CHEPTER 3 RESEARCH METHODOLOGY

Transcription

1 CHEPTER 3 RESEARCH METHODOLOGY 3.1 Area Selection and Introduction 3.2 Sample selection 3.3 Data Collection method 3.4 Data analysis 3.5 Limitations of Research

2 3.1 Area Selection and Introduction In the process of rural development animal husbandry plays an important role. Farming is the main profession in rural area. Animal husbandry has the same importance as farming. For the development of animal husbandry, dairy plays an important role and that is why it is important to study about dairy udhyog. I have selected Gandhinagar district for my study area. Gandhinagar is the capital of gujarat state. For implementation of technical changes it is always in front. Gandhinagar district have four talukas. But before this Gandhinagar district have only one taluka, so the functioning of Gandhinagar district milk union in restricted to the Gandhinagar taluka only. Out of four taluka of Gandhinagar district mansa, kalol is attached with Mehsana milk utpadak union and dahegam taluka is attached with Ahmedabad milk utpadak union only gandhinagar taluka is attached with Gandhinagar milk utpadak union, so my study area in Gandhinagar district milk utpadak union Information of Gandhinagar District In 1960, when the old Mumbai State was bifurcated into the present States of Maharashtra and Gujarat, Mumbai city fell to the share of Maharastra. It was then decided to build and entirely new capital for Gujarat. Gandhinagar, Gujarat s new capital city, rises near Pethapur village of Kalol taluka on the west bank of the Sabarmati river, about 32 kms. north east of Ahmedabad, the commercial and cultural heart of Gujarat. Gandhinagar presents the spacious, well-organized look of an architecturally integrated city. There are 30 sectors into which the city has been divided. Each sector has its own shopping and community center, primary school, health center, Government and private housing. Apart from which there is a generous provision for wide open green parks, extensive planting and a large recreational area along the river giving the city a lush green garden-city atmosphere. Gandhinagar, named after the father of the Nation is the new capital city, It is the second planned city in India after Chandigarh and presents a spacious, well-organized look of an architecturally integrated city. In 1964 some villages of Ahmedabad and Mehsana district was taken in gandhinagar and gandhinagar taluka comes in 83

3 exsistance. In 1970 the satate capital was shifted from Ahmedabad to Gandhinagar. Gandhinagar district has four talukas (Mansa, Kalol, Dehgam and Gandhinagar). Governmentoffices, Sachivalay,Vidhansabha, Minister s Offices and their residence, Rajbhavan are situated at gandhinagar. The famous Akshar dham (Swaminarayan temple), Adalaj Stepwell, Deer Park (Indroda Park), Mahatma Mandir, Botanical Garden, Software Technology Park of India at Infocity, Gujarat International Finance Tec City, Sports Complex, Fertilizer refinary at Kalol, Vaijnath Mahadev temple at Vasana, Gantakarn Mahavir Swami temple at Mahudi is built here. There was, however, tremendous political pressure to make Gandhinagar a purely Indian enterprise, partly because the state of Gujarat was the birthplace of Mahatma Gandhi. Kalia illumines Kahn s early influence in the city and his replacement by Doshi and then by Americantrained H. K. Mewada, who had apprenticed with Le Corbusier in Chandigarh. Kalia shows that, unlike the other two cities, Gandhinagar would become emblematic of Gandhian ideals of swadeshi (indigenous) goods and swaraj (self-rule) Admistrative Structure Due to reconstruction by government following taluka comes in existence. 1. Gandhinagar 2. Kalol 3. Dehgam 4. Mansa District headquarter is Gandhinagar. District officer are situated in secter 17. District has following nagarpalikas. 1. Kalol nagarpalika 2. Pethapur nagarpalika 3. Dehgam nagarpalika 4. Mansa nagarpalika River and Mountain The main river is Sabermati which passed from the centre of district. Khari river flows from east to south. Meshwa and Vatrak river passed from some village of dehgam taluka. There are no mountain in the District Land The land of district is sandilon type. The main source of irrigation is Narmada canal and deep wells. 84

