Seafood and the consumer June 2013, Aberdeen. Karen Galloway, Head of Marketing

Transcription

1 Seafood and the consumer June 2013, Aberdeen Karen Galloway, Head of Marketing

2 About Seafish Seafish founded in 1981 by an Act of Parliament Supports all sectors of the seafood industry for a sustainable, profitable future The only pan-industry body offering services to all parts of the seafood industry Seafish is funded by a levy on the first sale of seafood landed and imported in the UK

3 Structure

4 Panel Role Panels follow strategic direction of the Board Provide advice to the Board on areas of work scope, objectives, outcomes, appropriate expenditure and timescales Identify new areas of work Consider the proportionality of benefit of the work programmes they propose

5 High level objectives PROTECT The reputation of the seafood industry is enhanced and standards in the industry are raised PROMOTE - Promote the consumption of sustainably sourced seafood as part of a healthy balanced diet INFORM - Evidence, information, education and advice is available for decision making in the supply chain

6 Our core work areas 1. Promoting consumption/educating consumers 2. Reputation and integrity 3. Responsible sourcing 4. Regulation 5. Fishing safety 6. International trade 7. Information and interpretation

7 Putting fish in context - Fish is Food

8 UK waters so overfished we only have enough supplies for six months The Mirror

9 The Perception? Severe shortages of fish Extreme environmental impacts Issues are sustainability and our effects on the planet Overall message? STOP FISHING!

10 Pig farmers warn of pork price rise as their feed costs soar

11 The Perception? Agriculture is about food production Impacts are accepted as the price of feeding people Concerns are limitations to food supply and cost of food Overall message? FEED THE WORLD!

12 What if it s true? If fishing damages the marine environment If fish stocks are overfished Surely we should eat less seafood?

13 13 16% of the world s population is already under nourished (UN) ~20% of world population derives at least 20% of protein from fish (WHO)

14 If we don t eat fish We will need another protein source which may well be more environmentally damaging would need 22.3 times world rainforests area to replace world fish production by grazing at world average grazing productivity (Hilborn, University of Washington) Richer countries will always consume more, so not about shifting who eats seafood Even if populations do not continue to rise, seafood consumption will rise as populations become more wealthy

15 We can t ignore the problems Need more productive fisheries which will often mean allowing stock recovery and controlling effort.healthy fisheries are fundamental to achieving not only the restoration of fish stocks but other accepted objectives for the fisheries sector, such as improved livelihoods, exports, fish food security and economic growth. Sunken Billions, World Bank

16 A different debate How do we feed a population of 9 billion and minimise our environmental impacts? Fish is food Any food production will have an environmental impact Fish production has less impact than many other food production routes If you close a fishery, what food source replaces it and what environmental impacts will that cause?

17 Rethink It's similar to dragging a plough across a field Marine Connection description of scallop dredging More than 70% of the world s fisheries are fully exploited, over exploited or significantly depleted Greenpeace 57% fully exploited operating at or close to an optimal yield level FAO Call to freeze fishing in Europe to replenish stocks Guardian report on NeF report

18 Putting fish in context - Fish is Food