FISH TRADE AND CONSUMER TRENDS IN EUROPE

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1 FISH TRADE AND CONSUMER TRENDS IN EUROPE Ekaterina Tribilustova Eurofish International Organisation Aquaculture the way forward 29 September 216, Vilnius, Lithuania

2 EUROPEAN TRADE OF FISHERIES PRODUCTS (215) Extra-EU import EUR 22.3 billion Extra-EU export EUR 4.5 billion Intra-EU export EUR 22.6 billion

3 EUR, billions EU TRADE FLOW OF FISHERIES PRODUCTS The trade flow (215) - Total trade of EUR 49,4 billion and 13.8 million tonnes, - The overall growth in : +61% in value and 11% in volume; - Trade development in : Extra-EU import Extra-EU export Intra-EU export Extra-EU imports Extra-EU exports Intra-EU exports Value +57% +79% +63% Volume +5% -4% +26% Source: EUMOFA, 216

4 BALTIC COUNTRIES IN THE EU TRADE OF FISHERIES PRODUCTS (215) The EU trade flow EUR 49.4 billion Baltic countries in the EU EUR 986 million 2% of the EU trade flow Lithuania EUR 598 million 61% of the Baltic countries trade flow 1.2% of the total EU trade flow

5 EUR, millions BALTIC COUNTIRES TRADE FLOW OF FISHERIES PRODUCTS Baltic countries (value) Extra-EU import Extra-EU export Intra-EU export - In , the value of Intra-EU exports from the Baltic countries increased tripled reaching EUR 69 million, while the volume grew 65% to 25 tonnes. - The value of Extra-EU imports grew 45% to EUR 168 million, whereas the volume decreased 4% to tonnes. - The value of Extra-EU export went down 7% to EUR 127 million, as well as the volume dropped 4% to tonnes. Source: EUMOFA, 216

6 tonnes, million EUR, billion EUROPEAN EXTRA-EU IMPORTS 6,1 6, 215; EUR 22 billion, +6% to Extra-EU imports by commodity groups in value (215) 5,9 5,8 5, % 3% 3% 12% 21% 5,6 5,5 5,4 215; 5.8 million tonnes, -3% to % 12% 2% 5,3 5 5,2 19% 5, Source: EUMOFA, 216 Volume Value Crustaceans Groundfish Cephalopods Small pelagics Other Salmonids Tuna and tuna-like species Bivalves Freshwater fish

7 EUR, millions BALTIC COUNTRIES - EXTRA-EU IMPORTS In , the overall value of Extra-EU imports by the Baltic countries grew 45% to EUR 168 million; - Lithuania had a 73% share with EUR 124 million in 215, increasing from EUR 77 million in 25. 4% 1% 16% 29% % 16% Estonia Latvia Lithuania Groundfish Small pelagics 16% Miscellaneous aquatic products Salmonids Source: EUMOFA, 216 Freshwater fish Other Crustaceans

8 LITHUANIA (IMPORTS FROM EXTRA-EU OF SELECTED COMMODITY GROUPS IN 215) Groundfish EUR 46 million Norway - EUR 27.4 million Russia EUR 1 million China 2.9 million Small pelagics EUR 21 million Norway EUR 16.3 million Iceland EUR 3 million Faroe Islands EUR 1.3 million Freshwater fish EUR 15 million Kazakhstan EUR 8 million Russia EUR 4 million Vietnam EUR 1 million

9 tonnes, millions EUR, Billions EXTRA-EU EXPORTS 2,5 215; EUR 4.5 billion, +1% to Extra-EU exports by main commodity groups by value (215) 2, 5 21% 17% 4 1,5 1, 215; 1.9 million tonnes, -14% to % 1% 3% 7% 15% 5 1 8% 12% 13% Source: EUMOFA, 216 Volume Value Small pelagics Non-food use Crustaceans Bivalves Freshwater fish Salmonids Tuna and tuna-like species Groundfish Cephalopods Other

10 EUR, millions BALTIC COUNTRIES EXTRA-EU EXPORTS In , the overall value of Extra-EU exports from the Baltic countries decreased 7% to EUR 127 million; - Lithuania had a 21% share with EUR 26.5 million in 215, decreasing from EUR 32 million (23% share) in 25. Estonia and Latvia had 47% and 32% shares respectively. 6 4 Other 2% Source: EUMOFA, 216 Estonia Latvia Lithuania Freshwater fish 8% Crustaceans 1% Salmonids 11% Small pelagics 51%