4 3.1.5 Climate Gandhinagar has a monsoon climate with three main seasons: summer, monsoon and winter. The climate is generally dry and hot outside of the monsoon season. The weather is hot from March to June, when the maximum temperature stays in the range of 36 to 42 C (97 to 108 F), and the minimum in the range of 19 to 27 C (66 to 81 F). It is warm from December to February, the average maximum temperature is around 29 C (84 F), the average minimum is 14 C (57 F), and the climate is extremely dry. The southwest monsoon brings a humid climate from mid-june to mid- September. The average annual rainfall is around mm (31.63 in). Table : 3.1 Population detail of Gandhinagar District Detail Rural Urban District ratio Total Population 7,87,949 5,99,529 13,87,478 % Ratio 56.79% 43.21% 100% Male Ratio 4,07,044 3,15,415 7,22,459 Female Ratio 3,80,905 2,84,114 6,65,019 Male-Female Ratio Educated Person Ratio 5,75,659 4,77,756 10,53,415 Educated Male Ratio 3,30,618 2,64,814 5,95,432 Educated Female Ratio 2,98,482 1,58,902 4,57,384 Literacy Ratio 83.15% 89.17% 85.78% Male Literacy Ratio 92.98% 94.38% 93.59% Female Literacy Ratio 83.44% % Ref:-2011(Provisional) population counting Other Information of Gandhinagar District (Ref:-2001 population counting) Gandhinagar district geometric Location is between to North. And to East. Total area is sq km. The main crop of 85

5 farmers is Sorghum, Castor, Cotton, Rice, Wheat, Mustered and Pulse. There are 278 villages. Every village has Electricity, water and transportation facilities, there are one civil hospital, 3 central health centre, 25 public health centre and 181 sub health centre for health related facilities. For Veterinary facilities There are Veterinary hospital and 14 Sub centre of Veterinary hospital. There are 550 Primary schools, 146 Secondary school and 84 Higher secondary school and 25 collage/technical collage in the district. The population detain 617 sq km Introducation of Gandhinagar Taluka Gandhinagar taluka s geometric Location is between to North and to East. Total area is sq km.the climate is moderate. The land is sandy,black and medium black. Sabarmati and Khari river flows in gandhinagar taluka. The main crop of farmers is Sorghum, Castor, Cotton, Rice, Wheat, Mustered and Pulse. There are 78 village. Every village has Electricity, water, and transportation facilities, there are one civil hospital, 1 central health centre, 8 primary health centre and 58 sub health centre for health related facilities. For Veterinary facilities there are 5 Veterinary hospital. There are 147 Primary schools, 79 Secondary school and 39 Higher secondary school and 10 collage and technical collage in the taluka. Adalaj, Rupal, Dabhoda, Sadra, Giyod and Akhardham are the famous places in the taluka. Table 3.2 Population detail of Gandhinagar Taluka Detail Rural Urban District ratio Male Ratio 1,35,458 1,34,714 2,70,172 Female Ratio 1,48,897 1,52,035 3,00,932 Population Ratio 2,84,355 2,86,749 5,71,104 Ref:-2001 population counting. Literacy ratio of Gandhinagar taluka is 81.03%.In this male literacy ratio is 90.25% and female literacy ratio is 70.90%. At every ten thousand male, female literacy ratio is 898. The Population density to every square km is

6 3.1.8 Gandhinagar District Co-operative Milk Producers Union Ltd. Madhur Dairy, Gandhinagar. Located in GIDC, Electronic Estate, Gandhinagar, Gujarat, Gandhinagar District Co-operative Milk Producers Union Ltd. Is a ISO and food safety management system ISO certified organization. Madhur Dairy was established in the year of 1999 producing various types of milk products. Madhur milk union is very small is idea in all over Gujarat. Madhur dairy paid price to milk producer in highest in Gujarat. Madhur dairy has awarded to national and international awards. Madhur dairy is famous as The taste of Capital and the name of Madhur dairy is remembered at National level. Madhur dairy also branded as the The Taste of the Capital serves maximum milk consumers in the City of the Gandhinagar which is the capital of Gujarat. Madhur Dairy has launched various products under its umbrella which includes Milk, Buttermilk, Shirkhand, Lassi, Icecream, Cheese etc. During the year , the Union had Collected a total of 5, 07, 30,011 kilo of milk from 41,350 members of 115 milk producing co-operative societies. Daily average of milk collection is 1, 38,986 kilo and average of daily collection per society is 1,209 kilo. This includes 62 percent buffalo milk and 38 per cent cow milk. The volume of sour milk is 0.78 percent. The highest milk producer in the entire globe India boasts of that status. India is otherwise known as the Oyster of the global dairy industry, with opportunities galore to the entrepreneurs globally. Anyone might want to capitalize on the largest and fastest growing milk and milk products market. The Gandhinagar District Co-operative Milk Producers Union Ltd. was registered on February 06, 1971 under the Gujarat State Co-operative Act, 1961 by few prominent co-operators of Gandhinagar district with limited members and limited societies. This Union has a daily procurement of around 3,000 LPD. In , the Union first began a movement of arranging village level meeting to convince primary milk producer at their door step and it was a great moment. In 1996 existing plant was expanded capacity of LPD. The capacity was further expanded up to 2 lacs LPD in

