The DIFFERENCE Our Commitment To You Unsurpassed Quality & Service

Transcription

1 The DIFFERENCE Our Commitment To You Unsurpassed Quality & Service

2 Our Core Principles 1 - Humanely & Healthfully-Raised Fresh Meats & Poultry of the Highest Quality with Industry-Leading Labels for all Products; 2 - A Consistent Commitment to Small, Local & Family-Run Farms for our Fresh Meats, Poultry and Fruits & Vegetables; 3 - Sustainably-Sourced Fresh Fish of Superior Quality, Discriminately Caught Locally (Whenever Possible) from Healthy Schools; - First-Rate Prepared Foods made Fresh on Premises Daily with Ingredients Sourced as Indicated Above; 5 - A Detailed Attribute-Identification Program for each Prepared Food Item; 6 - A Constant Focus on Producing & Merchandising the Finest, Healthiest & Most Delectable Globally-Influenced Foods; 7 - A Continuous Emphasis on Specialty Products which are Healthful, Artisanal & Sustainably Delicious, Sourced from Similarly-Minded (& When Possible Local) Small Businesses; 8 - The Strictest & Most Diligent Rabbinical Supervision; 9 - A Beautifully Clean Store in Optimal Physical Appearance; 10 - Fantastic Customer Service which is always Focused on YOU, Our Wonderful Customers; 11 - A Robust Friends & Family Rewards Program; and 12 - Our Absolute Customer Satisfaction Guarantee!! Under Alan s expert supervision, the KMP has been able to make numerous agreements with small family farms which espouse a philosophy equal to ours and have unrivaled products. This philosophy includes the following bedrock principles: All animals must be treated humanely, from birth through the shechita process. Animals, including their feed, must be free of antibiotics,* hormones & steroids, and all feed must be free of animal by-products. *On accasion antibioitics may be administered to our veal calves solely with a veterinary prescription. All farms must be regularly inspected to ensure that they are in compliance with such criteria. All farms must be family-run and, wherever possible, local. All farms must have a strong ethos of sustainability, as well as demonstrated practices in support of such convictions. Alan & Jack Kaufman THE KOSHER MARKETPLACE All end products must be of exceptional quality with the highest caliber nutritional content, appearance, marbling, tenderness &, of course, taste. A detailed land management plan must be in place, such that all terrain is demonstrably untreated with harmful herbicides or pesticides and allowed time to revitalize through documented pasture rotation programs. 2 3

