Development Marketplace 2005 Blank Proposal Form

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1 Introduction: The purpose of this blank proposal form is to give potential applicants a view of the information required to submit an application. THIS IS NOT AN ACTUAL PROPOSAL. All DM 2005 proposals must be submitted online at forest Registration of Project Team Leader Name (Last, First): Letan, Ina Position at Organization: Director Organization: Sustainable Livelihoods Unit Within Organization: Silk Woods Project Organization Type (Please select one): Academia Development Agency (Bilateral or Multilateral) Foundation Government Non-Governmental Organization (NGO) Private Business Individual Primary inaletan@xyz.org Secondary Organization Website: Telephone: Address: Suite 10, 8888 Main Street City: Buwauya State/Province: Country (Please select from the online Kelisia list): Postal Code: Date Established: 2000 Describe your Organization (word limit 50): Sustainable Livelihood (SL) is a not-for profit organization dedicated to finding solutions that provide livelihood opportunities to poor people whose quality of life depends on the use of natural resources and the need for environmental conservation. SL seeks to generate income for local communities in ways that are environmentally sustainable. Project Profile Title of Project Proposal: Region of Implementation (Please select from the online list): Country of Implementation (Please select from the online list): Primary Sector Sub-theme ((Please select from the online list): Project Duration (In number of months only): Silk Woods: Economic Incentives for Conservation XYZ Kelisia Environment Sustainable use of natural resources 24 months

2 Primary Partner Partner Name: Lorolia, Marissa Partner Position at Organization: Professor Partner Organization: Buwauya University, Center for Agricultural Development Partner Organization Type (Please select one): Academia Development Agency (Bilateral or Multilateral) Foundation Government Non-Governmental Organization (NGO) Private Business Individual Partner Primary Partner Secondary Partner Website: Partner Telephone: Partner Fax: Partner Address: Room 33, Center for Agricultural Development Department of Agriculture, Buwauya University Partner City: Gikale Partner State: Partner Country (Please select from the Kelisia online list): Partner Postal Code: Date Partner Organization Established: 1963 Duration of Partnership: Pre-existing (3 Years) New Describe Partner s Responsibilities (word limit 50): Since 1973, Buwauya University s Center for Agricultural Development (CAD) has worked on the development of appropriate technologies for agriculture. CAD is designing a low-cost, effective oak-leaf based sericulture process for silkworm rearing and yarn processing. CAD will serve as a technical advisor and train farmers and producers.

3 Project Details Question 1. The Objective: What is/are the problem(s) that you are trying to solve and why is it important? (125 words) Unsustainable livelihood practices and poor resource management including biomass extraction for fodder and fuel wood, livestock grazing, slash-and-burn, etc. has destroyed nearly 55% of Kelisia s oldgrowth forest. The majority of Kelisia s population lives below the poverty line and they lack alternative livelihoods to subsistence agriculture/forestry. If these problems are not addressed in an appropriate way, the destruction of the old-growth forest and the loss of livelihoods for the region s poorest people will continue unabated. The Silk Woods project seeks to solve the following problems: 1) local poverty due to a lack of livelihoods; 2) limited market access for local silk products; 3) rapid destruction of the region s old-wood oak forests; 4) destructive silk harvesting practices; and 5) the lack of incentives to support conservation. Question 2. The Idea: What is your idea to address the problem(s) described above? Why have you chosen your specific approach? (200 words) Oak forests are one of Kelisia s most precious natural resources. The objective of this project is to create economic incentives for their conservation: oak-leaf based tasar sericulture is a unique enterprise opportunity that allows forest resources to be used without destroying the trees. This method of silk harvesting and processing will directly link the community s economic well-being with protection of the environment, making it part of the solution rather than the problem. This approach has been chosen for several reasons: 1) it simultaneously addresses two urgent issues: poverty alleviation and environmental degradation; 2) it builds upon the traditional skills of the local communities in silk harvesting and weaving; 3) silk cultivation is well-suited to the regional climate, and 4) there is a large potential for easy access to profitable regional and international markets for raw and final silk goods. Question 3. Implementation: How will you implement your idea? Describe the activities your project will undertake to realize its objective(s). (150 words) Value addition, through well designed silk products, and aggressive marketing are the critical needs to ensure financial sustainability and provide that market incentives can work to strengthen biodiversity conservation. The project s activities will include: - Enhancing local capacity for value-added production through providing technical services and training on weaving fabric (silk/wool blends) from silk yarn and other natural fibers. - Product design and quality control to improve the design and quality of 100 samples of finished products (shawls, stoles, furnishing fabrics); - Implementing an aggressive marketing plan, including the development of market access/linkages, and product promotion through exhibitions and linking with exporters. - Conserving 3000 quercus serrata oak saplings nurseries/plantations to support re-generation; delivery of training in sustainable harvesting and natural resource planning; public information campaign. Question 4. Innovation: How is your idea truly innovative or unique? How does your approach differ from existing approaches and why it is potentially more effective? Please refer to the Type of Innovation defined in the Assessment Criteria to identify the category of innovation in your idea. (150 words)

