Malcolm Media. Ag Publishing. Official Media Kit Inside:

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1 Malcolm Media Ag Publishing Official Media Kit 2018 Inside: The Malcolm Media Story... 2 The Editorial Team... 2 American Vineyard... 3 American Vineyard Calendar... 6 California Dairy... 7 CaliforniaAgNet.com & More California Fresh Fruit Malcolm Media Ag Expos Pacific Nut Producer Pacific Nut Producer Calendar Vegetables West Mechanical Requirements Malcolm Media Ag Publishing / Official Media Kit /

2 Dan Malcolm Publisher / Editor-in-Chief Founder of Malcolm Media, Dan Malcolm grew up in California agriculture on the family farm. He also worked closely with his father in the manufacture of irrigation products. Dan has a BA from CSU, Fresno. Dan is the winner of the prestigious VERC 1998 Grape Day Industry Award, and winner of the 2001 NAMA Best of the West Persuasive Writing Award. Most important to Dan is his good wife Monica and their 12 children, who all participate in this family business. Malcolm Media Ag Publishing Meet the Rest of Our Editorial Team... Patrick Cavanaugh Editor Patrick has a BS in Agricultural Production from the University of Florida. In the 80s he managed a vineyard. In 1994 he joined Malcolm Media to become partner in PNP and Vegetables West. He is the recipient of the Best of the West 2002 NAMA Persuasive Writing Award, and the 2006, 2009 and 2014 Fresno County Farm Bureau journalism awards. Dan Clarke Associate Editor Dan is the 1999 recipient of the Academy of Wine Communications Certificate of Commendation for his work in American Vineyard in advancing wine education in America. He has worked in the California wine and food media for several decades, and was once employed as a USDA inspector. A Note from the Publisher to You... Thank you for considering Malcolm Media Ag Publishing as a partner to reach the valuable California and western agricultural markets. Since 1992 we have published the finest, most informative agricultural publications in the West. Our editorial team are journalistically talented with backgrounds and extensive experience in agriculture. Our publications are read by more growers, producers, and pest control advisors (PCAs), are requested in writing more often, and offer the most significant, beneficial editorial of any industry publications. Our partnership with KMJ 580 makes CaliforniaAgNet.com the place to go for ag news 24/7. Malcolm Media publications are best read in their fields, and the best choice for your advertising if you wish to reach the growers and producers of the richest and most diverse agricultural region in the world. Welcome to our family. Matthew Malcolm Managing Editor Matthew grew up in the family ag publishing business and has been involved in most aspects of the operation from his youth. He is currently pursuing a degree in plant science. He has operated Front Yard Farms since he was a boy, producing and selling locally grown fruits and vegetables, and is the recipient of the 2017 Fresno County Farm Bureau journalism awards.. Darl Larsen Associate Editor Darl has a Ph.D. in English from Northern Illinois University. He has extensive experience in writing and publishing, along with many years working in the field of geology. He has authored several published books and teaches at Brigham Young University. dan@malcolmmedia.com Theresa Oliveira- Drumonde Associate Editor The daughter of Modesto dairy farmers, Theresa graduated from CSUF in 1996 with a BA in Ag Education/Ag Communications and a minor in Animal Science. She has authored hundreds of articles for Malcolm Media, reporting on the business of agriculture and farm life. She remains active in family farming operations. Don York KMJ 580 Ag Director Don has been working in ag broadcasting since 1995 when he was anchor and producer of the Valley Ag News on KMPH-TV. Recipient of the 1996 and 2010 Fresno County Farm Bureau journalism awards, he earned his BA in communications and media studies from CSU, Sacramento. Other Regular Contributors to Malcolm Media Publications Include: Bob Beede, Alyssa Cho, Nat DiBuduo, Janine Hasey, Richard Heerema, Brent Holtz, Nancy Power, Chris Valadez, Nik Wiman 2 Malcolm Media Ag Publishing / Official Media Kit / 2018

3 About American Vineyard... American Vineyard, the grape industry s number one magazine, is the publication that reaches more grape growers in California and the West than any other, as verified by BPA audit. Malcolm Media s flagship magazine, American Vineyard was established with the company in February It is requested in writing by its readers more than any other grape-oriented publication, and is the only publication to exclusively serve the grape growing community. All American Vineyard editorial focuses on grape growing practices and news in the wine, juice, raisin and table grape industries. There are no stories that do not relate directly and exclusively to the grape industry, and it is the only publication that covers the entire grape industry. That is why grape growers turn first, and some exclusively, to American Vineyard for their grape industry news and information. Malcolm Media Ag Publishing / Official Media Kit / 2018 Vineyard Industry Facts 2017 Market Facts 1. Grapes are the 6th largest crop commodity in the U.S., and the second largest in California, grossing more than 5.58 billion dollars in the state in California is home to 897,000 acres of vineyards producing 80% of all grapes grown in the U.S. California, Oregon and Washington are responsible for 90% of U.S. grapes. 3. Of all the grapes produced in California, 602,000 acres (64.2%) are grown for wine or grape juice, 172,000 acres (25.6%) for raisins and 123,000 (11.8%) for table grapes. 4. There are approximately 9,100 vineyards in California farmed or managed by more than 8,000 interests. 5. Grapes are the highest value fruit crop in the United States. California Grape Acreage Major Counties By Types of Grapes Riverside 9% Madera 17% Other 35% Kern 5% San Luis Obispo 6% Fresno 13% Tulare 8% ALL GRAPES WINE & JUICE GRAPES TABLE GRAPES Tulare 30% Other 6% Napa 10% RAISIN GRAPES Kern 8% Other 2% San Joaquin 15% Sonoma 12% Madera 8% Fresno 9% Kern 42% Fresno 65% 3

