Royal De Heus company factsheet
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1 Royal De Heus company factsheet
2 PROFILE DE HEUS ANIMAL NUTRITION. THE DRIVING FORCE FOR PROGRESS ROYAL DE HEUS HAS BEEN A PARTNER IN ANIMAL NUTRITION TO THE AGRICULTURAL SECTOR FOR FOUR GENERATIONS. WITH OUR DUTCH ROOTS, AND FOR OVER 100 YEARS, WE HAVE DEDICATED OURSELVES EACH AND EVERY DAY TO REALIZING THE HIGHEST POSSIBLE CONVERSION OF FEED INTO ANIMAL PROTEINS TO OPTIMIZE BUSINESS RESULTS. WE HELP OUR CUSTOMERS MOVE FORWARD AND CREATE AGRICULTURAL DEVELOPMENT AND PROGRESS WHEREVER WE ARE ACTIVE. ALL OVER THE WORLD. ROYAL DE HEUS Royal De Heus is an international organization with a leading position in the animal feed industry. It was founded in 1911 and has its roots in Barneveld, the Netherlands. After more than 100 years the company is still owned and managed by the De Heus family. Since its founding Royal De Heus has expanded from a regional feed company to a feed conglomerate with activities in more than 50 countries in Europe, Asia, Middle East, Africa and Latin America. This global expansion started in Due to the rapid growth outside the Netherlands, Royal De Heus became a global top-15 feed supplier. Royal De Heus employs over people worldwide. Sterwardship and heritage De Heus has been a family owned company from its foundation. Stewardship and heritage are values that therefore play a central role. All activities are based upon the belief that you should cherish what you have. And take these learnings to look and move forward towards the future. De Heus strategy is therefore focusing on the long term. All with the goal to build further on a strong, healthy, sustainable organization for the next De Heus generation.
3 OUR UNIQUE MARKET APPROACH ON-THE-FARM APPROACH AND FEED CHAIN-WIDE ORIENTATION Day after day we are in close contact with our customers in over 50 countries. We realize that every customer is unique. By really taking a good look at their businesses and working together with them, we understand exactly what matters to them and to their sector. Besides we have a wide orientation in the complete feed chain: from the purchase and use of raw materials to feed production processes and from feeding management to quality control. It is this knowledge and experience that we translate into tailored advice, business services and products which fi t our customers needs optimally. Whatever nutritional solution they need, no matter how big their business is and no matter where they are active. MAKING KNOWLEDGE APPLICABLE Our global partnerships lead to a regular fl ow of questions and investigations. For this purpose our own R&D laboratories and research facilities collaborate with leading, international scientifi c institutes. Working on translating all new know-how into innovative, practical solutions. This constantly leads to new insights. Insights which are always tested immediately, with the single purpose to share and implement all relevant knowledge and solutions right away. And to enable progress for our customers to the greatest possible extent. THE DRIVING FORCE FOR PROGRESS Our aim for continuous progress is not limited to the development of any of our own products or services. We want to contribute to the success of our customers and to the further development of the sector. We want to be the driving force for progress to our customers; a promise which is based on fi ve pillars fi ve unique characteristics. Together with our customers we strive to achieve the best possible PERFORMANCE. Based on QUALITY and thanks to our proven knowledge and experience. For generations we have been an INDEPENDENT and involved partner to many parties in the sector, fi rst of all to our customers, the livestock farmers. Because we are ENTREPRENEURS ourselves, we know exactly what motivates our customers and we are always looking for ways to do things BETTER. Doing things better day after day is what drives all our employees. It is something our customers also recognize in us. That is how we help them move forward and achieve the best possible performance. It is simply in our DNA to be the driving force for their progress. DE HEUS: POWERING PROGRESS. Mission To secure the continuity of De Heus as a family-owned business and to realize worldwide growth in the animal feed industry, in accordance with our vision, values and culture and in doing so, creating agricultural development and progress wherever we are active. Vision With a growing world population and a growing standard of living, agricultural activity and food production will need to increase rapidly. It is our belief that an improved availability of cost price effi ciently and sustainably produced food products is essential for the increase of prosperity worldwide. It is our vision to be a globally leading supplier of nutritional products for animals in order to support the performance of livestock farmers, the producers of meat, milk, eggs and fi sh. It is our objective to supply our clients with effi ciency and technological progress by providing them with in-depth knowledge about animal nutrition and animal science.
4 FROM LOCAL MILLER TO GLOBAL TOP 15 SUPPLIER FROM 1998 DE HEUS STARTED ITS INTERNATIONAL EXPANSION. WE STRONGLY BELIEVE IN ORGANIC GROWTH. IN OUR INTERNATIONAL GROWTH STRATEGY THERE IS ALSO ROOM FOR ACQUISITIONS. THE PHILOSOPHY BEHIND ALL ACQUISITIONS IS TO INVEST IN A LOCAL FACTORY AND APPOINT LOCAL MANAGEMENT. WITH THE LOCAL INSIGHTS AND EXPERIENCE OF THE MANAGEMENT AND THE DUTCH NUTRITIONAL AND TECHNICAL KNOWLEDGE OF THE HEAD OFFICE, DE HEUS IS ABLE TO BUILD STRONG LOCAL ORGANIZATIONS Foundation of the company by Hendrik Antonie de Heus 1998 First international steps by acquiring Koudijs with its export activities 2007 First factory South Africa 2011 Designation Royal awarded to De Heus 1998 First foreign acquisition in Leczyca, Poland 2005 Joint Venture Wellhope, China 2009 Joint Venture with MKorma, Russia Till 1997 Organic growth The Netherlands 2003 Aqcuisition Egypt 2006 Acquisition Czech Republic 2008 Purchase of 2 factories in Vietnam 2009 Aqcuisition in Ethiopia 2012 First steps South America in Brazil
5 INTERNATIONAL PRESENCE De Heus has production plants for complete feeds, concentrates, premixes as well as supplements in 10 countries. Lifestock farming is our playground. Livestock farmers are our main customers. Keeping animals healthy while optimising their performance - this is of interest to our customers and to ourselves. This is our area of expertise and the area in which we want to excel. Our nutritional knowledge, tailored feeding strategies, nutritional solutions and services help our customers move forward with all relevant aspects of their businesses. DE HEUS EXPORTS TO MORE THAN 50 COUNTRIES ALL OVER THE WORLD. OWN BUSINESS UNITS: Netherlands Poland Czech republic South Africa Vietnam Brazil JOINT VENTURES: Russia Egypt Ethiopia China JOINT VENTURES DE HEUS BUSINESS UNITS EXPORT
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