A STUDY ON TURMERIC GROWERS SATISFACTION TOWARDS PRODUCTION OF TURMERIC IN ERODE DISTRICT

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1 A STUDY ON TURMERIC GROWERS SATISFACTION TOWARDS PRODUCTION OF TURMERIC IN ERODE DISTRICT Mr. S. MURUGAN Assistant Professor Department of Commerce, Nehru Arts and Science College Coimbatore Dr. M. KANAGARATHINAM Head, Department of Commerce, Nehru Arts and Science College Coimbatore ABSTRACT Indian agriculture marketing systems is considered to be defective for it blocks farmers chances of getting reasonable price for his product on various counts. In this research, the researcher mainly focused on the satisfaction of the turmeric growers towards their production in Erode district of Tamilnadu. For this purpose, the researcher have been selected the 532 turmeric growers in Erode district. Descriptive research is used for the study and stratified random sampling method has been used for data collection. Questionnaire is the main tools for data collection. The collected data is subdued into tables through percentage analysis, Chi-square test and Henry Garrett Ranking technique. From the study, it is found that the selected turmeric growers are satisfied on production of turmeric. On the other hand, the turmeric growers are affected the production through disease and insects attack. KEYWORD Turmeric Growers, Farmers, Reasonable price, Agriculture Produce, Turmeric Production, Disease and Insects Attack, Defective Marketing,

2 INTRODUCTION Indian agriculture marketing systems is considered to be defective for it blocks farmers chances of getting reasonable price for his product on various counts. The cultivators poor economic conditions resulting in distress sale of agricultural produces is perhaps the foremost cause of defective marketing.the malpractices are found in the present system or traditional market in method of sale, weighing, delivery, payment etc and a wide difference of producer s rupee and customer s rupee is also found in the existing system of agricultural marketing (Assam Agricultural Product) agricultural marketing suffers from a number of ills, which are to be cured to ensure fair returns to this investors, the need for providing, efficient marketing system was never felt so severe as now, since it has a governing impact on sustaining higher level of production. In the absence of a proper marketing machinery to ensure a fair return to the producer, the creditable success achieved by the production programmers in bounded to suffer a setback in India. A proper organization of market of agricultural produce will not only remove the ills of agriculture marketing but in a way they will help farmer motivated towards higher production and continuance in agricultural the government of India identified he need of marketing of agricultural produce in a properly organized set up, it can fetch a good price of the farmer and he will be inspired to produce more. Even the mechanism desired to help farmers in marketing their produce some time goes detrimental to the interties of the farmers on pro-poor growth through agriculture & live diversification in India. RESEARCH REVIEWS According to Murugesa Boopathi (1990) agricultural production has increased manifold since Green Revolution. But the increase in production has not reflected in the level of living of farmers. This is due to the problems faced by farmers in marketing the agricultural produce. The major problem is non availability of market information and practices at the right time. Reliable and timely market information and intelligence to the farmers will definitely increase their net income and thereby improve their living standards in order to provide market intelligence at the right time. Agarwala.T (2006) discussed in study that the terminal markets would be built, owned and operated by a corporate / private / co-operative entity, either by itself, or through the adoption of an outsourcing model. The enterprise could be a consortium of entrepreneurs from agribusiness, cold chain, logistics, warehousing, agri-infrastructure and/or related background. The enterprise would charge a user charge for the services provided. The total financial outlay for implementation of the above component during the Tenth Plan Period is Rs 150 crore. The proposed expenditure will be met from the budget outlay of the National Horticulture Mission. The operational guidelines of the scheme have been circulated to the state governments, which have amended their Namex International Journal of Management Research 22 Vol. 4. Issue No.1, Jan. June ISSN