4 Ad Sizes Double Page Spread Full Page 3/4 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page American Vineyard Advertising Rates - Effective July 1, X $8,540 $5,940 $4,600 $3,300 $4,030 $2,730 $3,660 $2,360 $3,110 $1,810 $2,600 $1,300 $2,290 $990 3X $7,910 $5,310 $4,250 $2,950 $3,730 $2,430 $3,390 $2,090 $2,920 $1,620 $2,450 $1,150 $2,190 $890 6X $7,010 $4,410 $3,750 $2,450 $3,370 $2,070 $3,090 $1,790 $2,650 $1,350 $2,280 $980 $2,050 $750 12X $6,560 $3,960 $3,500 $2,200 $3,160 $1,860 $2,890 $1,590 $2,510 $1,210 $2,170 $870 $1,970 $670 Non-Bleed 15-1/2 X 10 For full bleed dimensions please refer to Bleed Requirements on page 22 7 W X 10 H For full bleed dimensions please refer to Bleed Requirements on page 22 7 W X 7-1/2 H 4-9/16 W X 10 H 7 W X 6-1/2 H 7 W X 5 H 4-9/16 W X 7-1/2 H 2-1/8 W X 10 H 7 W X 3-1/4 H - 4-9/16W X 5 H 4-9/16 W X 3-3/4 H 3-3/8 W X 5 H - 7 W X 2.5 H Classified / Market Place Rates B&W 1/3 Page (2-1/8 X 10 or 4-9/16 X 5 or 7 X 3-1/4 ) $480 $1070 1/4 Page (4-9/16 X 3-3/4 or 7 X 2-1/2 ) $380 $870 1/6 Page (2-1/8 X 5 or 4-9/16 X 2-1/2 ) $260 $650 1/8 Page (2-1/8 X 3-3/4 or 4-9/16 X 1-7/8 ) $200 $440 1/16 Page (2-1/8 X 1-7/8 or 4-9/16 X 15/16 ) $120 $240 1 Column Inch (2-1/8 X 1 ) $65 $160 Per-Word (Classified) $1 N/A ($ Minimum) Classified/Market Place ads are placed together near the back of the magazine in the For Your Industry section. Editorial is normally not placed with or adjacent to these ads. Agency commissions are only allowed on display advertising. The above dimensions are the only sizes allowed in the marketplace and are width by height. 1/6 Page 1/8 Page Per Column Inch Insert* (23A) S/S Glue-In $2,010 $710 $1,850 $550 $1,480 $180 $9,500 $11,500 Call Post It Notes/Sticky Notes (23B) Polybag (23C) $7500 Cover Wrap (23D) $8500 Belly Band (23E) $8500 Gate-Fold Cover (23F) $9000 $1,930 $630 $1,790 $490 $1,460 $160 $8,400 $10,400 $1,840 $540 $1,710 $410 $1,440 $140 $7,600 $9,600 $1,780 $480 $1,670 $370 $1,415 $115 $7,000 $9, /8 W X 5 H 4-9/16 W X 2-1/2 H 2-1/8 W X 3-3/4 H 2-1/8 W X 1 H Saddle Stitch, 11x17 or smaller, folded Glue-in, 8.5 x 11 or smaller These Special Services are not subject to frequency discounts. Please see Special Ad Services notes on page 23 for complete instructions. Special Positions Back Cover $500 Inside Front Cover $400 Inside Back Cover $300 2-Page Center Spread $500 Other Position $200 Special Position Contracts are Not Cancellable. Special Rates Black + 2-s...$750 Black $400 Matched...$500 Above color rates are for each page or any fraction thereof. Editorial/Advertising Focus Calendar January (closing 12/5, Materials 12/10) Wine Grape Focus Unified Symposium Grape Insurance Fungus Control February (closing 1/5, Materials 1/10) Table Grape Focus Trellising Fertilizer Fungus Control March (closing 2/5, Materials 2/10) Irrigation Focus Grape Crush Report Disease Control Frost Protection April (closing 3/5, Materials 3/10) Disease Control Focus Pest Control Frost Protection May (closing 4/5, Materials 4/10) Pest Control Focus Sprayers & Applicators Irrigation June (closing 5/5, Materials 5/10) Raisin Insurance Issue Raisin Trays Harvest Pest Control ASEV July (closing 6/5, Materials 6/10) Bird/Rodent Control Focus Raisin Insurance Pest Control Harvesting Equipment The Editorial/Advertising focus calendar reflects recommendations for advertisers based on seasonal trends and in no way binds the editor to select only that editorial which matches the calendar focus. Current events, trends and editor s prerogative always supersedes the Editorial/Advertising focus. August (closing 7/5, Materials 7/10) Mechanical Harvesting Focus Bird Control Vineyard Equipment September (closing 8/5, Materials 8/10) Harvest Report Cover Crops Harvesting October (closing 9/5, Materials 9/10) Nursery/Rootstock Focus Pruning & Shredding November (closing 10/5, Materials 10/10) Grape Expos Weed Control Irrigation Soil Pests December (closing 11/5, Materials 11/10) Weed Control Focus AV Calendar 4 Malcolm Media Ag Publishing / Official Media Kit / 2018

5 Breakout of Qualified Circulation for American Vineyard May 2017 Issue California Counties Alameda Alpine... 2 Amador Butte Calaveras Colusa Contra Costa Del Norte... 0 El Dorado Fresno... 2,294 Glenn... 9 Humboldt... 2 Imperial... 1 Inyo... 3 Kern Kings Lake Lassen... 0 Los Angeles Category Total Qualified % Total Grape Growers 7, % PCAs & Consultants % Packers, Processors & Vintners % Educators/Researchers % Associations/Commissions % Others Allied to the Field % Total Qualified Circulation 8, % Circulation Demographics Breakout of Qualified Circulation for American Vineyard, May 2017 Issue (publisher s own data) Occupation Breakout* Growers 7,215 Pest control advisors (PCAs & Consultants) 775 Vintners 971 Packers 216 Juice processors 4 Researchers & educators 217 Associations & commissions 51 Grower Crop & Acreage Breakout** Madera Marin Mariposa... 7 Mendocino Merced Monterey Napa Nevada Orange Placer Plumas... 0 Riverside Sacramento San Benito San Bernardino San Diego San Francisco San Joaquin Total 1, Grape Crop Growers Acres Acres Acres Acres Acres Acres All Grape Crops 7, ,495 1,031 1,150 2,756 Wine/Juice Grapes 5, ,174 Raisin Grapes 2, Table Grapes *Since occupations or grape crop types apply to some recipients more than once, some duplication exists. **Some growers produce more than one grape type. When individual grape crop totals are combined the total exceeds the total grower circulation. Source: American Vineyard May 2017 Circulation Circulation Information San Luis Obispo San Mateo Santa Barbara Santa Clara Santa Cruz Shasta Siskiyou... 1 Solano Sonoma Stanislaus Sutter Tehama... 8 Trinity... 3 Tulare Tuolumne... 5 Ventura Yolo Yuba... 6 California Total 7,878 Oregon 50 Washington 64 Other States 342 Total Qualified Circulation 8,344 Source: BPA Circulation Statement for the 6-Month Period Ended June 2017 Malcolm Media Ag Publishing / Official Media Kit /

6 Get a Full Month of Exposure with the American Vineyard Calendar American Vineyard s enormously popular calendars hang on the office walls of grape growers all over California. In addition to beautiful 4-color photography, calendars highlight industry events and cultural practices. Mailed to our readership in December, you don t want to miss the full month of exposure you get by sponsoring a month. Sponsorships are available for $3,000 ($2,500 to frequent advertisers) and include 100 calendars for your own distribution. Closing is Oct. 20th. No cancellations after closing. Materials are due Oct. 25th. If new materials are not received by that date, we will run the most recent version of the ad. Current advertisers have first right of refusal for the month they occupy. Confirmation from current advertisers must be received by October 1st. After that date the space will become available to other advertisers. 6 Malcolm Media Ag Publishing / Official Media Kit / 2018

7 About California Dairy... California Dairy, the California dairy industry s number one magazine, is the only publication to exclusively serve the California dairy community, home to more dairy producers, cows and milk than any other state. First published in July of 1992, California Dairy Magazine was created to better meet the needs of California dairy producers, who operate under a unique set environmental, economic and regulatory conditions that set it apart from anywhere else in the world. California dairy producers are some of the brightest and most innovative in the world, and they want to stay current on what s going on in their local community. That is why the staff at California Dairy magazine regularly interviews local dairy producers and works with local industry associations and university extension specialists to provide current editorial on what s going on in their industry and how to improve their herd and feed management practices. In January of 2017, California Dairy Magazine advanced to a new digital platform, and now reaches the industry through social media, video news and of course, the beloved publication in its new digital format. California Dairy Industry Facts California is America s Large Herd Dairy Region! California has been the nation s leading dairy state since 1993, when it surpassed Wisconsin in milk production. California is ranked first in the U.S. in the production of milk, butter, ice cream and nonfat dry milk. California is second in cheese production. (CDFA) California accounts for 18.5% of the United States milk production. In 2017, California produced 39.8 billion pounds of milk more than one-fifth of the nation s total production. (CDFA) Milk production per cow in California has increased 55.1 percent from 1986 to (CDFA) Dairy farming is a leading agricultural commodity in California, producing $6.2 billion cash receipts from milk production in (CDFA) Approximately 46% of all of California milk goes to make California cheese. (CDFA) Currently there are 1,331 California dairies, whose farms house million milk cows. Approximately one out of every five dairy cows in the U.S. lives in California. (CDFA) The average California dairy cow produced 22,755 pounds of milk in (CDFA) According to the most recent data, around 33 percent of the total U.S. exports of dairy products are coming from California in (CMAB) Malcolm Malcolm Media Media Ag Ag Publishing Publishing / Official Official Media Media Kit Kit /

