Since 1972: 2015 Media Kit. Your Strongest Advertising Buy To Reach Potato Growers. READ > LEARN > GROW
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1 2015 MEDIA KIT 2015 Media Kit CONTENTS PAGE 02: #1 MAGAZINE IN THE INDUSTRY PAGE 03: DEMOGRAPHICS PAGE 04: ADVERTISER BENEFITS PAGE 05: ADVERTISER BENEFITS: BUYER S GUIDES PAGE 06: EDITORIAL PLANNER PAGE 07: DIGITAL ADVERTISING PAGE 08: RATE CARD READ > LEARN > GROW Since 1972: Your Strongest Advertising Buy To Reach Potato Growers
2 figures are estimates (By thousand hundredweight) 1,000 cwt 1,000 cwt According to USDA/NASS 1,000 acres 1,000 acres According to USDA/NASS According to USDA/NASS According to USDA/NASS What makes Potato Grower magazine #1 in the industry? More issues 13 per year IDAHO ANNUAL ISSUE $3.95 More technical information Giving growers the knowledge they need to produce a quality, profitable crop More editorial pages Than any potato publication CIRCULATION: The most current in the market More ad pages Than any potato publication More often Growers count on Potato Grower every month See all issues online at Reach every potato grower in the US. UNITED STATES...9,096 CANADA FOREIGN PROMOTION/TRADE SHOWS TOTAL...10,000 2
3 DEMOGRAPHICS: Potato growers top five READER FACTS Age Average Operations Over $1M...57% Operations Over $2M...41% Grown Potatoes 16+ Years...73% Planted Potato Acres...32% ACTIVITIES ATVs Fishing & Hunting Camping Boating Shooting EQUIPMENT OWNED Potato Harvester Potato Planter Sprayer Pickup Truck Diesel engine See Complete Reader Survey Results at IRRIGATION OWNED Pump Center Pivot System Chemigation System Handline Sprinklers Moisture Systems GOING TO BUY Center Pivot System Moisture Sensors Drip System Chemigation System Pump TECHNOLOGY OWNED Precision Tractor Farm Management Software Farm Smart Phone Apps Precision Sprayer Precision Irrigation CHEMICALS CHEMICALS USED Herbicide Insecticide Fungicide Fertilizer Adjuvant/Surfactant DISEASE PROBLEMS Early Blight Rhizoctonia PVY Fusarium Dry Rot Soft Rot PEST PROBLEMS Aphids Beetles Wireworm Leaf Hoppers Nematodes GOING TO BUY Tractor Storage Ventilation System Pickup Truck Used Tractor Tandem-axle Truck GOING TO BUY Farm Smart Phone Apps Precision Tractor Precision Irrigation Precision Sprayer Farm Management Software WEED PROBLEMS Common Lambsquarters Redroot Pigweed Hairy Nightshade Quackgrass Kochia 3
4 ADVERTISER BENEFITS: Added value opportunities 4
5 ADVERTISER BENEFITS: Buyer s Guides for your products January Tractor Buyer s Guide Special Seed Advertising Section February Irrigation Products Buyer s Guide Special Seed Advertising Section March Fungicide Buyer s Guide Fertilizer & Growth Promoters Buyer s Guide These Buyer s Guides are a reader favorite and are free and easy to participate in. Simply words describing the benefits of your product and a high-resolution image to tyrell@potatogrower.com. July Trucks/Bulk Beds/Trailers Buyer s Guide August/IGSA Program Bagging/Packing/Shipping Buyer s Guide September Storage Buyer s Guide October Industry Handbook April Herbicide Buyer s Guide May Pesticide Buyer s Guide June Harvesting Equipment Buyer s Guide November ATV & Utility Vehicle Buyer s Guide Special Seed Advertising Section December Planting Equipment Buyer s Guide Special Seed Advertising Section 5
6 EDITORIAL PLANNER: January through December 2015 January - Tractor Buyer s Guide Special Seed Advertising Section Chemical Updates Precision Planting Winter Meetings Space Closes Nov. 21 Materials Due Nov. 28 Mail Date: Jan. 8 February - Irrigation Products Buyer s Guide Special Seed Advertising Section Potato Lover s Month Water Issues Chemigation Foliar Application Space Closes Dec. 19 Materials Due Dec. 26 Mail Date: Jan. 29 March - Fungicide Buyer s Guide Fertilizer & Growth Promoters Buyer s Guide Seed Treatments Crop Protection Research Preparing for Diseases Planting Space Closes Jan. 16 Materials Due Jan. 22 Mail Date: Feb. 24 April - Herbicide Buyer s Guide Blight Protection and Virus Control Pest Update Chemical Application Space Closes Feb. 13 Materials Due Feb. 20 Mail Date: Mar. 18 May - Pesticide Buyer s Guide Rotational Crops Adjuvant Options Space Closes Mar. 20 Materials Due Mar. 27 Mail Date: Apr. 22 June - Harvesting Equipment Buyer s Guide Bruise Control Vine Kill Mid-season Pests Space Closes Apr. 17 Materials Due Apr. 24 Mail Date: May 19 July - Trucks/Bulk Beds/Trailers Buyer s Guide Preparing for Harvest Equipment Prep Storage Chemicals Smart Irrigation Month Space Closes May 15 Materials Due May 22 Mail Date: June 22 August / IGSA Program - Bagging/Packing/Shipping