2018 Seeds and Planting Study

Transcription

1 2018 Seeds and Planting Study

2 Methodology survey conducted April 2018 otarget Audience - Corn and Soybean Growers in Farm Journal Database ono Incentive Offered o779 complete responses oinvitation sent on April 30, 2018, to 234,747 recipients, with 14,179 opening and 935 clicking through to the survey.

3 Did you plant corn in 2017, or intend to plant corn in 2018? 8% 92% Yes No 617 respondents

4 80% 60% % of Corn Acres Planted % 80% 60% % of Corn Acres Planted % Highest total over past three years. 40% 20% 28% 10% 40% 20% 26% 8% 0% Corn on Corn Corn on Beans Corn after Other Crop 0% Corn on Corn Corn on Beans Corn after Other Crop 403 respondents

5 Corn growers are significantly more positive this year: When asked if corn seed price in 2018 will be lower or higher than 2017, 46% said it would stay about the same, 11% said lower, 41% said higher. That 41% is just shy of double from 2017 study. At what price do you expect to make money on your corn crop? ($ per bushel) $ respondents

6 When asked to rate the performance of the following corn seed brands on a scale from 1 (very poor) to 5 (excellent), DEKALB and Pioneer were noted as the best among all responses, but Wyffels, DEKALB and AgriGold were strongest among those growing that brand of seed. 479 respondents Brand User Rating* Blended Rating AgriGold 4.6 (+3) 3.4 (+1) DEKALB 4.4 (+1) 4.0 Wyffels 4.3 (-1) 3.0 (-2) Pioneer 4.3 (+2) 3.8 (+2) Beck's 4.3 (+2) 3.3 (+3) Channel Stine 4.1 (+4) 2.9 NK 4.0 (+1) 3.0 Mycogen 4.0 (+2) 2.9 (+1) Golden Harvest 3.0 (-7) 3.0 *Ratings taken only from those growing noted brand. Movement from 2017 study is in parentheses.

7 40% 35% 30% 25% 20% 15% 10% 5% 29% 34% 28% 5% 2% 0% What are you expecting your average corn seeding rate to be in 2018? 0% Results are similar to respondents

8 80% 84% 60% 40% What row spacing do your currently plant corn? 20% 0% 0% 1% 6% 2% 1% 5% 40" 38" 36" 30" 20" 15" Other Results are similar to respondents

9 What is your average corn stand rate? Results are slightly lower than 2017 study. 462 respondents

10 Did you plant soybeans in 2017, or intend to plant soybeans in 2018? 17.6% 82.4% Yes No 500 respondents

11 % of Growers Planting Soybeans 89% 82% 80% 60% 40% 20% 0% Average Soybean Acres Planted respondents

12 How many of the following soybean brands did you plant, or intend to plant in 2018? 41% intend to plant a single brand 1.56 brands per grower average 529 respondents

13 What seed trait packages will you be using on the farm? 535 respondents

14 What herbicide trait packages will you be using on the farm? 7% 34% Glyphosate tolerant Glyphosate and Dicamba tolerant 2, 4-D and glyphosate tolerant 40% 535 respondents

15 What have you done or plan to do to reduce or economize your input costs in 2018? Action Percentage Reduce farm equipment purchases 65.3% Employ no-till or low-till farming practices 44.4% (+1.9) Delay non-equipment capital purchases 41.0% Increase variable rate application of fertilizer and crop protection inputs 22.3% Reduce energy consumption (through better equipment maintenance and/or power generation) 20.2% Purchase less traited seed to reduce seed costs 18.9% Negotiate lower land rents with landlords 18.7% Switch acres to another crop 16.7% Purchase more traited seed to reduce insecticide costs 14.4% (+1.3) Purchase fewer pesticides, fungicides and insecticides 13.1% Reduce use of agronomists and other outside consultants 12.7% Restructure loans to improve cash flow 11.8% Purchase less crop insurance 10.6% Reduce seed traits 9.8% None of the above 5.8% Fire or not re-hire personnel 5.2% Other, please specify (other comments in appendix) 1.8% 479 respondents All but two actions were lower in 2018 than in 2017 study,

16 In what month do you make your seed purchase decisions? 30.0% 25.0% 20.0% 15.0% 12.5% 10% 22% 26.0% 20% 20% 11% 10.0% 5.0% 0.0% 10% 5% 12.5% 11.3% 11.1% 8% 3% 4% 3% 0.8% 0.4% 0.8% 0.0% 0.4% 0.4% 2% 6.3% 486 respondents Start Month Finish Month

17 60% 50% 54% +7 from 2017 study. How do you buy the majority of your seed? 40% 30% 28% 20% 10% 17% 10% 0% Farmer Dealer Ag Retailer Co-op Direct from the Company 1% 1% Other Online 477 respondents

18 What is the most important factor for choosing a seed brand? Other results: Agronomist recommendations All of the above Digestibility Local performance Profit ROI 478 respondents

19 When asked if they are trying a different seed brand in 2018, 80% said no, 20% said yes. Reason Trying a New Brand: Percentage Wanted to do business with someone else 19.00% Bought cheaper seed, which means switching 16.60% Other. please specify 11.40% Last year's brand yielded poorly 8.30% Consolidated brands to get volume discounts 7.20% Last year's brand performed poorly (standability, lodging, other challenges) 2.00% Last year's brand didn't ask me to buy 2.00% 96 respondents

20 FARM JOURNAL RESEARCH LIBRARY Yes 75% Unchanged 13% No 12% Lifestyle Yes up 5 points from 2016 Mobile Research