8 California Dairy Advertising Rates - Effective July 1, 2017 Ad Sizes Double Page Spread Full Page 3/4 Page 1X $1200 $650 $550 3X $1120 $620 $520 6X $1020 $570 $470 12X $900 $500 $400 Ad 15-1/2 X 10 For full bleed dimensions please refer to Bleed Requirements on page 22 7 W X 10 H For full bleed dimensions please refer to Bleed Requirements on page 22 7 W X 7-1/2 H Special Positions Inside Front Cover $150 Cover Story (pg7) $200 Other Position $100 Special Position Contracts are Not Cancellable. 2/3 Page $500 $470 $430 $ /16 W X 10 H 7 W X 6-1/2 H 1/2 Page $400 $380 $350 $300 7 W X 5 H 4-9/16 W X 7-1/2 H 1/3 Page $300 $280 $250 $ /8 W X 10 H 7 W X 3-1/4 H - 4-9/16W X 5 H 1/4 Page $250 $230 $200 $ /16 W X 3-3/4 H 3-3/8 W X 5 H - 7 W X 2.5 H 1/6 Page $200 $185 $165 $ /8 W X 5 H 4-9/16 W X 2-1/2 H 1/8 Page $160 $150 $130 $90 2-1/8 W X 3-3/4 H Business card $50 $50 $50 $ W X 2 144ppi Classified $25+ $25+ $25+ $25+ $1 Per Word, $25 minimum One-time Animation $100 Loop Animation (Not available on Classified ads) $300 Auto-play video $500 Banner Ads Home Page Splash $1000 / $1,100 / $1,200* Leaderboard (728 pixels wide X 90 pixels high) Tile (300 pixels wide X 250 pixels high) Footer (375 pixels wide X 60 pixels high) Video News Sponsorships (15 Sec. video pre-roll) Blast Banner Digital Power Package (FP cover story position, Leaderboard and Blast Banner) $750 $375 $100 $1,500/$1,250/$1,000/$750/$500 Included with Leaderboard $1,250 ($1,600 Value) * Full page splash pricing = 2 seconds/4 seconds/6 seconds Many other advertising and sponsorship opportunities are available for negotiation. 8 Malcolm Media Ag Ag Publishing // Official Media Kit / 2018

9 Editorial / Advertising Focus Calendar January (closing 12/5, Materials 12/10) Corn Planting & Silage Dairy Equipment February (closing 1/5, Materials 1/10) Feed Equipment Corn Planting & Silage Calf Raising March (closing 2/5, Materials 2/10) Corn Planting & Silage Artificial Insemination Heifer Replacement April (closing 3/5, Materials 3/10) Cow Cooling / Fly Control Waste Management &Water Quality May (closing 4/5, Materials 4/10) Waste Management Cow Cooling Water Quality June (closing 5/5, Materials 5/10) June Dairy Month Dairy Construction Feed Crop Disease Control July (closing 6/5, Materials 6/10) Animal Health & Nutrition Winter Forage Alfalfa Pest Management August (closing 7/5, Materials 7/10) Nutrition Animal Health September (closing 8/5, Materials 8/10) World Dairy Expo Artificial Insemination Winter Forage October (closing 9/5, Materials 9/10) Milking Barns Winter Forage November (closing 10/5, Materials 10/10) Feed Equipment Feedstuffs Harvesting Equipment December (closing 11/5, Materials 11/10) Harvesting Equipment Artificial Insemination The Editorial/Advertising focus calendar reflects recommendations for advertisers based on seasonal trends and in no way binds the editor to select only that editorial which matches the calendar focus. Current events, trends and editor s prerogative always supersedes, the Editorial/Advertising focus. Malcolm Media Ag Publishing / Official Media Kit /

10 CaliforniaAgNet and Market Facts... California s 46 billion dollar agricultural industry is made up of more than 80,000 farms and ranches producing more than 350 plant and animal commodities. This places California as the most productive agricultural state in more than 50 years. Truly California is the most productive and profitable agricultural region in the world. Agriculture is what makes California Golden in the 21st Century. In addition to the $46 billion in commodities produced here, this industry generates $100 billion in related economic activity. This enormous achievement is possible through a combination of tradition and innovation. California farmers and ranchers blend old-fashioned notions of patience and perseverance with cutting-edge technologies and advanced agricultural practices. Today California leads the nation in wine, raisin and table grape production, milk production, almond, walnut and pistachio production, navel oranges, tomatoes, vegetables, plums, nectarines, and production of a myriad of other commodities. These are all produced by individual men and women, working their farms, to provide food and fiber for the nation and the world. CaliforniaAgNet Farm News Videos with Matthew Malcolm in the Field The California Ag Network brings them all together, featuring daily podcasts with Don York, regularly scheduled videos with Matthew Malcolm, and daily news updates, as well as links to events, research, and suppliers. Commodity Specific Magazine Websites Each of Malcolm Media s print publications has its own crop/commodity specific website containing crop specific news and features that concern the farmers of those industries: Grapes - americanvineyardmagazine.com Tree Fruit/Citrus/Berries - calfreshfruit.com Dairy/Feed - californiadairymagazine.com Tree Nuts - pacificnutproducer.com Vegetables - vegetableswest.com Each of these domains feature news stories, ag expo information, important industry events, links, research, legislation, degree-day information and weather. Advertising on one of these sites targets those respective growers and dairy producers directly. These are the sites growers and dairy producers go to first for their commodity specific digital news. Closing Dates Closing is the 15th of the month preceding run month. No cancellations after closing. Materials are due the 20th of the month preceding the run month. Advertisers will be charged the full cost of advertising cancelled after closing. Ad Submissions Contact California Ag Network Director of Digital Sales Danny Malcolm danny2@malcolmmedia.com californiaagnet.com & malcolmmedia.com Monthly Advertising Rates Position Size Rotation californiaagnet.com commodity web pages Home Page Splash Full Page Splash 1 Ad Max $1,500/$1750/$2000* $1,000/$1,100/$1,200* Video Sponsorship Front Page Video Pre-Roll 1 Ad Max $1,500/$1,250/$1,000/$750/$500 Leaderboard 720 pixels wide X 90 pixels high 3 Ads Max $1,000 $750 Footer 375 pixels wide X 60 pixels high 10 Ads Max $200 $100 Tile 300 pixels wide X 250 pixels high 4 Ads Max $500 $375 Sub-Page Splash Full Page Splash - per page 1 Ad Max $1,000/$1,100/$1,200* $750/$825/$900* * Full page splash pricing = 2 seconds/4 seconds/6 seconds Many other advertising and sponsorship opportunities are available for negotiation. 10 Malcolm Media Ag Publishing / Official Media Kit / 2018