3 100% U.S. GRASS FED BEEF Never, Ever Given Any U.S. Born & Pasture-Raised, 100% Grass-Fed Certified Humane Beef Angus Cattle Born & Raised on Small Family Certified Humane is a Designation Supported by the ASPCA, Antibiotics Hormones Steroids as well as more than 66 Animal Welfare Organizations All Farmers have made a Full Commitment to Sustainable Farming Practices Exclusively Pasture-Raised on Lands that have been Free of Synthetic Fertilizers, Herbicides and Pesticides for a Minimum of 3 Years All Cattle are from Unrivaled Angus Marbling Breeds and Fed only a Grass & Forage Diet Free of Animal By-Products or Grain-Based Feeds This Beef is Extremely Tender, with a Tasteful Succulence that Exceeds any and all Expectations grass fed beef & lamb & VEAL 2017 labels.indd 1 9/6/17 8:11 AM ANTIBIOTIC-FREE PREMIUM BEEF Black Angus Cattle Born & Raised on Small Family All Cuts are Hand-Selected For Superior Marbling, Tenderness & Uniformity ANTIBIOTIC-FREE FREE-RANGE ANTIBIOTIC-FREE USDA CERTIFIED PREMIUM BEEF ORGANIC CHICKEN Black Angus Cattle Born & Raised on Small Family the USA Born &in Raised on Small, Local Farms FREE-ROAMING ANTIBIOTIC-FREE PREMIUM TURKEY Born & Raised on Small Family Born & Raised on Small Family Free-Roaming in Large Open Houses Award-Winning Taste & Quality All Farms are Independently All Farms are Independently Certified Organic by the USDA Exceptional Taste & Unsurpassed Quality Graded as Exemplary for Animal Welfare & Environmental Consciousness F amily farmers care about the health and well-being of their animals and, as a result, foster conditions which are low-stress, humane and allow for the healthful upbringing of these animals without antibiotics, hormones or steroids. Not only is this quite obviously the correct ethical and moral choice, it is imperative for our health and well-being. Factory-farmed animals are not only subject to antibiotics, hormones & steroids directly but also through their food, which is often treated with noxious synthetics, arsenical drugs, rendered animal carcasses and other ingredients that may lead to the introduction of harmful contaminants into our food supply. The damage to humans from such activities has been well documented in several ways, from the unnecessary onset of disease to the rise of so-called superbugs. Family farmers further take great care of their land, ensuring that it will remain healthful and viable for future generations. Please see pages 5 in our Specialty Meats & Poultry booklet for more information on the seminal importance which we place on family farms. Black Angus Cattle Born & Raised on Small Family Less than 2% of USA Beef is Certified Prime Exceptional Taste & Unsurpassed Quality Free-Range with Unfettered Outdoor Access Free-Range with Unfettered Outdoor Access ANTIBIOTIC-FREE, GRASS-FED PREMIUM LAMB FREE-ROAMING Never, Ever Given Any e carry a tremendous selection of Fresh Meats and Poultry and all items are labeled as you see here. These labels only represent a small sample of what we carry in our Fresh Meat & Poultry Department ANTIBIOTIC-FREE USDA CERTIFIED but they provide PRIME BEEF some idea of the type of detailed information presented on each item. Each label details where each animal was born, the environment FREE-RANGE ANTIBIOTIC-FREE in which it wasusda raised & the CERTIFIED ORGANIC TURKEY specific characteristics of the final product. We also have included this information, as well as further more expansive details, in our Specialty Meats ANTIBIOTIC-FREE & PoultryFREE-RANGE booklet. USDA CERTIFIED Delightfully Tender & Juicy with Exceptionally Rich Flavor Family Cuts are Hand-Selected All All Farms are Independently For Superior Marbling, Certified Organic by the USDA Tenderness & Uniformity An Exclusive Emphasis on Meat & Poultry From Small, Family-Owned & Operated Farms W ANTIBIOTIC-FREE Born & Raised on Small Family All Farmers have made a Full Commitment to PREMIUM CHICKEN ORGANIC CHICKEN Humane & Sustainable Farming Practices Antibiotics Pasture-Raised & Grain-Finished on Lands that are Hormones on Small Family Free of Synthetic Fertilizers, Herbicides and Pesticides Steroids Born & Raised All Cuts are Hand-Selected for Rich Marbling, Exceptional Tenderness & High-Quality Flavor Exclusively Fed a 100% Vegetarian Diet Free-Roaming in Large Open Houses Award-Winning Taste & Quality All Farms are Independently Born & Raised on Small Family All Farms are Independently Certified Organic by the USDA Exceptional Taste & Unsurpassed Quality Free-Range with Unfettered Outdoor Access Graded as Exemplary for Animal Welfare & Environmental Consciousness W e have labeled all of our prepared foods with the below listed attribute designations in order to provide more clarity for those with allergies, on specific diets or just looking for more identifiable product information. All menus from this point forward, as well as labels on our prepared food items, will include these attributes and we are already planning to expand to more such designations in the future. 100% ORGANIC INGREDIENTS 5 MADE WITH SOME ORGANIC INGREDIENTS LOCALLY GROWN WHENEVER POSSIBLE GLUTEN VEGAN GMO FREE CAGE FREE CERTIFIED HUMANE EGGS antibiotic free

4 Sustainably- Sourced Fresh Fish Brought In Daily A t The Kosher Marketplace, we have recognized a major need for fundamentally altering the way that our oceans are interacted with by people. As important to nutrition as fish can be (nearly 3 billion people rely on fish as a major source of protein), we believe that sustainable fishing is absolutely critical to the success of our planet. Human activities, led by overfishing, have seen the populations of fish species utilized by humans fall by half or so in the last forty years. When fish are taken from unhealthy schools, harvested by indecent methods or caught in quantities beyond a reasonable replacement rate, we threaten the future viability of our oceans for all of us. Ironically, although in need of far greater protections, it is estimated that only 3. percent of the oceans are protected and, only part of that, is effectively managed. It is imperative that we all do our part to preserve the beauty, harmony and wondrous gifts of the Earth s oceans. Please see our Fresh Fish booklet for a greater understanding of the depth of this core tenet of The Kosher Marketplace. 6 7

5 A Consistent Commitment to Small, Local & Family-Run Farms for our Fresh Meats, Poultry and Fruits & Vegetables Local, Farm-Fresh Produce Our produce arrives daily from small, usually local, family farms. It is our strong feeling that when you buy locally grown produce from family farms, you are getting the produce in its peak state of flavor, health & freshness. Standard produce is often picked before it s ready, something that can greatly affect taste, as well as nutrition. That s because food starts to change as soon as it s plucked from the earth and tender vitamins such as C, E, A and thiamine begin to deteriorate. Temperature changes, as well as exposure to air and artificial light, can also rob fruits & vegetables of nutrients. 8 9

