Pulse Industry Update Agronomy Update Lethbridge, Alberta January 19, 2011

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1 Pulse Industry Update Agronomy Update Lethbridge, Alberta January 19, 2011 Mark Olson Provincial Pulse Industry Development Specialist Alberta Agriculture and Rural Development Research and Innovation Division Food and Bio-Industrial Crop Branch

2 Outline 2010 acreage and production highlights Where the acreage of field pea are grown and what are the most common varieties Regional trials and new varieties What is the potential to increase pulse acres in Alberta? Is there a market for a further increase in pulse acres? What are the current markets and where is the pulse industry headed?

3 Alberta Pulse Crop Area and Yield 2009r 2009r 2009r 2010p 2010p 2010p 10-year Yield % change Crops Seeded Harvested Yield Seeded Harvested Yield Avg Yld 10 vs vs avg Dry Peas % 13% Lentils % 62% Dry Beans % -19% Chickpea n/a n/a n/a , ,073.0 Note: Totals may not add up due to rounding. 10-year average refers to 2000 to Source: Field Crop reporting Series, Statistics Canada Catalogue no X. p - Preliminary r - Revised - Not available --- Not applicable bu - Bushels Avg - Average Yld - Yield Prepared by: Alberta Agriculture and Rural Development, Economics and Competitiveness Division, Statistics and Data Development Branch

4 Alberta Pulse Crop Production ('000 tonnes) 10-year Crop r 2010p Average % change 10 vs vs avg Dry Peas % 68% Lentils % 1252% Dry Beans % -29% Chickpea n/a n/a n/a n/a Total , Note: Totals may not add up due to rounding. 10-year average refers to 2000 to Source: Field Crop reporting Series, Statistics Canada Catalogue no X. p - Preliminary r - Revised - Not available --- Not applicable bu - Bushels Avg - Average Yld - Yield Prepared by: Alberta Agriculture and Rural Development, Economics and Competitiveness Division, Statistics and Data Development Branch

5 Dry Field Pea Statistics Canada 2006 Census of Agriculture Region # of Farms 2006 Acres 2006 % of Provincial Acreage Average Acres per Farm Seeded Acres 2010 by Region 1 Southern , ,546 Central , ,436 Northeast , ,772 Northwest , ,764 Peace , ,482 Total 2, , , Extrapolated from 2006 Statistics Canada 2006 Census of Agriculture numbers and the reported seeding intentions for Field Crop reporting Series, Statistics Canada Catalogue no X. December 4, 2010

6 AFSC Field Pea Variety Breakdown for 2010 Variety % of Acres Breeding Program 1 CDC Meadow 19% U of S 2 SW Midas 16% Svalöf Weibull 3 CDC Golden 10% U of S 4 Cooper 9% Limagrain 5 Delta 9% Limagrain 6 Eclipse 7% Limagrain 7 DS Admiral 6% Danisco Seeds 8 Cutlass 5% Alberta Agriculture 9 Thunderbird 5% AAFC 10 Canstar 3% AAFC Total 89%

7 Choosing Your Next Pea Variety

8 Regional Field Pea Testing 2010 Dry Bean Cooperator Institution Region Location Field Pea Lentil Chickpea Wide Narrow Parthiba AAFC 1 Lethbridge X X X 1 1 Parthiba AAFC 1 Vauxhall X X X 1 1 Manjula Bandara ARD 1 Bow Island X X Manjula Bandara ARD 1 Brooks X X Michelle Holden Peace Ag 4 Fairview 1 X X X X Clair Langlois BC Grain 4 Dawson Creek 1 X X X X Clair Langlois BC Grain 4 Ft.St.John 1 X X X X Audry Bamber CARA 1 Oyen 1 X X X X Audry Bamber CARA 1 Consort 1 X X X X Nassar Iqbal MARA 4 Ft. Vermilion 1 X X X X JP Pettyjohn SARDA 4 Smoky River 1 X X X X JP Pettyjohn SARDA 4 Greenview 1 X X X X Alvin Eyolfson BRRG 2 Killam 1 X X X X Alvin Eyolfson BRRG 2 Castor 1 X X X X Alvin Eyolfson BRRG 2 Ryley 1 X X X X Keith Kornelsen LARA 2 St. Paul 1 X X X X Keith Kornelsen LARA 2 Ft. Kent 1 X X X X Ken Coles SARA 2 Lethbridge X X Ken Coles SARA Medicine Hat X X Don Beauchesne AAFC 3 Lacombe 1 X X X X Christy Hoy ARD 3 St. Albert 1 X X X X Christy Hoy ARD 3 Vegreville 1 X X X X Ken Lopetinsky APG Zone 3 3 Barrhead 1 X X X X Total Sites