11 About California Fresh Fruit... When you think of fresh fruit you naturally think of California. This specialized industry is both unique and diverse. From apples to oranges, from nectarines to plums, the fresh fruit industry in California is second-to-none. California Fresh Fruit, the California tree fruit, berry and citrus industry s number one magazine, is the publication that reaches more tree fruit, berry and citrus producers in California than any other. First published in March 1984, California Fresh Fruit, was the first publication that Dan Malcolm represented and wrote for in 1989, and was later acquired by Malcolm Media in All California Fresh Fruit editorial focuses on production practices and news in the California tree fruit, berry and citrus industries. There are no stories that do not relate directly and exclusively to the fresh fruit industry. That is why California fresh fruit growers and PCAs turn first, and some exclusively, to California Fresh Fruit for their tree fruit, berry and citrus industry news and information. Fresh Fruit Industry Facts The nearly endless list of crops that make up the Fresh Fruit industry in California generates billions of dollars in annual sales and provides a total economic impact to California that nets billions of dollars annually. More than half of the harvested fruit acreage in the United States is located in California, totalling a half-million acres. Over a quarter million acres for citrus alone. California s production accounts for more than half the value of all fresh fruits, with total U.S. tree fruit industry values at $3.39 billion for citrus, $5.6 billion for stonefruit, and $4 billion for berries. California is the nation s largest producer of citrus, peaches and nectarines. It is a major producer of a variety of other fruits, such as apples, pears, plums, cherries, nectarines, olives and many other kinds of fruit. California s climate provides the most ideal growing conditions for a wide array of fruit. California fruits are grown for both fresh and processing markets. The fresh-market portion accounts for over half the value of U.S. fruit production. Malcolm Media Ag Publishing / Official Media Kit /

12 Ad Sizes California Fresh Fruit Advertising Rates - Effective July 1, 2017 Double Page Spread Full Page 3/4 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1X $6,680 $4,680 $3,600 $2,600 $3,040 $2,040 $2,850 $1,850 $2,430 $1,430 $2,020 $1,020 $1,790 $790 3X $6,050 $4,050 $3,250 $2,250 $2,770 $1,770 $2,620 $1,620 $2,240 $1,240 $1,890 $890 $1,680 $680 6X $5,470 $3,470 $2,930 $1,930 $2,510 $1,510 $2,360 $1,360 $2,060 $1,060 $1,750 $750 $1,580 $580 12X $5,060 $3,060 $2,700 $1,700 $2,330 $1,330 $2,230 $1,230 $1,930 $930 $1,660 $660 $1,510 $510 Non-Bleed 15-1/2 X 10 For full bleed dimensions please refer to Bleed Requirements on page 22 7 W X 10 H For full bleed dimensions please refer to Bleed Requirements on page 22 7 W X 7-1/2 H 4-9/16 W X 10 H 7 W X 6-1/2 H 7 W X 5 H 4-9/16 W X 7-1/2 H 2-1/8 W X 10 H 7 W X 3-1/4 H - 4-9/16W X 5 H 4-9/16 W X 3-3/4 H 3-3/8 W X 5 H - 7 W X 2.5 H Classified / Market Place Rates B&W 1/3 Page (2-1/8 X 10 or 4-9/16 X 5 or 7 X 3-1/4 ) $400 $870 1/4 Page (4-9/16 X 3-3/4 or 7 X 2-1/2 ) $290 $660 1/6 Page (2-1/8 X 5 or 4-9/16 X 2-1/2 ) $220 $480 1/8 Page (2-1/8 X 3-3/4 or 4-9/16 X 1-7/8 ) $170 $360 1/16 Page (2-1/8 X 1-7/8 or 4-9/16 X 15/16 ) $100 $220 1 Column Inch (2-1/8 X 1 ) $55 $120 Per-Word (Classified) $1 N/A ($ Minimum) Classified/Market Place ads are placed together near the back of the magazine in the For Your Industry section. Editorial is normally not placed with or adjacent to these ads. Agency commissions are only allowed on display advertising. The above dimensions are the only sizes allowed in the marketplace and are width by height. 1/6 Page 1/8 Page Per Column Inch Insert* (23A) S/S Glue-In $1,560 $560 $1,430 $430 $1,120 $120 $7,830 $9,330 Post It Notes/Sticky Notes (23B) Call Polybag (23C) $7500 Cover Wrap (23D) $8500 Belly Band (23E) $8500 Gate-Fold Cover (23F) $9000 $1,490 $490 $1,370 $370 $1,105 $105 $6,950 $8,450 $1,410 $410 $1,320 $320 $1,090 $90 $5,975 $7,475 $1,360 $360 $1,280 $280 $1,078 $78 $5,320 $6, /8 W X 5 H 4-9/16 W X 2-1/2 H 2-1/8 W X 3-3/4 H 2-1/8 W X 1 H Saddle Stitch, 11x17 or smaller, folded Glue-in, 8.5 x 11 or smaller These Special Services are not subject to frequency discounts. Please see Special Ad Services notes on page 23 for complete instructions. Special Positions Back Cover $500 Inside Front Cover $400 Inside Back Cover $300 2-Page Center Spread $500 Other Position $200 Special Position Contracts are Not Cancellable. Special Rates Black + 2-s...$700 Black $400 Matched...$450 Above color rates are for each page or any fraction thereof. Editorial / Advertising Focus Calendar January (closing 12/5, Materials 12/10) State of the Industry Reports Bloom Protection Dormant Sprays Pollination February (closing 1/5, Materials 1/10) Pollination Irrigation Farm Show Frost Protection March (closing 2/5, Materials 2/10) Orchard Floor Management Vertebrate Control Irrigation Fertilization April (closing 3/5, Materials 3/10) Insect Control Sprayers & Applicators Bt. Sprays May (closing 4/5, Materials 4/10) Cherry Harvest Focus Irrigation Bird & Rodent Control June (closing 5/5, Materials 5/10) Stone Fruit & Avocado Focus Pest Control Aphid, Bird & Rodent Control July (closing 6/5, Materials 6/10) Berry Focus Harvest Packing & Processing August (closing 7/5, Materials 7/10) Tropical Fruit Focus Stone Fruit Harvest Prune Rot Management September (closing 8/5, Materials 8/10) Disease Management Olive Harvest October (closing 9/5, Materials 9/10) Citrus Focus Pruning & Shredding November (closing 10/5, Materials 10/10) Expo Issue Citrus Harvest Dormant Sprays Crop Protection December (closing 11/5, Materials 11/10) Crop Protection Citrus Harvest Frost Protection Crop Insurance The Editorial/Advertising focus calendar reflects recommendations for advertisers based on seasonal trends and in no way binds the editor to select only that editorial which matches the calendar focus. Current events, trends and editor s prerogative always supersedes, the Editorial/Advertising focus. 12 Malcolm Media Ag Publishing / Official Media Kit / 2018