Buyer s Guide Fall Chemicals IGSA Program Insert Storage Controls Weed Research Results Space Closes June 19 Materials Due June 26 Mail Date: July 31 September - Storage Buyer s Guide Commercial Financial Programs Storage Prep Space Closes July 17 Materials Due July 24 Mail Date: Aug. 21 October - Industry Handbook National Industry Handbook and Potato Seed Directory Space Closes Aug. 14 Materials Due Aug. 21 Mail Date: Sept. 24 November - ATV & Utility Vehicle Buyer s Guide Special Seed Advertising Section Irrigation Precision Ag Space Closes Sept. 18 Materials Due Sept. 25 Mail Date: Oct. 26 December - Planting Equipment Buyer s Guide Special Seed Advertising Section Storage Disease Control Seed Research Space Closes Oct. 16 Materials Due Oct. 23 Mail Date: Nov. 20 SPECIAL ISSUES Potato Industry Map - Reference Chart Space Closes Sept. 25 Materials Due Sept. 18 Mail Date: Nov. 20 Idaho Annual - Meeting Program PGI Grower of the Year Association Reports Space Closes Oct. 2 Materials Due Oct. 9 Mail Date: Oct. 30 6
7 DIGITAL ADVERTISING: Perfect complement to your print ads A new Potato Grower website was launched last year. This combined with a determined effort on SEO has caused explosive growth on potatogrower.com. 146% Increase in Page Views 131% Increase in Visits Website - potatogrower.com 3 Mos. 6 Mos. 9 Mos. 12 Mos. Peel-Away Top left corner on all pages. Not visible on mobile. Background On right and left on all pages. Not visible on mobile. 468 x 60 Banner Visible on all pages and all devices. 920 x 66 Banner Top of each page. Not visible on mobile. 728 x 90 Banner Above the fold on home page only. Not visible on mobile. 300 x 300 Square x 600 Tower x 600 Tower The Conveyor weekly e-newsletter is sent to an list of potato growers and industry insiders. This is an inexpensive and effective way to get your message out on short notice. Full Banner (468 x 60) $300 net for one month (4 s) E-BLASTS Your message, and yours alone. Send your updates and/or offers to potato growers and industry insiders. Build in as many hotlinks as you like and expect your message to get sent quickly. HTML-based E-blast... $300 Net FACEBOOK Connect with us for added-value exposure. 7
8 2015 Rate Card #43 PRINT ADVERTISING BLACK/WHITE FULL COLOR Full Page Two-Thirds Vertical Island Two-Thirds Page Half Vertical Island Half Horizontal Third Vertical Third Horizontal Third Page Sixth Page Twelfth nd or 3rd Cover Back Cover Spread Frequency discounts off above rates Your ad in 3 issues saves you 3% each issue Your ad in 6 issues saves you 6% each issue Your ad in 9 issues saves you 9% each issue Your ad in 12 issues saves you 15% each issue Plus, additional savings Additional 15% off the discounted rate when you furnish a completed ad First-time advertiser special rates: Contact your sales rep Combine print and digital ads for even greater savings: Contact your sales rep Direct Mail, polybags, belly bands, inserts, brochures, etc. All available and limited only by your imagination: Contact your sales rep AD SPECIFICATIONS Trim Size... 8 x Full Page x 10 Full Bleed Size x 11 2/3 Page Vertical x 10 1/2 Page Horizontal x /2 Page Vertical x /3 Page Rectangular x /3 Page Horizontal x /3 Page Vertical x 10 1/6 Page Horizontal x /6 Page Vertical x /12 Page x Two-Page Spread x 10 Spread Bleed Size x 11 Complete ad specs: potatogrower.com/media DIGITAL ADVERTISING WEBSITE: POTATOGROWER.COM 3 Mos 6 Mos 9 Mos 12 Mos Peel-Away Top left corner on all pages. Not visible on mobile. Background On right and left on all pages. Not visible on mobile. 468 x 60 Banner Visible on all pages and all devices. 920 x 66 Banner Top of each page. Not visible on mobile. 728 x 90 Banner Above the fold on home page only. Not visible on mobile. 300 x 300 Square x 600 Tower x 600 Tower THE CONVEYOR WEEKLY E-NEWSLETTER Full Banner (468 x 60) $300 net for one month (4 s) E-BLASTS HTML-based E-blast... $300 Net high res pdf files to: Dave Alexander, Advertising Director dave@potatogrower.com Rob Erickson, Account Executive rob.erickson@potatogrower.com CORPORATE OFFICES Harris Publishing, Inc. 360 B Street, Idaho Falls, ID (208) Fax (208) Jason Harris, Publisher jasonharris@harrispublishing.com Tyrell Marchant, Editor tyrell@potatogrower.com 8
POTATO. Since 1972: Serving the National Potato Industry Read>Learn>Grow 2018 MEDIA KIT
Serving the National Potato Industry Read>Learn>Grow 208 MEDIA KIT CONTENTS PAGE 2: NO. MAGAZINE IN THE INDUSTRY PAGE 3: ADVERTISER BENEFITS: ADDED VALUE PAGE 4: EDITORIAL PLANNER PAGE 5: DIGITAL ADVERTISING
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