2011 SSF and Acceleron Webinar

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Violet Thompson
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1 FOLLOW ON-SCREEN PROMPTS TO CALL IN Both Phone and CPU Speaker Options Available 2011 SSF and Acceleron Webinar Including: Maximizing Seed Service Fees 2011 Monsanto Trait Bag and Tag Labeling Acceleron Seed Treatment Products THERE IS NOW AN OPTION TO LISTEN OVER YOUR PC SPEAKERS IF YOU DON T WANT TO TIE UP YOUR PHONE CLICK ON AUDIO JOIN AUDIO CONFERECE USE COMPUTER HEADSET and follow the prompts on the screen to calibrate your speakers/microphone. Microphone not necessary to 1 listen, you just can t ask verbal questions. Sound quality may vary.

2 Welcome Phone lines are muted for noise reduction Webinar provided by Corn States Presenters: Jason Breitenstein (Precision Ag Services) SSF Guidelines Denise Fattic (Monsanto) Acceleron Seed Treatment Will take questions at the end Using Q&A feature 2

3 Webinar Agenda Maximize your 2011 Seed Service Fees 2011 Marketing Material Guidelines Update on pre-approval services Seed Production Grower and Dealer Agreements Acceleron Seed Treatment Products Updates on Bag and Tag Labeling I ll hand off at this time to Denise Fattic 3

4 Maximize 2011 SSF Summary of Base Requirements*: Reporting accurately and on-time GPOS due Sept 25 Publish Seed Guide and/or website with approved Monsanto trait trademarks, logos, taglines (as well as site sellers, advertising copy, field signs) Promotion of Roundup agricultural herbicides Trait Royalty seamlessly priced Stewardship CBT Submit current version of production grower and/or dealer agreement Use Monsanto Approved benefits of new seed and no saved seed policy (soybeans) Written Stewardship Policy (soybeans) *Please refer to the Seed Service Fees Addenda for a complete list of requirements 4

5 Bonus SSF Requirements Meet Base SSF Requirements plus: Place a piece prepared by Monsanto within the first 5 pages or in the technology section or specific crop section of the seed guide and in the technology or soybean section of your published website. 1 Approved Marketing CBT 1 Approved CBT on a licensed transgenic event For units treated with Acceleron Actively promote Acceleron Seed Treatment Products through appropriate trademarks, taglines and stewardship statements. 5

Seed Guide Website Guidelines 2011 Guidelines are available at www.

6 Seed Guide Website Guidelines 2011 Guidelines are available at Sales and marketing Sales 6 Tools Local Seed Guide Ads

7 Seed Guide Website Guidelines 7

8 Seed Guide Website Guidelines 8

9 Monsanto Prepared Piece Additional options are available at Sales and marketing Sales Tools Local Seed Guide Ads 9

10 Promotion of Roundup Ag Herbicide 10

11 Seed Piracy and Benefits of New Seed Soybean Section A complete BNS statement requires 2 Points from each of the 4 categories 11

12 Genuity in text When discussing Genuity products in text Always include the word Genuity before the product name Abbreviations as well GEN _ 12

13 Find the errors Common mistakes 2334 VT YGVTRW/RR2 Outdated YieldGard VT Triple logo, incorrect Roundup Ready Logo, No need for Market Choices logo Outdated logos for both 13

14 Correct Versions 2334 VT YGVTRW/RR2 14

15 Additional logos you may require: Processor Preferred A lot of Versions still around update to!! 15

16 Additional logos for corn Processor Preferred Next to the applicable hybrids, identify them as: 16

17 And for Soybeans Vistive Low Lin Soybeans A lot of Versions still around update to!! 17

18 Update on Pre-Approval Services Will continue as usual in the summer-fall of Legal copy for the trait you are selling will now be provided custom from PAS during the pre-approval process Helps keep the legal appropriate, current and limited to the products you are promoting We ll try to keep review turnaround the same as previous years Please refrain from submitting with a same day or next day expectation for large projects 18

19 Example Legal Verbiage Monsanto Company is a member of Excellence Through Stewardship (ETS). Monsanto products are commercialized in accordance with ETS Product Launch Stewardship Guidance, and in compliance with Monsanto s Policy for Commercialization of Biotechnology-Derived Plant Products in Commodity Crops. This product has been approved for import into key export markets with functioning regulatory systems. Any crop or material produced from this product can only be exported to, or used, processed or sold in countries where all necessary regulatory approvals have been granted. It is a violation of national and international law to move material containing biotech traits across boundaries into nations where import is not permitted. Growers should talk to their grain handler or product purchaser to confirm their buying position for this product. Excellence Through Stewardship is a registered trademark of Biotechnology Industry Organization. B.t. products may not yet be registered in all states. Check with your Monsanto representative for the registration status in your state. ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS. Roundup Ready crops contain genes that confer tolerance to glyphosate, the active ingredient in Roundup brand agricultural herbicides. Roundup brand agricultural herbicides will kill crops that are not tolerant to glyphosate. Acceleron, Acceleron and Design, Genuity, Genuity and Design, Genuity Icons, Processor Preferred and Design, Roundup, Roundup PowerMAX, Roundup Ready, Roundup Ready 2 Technology and Design, Roundup Ready 2 Yield, SmartStax, SmartStax and Design, Vistive and Design, VT Double PRO, VT Triple PRO, YieldGard, YieldGard Corn Borer and Design, YieldGard Plus and Design, YieldGard Rootworm and Design, YieldGard VT, YieldGard VT and Design, YieldGard VT Rootworm/RR2, and YieldGard VT Triple are trademarks of Monsanto Technology LLC. Ignite and LibertyLink and the Water Droplet Design are registered trademarks of Bayer. Herculex is a trademark of Dow AgroSciences LLC. Respect the Refuge and Respect the Refuge and Corn Design are registered trademarks of National Corn Growers Association. All other trademarks are the property of their respective owners. SmartStax multievent technology developed by Monsanto Company and Dow AgroSciences Monsanto Company. 19

