DIFS Live F R A N K J O O ST E N, P R O GRAMME C O O R D I N ATO R

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1 DIFS Live OVERVIEW OF THE MAIN ACTIVITIES, APPROACHES AND OUTCOMES F R A N K J O O ST E N, P R O GRAMME C O O R D I N ATO R

2 Four questions 1. What was our assignment? 2. What have we done? 3. Why have we done it that way? 4. What did we achieve? 2

3 DIFS Live Objectives Assist farmers, processors, traders and other stake-holders to develop sustainable models for production and supply in the dairy and broiler sectors in West Java. Expected to contribute towards: a) Higher income levels of Indonesian smallholder producers and SME s b) Improve access to affordable and safe animal protein products among urban consumers. 3

4 DIFS-Live Intervention logic in the broiler sector Interventions in the broiler sector: 1. Consumer campaign on cooled chicken 2. Improving slaughter practices 3. Broiler farming improvements 2. Slaughterhouses improve hygiene and cooling 3. Broiler farmers improve production & productivity 1. Higher demand for safe and cooled chicken

5 Three components in the broiler sector & expected main outcomes 1. Consumer awareness, attitude & behaviour 1.Increased consumer awareness of cooled poultry meat 2.Increased intention to buy cooled poultry meat among consumers in Jakarta area 3.Increased number of Jakarta consumers have a preference / desire for consuming cooled poultry meat 2. Slaughter sector hygiene and transformation 1.Improved waste management and good hygienic practices adopted at participating slaughterhouses 2.Improved skills and knowledge among slaughterers at pilot facilities 3.Improved insight among government officials on the economic, environmental and chain consequences of modernisation in the poultry slaughtering sector 4.Improved skills and knowledge among advisors and inspectors in West Java 3. Broiler Farm Improvements 1.Improved productivity and animal welfare in broiler farming systems 2.Improved poultry production practices based on Animal Focussed Management (AFM) 3.Commercial uptake of the improved broiler house models demonstrated 4.Increased capacity among public sector partners to support broiler farm innovations 5.Improved vocational training on broiler farming in West Java 5

6 Intervention logic in the dairy sector The government of Indonesia wishes to increase the level of self sufficiency for milk and milk products Productivity of dairy cattle on farms in Indonesia can still be improved considerably Lack and quality of feed is one of major limitations to increased dairy farm productivity Main challenge for dairy farmers in West Java: Production and availability of quality roughage throughout the year Access to improved concentrate feeds Incorporating better feed management in the overall dairy farming practices 6

7 One component in the dairy feed sector Planned outcomes: 1. Improved cow productivity 2. Improved feed practices adopted 3. Economic viability of improved feed rations proven 4. Improved fodder supply and fodder management 5. Improved concentrate supply 6. Economic viability of production of good quality concentrate 7. Improved supply of ingredients for the production of concentrate feed 8. Increased knowledge of extension workers and staff feed production regarding feeding dairy cattle and feed production 9. Increased knowledge of farmers regarding feeding dairy cattle and feed production 7

8 Consumer campaign 8

9 Research, campaign development, implementation and evaluation Press events: Launch of campaign Road shows Website ( Social Media: Twitter Facebook Blogs Monitoring & evaluation of effects of the campaign on the knowledge, attitude and consumer behavior Handing over of campaign responsibilities to partners in the sector 9

10 Slaughter sector development 10

11 Capacity building, scenario studies, pilots with SME & micro-slaughter companies Capacity building: Training of Trainers on NKV at poultry slaughter houses for public inspectors and abattoir managers Study visit to the Netherlands on best practices for Government and private sector staff Training of Trainers for teachers of vocational schools (IPB Diploma, SMK Ciamis and VEDCA) SME & micro-slaughter companies: Piloting of hygienic slaughter carousels at DKI slaughter facilities with Marel Stork Piloting slaughterhouse and cool chain improvements Scenario and performance studies: Competitiveness of the Indonesian poultry sector Outlook for markets and the poultry value chain in Indonesia together with Rabo bank Assessment of cool chain performance in the SME sector Scenario development of slaughterhouse sector transformation 11

