Specially selected meat, poultry & game

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1 Specially selected meat, poultry & game A world of choice A world of taste A world of quality

2 Welcome to a world of choice, taste and quality. One of the leading wholesalers in the UK, db foods supply a comprehensive range of quality meat, poultry and game products. Established in 1991, db foods have a renowned track record in providing quality products, competitively priced, with an exceptional level of service. The db foods Head Office located in Poole, Dorset, was purpose built in 2007 utilising the latest industry technology, and acts as a Coldstore, Distribution and Administration centre. A family owned business, db foods cares deeply about its environmental impact and the source of the products it sells. db foods continually strive to source unique and innovative products to give customers that all important point of difference. With its large, modern fleet of refrigerated vehicles, db foods deliver across the UK and Europe seven days a week. Ongoing investment in production and distribution facilities across the UK and Europe, ensures db foods remain at the forefront of the industry. DB HOUSE, Vantage Way, Fulcrum Business Park, Poole, Dorset BH12 4NU Tel: Fax: E mail: sales@dbfoods.co.uk

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4 The db foods Group db foods db foods has always maintained a first class reputation for customer service and quality which originates from the principles laid down when the business was formed in These were to provide high street and catering butchers with quality products and exceptional levels of service, all at competitive prices. As the company has grown, so has its reputation and scope. Over the years db foods has developed its product range according to customer needs and now offers the most comprehensive product list in the industry. Recent years has seen the Group identify processing as an essential component in its growth. Haviland Foods joined the db Group in As a chicken processing unit its core activity was hand cutting niche market weight graded products such as Supremes. The synergies that resulted when combining the two companies became quickly apparent. Whilst db foods now handle all storage and distribution, Haviland s production team are able to concentrate on improving quality and production. In keeping with the group s ethos the fusion of companies has allowed for growth in new and innovative products such as Corn Fed, Free Range & Guinea Fowl. To meet increased demand, the group is investing in a new state of the art production site adjacent to its head office in Poole. In 2008 db foods purchased a local pork and lamb cutting plant. Now relocated to a brand new EU licensed facility in Ferndown, Dorset, this new capability allowed db foods to complete its range by offering daily, locally sourced cuts of pork and lamb and beyond will see the creation of Satellite Depots across the UK, in order to service as efficiently as possible, db foods ever widening customer base. dbf logistics With the advent of the Single Market there is an increased need to import European Meat and Poultry products as well as export UK sourced products. In order to do this effectively and cost efficiently, Tropics Cargo joined the Group in This has now been rebranded to dbf Logistics and the company operates out of Bruges, Belgium with a fleet of modern, refrigerated articulated vehicles. dbf logistics will shortly have a new distribution depot adjacent to the main db foods site in Dorset, giving the Group s purchasing team further control over its products and supply chain. Family owned and established 1991 Leading independent wholesaler Bespoke meat and poultry Purpose built storage and distribution centre

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6 LIBRARY IMAGE Global reach and buying power A world of choice requires a world of suppliers and with this in mind, the Group s purchasing team have a network of suppliers around the globe that enables db foods to bring its customers a hugely diverse product range. The purchasing team includes multi-lingual staff based across Europe, helping to open new markets and bring in new and innovative products. The team have a passion for food and see it as a great challenge to source products to individual customers needs. Visiting food shows across the globe, they constantly strive to find new suppliers and new products. The purchasing team also maintain close links with existing suppliers, the bulk of which have traded with db foods for many years. Where possible db foods have deliberately chosen to work with smaller, family run regional suppliers, rather than large corporations. The rationale being that product is more readily identified, consistent, and the level of customer care traditionally higher. db foods is thus able, with great confidence, to ensure the localised origin of a great many of its products. As the Group grows both in reputation and stature so does its buying power. Bulk ordering to meet increasing demand has led to purchasing discounts which db foods readily passes on to its customers giving it a consistently competitive edge. Unrivalled UK distribution From its distribution centre in Dorset, db foods service the whole of the UK. A large fleet of multi-temperature controlled vehicles ensure db foods have full control over all deliveries. This gives db foods the enviable advantage of being able to give its customers precise delivery times that can be relied upon. This can only be done by investing in the latest vehicles and technologies such as Tracking. For example at any one moment using its high tech Navtrak system the transport office is aware of the precise location of all its vehicles. db foods take great pride in its fleet, because in effect, it is its interface with its customer base. Worldwide supply chain Multilingual purchasing team Unrivalled delivery service Choice and reliability