7 During the year , the Union had collected a total of 493 lac litres of milk from 41,350 members of 114 village Co-operative milk producing societies. Daily average of milk collection is 1.35 lac litres and average daily collection per society is 1,175 litres. This includes 62 percent buffalo s milk and 38 percent cow s milk. At present December 2011 milk producing 1,45,000 LPD and selling 1,19,000 LPD. 3.2 Sample selection For my study I have selected the member of village dairy cooperative society as a primary information source. For the selection of customer first of all village milk corporative society is selected. There are 115 village milk corporative societies in Gandhinagar district cooperative milk union.out of them. 40 village milk cooperative societies are selected by simple random method. From every society customer from 40 village milk societies according to simple random method five customers are selected from each village society. One secretary & one operator of computer system is also selected from this selected village society. So the information is also collected from total 40 secretary and 40 operator of village milk society. 3.3 Data collection Method For this research study the required information is collected from different source. The information is mainly get from two source i.e. primary source and secondary source. In this research primary information source is 200 customer, 40 operator of computer and 40 secretaries of 40 village milk cooperative society which are selected from Gandhinagar district milk producer union from which the information is collected. Before starting of research work, to select the research subject and to understand more about the research subject the researcher has refer to reference books, similar research done regarding the subject, magazines, different gujarat & central governments department website on which the subject related publication is published. Different cooperative milk union and cooperative organization are used to collect the information regarding the subject. For the primary information different technology are used. They are as follow. 88

8 Data collection tools and Technique 1. Interview schedule For the research work interview schedule is the perfect method for collation of information. To make this schedule we have to take care of different accept of research subject and include the different question regarding the subject. After preparation of interview schedule to improve its quality the prier checking is done by collecting the information from the customer which is selected for the purpose of research work. After taking this information researcher has discussed with the research guide and then prepare the final interview schedule. 2. Field work planning and data collection Research has taken the prior time from the customer which is selected for this research to take their interview for collected the required information. A. Interview Method Researcher fills the interview schedule to collect the required information by taking personal interview. Research made contact with customer and take their leisure time to take their personal interview. He had faced many deficulties in doing this. Then also researcher contacted the customer in their leisure time and make them understand about the subject, remove their doubts about the subject and then collected the information. The researcher made a talk with customer in which he discussed about work going on, problems, questions and any adverted experience to get the correct information. Customer had different opinion about the research work. So this how the information is collected by interview methods. B. Observation Method Observation means to see the research subject with reference to related subject. To check the collected information, the researcher observe the behaviour, speech, feelings, aerations of the customer while collecting the information. Researcher has also observe the position of village, street and house of the customer to relate with information collected. 89

9 3.4 Data analysis The information collected for the research work by different methods has been made easy & correct. Following procedure has to analysis the collected date Information Editing After collating the information researcher has tried to correct the mistake found in the information and also remove the unnecessary information which is require for research work Information Classification After editing the collected information for analysis the classification is done. By the process of classification the information is divided in to two or more than two classis. The collected information is set in table form so that its statical analysis become easy. This how the information classification is done. By doing classification of information the accurate and expanded elememt comes out for comparison so from this required results can to achieved Tabulation Tabulation is a part of the technical procedure wherein the classified data are put in the form of tables. The mechanical devices can be made use of at this juncture. A great deal of data, specially in large inquiries, is tabulated by computers. Computers not only save time but also make it possible to study large number of variables affecting a problem simultaneously. Analysis work after tabulation is generally based on the computation of various percentages, coefficients, etc., by applying various well defined statistical formulae. In the process of analysis, relationships or differences supporting or conflicting with original or new hypotheses should be subjected to tests of significance to determine with what validity data can be said to indicate any conclusion Comparison and Interpretation After finishing the tabulation of data, there have been determined the answer of questions and compare with each other. By the help of this the interpretation of data can be done. 90

10 Use of computer Today the computer is used in small village dairy as in factories and international centre. For the information classification SSPS Software is used. The primary information collected for the research work is entered in SSPS as a variable define. From the primary information the useless information is removed and useful information is edited. SPSS is a comprehensive and flexible statistical analysis and data management solution. SPSS can take data from almost any type of file and use them to generate tabulated reports, charts, and plots of distributions and trends, descriptive statistics, and conduct complex statistical analyses. SPSS Statistics is the ultimate tool for managing your statistics data and research. SPSS offers detailed analysis options to look deeper into your data and spot trends that you might not have noticed. You can test out hundreds of different variables on your data to see how figures or performance would change under different circumstances, while the app contains multiple advanced features that will allow you get the max from your data. To analysis the effect of questions asked to the customer in various aspects various tables are prepared. The findings are analysis here. 3.5 Limitations of Research This research is limited only to Dudh Utpadak Sahkari Mandali of Gandhinagar dirstict. This research is limited fourty Dudh Utpadak Sahkari Mandali where AMCS is used. 91