12 Broiler farm improvements 12

13 Capacity building, pilots with independent broiler farms and setting up a broiler demonstration & learning centre Pilots at eight independent broiler farms in Bandung, Bekasi and Bogor on animal focused broiler farm improvements (management, water and housing) Establishment of Medion Broiler Learning Centre - cooperation between PT Medion, Sommen BV & Wageningen Livestock Research: Demonstrating and testing the impact of improved housing and climate control systems Regular Training of visiting veterinarians, broiler farmers and extension staff at the Broiler Learning Centre in Bandung Capacity building of farm managers, education and extension staff: Regular training of managers and supervisors of pilot farms Training of trainers for teachers of vocational schools (IPB Diploma, SMK Ciamis and VEDCA) Publication of the Bahasa version of the handbook Broiler Signals 13

14 Dairy feed improvements 14

15 Capacity building, pilots & tests Integrated pilot and testing programme with two dairy cooperatives (KPSP Saluyu in Kuningan regency, KPGS Cikajang in Garut regency): Introduction and on-farm testing of improved forage varieties Pilot with silage making in selected farmer groups Feasibility study commercial fodder production (maize silage, Indigofera) Advise on improved concentrate feed production and on-farm testing of improved concentrates Improvement of water supply and feed hygiene: improved feed and water trough on farms Feed advisors employed by the dairy cooperatives to advise and train farmers Renovation of the feed mill facilities and mini lab trol at KPGS Cikajang Capacity building: Series of Training of Trainers courses for feed advisors, extension staff and contact farmers on fodder production and improved dairy cattle feeding Training of farmers in selected farmer groups Training of trainers for feed mill staff Production of technical leaflets and video on dairy cattle feed activities Manual for quality control and quality assurance concentrate production Production of the Bahasa version of Dairy cow signals Feed Inspector training in the Netherlands 15

16 Who have contributed? SMK Ciamis KPSP Saluyu Amindo Tondeur VCTA 16

17 Our approach Public-private partnerships Government provides regulatory frameworks, funding and enforcement Knowledge institutes provide research capacity, know how and training support Companies have investment power and entrepreneurship Management by contract Understanding and balancing interests of partners Agreements on sub-activities and responsibilities Mutual accountability and co-funding Co-funding of Euro 800,000 by private sector companies to the costs of the DIFS Live activities Govt. sector Businesses Civil Society Outputs & impact 17

18 The achievements? consumer campaign slaughterhouse sector broiler farming dairy feed Consumer campaign Ayam Dingin Segar set up and outcomes among consumers in greater Jakarta (WEcR, Amonra) Public-private partnership arrangements towards consumer behavioural change in the broiler sector (DGLHS & WEcR) Impact of cool chain improvements in the SME broiler sector: a case study (WEcR, IPB, WLR, Amindo) Technical training on food safety and equipment for hygienic manual slaughtering (WLR, WEcR, IPB Diploma & Marel Stork) Different scenarios for broiler slaughterhouse sector reform in Greater Jakarta (WEcR, WLR) First results of antibiotic reduction in broiler feeds in a closed housing system (WLR) PT Medion s approach to supporting independent broiler farmers: the Broiler Learning Centre (Medion &WLR) Combined effects of improving water quality, housing and farm management on SME broiler farm performance (WLR & Medion) Production and use of improved forage crops by dairy farmers in West Java (WLR, IPB, Heritage) Options for improving dairy concentrate production and supply at KUD level (WLR, TNI, Ottevanger) Recommended dairy feed improvements: strategies for KUD s and support organisations in the smallholder dairy sector (WLR) 18

19 Terimah Kasi / Thank you Website: Contacts: frank@advanceconsulting.nl 19

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