Dairy C.A.R.E. Proactive + Prepared = Protection A Year of Progress

Transcription

1 Dairy C.A.R.E. Proactive + Prepared = Protection A Year of Progress

2 It Began with a Commitment At Merck Animal Health, our commitment to our customers extends beyond our products, and we believe it s important to support them in their efforts to provide quality animal care to optimize the health and well-being of their animals.

3 Growing number of investigations Video Investigations Per Year: US & Canada

4 It s not just dairy Poultry Eggs Swine Dairy Auction Packing/Transport Veal Aqua Beef More than 126 farms since 1998 Number of Video Investigations Per Sector

5 Multiple advocacy groups engaged HSUS PETA Compassion Over Killing Video Investigations Per Advocacy Group Mercy for Animals

6 Dairy farmers under attack Steady drumbeat of undercover videos targeting farms OH Conklin Dairy 2010 TX E6 Cattle Co NY Adirondack Dairy ID Bettencourt Dairy 2012 WI Wiese Brothers Farms 2013 WI Andrus Dairy Farm NM Winchester Dairy CANADA Chillawack Farm 2014 CO Cactus Acres Holsteins TX Daisy Dairy WHO S NEXT? 2015

7 Dairy C.A.R.E. Initiative Animal care commitment statements Standard operating procedures (SOPs) Dairy Care365 animal handling video training modules Best practices on employee hiring and monitoring/measuring progress Preparedness planning tools Engaging beyond the farm gate

8 Merck Animal Health C.A.R.E.S MAH-CARE Boots on the ground Communications assistance 1. Animal Care Commitment Statement 2. SOP for handling the non-ambulatory cow 3. SOP for euthanasia 4. Crisis response team in place

9 This Sets Dairy C.A.R.E. Apart Grounded in best practices Customizable templates Animal handling video training tools Free workshops

10 Dairy C.A.R.E. Workshops

11 Partnership with NMPF Dairy C.A.R.E. Checks FARM Boxes Cow care agreement (animal care commitment) Written standard operating procedures (SOPs) Milking procedures Non-ambulatory cow Euthanasia Calf care Evidence of employee training Stockmanship Moving the non-ambulatory cow Euthanasia Calf care Emergency contacts and preparedness plans

12 A Year of Progress

13 A Total Commitment to Animal Care Starts at the Top The Dairy C.A.R.E. initiative helps producers be: + PROACTIVE PREPARED Best Quality Care 24/7

14 A Year of Progress

15 A Year of Progress

16 The Power of C.A.R.E. RESULTS

17 The Power of C.A.R.E. RESULTS

18 Merck Animal Health is Moving the Needle

19 The Power of Dairy C.A.R.E. Top Five Workshop Areas Ranked Valuable/Very Valuable/ Will Implement: 1. 98%: SOPs, non-ambulatory cow SOP, Dairy Care365 training 2. 97%: Preparedness plan 3. 96%: Animal care commitment, messaging for challenge 4. 95%: Euthanasia SOP, media strategy 5. 94%: Response team, monitor & measure progress

20 Filling an Unmet Need Helping dairy farmers put the policies and procedures in place to ensure quality herd care and protect their businesses. I learned so much and cannot wait to share with all producers. I went home with a lot of information that will make putting these SOPs together much easier. Provided scenarios and information to help me get the process started. Wished I d brought others with me. Very well put together valuable information that is easy to modify for our own farms. Very compelling presentation which justifies the need for having this information in place and providing resources to producers. This has been the best presentation on the topic that I have attended to date.

21 Dairy Care365 Training Modules Dairy Care365 Video Training Series 1. Calf Care: Birth to Two Weeks (available now) 2. Calf Care: Weaning to the Group Pens (available in January 2016) 3. Introduction to Dairy Stockmanship 4. Low-Stress Handling of Dairy Cows and Heifers 5. Moving Cows to the Parlor 6. Handling Non-Ambulatory Cows 7. Euthanasia

22 Dairy Care365: Calf Care Calf Care Module 1: Birth two weeks Newborn care Navel dipping Feeding colostrum Vaccination Disbudding, castration, pain management

23 Dairy Care365: Calf Care Calf Care Module 2: Weaned calves from the hutch to group pens Moving out of the hutch Loading, unloading and trailer safety Moving into the group pen: socialization Pressure zones

24 The Power of C.A.R.E. Looking ahead: Keep the Dairy C.A.R.E. momentum going Increase adoption of the Dairy C.A.R.E. Initiative Expand the Dairy Care365 training series and increase use Continue developing partnerships to extend the program Workshops live and on-demand Working together for the benefit of the dairy industry

25 Questions?

26 Thank You