4 The idea is innovative because it uses both extensive community involvement and an enterprise/private sector approach. It directly links the community s economic survival with the survival of the forests, thereby making the community part of the solution rather than the problem. Traditional conservation approaches generally focus only on the forests and not on the people living there. Traditional approaches typically include creation of national parks, removal of villagers, and bans on wood/forest products for forestland protection. These are not socially or environmentally viable solutions in areas where there are few other income sources for poor people. Under our model, as the community perceives that there is a long-term economic benefit to be realized from conservation, they will take greater care in using sustainable methods of harvesting oak leaves and invest resources in reforestation. The project is using a new technology (non-destructive silk harvesting) to alleviate poverty and protect forests. Question 5. Outcomes/Results: What are the expected outcomes/results of your project? Whom will it benefit? How will you measure the impact of these outcomes/results? (150 words) Note: Outcomes are the desired result or effect that the project hopes to achieve. For example, the outcome of a project that aims to reduce uncontrolled logging of forests should be the conservation of X hectares of forest land. Expected outputs: 1) Establishment of a design-cum-weaver service center. 2) Provision of services/equipment to 100 weavers, spinners and reelers producing value-added silk products. 3) Design and development of 100 product samples for test marketing. 4) Completed marketing strategy including list of potential buyers/exporters. 5) Increase (upto 200%) in sales through aggressive sales promotion and distribution. Sales in totaled USD$18,500. 6) Provision of conservation services to 60 forest communities, protection of oak saplings; plantation of 300 ha. Outcomes include livelihood promotion and poverty alleviation in terms of stable income earned (ranging from less than $100 to $ 400 or more per year) from silk production; conservation of the oak forest and increased community capacity to manage their natural resources. At the policy level, the outcome expected is a greater acceptance of the conservation through enterprise approach, and resulting policies to support these approaches.

5 Question 6. Sustainability: How will your project be sustainable beyond the phase funded by Development Marketplace (DM)? What characteristics of your project would you highlight to suggest that it is sustainable? Describe the major challenges and obstacles that you anticipate for this organization and how you will overcome them? (150 words) The project is structured as a profit generating enterprise to ensure its sustainability over the long-term. In the short-term, the DM 2005 funding will allow SL to scale-up the project, i.e., expand, outreach, build local capacity, and improve production. Over the long-term, beyond DM funding, SSL will be able to continue its work by reinvesting its profits. In addition to the enterprise model, other characteristics of this project that garner well for its sustainability are: - Availability of raw material (oak leaves) - Community support - Legal access to resources (permission granted from local/national governments) - Strong organizational capacity and management - Access to markets for silk products in the region and abroad Question 7. Replicability and Prospects for Scaling-Up : What is the possibility of implementing your idea/project elsewhere (in a different country/region) or to scale it up? (150 words) Replicability refers to whether a concept or idea can be adopted by other groups. For example, a project that addresses the problem of wastewater management in an urban slum in City X could be used to treat the same problem in other cities within that country or in other parts of the world. Scalability refers to whether a concept or idea can be applied to benefit more people, more quickly. DM places a premium on projects that have the potential to be implemented on a large scale. For example, a local project that can be expanded to a province, or region, or nationally. This model of market-based incentives for conservation in the production of oak-based silk can potentially be replicated elsewhere, or be scaled up to have larger impact. Striking a careful balance between livelihood opportunities and conservation is a common dilemma faced by many developing countries. Creating economic incentives to promote conservation could reap benefits in other communities where traditional (more destructive) methods are still being used to harvest silk or other natural resources. To apply this project idea, however, there are some pre-conditions which improve likelihood for success: 1) local community buy-in; 2) availability of raw material; 3) existence of appropriate support organization(s); both public and private, and 4) the support of local government.

6 Project Costs Instructions: a) UNITS ARE IN US DOLLARS (US$). DO NOT USE DECIMALS OR COMMAS. THE FORM WILL AUTOMATICALLY FORMAT YOUR NUMBERS. b) Applicable taxes (if any) should be included as part of budget. c) "Personnel" should include overall cost of wages, salaries, and benefits associated with project. d) "Materials and Equipment," "Training," and "Travel" refer to any expenses in these categories to achieve project objectives. e) Evaluation/ Information Dissemination should include expenses to assess the impact of the innovative project and to share that information with the development community. f) "General Administration/ Overhead" should not exceed 10% of Total Project Expenses. g) "Other" expenses must be explained in text box below. h) Total Expenses will only be calculated once the SAVE button has been pushed. i) "Other Funding Sources" refers to contributors other than Development Marketplace. If applicable, please explain in notes section. j) Total DM Funding is automatically calculated by subtracting Other Donor Funding from the Total Project Expenses. Your requested amount cannot exceed the maximum award amount of US$150,000. k) "Estimated Project Revenues" refers to any income-generation expected during project period and should also be described in notes section. l) Any in-kind contributions should be described in notes section. Expenses Amount (US$) 1. Personnel Materials and Equipment Training Travel Evaluation/ Information Dissemination General Administration/ Overhead Other (Explain below) Total Expenses Other Funding Sources Total DM Funding Requested Revenues if applicable If applicable, please describe expenses in "Other" category (25 words): Other Expenses: Public relations materials and promotion costs to facilitate market access and publicity. Please enter comments/explanations regarding project costs: Equipment: computer, vehicle and silk processing and weaving equipment. Training: skills training to a) silk producers and manufacturers; b) local organizations, cooperatives, public officials on conservation, sustainable harvesting and resource management. Additional information will be disseminated through marketing and sales promotion. Other Funding sources: US$50,000 grant from Buwauya University.

7 Additional Information If your proposal is a translation from local language, do you want to attach original version for reference? If yes, attach document here: Have you ever received a grant from any World Bank grant program or the Global Environment Facility? If yes, please list grant program: Yes No Yes No IFC, Global Opportunities