Export opportunities for Asia Case fruit and vegetable export Vietnam

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1 Export opportunities for Asia Case fruit and vegetable export Vietnam

2 Content Fresh Studio introduction Why ASEAN fresh produce exports are so small Successful export case Discussion

3 Fresh Studio About us

4 Fresh Studio China Professional services firm Strategic Management Consulting Operations Research & Development Myanmar Yangon Laos Hanoi Value chain driven Multi-disciplinary teams in Vietnam and in the Myanmar: 85 staff 360 approach Thailand Cambodia Vinh Long Vietnam Dalat Ho Chi Minh City Located in Asia Vietnam offices: Hanoi, Dalat, HCMC, Vinh Long Myanmar office: Yangon Working in Vietnam, Thailand, Indonesia, Cambodia, Laos, China, Malaysia, Japan Myanmar and Philippines Winner of Most Innovative and Most sustainable company of the year

5 Our mission Grow better lives from farmers to consumers, by making our clients successful in the production and marketing of sustainable food.

6 Vietnam Fruit Exports Why ASEAN Fresh Produce exports are so limited?

7 ASEAN: Why so little F&V trade? EU-28 NAFTA ASEAN Population (in million) GDP (in US$ trillion) GDP per capita (in US$) 31,918 42,272 4,160 Intra F&V trade (in US$ billion) ASEAN economy is 6 times smaller then the EU-28 If intra ASEAN trade in F&V would also be 6 times smaller, it should at least have been: US$ 6.5 billion

8 Where are Vietnam fruits going? Source: ITC -Trademap

9 Which fruits is Vietnam exporting? Source: ITC -Trademap

10 Case Vietnam-Thailand fruit trade Vietnam only allowed to export to Thailand following fruits: Dragon fruit, Longan en Litchi But Thailand is allowed to export over 20 different kind of fruits to Vietnam Source: UN Comtrade Database

11 Required actions Arrange market access, especially to your neighboring countries! Without a market access between the GMS countries, Inclusive, Safe and Sustainable cross border Agriculture Value Chains cannot be developed

12 How to make ASEAN exports successful? A case from Vietnam

13 Cases: Pomelo from the Mekong Delta Client Product chain Value chain

14 GlobalGAP, Organic, ETI, GRASP, BRC grade-1 and certified In tropical lowlands: 4,000 m 2 temperature controlled pack house with 700 m 2 high care fresh cut facility In temperate highlands: 1,500 m 2 temperature controlled pack-house, 5 ha modern greenhouses One distribution center in Hanoi and one distribution center in HCMC Successfully launched own brand in all top 10 supermarket chains in Europe and Vietnam 400 staff and working with over >750 farmers

15 Farm extension system system Chief agronomist Data analysist Agronomist Agronomist Agronomist Agronomist 25 GG farmers 25 GG farmers 25 GG farmers 25 GG farmers

16 ICT innovations to manage smallholders

17 Traceability system Harvesting in numbered crates In the pack-house every batch kept separate in coded bins Every box stamped with traceability code Each farmer has its own ID to trace back

18 Professionally packed

19 Value added products

20 Complete control over the chain Farmer monitoring & training program Cold chain to the shelves of the clients GlobalGAP certified contract farmers Professional packinghouse & HACCP certified fresh cut high care room

21 In store marketing campaigns

22 Successful export to EU

23 Conclusion Experience from Vietnam show that successful value chains can be established for fruit and vegetables to high demanding export markets like Europe Proof that local farmers and small and medium enterprises can comply with stringent international quality requirements If this is possible for these demanding markets it is certainly also possible to comply with market requirements within GMS countries However market access between the GMS countries is a prerequisite to develop inclusive, safe and sustainable agriculture value chains across the borders of the GMS countries

24 Who is next? Creating sustainable food value chains in Asia

25 Thank you for your attention! Questions Your challenges Ideas Next steps Contact information: René van Rensen