13 Circulation Information Breakout of Qualified Circulation for California Fresh Fruit May 2014 Issue California Counties Alameda...29 Amador...13 Butte...44 Calaveras...6 Colusa...11 Contra Costa...68 El Dorado...3 Fresno...1,513 Glenn Humboldt...0 Imperial...19 Kern Kings Lake...41 Lassen...1 Los Angeles...20 Madera Marin...6 Mariposa...1 Mendocino...4 Merced Monterey Napa Nevada...17 Orange...10 Category Total Qualified % of Total Growers 6, % PCAs & Consultants % Educators/Researchers % Associations/Commissions 8.1% Others Allied to the Field % Total Circulation 8, % Placer...94 Riverside Sacramento San Benito...60 San Bernardino...24 San Diego...1,386 San Francisco...3 San Joaquin San Luis Obispo San Mateo...6 Santa Barbara Santa Clara...74 Santa Cruz...31 Shasta...22 Solano...87 Sonoma...60 Stanislaus Sutter Tehama Tulare Tuolumne...3 Ventura Yolo Yuba...1 California Total 8,024 Oregon 6 Washington 5 Other States 104 Total Qualified Circulation 8,139 Source: California Fresh Fruit May 2014 Circulation Circulation Demographics Breakout of Qualified Circulation for California Fresh Fruit May 2014 Issue (publisher s own data) Since occupations or fruit crop types apply to some recipients more than once, some duplication exists. Occupation Breakout Growers 6,584 Pest Control Advisors (PCAs) 494 Researchers 125 Associations 22 Others Allied to the Field 911 Specific Crop Breakout* Aloe Vera...2 Apples Apricots Avocados...2,001 Blackberries Blueberries Boysenberries...16 Cherries Citrus (Misc.) Dates...56 Figs...76 Grower Acreage Breakout 1-19 acres 3, acres acres acres acres or more 93 Grapefruit Kiwi...5 Kumquat...38 Lemons Limes Nectarines Olives Oranges...1,054 Peaches Pears Crop Type Breakout* Berry Citrus... 1,836 Pome Fruit... 1,065 Stone Fruit... 4,784 Tropical Persimmons Plums Pomegranate Pomelos...18 Prunes Quince...10 Stone Fruit (Misc.) Tangelos...83 Tangerine Tropical (Misc.) * Some growers produce more than one crop type. When individual crop totals are combined the total exceeds the total grower circulation. Source: California Fresh Fruit May 2014 Circulation Malcolm Media Ag Publishing / Official Media Kit /

14 Reach Growers & PCAs at the Why Malcolm Media Ag Expos? Malcolm Media Ag Expos are the most widely attended one day grape and nut events. With expos in the North and Central Coast wine countries, and the North and Central Valley grape and nut regions. Exhibitors can be sure to see the major players in this industry. Exhibits Sponsorships Seminars PCA Credit Great Food Growers Malcolm Media Ag Expo Booth Pricing Rate Per Expo Booth Size Standard Frequent Advertiser Indoor 10x8 Indoor 20x8 Outdoor 20x20 Outdoor 40x20 Expo Sponsorship $600 $1000 $600 $1000 $2,000 $350 $600 $350 $600 $1,500 Contact Danny Malcolm for expo information Central Coast Grape Expo Paso Robles, California November 9, 2018 Grape, Nut & Tree Fruit Expo Fresno, California November 13, 2018 Sonoma Grape Expo Cloverdale, California November, 2019 Tree & Vine Expo Turlock, California November 6, Malcolm Media Ag Publishing / Official Media Kit / 2018

15 About Pacific Nut Producer... Pacific Nut Producer is the authoritative voice of the western tree nut industry. BPA audits verify that PNP is the highest circulated publication in the nut industry, and is requested in writing by more nut growers and PCAs than any other publication in California. First published in January 1995, PNP has been the leading source of news and information on cultural practices for nut growers since its inception. Each issue of Pacific Nut Producer is filled with the most up-to-date and important news and coverage of the almond, hazelnut, macadamia, pecan, pistachio, and walnut industries in the West. Our regular Orchard Tasks feature provides information on every crop we cover in every issue. There is nothing like it any place else for nut producers, and they do not miss an issue. That is why nut growers turn first and exclusively, to Pacific Nut Producer for their nut industry news and information Western Nut Industry Facts Western Nut Industry Facts In 2015, a value of approximately $8 billion was reached in the western nut industry. This high value is a reflection of record production in some nut crops and record value in others. The industry is comprised of innovative growers producing almonds, hazelnuts, macadamia, pecan, pistachios and walnuts. These high-value and heart-healthy tree nuts are popular among consumers and the food trade worldwide. Pacific Nut Producer magazine is the trusted, essential, and authoritative voice of this dynamic industry.(updated 7/16) Almonds California produces 100 percent of the U.S. almond crop with nearly 900,000 acres. In 2015, growers produced a record crop of 2 billion pounds with a value of $5.33 billion. Record shipments move this valuable crop to destinations throughout the world with growing markets in China and India. Almonds are the second highest value ag commodity in California. produced 36,000 tons valued at $120 million. Macadamias This Hawaii crop is planted on 18,000 acres producing 49 million pounds in Total value for the crop was $35.6 million. Pecans The Western pecan industry includes Arizona, California, New Mexico and west Texas. In 2015, growers in this region harvested 154 million pounds with a value of over $300 million. Pistachios The total U.S. pistachio crop in 2015 is nearly 300 million pounds with an increasing demand. One-hundred percent of the U.S. pistachio crop is grown in the West, including California (98.5 percent of the crop), Arizona, and New Mexico. California growers have about 233,000 acres of pistachios in 22 counties. The value of the California pistachio production is about $670 million. Hazelnuts The heart of the U.S. hazelnut industry is in western Oregon throughout the beautiful Willamette Valley. Hazelnut production in this area comprises 47,000 acres. In 2014, growers Walnuts California produces 100 percent of the nation s walnuts. In 2015, growers produced a major record crop of 603,000 in-shell tons on acres, which had a value of nearly $1 billion. Malcolm Media Ag Publishing / Official Media Kit / 2018 Source: State offices of the National Agricultural Statistics Service. 15

