Mobile apps for farmers from Jayalaxmi agrotech

Transcription

1 Mobile apps for farmers from Jayalaxmi agrotech

2 Index Background Idea/ product Social problem we address. Social impact. Some accreditation/ Awards Business Model

3 About organization: Jayalaxmi Agrotech is social entrepreneurship startup from rural Karnataka. Founders are farmers are alumni of IIM. Use ICT to bring information closure to farmers. Currently reaching one new farmer every 8 th minute.

4 Recognitions: Chosen as finalist for international award W20- Revolutionary solutions for local food systems. Mobile for Good award 2014 in agriculture mbillionth award 2014 in Agriculture category Chosen for Digital India challenge 2015 Chosen for HBR publication.

5 Targeted social problem (business problem ) Input intensive Dependency Fertilizer calculation! Migrating towards urban Variety selection Too Complicated Yellow invasion Information gap Literacy barrier

6 Why agronomic info more important then weather and price? ICT IN AGRICULTURE results published by world bank: Click

7 Why smartphone? Why android? why not internet? Why smartphone? Why Android? 110 Why not internet? 4.4% Internet users

8 Our solution: Crop specific Apps in regional language Wheat Pomegranate Grape Chilly Coffee Fig Goat Banana Diary Onion Tea Arecanut Cotton Rice Sugarcane Sheep Silk work Tobacco Sunflower Groundnut Potato Papaya Coconut Pigion pea Tomato Corn

9 Salient features: Audio visuals Local language Without internet Reminders-POP Fertilizer calculator Empowerment Pillar 5 Usage tracking DSS Crop protection

10 Some snapshots:

11 Cloud platform helps in analytics and decision making: JA office Extension team Farmer App usage Cloud servers capturing App usage patters Decision making Insights Analytics platform

12 Impacted created 20,000 farmers using app since launched. Reaching ONE new farmer EVERY 8 minutes. Agri-input cost expected to down by 14% and productivity increased by 17%. (Yet to publish). Partnered with NABARD & Deshpande Foundation. Expected to touch one farmer every minute by end of 2015.

13 Agri Analytics approach : Decision support system

14 Sample insights from Farmer app usage analytics: Observation: 93% of Arecanut app users in costal Karnataka looked at Root grub more than 6 times in June which has highest correlation with rain fall Insight: High probability that Root grub insect erupted Observation: 68% of Pomegranate app users seems to be going for crop-pruning in May (Brugabahar) Insight: There is high probability of Pomegranate crop suffering from bacterial blight this year with onset of monsoon. Observation: In north Karnataka Several horticulture app users started using Goat farming apps. Insight: There is high probability that North Karnataka farmers may start goat farming in coming years.

15

16 Survey analysis results from app users: Reasons for technology adoption and intended usage What are the feature you most liked in app? Why do you want this app on your mobile? Ability work offline 87% Identify disease 52% Local language 59% Audio visuals 33% Package of practices 19% Ease to carry 31% DSS 28% Help others 13% Package of Practices 27% Growth harmones 6% Reminders 17% Analytics 10% Self Learning 5% Size of app 7% Other (e.g., someone else asked for it) 1% Free 5% * Note: Number of respondents (n): Total Respondents (100) DSS= Decision support system 16

17 Axis Title Axis Title Axis Title Survey analysis results from pilot project: Topography of Technology adaptors in South India: Age Land holding Farmer type 100% 90% 7% >20 Ac 11% Animal hus 6% Other 7% 80% 70% % Ac 19% Both 60% 50% 40% % Ac 26% 28% Agri 20% Male 30% 20% 10% 0% % 10% Ac 32% <5 Ac 12% Horti 39% Female

18 Our Extension vehicles spreading technology in remote villages:

19 Jayalaxmi Agrotech Pvt Ltd Old H.B.Halli, Bellary (Dt), Hagaribommanahalli Pin: , Karnataka, INDIA Ph: ,

20 Why Jayalaxmi Agrotech? Unique ability to compress huge amount of data into just few MBs to work on mobile platform. Cost effective Analytics platform. Flexible business model from Free to Paid. From farmers and for farmers. Proven platform (reaching one farmer every 8 th minute) National and international Accreditations. Indinized for Indian needs. Ability to work offline. Can serve as platform to connect fragmented provider base.

21 FAQs: What is Mobile agri app platform? Ans: It comprises suite crops specific mobile applications developed exclusively for Indian farmers (supports regional language). What is the requirement to run these applications? Ans: Any basic android touch screen phone is enough to run these apps on farmer phone. Does these apps require INTERNET? Ans: For downloading purpose it needs internet. Once downloaded it can work without internet (offline). How it address the language barrier? Ans: Apps are designed to support regional language (Ex: Kannada for Karnataka). What is the cost of smartphone and its penetration in rural India? Ans: Entry level smartphone in India costs Rs1999. Smart phone penetration is gone high. 75 % of smartphone users got net connection. (Evident from NABARD app dissemination project). Can illiterate farmer can use this app? Ans: Our application are build to break the literacy barrier and deliver the information. Apps are full of audio visuals with graphical interphase. What is the size of each app? Ans: Size of each app vary between 25 to 30 MB. Farmer can take app of his interest or entire set of apps on his phone.

22 FAQs: What is the mode of dissemination? Ans: Farmer can download crops of his/her interest through online download. Farmer can transfer others just through simple blue tooth transfer/wifi transfer/flash transfer.. Can one farmer transfer to other transfer? Ans: YES. Farmer to farmer multiplier effect can be enabled. What is the impact &scalability? Ans: Using farmer s mobiles as tool of intervention for crop management, reduces the dependency on others. Empowerment is key. What is the sustainability and resource requirement? Ans: App dissemination is not resource incentive. Farmer can download directly from playstore. What are the short term and long term benefit? Ans: Short term benefit: Farmers are empowered with farming knowledge, package of practices, crops management knowledge which intern reduce the dependency on government department. Long term benefits: Reduction in agri-input cost, increase in productivity as a result GDP growth, Digital literacy.

23 Instruction to download the demo app: Step 1: Search Sugarcane English in google playstore. ( Step 2 :Once downloaded the app, launch the app by clicking on Open Step 3: Enter Name, Place & district etc in specified fields & Submit. Step 4: You will get OTP password from our server. Step 5: Enter the onetime password received through SMS Step 6: You will be on home page of the sugarcane app. Step 7: Click on sub icon (ex: Disease and pest management), click on any disease to explore how it works Note: English version designed exclusively for demo purpose. However our apps are in regional language to bridge the language barrier. For Kannada language you can search Sugarcane Kannada in playstore.