Farmers Markets. Bridging Access & SNAP-Ed Education in Low-Income Communities. Heidi Gorniok Nichole Proctor-English Susan Shuller-Frantz

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1 Farmers Markets Bridging Access & SNAP-Ed Education in Low-Income Communities Heidi Gorniok Nichole Proctor-English Susan Shuller-Frantz

2 Presentation Overview Food Access + Nutrition Education = Impact! The Food Trust s Farmers Markets Nutrition Ed at the Market Lessons Learned Seeing it in Action! Evaluation Results Philly Food Bucks

3 Bridging Access & Education

4 Bridging the Gap Goal: Increasing fruit and vegetable consumption Nutrition education combined with access is more effective than either strategy alone Comprehensive intervention that addresses multiple levels of the Social-Ecological framework Approach One: Group-based direct nutrition education Approach Two: Multi-Level Intervention-Bringing farmers markets into low-income areas, accepting SNAP benefits with EBT machines, and providing Food Bucks

5 The Food Trust's mission is to ensure that everyone has access to affordable, nutritious food and information to make healthy decisions. 5

6 The Food Trust s Comprehensive Approach to Healthy Food Access

7 The Food Trust Farmers Markets Since 1993 Now 25+ markets in diverse neighborhoods across Philadelphia Nutrition education component Farmers Market Tours

8 Accepted at the Market Supplemental Nutrition Assistance Program [SNAP] Farmers Market Nutrition Program Senior and WIC Vouchers Cash Philly Food Bucks

9 Farmers Market Nutrition Ed

10 Farmers Market Nutrition Ed Many iterations since The Food Trust s first markets in 1993 Current model started in 2013 Inspired by NYC Food Bank Farmers Market Nutrition Education Just Say Yes Curriculum Careful collaboration with Philadelphia Department of Health and farmers at market Critical components: Food demonstration and facilitated dialogue

11 SNAP-ED Goal of SNAP-Ed - improve the likelihood that persons eligible for SNAP will make healthy food choices within a limited budget and choose physically active lifestyles Nutrition education Obesity prevention interventions Policy, systems, environmental interventions (PSE)

12 Pennsylvania Nutrition Education TRACKS TRACKS is the Pennsylvania statewide program that provides SNAP-Ed to lowincome individuals and families who are eligible to receive Supplemental Nutrition Assistance Program (SNAP) benefits

13 A Day at the Market Video courtesy of WHYY

14 Our Reach Nutrition Ed at Farmers Markets per season July-August (extended season: June-Sept)

15 Programming Logistics 3 staff per market: Educator, Chef, Assistant, plus volunteers 30min Nutrition Education lessons/cooking demos using Just Say Yes curriculum 1 day per week, 4 lessons per day 8-16 weeks Taste tests $4 Philly Food Bucks Handouts & Reinforcements Evaluation (JSY)

16 Lesson Overview Introduction Overview of session Voice by choice Icebreaker Lesson Introduction Cooking Introduction Lesson Activity *Facilitated Dialogue Cooking Demonstration & Talking Points Wrap-up Handouts Taste Test Evaluation Distribute Reinforcements & Food Bucks

17 Cooking Logistics Health Department approval Water source (cold and hot) Hand washing station, F&V wash station Seasonal recipes with a feature fruit or vegetable (bought from the farmer) 4 Sets of cooking equipment 4 Sets of recipe ingredients ServSafe Certification

18 Materials! Materials! Materials! Tent, weights Large table Card table Handwashing station Fruit & veggie wash station Buckets Tablecloth Bunsen burner 4 sets of measuring spoons 4 sets of knives 4 sets of bowls 4 sets of cutting boards 4 sets of cooking utensils 4 pots/pans Recipe cards Handouts Evaluations Pens Garbage bags Shirt Hat 4 sets of ingredients Rolling carts Aprons Gloves Hand sanitizer Clorox wipes Soap Reinforcements Pocket chart Sign ServSafe certifications Chairs Storage bin Plates/cups Forks/spoons Paper towels MyPlate poster Flip chart Markers Food models Rope

19 Lessons Learned On-site storage Reliable water source Weather Clear roles and responsibilities Take a seat! Volunteers Recipe flexibility (ingredient availability) Great community partners Good relationship with farmers Recruitment Sturdy lesson boards, wind shields Sometimes you have to front load Taste test, evaluation, reinforcements- order matters!

20 Seeing it in Action

21 The Results

22 PEACH SNAP-Ed Annual Report FY15- Delivered 320 total hours of educational programming in 11 different Food Trust operated markets Collected 2742 surveys Measured for learning, behavioral intentions, and demographic information

23 Key Findings 76.5% reported they would eat more fruits and vegetables after the lesson 76.3% of participants planned to prepare the recipe at home 55.2% learned something new about preparing fruits and vegetables 53.5% learned something new about choosing healthy foods

24 Philly Food Bucks: A Healthy Food Incentive Program Started in 2010 Funded by Food Insecurity Nutrition Incentive (FINI) Program, private donations, and public funding Partnership with Philadelphia Department of Health (Get Healthy Philly) Goal: To encourage SNAP recipients to purchase fresh, local fruits & vegetables Since introduction, SNAP sales at The Food Trust's farmers markets has increased by more than 375%.

25 Philly Food Bucks For every $5 SNAP customers spend using their benefits at a participating market site, they receive a $2 coupon for fresh fruits and vegetables. Also, distributed to cooking demo participants, at health centers and through other community partners In 2015 participants of cooking demonstrations received $4 in Philly Food Bucks.

26 Bridging Access & Education

27 2015 Philly Food Bucks Distribution $103, 296 Food Bucks distributed Redemption rate from demos: 77.4% 1.3% 10.8% 18.5% Food Trust farmers' markets Non-TFT Farmers' Markets 4.5% Community Partners and Direct Outreach 64.8% Farmers' Market Tours Cooking Demonstrations Overall redemption rate: 46.8%

28 Overall Philly Food Buck Sales Before SNAP-ED $56,054 With SNAP-ED $ 81,576

29 Philly Food Bucks Sales Comparison Before and After SNAP-ED Cooking Demos Market % Increase in Sales West Oak Lane $58.00 $1, % Clark Park (Thursdays) $2, $7, % 58 th & Chester $1, $2, % 52 nd & Haverford $1, $2, % Cecil B Moore $ $ % 29 th & Wharton $ $1, %

30 References USDA. Food & Nutrition Service SNAP-Ed Strategies & Interventions: An Obesity Prevention Toolkit for States USDA. Food & Nutrition Service FY 2017 SNAP Education Plan Guidance The Food Trust Project PEACH SNAP-Ed Annual Report: A Focus on Retail Nutrition Education Programming The Food Trust Get Healthy Philly Farmer s Market and Philly Food Bucks 2015 Report Just Say Yes to Fruits & Vegetables Funded by the Pennsylvania (PA) Department of Human Services (DHS) through PA Nutrition Education Tracks, a part of USDA s Supplemental Nutrition Assistance Program (SNAP). To find out how SNAP can help you buy healthy foods, contact the DHS toll-free Helpline at USDA is an equal opportunity provider and employer.

31 Thank You! Questions Heidi Gorniok- Nichole Proctor-English- Susan Shuller-Frantz-