FaB CEO Briefing February 16, 2016

Transcription

1 Wisconsin s Food and Beverage Exports Jen Pino-Gallagher, Director International Agribusiness Center FaB CEO Briefing February 16, 2016 datcp.wi.gov

2 TOPICS Wisconsin's Food and Beverage exports Future Markets Intl. Agribusiness Center Team & Services datcp.wi.gov

3 2015 Wisconsin Ag Exports $3.2 Billion 38% 62% Food/Beverage/Ingredients ($2 Billion) All Other Ag Exports datcp.wi.gov

4 CANADA $1.1 billion Netherlands $51 million China $43 million Korea $160 million Japan $91 million Mexico $191 million WISCONSIN S FAB EXPORTS datcp.wi.gov

5 800 PACKAGED Foods Market Size Forecast Billions of Dollars (Source: Euromonitor) Asia Pacific 738, Latin America 361, USA 383, Western Europe 535, Asia Pacific Latin America USA Western Europe Middle East & Africa datcp.wi.gov

6 % Growth Packaged Foods Market (Source: Euromonitor) Asia Pacific Latin America USA Western Europe Middle East & Africa datcp.wi.gov

7 YOUR INTERNATIONAL TEAM Jen Pino-Gallagher Bureau Director Jennifer Lu Asia Livestock feed, genetics, lumber and forestry Lisa Stout Canada/Asia/Middle East/Africa Processed foods and ingredients Enrique Gandara Latin America/Russia/Middle East; Livestock feed, genetics, equipment, lumber and forestry Ashwini Rao Latin America/Europe/India Processed foods and ingredients New-to-Export to Advanced Exporters - Exporter Education - Market Access - Market

8 Global Expansion Opportunities CERTIFICATION FAB CEO Briefing February 16, 2016 Roxanne Baumann Director Global Engagement GROWTH COST CULTURE

9 Manufacturers Must Quickly Get Proactive 80% of world purchasing power, 92% of its economic growth, and 95% of its consumers are OUTSIDE THE USA! Majority of middle-class growth is OUTSIDE THE USA! Competitors are evaluating their markets. Globalization is our business environment. Need ability to pivot quickly to new markets. CST

10 In Southeast Wisconsin ONLY GROWTH IN LAST DECADE IS FROM EXPORTS $10 M $15 M Exports $85 M $80 M Domestic *Brookings Export Nation,

11 Exports Lag with Small Manufacturers Only 4% Export 58% Sell to 1 Country Brookings data March 11,

12 Do You Have An Effective Export Plan? Value Proposition Why should someone find you in Wisconsin? Key Market research to define top 4-5 Target Countries for your product with least risk/greatest opportunity. What should I charge for my product in country? How you will find buyers, reps, dealers, distributors, partners? How you will get paid? Product plans for those countries Production capacity planning for export increases Intellectual Property protection How will you go to market? What sales channels? How will you service in country? What grants are available and how will I use them? (25K WEDC!!) 3-5 Best ways to reach customers in target countries with budget 3 year Profit and Loss when do I breakeven? When can I afford to hire a full time international manager? What training will be needed in customer service, sales, shipping, finance to support this new strategy? Action planning Written plan and PPT of highlights

13 ExporTech Madison Crown Plaza March 24 th, May 3 rd, June 7 th ExporTech Water Council June 10 th, July 12 th, August 23 rd ExporTech Feeding the World Food, Beverage, & Agriculture at WCTC Waukesha July 21 st,, Aug 25 th, September 22 nd ExporTech Waukesha WCTC Sept 15 th, Oct 11 th, Nov. 17 th Roxanne Baumann, Director Global Engagement WMEP baumann@wmep.org cell