Market Driven Agricultural Initiative through IT enabled Agri Business Centres in Kerala State. Dr. Rathan Kelkar IAS Director Kerala IT Mission

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1 Market Driven Agricultural Initiative through IT enabled Agri Business Centres in Kerala State Dr. Rathan Kelkar IAS Director Kerala IT Mission Regional e-gov Knowledge sharing Summit June 4-6,2009

2 Addresses the existing gap in Agri. Information flow and transaction management. State/Region/Department Kerala State / District Malappuram. Project to be led by Kerala State IT Mission with the active support of Agriculture Department & IIITMK The vision of the project is to establish a connected farmers community throughout Kerala who have access to information on Market Demand, Prices, Good Agricultural practices, Quality agricultural inputs supported by a technology enabled robust transaction platform that facilitates all their offline activities.

3 What is A joint programme of NISG & UNDP,KSITM,IIITM-K and Agricultural Dept, Networking of farmers and agri- stakeholders under the portal e-krishi.org Implemented through Akshaya Centres Implemented in Malappuram district as a pilot project

4 How is it operated Upgraded Akshaya centers as E-Krishi centres Agricultural offices District Level Committee Bhumi club Panchayath Local Bodies Tie-up with Business community

5 Implementation Through Akshaya Centers ONE e-centre covers about 2-4 Sq.KMs serving 1, households 5-10 PCs Peripherals IT trained Personnel Connected communities Akshaya Centers 276 in Malappuram Total in Ketala (as on ) Internet

6 Backbone & Access network

7 TYPICAL AKSHAYA CENTRE 5-10 PCs BROAD BAND CONNECTIVITY WEBCAM/SCANNER PRINTERS 2 TRAINED STAFF

8 Important Services Trade Centre Market Prices Resource Library Online advisory Input services Training programmes for various subject On demand video shows Soil testing Weather information Aggregation Otherservices provided by Akshaya-(e-pay,IT related courses,railway ticketing,university fees etc.)

9 Operation methodology

10 District Implementation Committee District Panchayath President Chairman Collector Head e-krishi - Convener Principal Agricultural Officer Deputy Director (Animal Husbandry) Deputy Director (Diary) Deputy director (fisheries ) Manager VFPCK District officer Serifed Head Krishivinjan Kendram-Tavanur Head Cashew Research Centre District Secretary -Akshaya District Mission Co-ordinator- Kudumbasree AGM-NABARD Chairman Development Standing Committee-district panchayath

11 Field Level operation Project co-ordinators Monitoring field level activities of ACE and FC, organizing farmers and buyers meeting, chanalising field level activities in line with RBM frame work Organizing capacity building training programmes Organizing bhumi clubs Liaison with Agricultural Departments, NGOs, research organizations,lsgs etc, Consolidation of yield data from the field Grading of e-krishi centers, Checking and activating the genuine advertisement of postings in the web portal Performance appraisal of fiels d co-ordinators Block level field co-ordinators- collection the field data of farmers and buyers Facilitation of bhumi club Arrangements of soil testing Liaison with department concerned Market study,collecting the required datas from time to time, inspection of Akshaya centers

12 Activities Farmers registration Buyers registration Orientation programmes Bhumi club formation Transactions of commodity Soil testing Set up agricultural library in e-krishi centers Market study Yield data collection Formation of collection centers Management training programmes Preparation of IEC materials Documentations E-krishi centers is being up graded as agroclinic

13 Bhumi club Panchayath president chief patron Agricultural officer-advisor All local body members special invitees Leading farmers- President,Secretary,Joint secretary, Treasurer, Executive Members

14 Awareness and Training programmes Field level orientation programmes Training programme farmers and buyers training, subject wise training, Management training Skill development training On demand video shows

15 Institutional Tie up Agricultural dept, Animal Husbandry, KAU,CPCRI,CTCRI,VFPCK,Kudumbasree, KVK,RubberBoard,CoconutBoard,RAIDCO KAICO,KAMCO, Horticultural Dept, Serifed, Khadi board, Agricultural Banks,NABARD, cooperative societies, Fisheries dept., Diary extension Dept.organic certification Agencies, NIC,Agmarknet, Horti corp, SHG groups etc.

16 E-Krishi Communication & Publicity Strategy Distribution of leaflets and brochures Articles /news reports in Newspapers Press conferences Face to Face interaction with farmers Orientation session TV Commercials Radio programmes Govt Orders / Publications. Participation in festivals and

17 IEC Materials to e-krishi Centers All e krishi centers are provided with internet connectivity. each Center is supplied with 30 educational materials (books, booklets/cds) which are of use to farmers-covering topics on agriculture, animal husbandry, fisheries etc. The materials were collected from Kerala Agricultural University, Farm Information bureau, Central Plantation Research Institute, TBGIRI, etc

18 Major Success stories Formation of Mushroom clusters Paddy transactions Kunthirikkam seedlings Forest Honey Vettiver Seasamum Kada(quil) Lotus Dogs Coconut,arecnut

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20 E-Krishi Home Page

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30 How to calculate the fertilizer recommendations

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32 Problems faced 1. Fear of sales and income tax 2. Language portal only in English. 3. Non availability of commodities 4. Lack of storage facility 5. Fear of trading through the net(not seeing the buyer) 6. Inability to honour Forward posting due to Natural calamities And Fluctuation of market rate. 7. Menace of middle men.

33 Samagra e-krishi project report

34 E-krishi through media

35 E-krishi through media

36 E-krishi through media

37 e-krishi Centre Internet facility for posting Market details CD on agricultural topics Ag. Library E-pay Govt. forms Financial Services Travel Bookings Intel Learn Program Advanced IT courses Data Entry Reading materials Agricultural programmes of the Lead Bank

38 Exit Plan Infrastructure and man power As is being practiced in Malappuram District E- Krishi project will be piggy backed on the existing Akshaya Centres. It will be an additional service of the centre. There are 2846 Akshaya centres in Kerala(As on )

39 Exit Plan Common e-krishi project in Panchayaths under Peoples Plan Programme from onwards- where budgetary provision will be made for all e-krishi activities A pilot programme is being successfully implemented in 100 panchayaths from 5 districts using a common project format-agricultural officer is the implementing officer for the project All the Panchayaths will be brought under the project in a phased manner _(2 to 3 years)

40 Exit Plan State level implementation Committee A state level committee will be formed with representatives from all the different departments and stake holders to monitor the programme

41 Thank you Dr. Rathan Kelkar IAS Director Kerala IT Mission Regional e-gov Knowledge sharing Summit June 4-6,2009