3 respective APMC Acts to allow the setting up of markets in the private sector. Further, Spices Board published in its review (1989), India has earned Foreign exchange to the tune of Rs million during from the Export of Species. The total Export during the year was 99,886 tones as against the target of 86,700 tones valued at Rs.3000 millions. Thus the actual achievement is 15 percent below the target in terms of value. As compared to the last year, the total export both in quantity of export during was 99,826 tones valued at Rs millions. OBJECTIVES OF THE STUDY To examine the turmeric growers satisfaction on production of turmeric in Erode district. METHODOLOGY Descriptive and exploratory research on turmeric growers satisfaction on turmeric production is undertaken herein. farmers in Erode District among the rest of the farmers. 2. Sampling Method: The sample size of 532 turmeric growers was chosen from a population in Erode district. Stratified random sampling applied to select the turmeric growers; 3. Method of Data Collection: Survey method of primary data collection using Combined Interview and questionnaire adopted for collection of primary data through field survey was undertaken in Erode district limits in December RESULTS AND DISCUSSION 1. Demographic Profile of the Respondents - Percentage Analysis The distribution of the sample respondents according to their age, working department, designation, educational qualification, monthly income, experience, family size, family type, working hours and distance to work is discussed in the following table. 1. Sampling Design: The turmeric growers have been selected as Table No. 1 : Demographic Profile of the Turmeric growers S. No Factors No. of Respondent Percentage Mean Age level 1 Upto 30 years years Above 40 years Education Qualification 1 No formal Education Primary level High School Collegiate Namex International Journal of Management Research 23 Vol. 4. Issue No.1, Jan. June ISSN

4 S. No Factors No. of Respondent Percentage Mean Family Size 1 Upto 4 members members Above 6 members Type of Family 1 Nuclear family Joint family Income Sources of Family 1 Agriculture Agriculture with business activities Agriculture with allied activities 2.90 Annual Income 1. Below Rs.1 lakh Rs.1 to 3 lakh Rs.3 to 5 lakh Above Rs. 5 lakh Type of Turmeric 1. Finger Bulb Area of cultivation 1. Below 0.5 acre acre acres Above 2 acres Experience in Turmeric Cultivation 1 Less than 5 years years years years Above 35 years It is found from the analysis that majority of the respondents belongs to above 40 years age group, having no formal education, upto 4 members in their family, belonging nuclear family, agriculture only source of income, earn Rs.1 to 3 lakh per annum, cultivating finger type of turmeric highly than the bulb type of turmeric, cultivating below 0.5 acre mostly and having 5 to 15 years of experience in turmeric production. On the other hand, majority of the turmeric growers have perceived the highest level of satisfaction towards production of turmeric who belongs to upto 30 years age group, no formal education, having upto 4 members in Namex International Journal of Management Research 24 Vol. 4. Issue No.1, Jan. June ISSN

5 their family, belong to nuclear family, earn through agriculture with business activities, earn Rs.1 to 3 lakh per annum, finger type of turmeric producers, having above 2 acres cultivation area and above 35 years of experienced turmeric growers. 2. Hypothesis Testing Relationship between Demographic Profile of the turmeric growers and level of satisfaction in production of turmeric: Chi-square Analysis. In order to find the relationship between age, educational qualification, family size, type of family, income source of family, annual income, type of turmeric, area of cultivation and experience in turmeric cultivation and level of satisfaction towards turmeric production is discussed by using the following hypothesis. H 0 : There is no significant difference Between selected independent variables viz., age, educational qualification, family size, type of family, income source of family, annual income, type of turmeric, area of cultivation and experience in turmeric cultivation and level of satisfaction towards turmeric production. TABLE No. 2: LEVEL OF SATISFACTION TOWARDS TURMERIC PRODUCTION S. No. Variables 2 Value Table Value p Value 1 Age * 2 Educational Qualification ** 3 Family size NS 4 Type of family NS 5 Income sources of family * 6 Annual Income ** 7 Type of turmeric * 8 Area of cultivation ** 9 Experience in Turmeric Production ** Note : ** - Significant at 1% level; * - Significant at 5% level; NS - Not Significant The above table shows the results of the hypotheses testing through chi-square analysis. From the above table, it is cleared that the hypotheses 1,2,5,6,7,8 & 9 are rejected and the hypotheses 3 & 4 are accepted. So, it is concluded that the variables age, educational qualification, income sources of family, annual income, type of turmeric, area of cultivation and experience in turmeric production are having close association turmeric production. On the other hand, the variable family size and type of family are not having close association turmeric production. PROBLEMS FACED BY THE RESPONDENTS To identify the most important problems, Henry Garrett Ranking Technique was employed and the details of ranking the Namex International Journal of Management Research 25 Vol. 4. Issue No.1, Jan. June ISSN