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8 Product Range One of db foods greatest strengths is not only the breadth of the range it carries, but the fact that stock is always available. Unlike many of its depot based competitors, db foods is able to store all its goods under one roof. Operating out of one Super Depot means it has the space to hold an enormous range and quantity of stock. Great pride is taken in the fact that customers receive orders that are both punctual and complete. Whilst the core products are beef, lamb, pork, veal, poultry, and game, increasingly exotics and deli products are expanding the range. This increased range has often been driven by the customer searching for that point of difference. RANGE chicken Comprehensive range Consistent stock levels Exclusive db brands Complete A to Z of meat, poultry and game

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10 LIBRARY IMAGE Beef Pride of place and comprising the bulk of beef sales, is the exclusive to db foods, Bowland range. For over 10 years db foods and Bowland Foods have enjoyed a close and mutually successful partnership that has seen db foods market British beef, renowned nationwide for its quality and consistency. Daily deliveries from Bowland ensure stock - although in high demand - remains continually available. See page 24 for the flagship Premier Partner range. Beyond the UK, db foods also offer beef from across the globe. Suppliers from South America, Ireland, New Zealand and Australia complete what is an impressive and comprehensive range. BEEF Farm assured British beef Guaranteed quality with full traceability Global choice from South america to australia Competitive pricing

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12 Poultry db foods offer a hugely diverse range of poultry products, from bespoke hand-finished chicken cuts processed at its new state of the art factory, to imported chicken fillets. Our EU approved chicken processing plant hand-finish all cuts, resulting in a consistently high quality bespoke product. The range is extensive and includes white, corn fed and free range chicken products. Complementing its own production, db foods offer its own popular branded, calibrated gas flushed chicken fillet. We also offer a range of turkey and geese products sourced from across Europe and the UK. POULTRY Bespoke hand cut supremes Calibrated poultry and game Corn fed and free range availability Supporting local poultry farmers

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14 Lamb and Mutton db foods offer the fullest possible range of lamb & mutton. Local farmers supply fresh whole lambs daily to db foods new cutting plant in Ferndown. From here db foods are able to offer fresh cuts, meeting specific customer needs. Complementing fresh British lamb are regular containers of fresh and frozen lamb and mutton brought in from New Zealand and Australia. As well as providing great tasting product these bulk bought containers give the Group a real edge in the market place. Working with one of our Premier Partners, Foodcomm, has enabled db foods to offer its customers an exclusive range of fresh Australian lamb. A superbly tasting and uniquely aged product, fresh Australian lamb is available throughout the year. From October to LAMB January there is the added advantage of it being Spring lamb. State of the art cutting plant Fresh British lamb sourced daily All year round New Zealand lamb and mutton Exclusive fresh Australian lamb

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16 Pork Locally raised pigs form the bulk of db foods Pork products. The newly constructed cutting plant is able to offer a variety of cuts to individual customer needs. Unlike many of its competitors, db foods prefer to back the British pork industry and, where possible, will always offer UK pork as a first choice. Besides the traditional carcass cuts, db foods offer cuts ranging from tenderloins to collars to differing rib products. As well as fresh pork, a substantial cured pork range is available, from gammon steaks to db foods own brand of bacon. PORK Boneless Loin Spare Ribs Putting British pork first Modern EC approved cutting plant Bespoke cuts available Wide range of cured gammon and bacon

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18 LIBRARY IMAGE Veal Offering a wide array of cuts from topside to osso bucco, db foods supply both Dutch Group Grown and locally sourced English veal. In recent years the Dutch veal industry has made great strides in improving animal welfare standards. Housed communally in large, open, well ventilated barns, strict regulations promoting calves welfare govern everything from freedom of movement to the amount of fresh air they receive. As ever the passion at db foods is in the sourcing of local produce. To that end db foods work closely with Dorset farmers to offer customers a competitively priced quality British alternative. With its exceptional texture, taste and all backed by a full traceability programme, the British veal industry, although currently small, has great potential. VEAL Promoting British veal Group grown Dutch veal Wide array of cuts Rose veal available

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20 Game, Duck and Exotic Meats db foods offer an extensive range of the finest quality products, from hill to plate. The bulk of game products are sourced within the UK. The venison selection originates from the New Forest and the Scottish Highlands, while game birds come from local shoots. Extending the range yet further is freshly produced, guinea fowl supremes, hand-filleted and available all year round. In much the same manner as the imported chicken fillets, db foods has since 1991, sourced its fresh duck from the same small family run co-operative in the Vendée region of France. This product has been consistently of such a high standard and received such impressive Fresh Barbary customer feedback, the company chose to brand the cases with the db logo. Duck Breast Exotics db foods have been the forerunner in bringing quality exotics to the UK market. It has pioneered new products from kangaroo to fresh ostrich. Across the range, db foods offer calibrated portion controlled steaks with year round availability.. EXOTICS GAME DUCK Superior branded duck Game from the highlands to the lowlands Calibrated exotic steaks Innovative scope of choice