11 LITHUANIA (EXPORT OF SELECTED COMMODITY GROUPS TO EXTRA-EU IN 215) Miscellaneous aquatic products EUR 8 million Belarus EUR 2.7 million Ukraine EUR 2.5 million Russia EUR 1 million Small pelagics EUR 6 million Ukraine EUR 1.9 million Belarus EUR 1.4 million Russia EUR 1 million Salmonids EUR 4.5 million Belarus EUR 3.3 million Vietnam - EUR.5 million Bosnia & Herzegovina EUR.2 million

12 Tonnes, millions EUR, billions INTRA-EU EXPORTS Intra-EU exports by commodity groups in value (215) : EUR 22.6 billion, +8% to : 6 million tonnes, +3% to % 4% 3% 14% 31% % 8% 14% % Salmonids Groundfish Crustaceans Tuna and tuna-like species Small pelagics Bivalves Source: EUMOFA, 216 Volume Value Cephalopods Other Freshwater fish

13 EUR, Millions EUR, millions BALTIC COUNTRIES INTRA-EU EXPORT : EUR 341 million Estonia Latvia Lithuania Salmonids Miscellanious aquatic products Small pelagics Groundfish Freshwater fish products Other aquatic products Source: EUMOFA, 216

14 LITHUANIA INTRA-EU EXPORTS EU export markets for Lithuania Other 15% EUR, millions Denmark 4% Poland 4% Estonia 5% UK 5% Latvia 6% Belgium 12% Italy 12% Germany 37% Germany Italy Belgium Latvia UK Estonia Poland Denmark Other Source: EUMOFA, 216

15 EUR, millions LITHUANIA INTRA-EU EXPORTS ; EUR 234 million Salmonids Miscellanious aquatic products Groundfish Small pelagics Freshwater fish Other Source: EUMOFA, 216

16 LITHUANIA (EXPORT TO INTRA-EU OF SELECTED COMMODITY GROUPS IN 215) Salmonids EUR 234 million Germany EUR 113 million Italy - EUR 43.7 million Belgium EUR 41 million Groundfish EUR 7 million Germany EUR 22.6 million UK EUR 8 million Denmark EUR 7.6 million Small pelagics - EUR 33 million Germany - EUR 12.8 million Estonia EUR 6.2 million Latvia EUR 5.3 million

17 EUR, thousands LITHUANIAN EXPORTS OF FRESHWATER FISH CARP (215) 3, Lithuanian Intra-EU export of carp and trout 2% 28% 2,5 215; EUR 1.7 million 7% 2, Latvia Poland Other 1,5 TROUT (215) 1, 215; EUR 1.6 million Source: EUMOFA, 216 Carp Trout 58% Estonia 42% Latvia

18 GLOBAL CONSUMER TRENDS - 216

19 GREENER AND HEALTHIER FOOD Greener food, eco is the new reality; Higher consumer demand for natural and less processed food; Local and seasonal food Km zero ; Growing popularity of the plant-based diets, in particular, Mediterranean diet due to the rise of Mediterranean-inspired products in the retail, menu-options in the Ho-Re-Ca sector, and its attractiveness compared to restrictive fat diets.

20 CHANGE MAKERS Consumers focus on creating a lifestyle rather than products alone; Sustainability evolves from being good to a necessary part of the product development; Food waste - creative ways of supporting sustainable produce and consumption Source: Wefood

21 BUYING TIME Online shipping, apps and delivery services are transforming consumer access to deals, niche offering and complete meals; Innovations encourage consumers to think outside traditional physical retailers; The delivery revolution in the food service and Ho-Re-Ca sector order and pay apps and third party online orders. Source: Greenlandfood Source: Skagenfood

22 OVER-CONNECTED CONSUMERS Almost 79% of the EU population are estimated as internet users (per November 215, Eurostat); 5% used internet away from home or work using mobile phone networks or wireless connection; Several researches show that more consumers will use technology to improve their diet in 216, tracking their food intake or activities with smartphone apps. Digital breaks? Credit: FishAlerts!

23 FREE THINKING CONSUMERS Consumers are searching for innovative routes to product value and uniqueness; Higher consumer spending on products which inspire them, yet, significant discounts are expected; The market share of discounters in the EU keeps strong, although the growth is slowing down because of higher consumer focus on variety and premium qualities of products.

24 CHALLENGING MATURE LIFESTYLE Growing consumer segment - senior consumers (65+) focused on health, quality and wellbeing; The share of senior population in the EU-28 is projected to increase from 18.5% in 214 to 28.7% by 28 (additional 55.2 million senior persons, Eurostat), High/highest fish consumption by this consumer group on many EU markets. Source: Eurofish Fish Day in Copenhagen

25 Thank you for your attention!