6 First-Rate Prepared Foods made Fresh on Premises Daily with Ingredients Sourced Sustainably and Humanely Prepared Foods Under Chef Ken s expert supervision, our entire team endeavors each and every day to produce specialty fare, made on premises, which reflects our global experience, training and dedication to the craft of cooking. We rely on seasonal flavors, locally foraged produce and fresh ingredients to create cosmopolitan dishes as diverse as Baked Chilean Sea Bass with Emperor s Ginger & Carrot Sauce and as classic as Chopped Liver & Kasha Varnishkes. Irrespective of the complexity of the dish, we always strive to create the highest quality product for YOU, our wonderful customers. Our specialty foods have been globally-influenced through our own experiences, as well as those of others who have assisted us. We are always traveling the world in order to seek out new sustainably-sourced ingredients, cooking methods and final preparations. Chef Ken recently completed a trip to Italy, where he saw firsthand several new pasta techniques. We make fresh pasta several times weekly, on an imported machine from Puglia, Italy. Mixing, cutting and drying is all done in-house and we are anxious to incorporate some of the new techniques from Chef Ken s trip into our fresh pasta preparations. Offering YOU the Highest-Quality, Healthiest & Most Delectable Globally- Influenced Culinary Delights Chef Ken has also trained with renowned Indian Chef Julie Sahni, who has provided guidance on several of our Indian preparations. These roots have led to our interpretations of Chana Masala (made with specially-sourced Organic Chickpeas), as well as numerous traditional dishes such as Butter Chicken, Chicken Tikka Masala and Lamb Saagwala. And then there is love and attention to detail. Once all the necessary components of a dish have been properly sourced, there still remains the ultimate challenge: preparing the food in the most delicious, presentable & exquisite manner. It is this step which probably requires the most care and diligence; and it is at this point that our entire team spares no effort to ensure that the final product is beautiful, healthful & ultimately palatepleasing. We also maintain rigid inspection procedures to ensure that our food is beneficial, delicious and well-presented. It is our firm desire to always have the very best taste, quality and look embodied in each and every one of our prepared food dishes at all times

7 A Constant Focus on Finding and Offering YOU the Finest, Healthiest & Most Appetizing, Unique Foods from Across the World Specialty Products which are Healthful, Artisanal & Sustainably Delicious, Sourced from Similarly- Minded (& Where Possible Local) Small Businesses The Strictest & Most Diligent Rabbinical Supervision Specialty Products We strongly believe in providing the highest quality, healthiest & most sustainable specialty food products to our customers each and every day. We scour the globe in this effort and have made hundreds of connections with equally like-minded people & organizations across the world who also believe everyone deserves access to healthy, sustainable & high-quality gourmet foods. It is our goal to provide these specialty products to you on a daily basis Rabbinical Supervision We commit to always maintaining the highest levels of Kashruth in accordance with the supervision of Rabbi Avrohom Marmorstein and our Mashgiach Tamidi, Rabbi Yakov Greenwald. This is the most basic tenet of The Kosher Marketplace. All our fresh meats & poultry are glatt kosher from reliable shoctim. All baked products are pas yisrael, cooked foods are bishul yisrael and an entire team of Rabbis, led by Rabbi Greenwald, checks and cleans all required fruits & vegetables on a daily basis. We also offer rabbinically checked fruits and vegetables for sale.

8 A Beautifully Clean Store in Optimal Physical Appearance Presentation & Cleanliness of the Store We greatly value your presence in the store and, at all times, promise that we will work diligently to ensure that the store is in optimal physical appearance. This extends to our product shelves, exterior and employee attire. We always want you to feel absolutely comfortable within or nearby the store s premises. Customer Service We endeavor to provide you with a fantastic customer service experience each and every time you interact with us. We promise to promptly respond to your needs and concerns, always in a timely, courteous manner. We will always listen patiently & attentively to your thoughts and comments in order to provide the highest level of personalized service. At all times, we will greatly appreciate and value your patronage Friends & Family Our wonderful customers are our greatest asset and we have now developed a Rewards Program worthy of your kind patronage. As a KMP Friends & Family Rewards Club Member, you will be entitled to unique perks, discounts and special offers on a daily basis. First and foremost, you will receive a copy of KMP Nosh News (our newsletter) delivered to your bimonthly. Each issue will be filled with exciting store announcements, product promotions and special events, such as store tastings and/or specific product samplings. It will also reveal items which will be discounted throughout the store for the entire two month span of the newsletter. There will be numerous Specials within each issue of KMP Nosh News and Friends and Family Members may take advantage of as many discounts as they desire. Signs thoughout the store will also indicate any items which are part of the Friends & Family Program. All Friends & Family discounts & promotions will immediately be credited upon checkout at the store. Our Simple Guarantee Family-run since our inception, we want you to be happy with each and every interaction with The Kosher Marketplace. As a result, we firmly stand behind your Complete and Total Satisfaction with every purchase. That is Our Simple Guarantee!

9 Please See Our Bimonthly Newsletter Nosh News for Updated Product Offerings, Store Events & Friends and Family Bonuses!! Chef Ken Carlos Fran Cailee Herman We greatly thank you for your kind patronage & fully guarantee your customer satisfaction each and every day! THE KOSHER MARKETPLACE 22 Broadway New York, NY 1002 Phone: (212) Fax: (212) Website: Please review @NYCKosher