6 problems faced by the respondents while production of turmeric cultivation are shown in the following table. TABLE No.3: PRODUCTION PROBLEMS OF THE RESPONDENTS S. No Problems Total Mean Score Score Rank 1 Lack of labour supply IV 2 Lack of water supply V 3 Often disease and insects attack I 4 Affect the growth from Natural calamities III 5 Lack of availability of quality fertilizer and pesticides II It is identified from the above table that most of the respondents are faced the major problem in turmeric production as often disease and insects attack which ranked first with the Garrett score of points. It is followed by the second, third and fourth problems faced by the respondents as lack of availability of quality fertilizer and pesticides, affect the growth from natural calamities and lack of labour supply with Garrett scores of 26675, and points respectively. Finally, the respondents faced the problem as lack of water supply with a Garrett score of points. It is found from the analysis that majority of the respondents are faced the major production problems are often disease and insects attack and lack of availability of quality fertilizer and pesticides. FINDINGS AND CONCLUSION It could be noted from the analysis that majority of the turmeric growers have perceived the highest level of satisfaction towards production of turmeric who belongs to upto 30 years age group, no formal education, having upto 4 members in their family, belong to nuclear family, earn through agriculture with business activities, earn Rs.1 to 3 lakh per annum, finger type of turmeric producers, having above 2 acres cultivation area and above 35 years of experienced turmeric growers. It is found from the chi-square analysis that the variables age, educational qualification, income sources of family, annual income, type of turmeric, area of cultivation and experience in turmeric production are having close association turmeric production. On the other hand, the variable family size and type of family are not having close association turmeric production. The results from the Henry Garrett Ranking Technique inferred that majority of the respondents are faced the major production problems are often disease and insects attack and lack of availability of quality fertilizer and pesticides. The government should take necessary steps to establish Agmark laboratory in the Erode market centre. The importers of turmeric are very particular about the quality and the existence of Agmark laboratory would be the solution for the problem. If the Agmark laboratory is Namex International Journal of Management Research 27 Vol. 4. Issue No.1, Jan. June ISSN

7 established in this market centre, it would facilitate for getting grading certificate without any delay and the traders could also proceed with their export formalities easily. It is noticed that the prices prevailing in the turmeric market were highly fluctuating in nature which affected the margin of the turmeric growers. In order to avoid this situation, a steady demand for the turmeric produce has to be identified by expanding the global market for turmeric which would boost the sales volume as well as the price in the local market. The growers should also be educated to study the market conditions regularly and according to the trend existing in the market they have to proceed with their cultivational decision. 6. BIBLIOGRAPHY A.kumar (2006) Turmeric (Extension Pamphlet) Indian institute of spices research (Indian council of agricultural research-ii) Calicut, kerala. A.T.N. Abubacker (2008) Spices Export: Following the Turmeric Trail Market survey : Fact for You, 2008, pp P. Murugesa Boopathi (1990) Domestic and Export Market Intelligence Cell (DEMIC) was established in Tamil Nadu Agricultural University, (TNAU) Journal of agricultural in india.,vol.3, pp Agarwala.T (2006) The Small Farmers Agri-Business Consortium (SFAC), New Delhi. The DMI Department, Journal of business management by the agricultural sector, Vol. xxi, pp Namex International Journal of Management Research 27 Vol. 4. Issue No.1, Jan. June ISSN