9 Regional Field Pea Trials 2010 Yellow Green 1. Cutlass 1. Cooper 2.Canstar 2. CDC Patrick 3. CDC Prosper (small seeded by 1/3 ) 3. CDC * 4. CDC Treasure 4. Mendel* 5. CDC (CDC Hornet) 6. CDC * 7. Stella (forage pea) 8. CDC Meadow 9. Argus* 10. Hugo* * Addition to 2010 Regional Field Pea Trials

10 What is the pulse potential (acres) in Alberta? approximately 20 million acres of cropland in Alberta (including tame hay acres) 1 in 4 rotation with a pulse crop = 5,000,000 acres ½ is not suitable for pulse production because of soil ph, rocks, hills, salinity = 2,500,000 acres Where were we at we at 2010?

11 Is there a market for an increase pulse acres? Price or market demand will drive pulse acreage, more than any other reason lentil example in Alberta historically for field pea, feed was dominant end use, primarily for hogs in northern Europe currently, human consumption of field pea crops is the dominant end use (>90%) Availability of nitrogen fertilizer and as a result high prices will play role as well

12 red line = 3 month rolling average blue line = actual Source: Brian Clancey, Stat Publishing

13 Slide courtesy of APG

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15 World Pulse Consumption Projections (MT) Slide courtesy of APG Source: Brian Clancey, Stat Publishing

16 PULSE MARKETS Human consumption form is cleaned, whole seed, de-hulled or peeled, split global market, first, largest national, provincial NA million population North American An increase from ½ cup (50 grams) per capita per week to 1 cup (100 grams) per capita per week would be the equivalent of 1,169,000 tonnes or acres. As Alberta consumer could I buy an Alberta grown whole seed, split pulse product? consumer(100 mile diet), retail, restaurant, institutions

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19 FUTURE PULSE MARKETS Full crop utilization is the ultimate goal of any crop kind soy bean, corn, wheat and canola examples How will that be accomplished? Fractions Food products Pulses have the advantage of both health and environmental benefits Food companies looking to differentiate their food products

20 Pulse Seed and Fractions

21 CREATE and MAINTAIN MARKET DEMAND Develop the pulse brand as a healthy food option and promote to: Dieticians and other health professionals Youth, High School Students Support research to improve understanding of fractions and their functionality in food products Incorporation of low tannin faba bean fractions in selected food systems Flavour improvements of foods containing pea fractions Slide courtesy of APG 21

22 Creating Pea Ingredient Supply Capacity to Build Value Added-Demand

23 Conclusion Future of the pulse industry looks bright Acreage will continue to increase and could easily move to 15% of the annual cropped acres in Alberta There a host of newly registered varieties which are an improvement over what is being grown currently Market demand for pulse crops whether is it global, North American or local in whole seed, dehulled/peeled, split or fractionated for food products will increase acreage

24 Thank you for your attention! QUESTIONS?

25 Mark Olson, B.Sc., M. Ag., P. Ag. Provincial Pulse Industry Development Specialist Agriculture Research Division Ave Provincial Building Stony Plain, Alberta T7Z 1N4 Phone Cell