16 Ad Sizes Pacific Nut Producer Advertising Rates - Effective July 1, 2017 Double Page Spread Full Page 3/4 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1X $8,540 $5,940 $4,600 $3,300 $4,030 $2,730 $3,660 $2,360 $3,110 $1,810 $2,600 $1,300 $2,290 $990 3X $7,910 $5,310 $4,250 $2,950 $3,730 $2,430 $3,390 $2,090 $2,920 $1,620 $2,450 $1,150 $2,190 $890 6X $7,010 $4,410 $3,750 $2,450 $3,370 $2,070 $3,090 $1,790 $2,650 $1,350 $2,280 $980 $2,050 $750 12X $6,560 $3,960 $3,500 $2,200 $3,160 $1,860 $2,890 $1,590 $2,510 $1,210 $2,170 $870 $1,970 $670 Non-Bleed 15-1/2 X 10 For full bleed dimensions please refer to Bleed Requirements on page 22 7 W X 10 H For full bleed dimensions please refer to Bleed Requirements on page 22 7 W X 7-1/2 H 4-9/16 W X 10 H 7 W X 6-1/2 H 7 W X 5 H 4-9/16 W X 7-1/2 H 2-1/8 W X 10 H 7 W X 3-1/4 H - 4-9/16W X 5 H 4-9/16 W X 3-3/4 H 3-3/8 W X 5 H - 7 W X 2.5 H Classified / Market Place Rates B&W 1/3 Page (2-1/8 X 10 or 4-9/16 X 5 or 7 X 3-1/4 ) $480 $1070 1/4 Page (4-9/16 X 3-3/4 or 7 X 2-1/2 ) $380 $870 1/6 Page (2-1/8 X 5 or 4-9/16 X 2-1/2 ) $260 $650 1/8 Page (2-1/8 X 3-3/4 or 4-9/16 X 1-7/8 ) $200 $440 1/16 Page (2-1/8 X 1-7/8 or 4-9/16 X 15/16 ) $120 $240 1 Column Inch (2-1/8 X 1 ) $65 $160 Per-Word (Classified) $1 N/A ($ Minimum) Classified/Market Place ads are placed together near the back of the magazine in the For Your Industry section. Editorial is normally not placed with or adjacent to these ads. Agency commissions are only allowed on display advertising. The above dimensions are the only sizes allowed in the marketplace and are width by height. 1/6 Page 1/8 Page Per Column Inch Insert* (23A) S/S Glue-In $2,010 $710 $1,850 $550 $1,480 $180 $9,500 $11,500 Post It Notes/Sticky Notes (23B) Call Polybag (23C) $7500 Cover Wrap (23D) $8500 Belly Band (23E) $8500 Gate-Fold Cover (23F) $9000 $1,930 $630 $1,790 $490 $1,460 $160 $8,400 $10,400 $1,840 $540 $1,710 $410 $1,440 $140 $7,600 $9,600 $1,780 $480 $1,670 $370 $1,415 $115 $7,000 $9, /8 W X 5 H 4-9/16 W X 2-1/2 H 2-1/8 W X 3-3/4 H 2-1/8 W X 1 H Saddle Stitch, 1 to 4 pages Glue-in add 10% These Special Services are not subject to frequency discounts. Please see Special Ad Services notes on page 23 for complete instructions. Special Positions Back Cover $500 Inside Front Cover $400 Inside Back Cover $300 2-Page Center Spread $500 Other Position $200 Special Position Contracts are Not Cancellable. Special Rates Black + 2-s...$750 Black $400 Matched...$500 Above color rates are for each page or any fraction thereof. Editorial/Advertising Focus Calendar January (closing 12/5, Materials 12/10) Hazelnut Focus Bloom Protection Dormant Sprays Pollination Irrigation Crop Insurance February (closing 1/5, Materials 1/10) Pistachio Focus / Pistachio Conference Fertilization & Irrigation Pollination Farm Show March (closing 2/5, Materials 2/10) Pecan Focus / Pecan Conference Orchard Floor Management Vertebrate Control Irrigation Bt. Sprays April (closing 3/5, Materials 3/10) Hullers/Processors Issue Almond Hullers & Processors Meeting Insect Control Sprayers & Applicators Bt. Sprays May (closing 4/5, Materials 4/10) Walnut Focus New Nut Markets June (closing 5/5, Materials 5/10) Macadamia Focus Pest Control Irrigation The Editorial/Advertising focus calendar reflects recommendations for advertisers based on seasonal trends and in no way binds the editor to select only that editorial which matches the calendar focus. Current events, trends and editor s prerogative always supersedes the Editorial/Advertising focus. July (closing 6/5, Materials 6/10) Hazelnut / Pistachio Focus Bird & Rodent Control Worker Safety August (closing 7/5, Materials 7/10) Harvesting Focus Shaker Maintenance September (closing 8/5, Materials 8/10) Harvesting Focus Air Quality October (closing 9/5, Materials 9/10) Pecan / Walnut Focus Disease Research Cover Crops November (closing 10/5, Materials 10/10) Nut Expos Issue Dormant Sprays Equipment Maintenance Pruning Irrigation December (closing 11/5, Materials 11/10) Almond Focus / Almond Conference PNP Calendar Crop Insurance Pruning & Shredding 16 Malcolm Media Ag Publishing / Official Media Kit / 2018

17 Breakout of Qualified Circulation for Pacific Nut Producer May 2017 Issue. California Counties Alameda...43 Amador...4 Butte Calaveras...13 Colusa Contra Costa...56 El Dorado...12 Fresno...1,057 Glenn Humboldt...1 Imperial...0 Kern Kings Lake...41 Lassen...2 Los Angeles...60 Madera Marin...8 Category Total Qualified % of Total Nut Growers 7, % PCAs & Consultants % Processors % Educators/Researchers % Associations & Commissions % Others Allied to the Field % Total Qualified Circulation % Source: BPA Circulation Statement for the 6-Month Period Ended June 2017 Mariposa...5 Mendocino...3 Merced Modoc...2 Mono...1 Monterey...25 Napa...13 Nevada...5 Orange...28 Placer...37 Plumas...1 Riverside...14 Sacramento...72 San Benito...47 San Bernardino...21 San Diego...24 San Francisco...12 San Joaquin Circulation Information San Luis Obispo...59 San Mateo...26 Santa Barbara...10 Santa Clara...75 Santa Cruz...14 Shasta...25 Siskiyou...2 Solano...35 Sonoma...14 Stanislaus...1,794 Sutter Tehama...86 Tulare Tuolumne...9 Ventura...15 Yolo Yuba...34 California Total 7,969 Arizona 22 New Mexico 27 Oregon 187 Texas 27 Washington 16 Hawaii 22 Other States 85 Total Qualified Circulation 8,355 Circulation Demographics Breakout of Qualified Circulation for Pacific Nut Producer May 2017 Issue (publisher s own data) Since occupations or nut crop types apply to some recipients more than once, some duplication exists. Grower Crop & Acreage Breakout* Occupation Breakout Nut growers 7,424 Pest control advisors (PCAs) 710 Processors & hullers 573 Researchers/educators 109 Associations/commissions 29 Total 1, Nut Crop Growers Acres Acres Acres Acres Acres Acres All Nut Crops 7, ,194 1,282 1,496 1,448 Almonds 4, , Chestnuts Hazelnuts Macadamias Pecans Pistachios Walnuts 3, * Some growers produce more than one nut type. When individual nut crop totals are combined the total exceeds the total grower circulation. Source: Pacific Nut Producer May 2017 Circulation Malcolm Media Ag Publishing / Official Media Kit /

18 Get a Full Month of Exposure with the PNP Calendar Pacific Nut Producer s enormously popular calendars hang on the office walls of nut growers all over California. In addition to beautiful 4-color photography, calendars highlight industry events and cultural practices. Mailed to our readership in December, you don t want to miss the full month of exposure you get by sponsoring a month. Sponsorships are available for $3,000 ($2,500 to frequent advertisers) and include 100 calendars for your own distribution. Closing is Oct. 20th. No cancellations after closing. Materials are due Oct. 25th. If new materials are not received by that date, we will run the most recent version of the ad. Current advertisers have first right of refusal for the month they occupy. Confirmation from current advertisers must be received by October 1st. After that date the space will become available to other advertisers. 18 Malcolm Media Ag Publishing / Official Media Kit / 2018

