AGRICULTURE 5.0 The Future of Food Convergence on the Farm Robert Saik Founder / Global Business Development

Transcription

1 AGRICULTURE 5.0 The Future of Food Convergence on the Farm Robert Saik Founder / Global Business Development

2 Who Am I?

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4 Where do I come from?

5 Robert Saik - Professional Agrologist - Certified Agricultural Consultant Canadian Ag Marketer of the Year - Founder Agri-Trend - Global Business Development - Trimble Farming Elanco (Crop Protection) Stoller (Micro-nutrients) Tiger (Sulphur) Entrepreneur 2 Agri-Retail Businesses Fertilizer Distribution Business Marketing Multi-Media Business Agri-Trend Group of Companies Cattle International Agriculture Investments

6 Here s how I think about FARMING

7 Farmers focus on THREE MAIN ACTIVITIES and FOUR KEY NUMBERS Profit Return on Investment

8 What goes on inside the brain of a farmer?

9 Farmer Brain

10 This leads to LOTS of data

11 SEED CHEMICAL FERTILIZER NUTRIENTS PESTICIDES REENTRY POINT OF CONTACT AGRONOMIC HISTORY HISTORIC BILLING BENCHMARKING PREFERENCES NOTES SENSORS FARMING MULTI-SPECTRAL SATELLITE DRONE NDVI HISTORIC LOCATION HISTORY ENGINE HOURS FUEL LEVEL USAGE ISO CRM GRAIN BIN STORAGE Big(ish) SCALES SOIL NATIVE / INTEGRATED SHP PROPRIETARY MODUS Data AGCO SLINGSHOT WEATHER STATIONS SOIL MOISTURE PROBES GUIDANCE AB LINES OBSTACLES PRESCRIPTIONS MACHINE DATA OPERATION TYPES MANAGEMENT ZONES INPUTS AUTO-GENERATED IMAGERY RECORDSIMPORT / EXPORT MOBILE ENTERED ISOXML ADAPT JOHN DEERE USB FILE SYNC AUTOMATICTRIMBLE CNH MARKETING COMMODITY PRICES LOCAL GRAIN ELEVATORS FILE MANAGEMENT DOC XLS PDF TIF

12 And it s getting FASTER

13 Our World Exponentiality 5 EXABYTES Covergence

14 Calculations per Second per $1000 The exponential growth of computing on a Logarithmic Plot Calc./second for a $1000 laptop vs. Time Year 14

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16 The Agriculture Manifesto 10 Key Drivers that will Shape Agriculture in the Next Decade 1. NON-Science 2. Bio-Synthesis 3. Market Segmentation 4. Sensor Technology 5. 3-D Printing 6. Robotics 7. Water 8. Precision Ag 9. Artificial Intelligence 10. Data

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18 AGRICULTURE 5.0 Convergence on the Farm Robert Saik Founder AGRI-TREND Global Business Development - Trimble

19 Agriculture 1.0 The Era of Muscle

20 Agriculture 2.0 The Machine Age

21 Agriculture 3.0 The era of Chemistry

22 Agriculture 4.0 Biotech / Genetic Engineering Revolution

23 Agriculture 5.0 Convergence of Tech on the Farm

24 Agriculture 5.0 Convergence Muscle Machine Chemistry Biotech Bio-Synthesis Market Segmentation Sensor Technology 3-D Printing Robotics Water Precision Ag Artificial Intelligence Data

25 So where is this HEADED?

26 Agriculture will be a combination of HIGH TECH connected to HIGH TOUCH

27 How do scale we the agronomic process? Acquiring information, making sense of it, turning recommendations back to the farmer so he/she can make actionable decisions in real time.

28 How Why What Where

29 How Why What Where

30 How Why What Where

31 How Why What Where

32 T o u c h T e c h How Why What Where V a l u e

33 How do we scale HIGH TOUCH with HIGH TECH? In-field sensors Water moisture sensors Nitrogen sensors Remote monitoring Satellites Micro-Satellites UAV / Drone and robot monitoring Connected somehow to a human

34 The Number ONE issue is qualified LABOUR

35 Can we go FULL Autonomous like DOT?

36 OR Can we turn old Horsepower, Hydraulics and Rubber into Autonomous Tractors?

37 How will we determine VARIABILITY?

38 Top DOWN?

39 Or Bottom UP?

40 Will we VRE? Variable Rate EVERYTHING Fertilizer / Crop Protection / Seeding / Irrigation

41 How will we CONNECT?

42 How will we MANAGE the DATA? Dynamic Tile Interface Historical Records Accessed by Field Enter Field Activities Faster Than Writing Scouting, Weather, Pest, Pesticides Layer in ANY Map Data

43 How will we MEASURE SUCCESS?

44 How will we SELL our STORY? Trait based sales To Specific Market Segments Transparency Proof of Sustainability

45 How will we SUSTAIN? Soil Water GHG Balance

46 These are the issues being addressed by the Smart Agri-Food Super Cluster (SASC)

47 AGRICULTURE 5.0 Convergence on the Farm Robert Saik Founder AGRI-TREND Global Business Development - Trimble