20 Pre-approval Feedback 20

21 Production Grower and Dealer Agreements Trait Stewardship Stewardship Documentation Trait License Compliance 21

22 Bag and Tag Updates No allowances for using only trait tags on Soybean bags Use stickers over the old information Consider this option when designing bags Allow for the trait information to be stickered over completely with updated information Typical Sticker Size 4x6 Trait corn labeling does allow for the use of generic bags with applicable trait tags. 22

23 Soybean sticker example Sticker example provided by: 23

24 Corn Tag Example 24

25 New guidelines are posted 2011 Guidelines are now posted on Winter is the typical posting period Tag guideline templates are also posted 2011 guidelines are intended for product to be planted in Always check before printing to ensure you have the most current patent numbers, logos and statements 25

26 What s changed? Guidelines highlight the changes Patent numbers Product Marketing Statement Added Product Name in Text Have all bags changed? Yes 26

27 Germplasm Patent Statement Option 2: This variety is protected under one or more of the following U.S. Patents: [Insert patents].the purchase/bailment/transfer of these seeds conveys no license under said patent(s) to use these seeds or perform any of the methods covered by this/these patents(s) A license must first be obtained before these seeds can be used in any way. That license is only obtained by entering the Monsanto Technology/Stewardship Agreement ( MTSA ). See your seed dealer to sign a MTSA. Only from germplasm sourced from Monsanto/Corn States and Peterson Genetics. Consult other providers for labeling information specific to those varieties. 27

28 Example Guideline - Soybeans 28

29 Bulk Tag Template 29

30 Example Guideline - Corn 30

31 Common Mistakes on Bags/Tags Conflicting bags vs. tags Patents, trait names on bag don t match tag Missing the geographic limitation statement For Sale and Planting In the US only Logo color/background Product Name in Text Using outdated guidelines Missing Germplasm patent statements 31

32 Common Mistakes Incorrect color with logos Outdated bags (Market Choices, Geographic Limitation Statement, Product name in text) 32

33 Wrap Up Pre-approval services Reviews bags/tags/marketing material Always check before printing for the most current logos and guidelines Stay tuned to your mailbox and be sure to submit the requested items to PAS on time. I intend to post a recorded webinar for anyone who missed part of it today or if someone in your company should have attended. Stay tuned to your . 33

34 Any Questions? Please use the QA Feature Question Mark box on the right panel Please take time to provide feedback as well Thanks for your time 34

Monsanto Company is a member of Excellence Through Stewardship (ETS).

in Commodity Crops. This product has been approved for import into key export markets with functioning regulatory systems.

It is a violation of national and international law to move material containing biotech traits across boundaries into nations where import is not permitted.

35 Monsanto Company is a member of Excellence Through Stewardship (ETS). Monsanto products are commercialized in accordance with ETS Product Launch Stewardship Guidance, and in compliance with Monsanto s Policy for Commercialization of Biotechnology-Derived Plant Products in Commodity Crops. This product has been approved for import into key export markets with functioning regulatory systems. Any crop or material produced from this product can only be exported to, or used, processed or sold in countries where all necessary regulatory approvals have been granted. It is a violation of national and international law to move material containing biotech traits across boundaries into nations where import is not permitted. Growers should talk to their grain handler or product purchaser to confirm their buying position for this product. Excellence Through Stewardship is a registered trademark of Biotechnology Industry Organization. B.t. products may not yet be registered in all states. Check with your Monsanto representative for the registration status in your state. ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS. Roundup Ready crops contain genes that confer tolerance to glyphosate, the active ingredient in Roundup brand agricultural herbicides. Roundup brand agricultural herbicides will kill crops that are not tolerant to glyphosate. Acceleron, Acceleron and Design, Genuity, Genuity and Design, Genuity Icons, Processor Preferred and Design, Roundup, Roundup PowerMAX, Roundup Ready, Roundup Ready 2 Technology and Design, Roundup Ready 2 Yield, SmartStax, SmartStax and Design, Vistive and Design, VT Double PRO, VT Triple PRO, YieldGard, YieldGard Corn Borer and Design, YieldGard Plus and Design, YieldGard Rootworm and Design, YieldGard VT, YieldGard VT and Design, YieldGard VT Rootworm/RR2, and YieldGard VT Triple are trademarks of Monsanto Technology LLC. Ignite and LibertyLink and the Water Droplet Design are registered trademarks of Bayer. Herculex is a trademark of Dow AgroSciences LLC. Respect the Refuge and Respect the Refuge and Corn Design are registered trademarks of National Corn Growers Association. All other trademarks are the property of their respective owners. SmartStax multievent technology developed by Monsanto Company and Dow AgroSciences Monsanto Company. 35

Genuity Roundup Ready Alfalfa allows you to drive more value per acre

MANAGEMENT GUIDE Genuity Roundup Ready Alfalfa allows you to drive more value per acre Easy and Convenient GENUITY ROUNDUP READY ALFALFA MANAGEMENT Quality Forage Quality Increase Alfalfa Dry Matter as