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22 Delicatessen and Glazes db foods range of deli products are sourced from around the world to offer a choice of cooked, whole, and pre-sliced meats alongside a range of cheeses. From Italian sliced prosciutto to the finest French brie, every imaginable deli item is available. db foods prides itself on the quality of its deli range, which includes glazes, specialist pies and patés. DELI A world of choice Unique products readily available Extensive and diverse range Offering a point of difference

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24 Premier Partner db foods in conjunction with Bowland are proud to present it s exclusively British, Premier Partner range of beef. Specially selected, then matured on the bone for 10 to 14 days, Premier Partner Beef provides a superior eating experience where great taste and tenderness are guaranteed. To create a unique blend of consistency and excellence, db foods, under the direction of an experienced and prestigious cattle buying team, headed by Jimmy Wood (winner of numerous Best Breed awards), now offer the finest cuts from the finest cattle. Both db foods and Bowland Foods are members of the EBLEX Quality Standard scheme for beef, which guarantees that the product is independently inspected and assured at every stage of the supply chain. Exclusive new brand Sole distribution partnership Matured on the bone The finest cuts from The finest cattle

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26 LIBRARY IMAGE Environmental Intelligence When db foods built its new premises in Poole in 2006, it was designed to minimise its impact on the environment, from the materials used in its construction through to efficient lighting, heating and refrigeration units. One of the best ways to reduce our carbon footprint is to reduce the hours vehicles are on the roads. Using optimal route planning systems enables all deliveries to be grouped into efficient driving routes, keeping our carbon emissions to a minimum. In addition db foods estimate that by 2010, over one hundred tonnes of waste packaging will have been recycled. Environmentally aware Fleet efficiency Sustainable supply chains Committed to recycling

27 Forest Tree Care Ltd Not content with merely reducing its carbon footprint, db foods has completely offset it by entering into partnership with a forestry company in One recent project alone saw Forest & Tree Care plant in excess of 20,000 trees for HRH Prince Charles The Duchy of Cornwall Estate. In addition Forest and Tree Care carry out tree replacement schemes for The National Trust and local Authorities.

28 Local Provenance Provenance is becoming increasingly important in the need to position products at the premium end of the scale. db foods put great importance in ensuring the provenance of all raw materials. Wherever possible, db foods will source regionally, supporting the local farming industry. Supporting local farms Promoting free range Championing British produce Reducing food miles

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30 Quality Standard Beef and Lamb Any product carrying the Quality Standard Mark has been independently inspected from farm to shop. This standard is strictly enforced. Providing integrity, consistency and excellent eating quality. Total product integrity These days, more and more people want to know where the food they are buying has come from. Quality Standard beef and lamb not only provides you with a traceability chain back to the farm but also importantly tells you where the beef or lamb comes from. Just look for the flag on the Quality Standard label and it will tell you exactly where it comes from. Farm assured All Quality Standard beef and lamb is traceable back to the assured farm it came from, which is independently inspected and audited. This ensures that the farm has been scrutinised in all aspects of producing and rearing beef and lamb. It reassures you that the welfare of animals is strictly maintained and the use of feeds, medicines, housing and transport are all regularly audited. Quality assured The consistency of Quality Standard beef and lamb and the excellent eating quality gives you confidence about the meat you are buying. This consistency of eating quality is maintained by ensuring Quality Standard beef and lamb is processed and handled in a specific way. This process is regularly inspected and independently audited to very high standards. The auditing covers all aspects of processing and handling, including hygiene, cutting, storing, chilling, packing and transport to ensure the Quality Standard beef and lamb has the integrity you require. Be assured A totally integrated supply chain from farm to retail shop. All Quality Standard beef and lamb is traceable from the shop where you are buying your meat right back to the farm it came from. Enjoy the excellent eating quality, be confident when you are purchasing Quality Standard beef and lamb. Farm assured Quality assured Be assured

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32 db foods Ltd. DB HOUSE, Vantage Way, Fulcrum Business Park, Poole, Dorset BH12 4NU. Tel: , Fax: E mail: sales@dbfoods.co.uk.