19 About Vegetables West... Vegetables West, Grower & PCA is the only vegetable publication in California with verifiable circulation. Audited by BPA, Vegetables West leads in circulation to vegetable growers and PCAs in the West. Reaching more than 5,500 growers and PCAs with the stories and information essential for today s vegetable growers, Vegetables West covers the West. First published in 1996, from cole crops to cucurbits, from legumes to nurseries, from bulbs to rooting vegetables, and from small growers to large, Vegetables West covers them all. There are no stories that do not relate directly and exclusively to the vegetable industry, and it is the only publication that covers exclusively the western vegetable industry. That is why vegetable growers and PCAs turn first, and some exclusively, to Vegetables West, Grower & PCA for their vegetable industry news and information. Malcolm Media Ag Publishing / Official Media Kit / 2018 Vegetable Industry Facts Vegetables in the West represents an $8.7 billion industry with nearly 1.96 million acres planted in While the five western states served by Vegetables West encompass 51 percent of the total U.S. acres planted, these crops make up over 60 percent of the entire national vegetable crop value! Arizona growers harvested 110,000 vegetable acres in 2014 with a crop value of $686 million. Principle crops include lettuce, melons, broccoli, spinach, cauliflower, and onions. California is the national powerhouse of vegetable production. In 2014, total production was on 1.6 million acres, with a value of $7.8 billion. The Golden State continues to be the leading fresh market state, accounting for 46 percent of the harvested areas, 52 percent of production, and 60 percent of the national value. Similarly, California leads the nation in processing crops, with 28 percent of the harvested acres, 73 percent of the production and 60 percent of the national value! Leading fresh market crops include tomatoes, romaine and head lettuce, spinach, broccoli, carrots, cauliflower, celery, sweet corn, bell peppers, garlic, squash, onions, melons and strawberries. Leading processing crops include lima beans, snap beans, carrots, sweet corn, cucumbers for pickles, green peas, spinach, and tomatoes. New Mexico growers harvested 13,300 acres of vegetables in 2014 with a value of more than $96 million. Leading crops include sweet corn, chilies, onions, and carrots. Oregon growers harvested 79,500 acres of vegetables in 2014 with a value of $183 million. Leading crops include potatoes, green peas, carrots, onions and asparagus. Washington growers harvested 156,000 acres of vegetables in 2014 with a crop value of $375 million. Leading crops include potatoes, green peas, carrots, onions, and asparagus. Vegetables West reaches the dedicated growers and professional pest control advisors (PCAs) who grow and protect these high-value crops, which are enjoyed by consumers throughout the world. No other publication comes close! Source: State offices of the National Agricultural Statistics Service. 19

20 Ad Sizes Double Page Spread Full Page 3/4 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page 1/8 Page Per Column Inch Insert* (23A) Vegetables West Advertising Rates - Effective July 1, 2017 S/S Glue-In 1X $6,680 $4,680 $3,600 $2,600 $3,040 $2,040 $2,850 $1,850 $2,430 $1,430 $2,020 $1,020 $1,790 $790 $1,560 $560 $1,430 $430 $1,120 $120 $7,830 $9,330 Post It Notes/Sticky Notes (23B) Call Polybag (23C) $7500 Cover Wrap (23D) $8500 Belly Band (23E) $8500 Gate-Fold Cover (23F) $9000 3X $6,050 $4,050 $3,250 $2,250 $2,770 $1,770 $2,620 $1,620 $2,240 $1,240 $1,890 $890 $1,680 $680 $1,490 $490 $1,370 $370 $1,105 $105 $6,950 $8,450 6X $5,470 $3,470 $2,930 $1,930 $2,510 $1,510 $2,360 $1,360 $2,060 $1,060 $1,750 $750 $1,580 $580 $1,410 $410 $1,320 $320 $1,090 $90 $5,975 $7,475 12X $5,060 $3,060 $2,700 $1,700 $2,330 $1,330 $2,230 $1,230 $1,930 $930 $1,660 $660 $1,510 $510 $1,360 $360 $1,280 $280 $1,078 $78 $5,320 $6,820 Non-Bleed 15-1/2 X 10 For full bleed dimensions please refer to Bleed Requirements on page 22 7 W X 10 H For full bleed dimensions please refer to Bleed Requirements on page 22 7 W X 7-1/2 H 4-9/16 W X 10 H 7 W X 6-1/2 H 7 W X 5 H 4-9/16 W X 7-1/2 H 2-1/8 W X 10 H 7 W X 3-1/4 H - 4-9/16W X 5 H 4-9/16 W X 3-3/4 H 3-3/8 W X 5 H - 7 W X 2.5 H 2-1/8 W X 5 H 4-9/16 W X 2-1/2 H 2-1/8 W X 3-3/4 H 2-1/8 W X 1 H Saddle Stitch, 11x17 or smaller, folded Glue-in, 8.5 x 11 or smaller These Special Services are not subject to frequency discounts. Please see Special Ad Services notes on page 23 for complete instructions. Classified / Market Place Rates B&W 1/3 Page (2-1/8 X 10 or 4-9/16 X 5 or 7 X 3-1/4 ) $400 $870 1/4 Page (4-9/16 X 3-3/4 or 7 X 2-1/2 ) $290 $660 1/6 Page (2-1/8 X 5 or 4-9/16 X 2-1/2 ) $220 $480 1/8 Page (2-1/8 X 3-3/4 or 4-9/16 X 1-7/8 ) $170 $360 1/16 Page (2-1/8 X 1-7/8 or 4-9/16 X 15/16 ) $100 $220 1 Column Inch (2-1/8 X 1 ) $55 $120 Per-Word (Classified) $1 N/A ($ Minimum) Classified/Market Place ads are placed together near the back of the magazine in the For Your Industry section. Editorial is normally not placed with or adjacent to these ads. Agency commissions are only allowed on display advertising. The above dimensions are the only sizes allowed in the marketplace and are width by height. Special Positions Back Cover $500 Inside Front Cover $400 Inside Back Cover $300 2-Page Center Spread $500 Other Position $200 Special Position Contracts are Not Cancellable. Special Rates Black + 2-s...$700 Black $400 Matched...$450 Above color rates are for each page or any fraction thereof. Editorial/Advertising Focus Calendar January (closing 12/5, Materials 12/10) Seed Issue (Spring Planting) Cole Crop Emphasis Desert Production February (closing 1/5, Materials 1/10) Broccoli Emphasis Fungus Control Farm Show March (closing 2/5, Materials 2/10) Fungus Control Issue Lettuce Emphasis Seeds Review April (closing 3/5, Materials 3/10) Disease Control Issue Tomato Emphasis Carrot Emphasis May (closing 4/5, Materials 4/10) Insect Control Issue Strawberry Emphasis Irrigation Fertilization June (closing 5/5, Materials 5/10) Fertilization Issue Melon Emphasis Irrigation Fungus/Insect Control July/August (closing 6/5, Materials 6/10) Seed Issue (Fall Planting) Harvesting Focus Potato Emphasis New Technologies Cucurbit Emphasis Fungus/Insect Control September/October (closing 8/5, Materials 8/10) Irrigation Issue Market Trends Shipping November/December (closing 10/5, Materials 10/10) Green House Focus Cole Crops Transportation Fumigation The Editorial/Advertising focus calendar reflects recommendations for advertisers based on seasonal trends and in no way binds the editor to select only that editorial which matches the calendar focus. Current events, trends and editor s prerogative always supersedes the Editorial/Advertising focus. 20 Malcolm Media Ag Publishing / Official Media Kit / 2018

