Mobile based Agriculture Services for the Millions.. Nokia Life
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1 Mobile based Agriculture Services for the Millions.. Nokia Life Jawahar Kanjilal, Vice President & Global Head of Nokia Life Bhanu Potta, Global Product Leader - Learning & Knowledge Services for Nokia Life GSMA magri Webinar - 15 th Jan 2013.
2 Livelihood and Life Improvement Services Portfolio High appeal and daily relevance in the lives of the Next Billion users Nokia Life
3 Nokia Life: #1 Life Improvement Service Globally Nokia Life
4 Consumer Insights on Agriculture Information Needs Timely & Actionable Information from Trusted Sources Best Practices, New Methods & Developments Locally Relevant & in Local Language Storable & Referenceable Access to Experts
5 Nokia Life Agriculture Services Portfolio Empowering Farmer with access to Actionable Hyper-local Information Crop & Commodity Tips Crops & Commodities Pre- Sowing Sow Seed prices Trends Sell Sowing techniques Market prices Advise Weather Fertilizer prices Grow Crop protection practices Harvesting practices Pesticides & prices Govt. Schemes Harvest Information Yield enhancement Pest prevention & Control Best Practices & Techniques Agri News Market Prices Daily prices from three nearby markets Weather Agro-Met Information with Advisory Personalization Choice of THREE items from a large list of crops and/or commodities Location Choice of Location at a granularity feasible for hyper-localization Language Choice of Local Languages to receive information in
6 User Journey Rich User Experiences & Social to Farmers across a wide range of phones
7 National Scale - Deep - Hyper-Local Country Crops Markets Languages /Commodities INDIA CHINA Chinese INDONESIA Bahasa NIGERIA TOTAL
8 Co-creating with the Ecosystem of Partners 18 Operators across 4 Countries
9 Empowering a wide range of Consumers Farmer I earlier had to leave my day work and travel so far to check rates and sell crop for my family who was growing it in the village. Now with this I get rates of three nearby areas and I now sold my crop at a profit of Rs. 70/- per quintal. Farmer Worker I am learning better farming methods to improve yield of the land to enable me to become prosperous when I start my own farm. People now come to me to ask for information on where to sell etc.. I want to continue using this service I like it that people come to me and I don t want them to stop asking me for advice I share the information with everyone around so feel proud & good As a small town insurance agent most of my customers are Farmers. I subscribe to agriculture information as I see it as a means of helping my clients, and potentially I may become middleman. Grain Trader Insurance Agent
10 Co-creating Value for Ecosystem Players is Key Knowledge/ Expertise Owners Editorial Desks Nokia Network Operators End-Users Ecosystem Anchor Identify Opportunity Co-Create Value Co-Develop Offerings Co-direct Ecosystem s Focus and Future
11 NABARD in India Agriculture Bank Engages & Empowers Consumers via Nokia Life Nokia Life Service in collaboration with NABARD (Govt. Agriculture Bank) to empower the Bank s Loan Customers with up-to-date information and increase quality of Loans for the Bank. Daily Market Prices, Yield Improvement methods and Weather information to hundreds of Lead Farmers. Better Crop Yield Higher Profits Margins Better loan repayments May 2011 to April 2013
12 Nokia Life Vision: Inform. Involve. Empower. Putting relevant, timely & personalized information in the hands of consumers Inform. Involve. Knowledge Partnerships with local Government, NGO s, Universities, Developmental Agencies, public & private sector enterprises Bridging the digital divide, Empowering communities towards economic and societal progress Empower.
13 Nokia Life: Scalable Platform to Reach & Engage the Next Billion Nokia Life Nokia Internal Use Only Nokia
14 Thank you
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