Value Chain Development and Marketing of Organic Products with Special Reference to PKVY and MOVCDNER scheme Group-Vl

2 Participating States/Agencies MOVCDNER STATES PKVY STATES AGENCIES Arunachal Pradesh Sikkim Mizoram Tripura Nagaland Manipur Assam Meghalaya Tamil Nadu Uttrakhand Madhya Pradesh Rajasthan Odisha Karnataka Uttar Pradesh Gujarat Himachal Pradesh Chhattisgarh APEDA NERAMAC NEDFI SIMFED FPOs from MANIPUR Entrepreneurs from Manipur

3 Issues Discussed Changes in guidelines of PKVY, MoVCDNER PGS portal PGS /NPOP third party certification Role of NEDFI in establishment of post harvests infrastructure by FPO/ entrepreneurs under MOVCD Role of agencies like NERAMAC/ SIMFED/ FPOs Marketing Food Safety and Standards(Organic food)regulation 2017

4 PGS India Portal New Modules/ modifications Revamping of portal New Modules Wild Harvest collection Apiculture Animal Husbandry Processing & Handling Recommendations Linking group information with marketing details of products provision to generate Group/multiple group UID for branding Introduction of Transaction certificate (TC) provision of monitoring at State level Dedicated staff of NCOF/RCOF to monitor PGS portal entries

5 Brands of organic products Brands Developed under PKVY Scheme Brands Developed under MOVCDNER Scheme Madhya Pradesh Made in Mandla Arunachal Pradesh Organic Arunachal Assam Organic Assam Uttrakhand Organic Uttarakhand Manipur Organic Manipur Tamil Nadu Tamil Nadu Organic Product (TOP) Mizoram Nagaland Mission Organic Mizoram Naga Organic Tripura Tripureshwari Fresh Sikkim Sikkim Organic Mission Tripura Tripura Organic ( Under Process)

6 Draft FSSAI regulation for organic products- the PGS-India Logo and Jaivik Bharat logo compulsorily on label of Organic produce packet Unique Id/Consumer verification id For verification of the product please visit Traceability upto farmers field

7 Way Forward & Recommendation Focus on Close cluster formation & Commodity wise clusters to ensure market surplus States Emphasis on Capacity building of FPOs/Clusters/ RCs/ service providers-role of NCOF/APEDA Focus on certified organic seed production- NSC/ SSC Reducing number of regional councils for quality services - NAC of PKVY Scientific validity of organic farming systems ICAR

8 Way Forward & Recommendation Local entrepreneur development for post harvest infrastructure -MOVCDNER- NEDFI Emphasis on building Marketing Linkages- RCs/ service providers to provide market linkages Detailed Study on Organic Farming Emphasis on Publicity- for farmers, entrepreneurs, consumers

9 Way Forward & Recommendation 20 % higher MSP as per the traditional & minimum 10% of procurement for organic produce / organic products E-Voucher or swipe card for DBT to farmers/ farmers groups Sikkim Geotagging of organic areas- Arunachal Pradesh Development of strong marketing linkages to FPOs- as in Manipur Annual Action Plans need to be submitted in component wise format.

10 Way Forward & Recommendation Regulations & procedures for the organic products wherein NPOP & PGS Standards should be followed Under MOVCDNER, exports should be promoted to South-east Asian markets. Organic certified Seeds regulation / act is required. Fund allocation for setting up of pesticides residue testing laboratories in each district or at least in major cities on PPP Mode (50%) & should be included in NMSA Scheme through NABARD. ( Assistance to State is 100 %)

11 Thank You