21 Breakout of Qualified Circulation for Vegetables West May 2016 Issue California Counties Alameda Amador... 1 Butte Calaveras... 5 Colusa Contra Costa El Dorado... 2 Fresno Glenn Humboldt... 2 Imperial Inyo... 1 Kern Kings Lake... 6 Lassen... 1 Los Angeles Madera Marin... 1 Mariposa... 1 Mendocino Merced Monterey Napa... 6 Nevada... 3 Orange Placer Plumas... 1 Riverside Sacramento San Benito San Bernardino San Diego San Francisco... 4 San Joaquin Circulation Information Category Total Qualified California Total 5,383 Arizona 94 Vegetable Growers 4,616 New Mexico 199 PCAs & Consultants 947 Oregon 13 Packer/Processor 22 Texas 48 Educators/Researchers 131 Washington 17 Other States 58 Associations & Commissions 9 Others Allied to the Field 87 Total Circulation 5,812 Source: BPA Circulation Statement for the 6-Month Period Ended June 2016 Total Qualified Circulation 5,812 Circulation Demographics Breakout of Qualified Circulation for Vegetables West May 2016 Issue (publisher s own data) Since occupations or vegetable crop types apply to some recipients more than once, some duplication exists. Grower Acreage Breakout 1-19 acres acres acres 1, acres acres or more 649 Occupation Breakout Growers 4,616 Pest Control Advisors (PCAs) 1,126 Packers/Processors 356 Researchers 155 Associations 13 Others Allied to the Field 87 Specific Crop Breakout* Artichokes Asparagus Beans... 1,000 Beets Bell Peppers Bokchoy Broccoli Brussel Sprouts Cabbage Cantaloupe Carrots Cauliflower Celery Chard Collard Corn... 1,125 Cucumbers Eggplant Endive Garlic Greens Herbs Kale Leek Lettuce Melons Mushrooms Okra Onions Parsnips... 4 Peas Peppers Potatoes San Luis Obispo San Mateo Santa Barbara Santa Clara Santa Cruz Shasta Siskiyou... 4 Solano Sonoma Stanislaus Sutter Tehama Tulare Tuolumne... 2 Ventura Yolo Yuba... 6 Crop Type Breakout* Bulb Crops Cole Crops/Leafy Vegetables... 1,347 Cucurbits... 1,272 Fruiting Vegetables... 1,707 Herbs/Spices Legumes/Peas... 1,135 Rooting Vegetables Strawberries Pumpkins Radishes Rape Rutabagas... 5 Seed Spinach Squash Strawberries Tomatillos Tomatoes... 1,073 Turnips Watermelons Yams * Some growers produce more than one crop type. When individual crop totals are combined the total exceeds the total grower circulation. Source: Vegetables West May 2016 Circulation Malcolm Media Ag Publishing / Official Media Kit /

22 Mechanical Requirements Production Requirements Malcolm Media publications all share the same size media and are printed on a high quality sheet fed offset press. Malcolm Media prefers electronic files (submitted via CD or ) and should be supplied in PDF/X1a (press ready) format, with all fonts and any linked images embedded with CMYK colors. Submitting RGB ads can have unintended consequences. These requirements exist due to the unpredictable nature of the RGB color format when printed with CMYK colors. If the ad does not meet these requirements, we can not be held responsible for color shifts or other outcomes not intended by the creator of the advertising. production deadline, Malcolm Media reserves the right to use the latest version we have on file and invoice the client for the contracted ads. We do not make changes to any ad as supplied from the agency or advertiser, as it might have an unintended outcome that we would be responsible for. Ads will be run As Received unless changes are requested. Bleed Requirements Trim size on all publications is 8-1/2 x 11. Bleed pages must measure 8-5/8 x 11-1/4. Double page spread bleed must measure 17-1/4 X 11-1/4. Copy Regulations We reserve the right to refuse advertising if copy or artwork is not in keeping with publisher s standards. Full Page Other formats accepted pending approval of the production department. No Quark files please. Files must be accompanied with a match-print color proof. If these requirements cannot be met, please contact the production department to discuss options, such as Malcolm Media producing the ad for you. If the ad is not supplied in time to make the Rectangular Third Page Vert Trim Size - 8 1/2 X 11 Bleed - 8 5/8 X 11 1/4 22 Malcolm Media Ag Publishing / Official Media Kit / 2018

23 ical Third Page Advertisers and agencies assume liability for all content of advertisements printed and assume responsibility for any claims arising therefrom made against the publisher. Advertising simulating editorial is subject to approval and will be marked advertisement. Contracts & Commissions A standard 15% commission is paid to all recognized agencies on display space, providing all material is supplied cameraready. No commissions are allowed on accounts outstanding longer than 60 days. All advertising contracts are subject to rate card provisions. A 1.5% late fee will be added to all past due accounts. No cancellations after closing date. There is no camera ready discount available to non-agency placed advertising. Advertising cancelled after closing will be invoiced at the full rate whether the advertising runs or not. Malcolm Media Ag Publishing / Official Media Kit / 2018 Rate Protection Policy Publisher reserves the right, on notice, to revise rates on all advertising and contracts, because of production costs beyond control. Short Rate & Rebate Short rate billings apply to advertisers who do not use the amount of space on which billings were based. Rebates are issued if additional space used warrants a lower rate. Shipping Instructions Send all advertising and materials to: Malcolm Media Ag Publishing PO Box 626 Clovis, CA fax Send Electronic submissions to both of the following persons: Mike Lawless, Production Manager production@malcolmmedia.com Dan Malcolm, Publisher dan@malcolmmedia.com Half Page Special Ad Services Special advertising opportunities are also available. These include special arrangements such as poly-bagging, in which the magazine and another article can be bagged together, a cover wrap, on which advertising can appear, a belly band that surrounds the magazine, and special covers such as a gate fold or French fold cover. All of these options can increase the impact of your advertising! See the pricing schedule for each magazine for rates on these special services. The info below provides cost details in addition to the pricing guide for each particular magazine. 23A - Inserts These costs are based on you providing the printed piece and Malcolm Media providing the inserting and mailing. 23B - Post-It Notes These costs are based on you providing the printed piece and Malcolm Media providing the attaching and mailing. 23C - Poly-bag These costs are based on you providing the printed piece and Malcolm Media providing the poly-bag and mailing. No frequency discounts. Printing on polybag not included. 23D - Cover Wrap These costs are based on you providing the printed piece and Malcolm Media providing the attaching and mailing. No frequency discounts. 23E - Belly Band These costs are based on you providing the printed piece with double sided tape attached and Malcolm Media providing the attaching and mailing. No frequency discounts. May only be run along with purchase of a back cover position full page ad, as the band cannot cover another s ad. 23F - Gate Fold Cover These costs are based on you providing the art and Malcolm Media providing the printing. No frequency discounts. Grower List Rentals Malcolm Media is well known for having the most complete and up-to-date grower mailing list in the industry. Direct mail list rental is available for $200 per thousand, and is only available to frequent advertisers. Partial and full runs are available. A $600 minimum and advance payment is required. 23

24 Malcolm Media Ag Publishing Trusted & Essential for Agriculture Since 1992 Malcolm Media s Vertical Solutions for reaching your target audience California s #1 Grape Industry Publication California s #1 Dairy Magazine California s Tree Fruit, Berry and Citrus Magazine The #1 Western Nut Industry Publication The #1 Publication for Vegetable Growers in the West Print and Web - Delivering Your Message to Agriculture Malcolm Media has an exclusive relationship with the California Ag Network. Powered by Malcolm Media s agricultural publications and KMJ580, is the 24/7 hub of agricultural information that California farmers rely on. Farmers and ranchers have access to daily agricultural news, videos, podcasts and more, all at the click of a mouse. Sponsorship and direct linking opportunities are available to advertisers. Malcolm Media Ag Publishing Dan Malcolm, Publisher - dan@malcolmmedia.com P.O. Box 626 Clovis, CA Malcolm Media Ag Publishing / Official Media Kit / 2018