See inside for our LATEST RESEARCH RESULTS RUMEN. Develop the. for life. Feed fibre first...feed Fiber Fresh.

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1 See inside for our Develop the LATEST RESEARCH RESULTS RUMEN for life Feed fibre first...feed

2 Develop more productive rumens faster 3 Greater breeding potential 3 Improved long term milk production 3 Reduced empty rates 3 Better six week in-calf rates Introducing in calves diets within their first weeks encourages earlier and healthier rumen and digestive development so that calves are able to transition and thrive on grass much faster. This means cost-savings for the farmer, but just as importantly, it leads to better long-term results, especially in pasturebased systems. Our feeds have been developed to enhance full stomach development in the calf. The easilydigested fibre and rumen-available protein promotes advanced products are, quite simply, superior fibre products. There is no comparison with straw or hay. rumen and papillae growth, while at the same time improving enzyme activity and the establishment of correct microflora (bacteria) populations. At seven weeks old, calves reared on have a big, well-muscled rumen with superior papillae growth giving a large surface area for nutrient absorption. This superior full stomach development enables greater efficiency and absorption of nutrients and allows the calf to transition from a totally milk reliant animal, to one that can quickly thrive and develop to its full potential on pasture alone. products are, quite simply, superior fibre products. There is no comparison with straw or hay, which just fill up the rumen without providing At seven weeks old, calves reared on have a big, well-muscled rumen with superior papillae growth giving a large surface area for nutrient absorption. sufficient nutritional value. These inferior feeds take away valuable space for energy and protein-rich feeds essential for maximum calf growth. Calves should be introduced to this high nutritional fibre as early as possible, while they are still on milk and alongside any concentrate or cereal-based meal. The calves will initially only consume small quantities, but early adaptation to the taste and texture allows them to gear up for higher intakes as weaning approaches. Maximum rumen development occurs in the first ten weeks and this is where our unique fibre brings the maximum benefit. By consuming products, the calf is following a natural path of development with an easily digested fibre. Every calf needs fibre, and offers the best fibre possible. It provides the perfect balance for traditional, cereal-based, concentrate calf feeds, giving optimal, essential nutrition for sustained growth. Our fibres are unique Feeds produces high energy, moist forage feeds designed to achieve maximum rumen, gut and papillae growth. The key difference between our feeds and all others is our unique system of fresh forage harvesting and preservation. To us, fresh forage means crops should be harvested from the field moist and succulent, they should be processed within hours, and then sealed into airtight packaging, locking in all the available nutrients. We call this fresh forage HNF (High Nutritional Fiber). All of s moist feeds are high energy HNF forages, that is, they provide more than 1 mega joules of digestible energy (DE) per kg of dry matter (DM).

3 Key research findings from AgResearch trials 1. calves had 18% heavier rumens at weaning Feeding products to calves during rearing resulted in heavier empty rumen weights at weaning compared to calves fed a control diet. 9 Rumen weight (g) 4. The rumen of calves are equipped with a better nutrient transport system Greater mrna abundance of vascular endothelial growth factor in the rumen at weaning in calves fed compared with those fed the control diet indicates potentially improved vascularity of the rumen epithelium which is important for nutrient transport. Better nutrient transport across the rumen wall can direct more nutrients into circulation to support growth in the calf Expression relative to controls calves have an adult like rumen fermentation pattern Calves fed products had greater ruminal acetate to propionate ratios than the control fed calves which mimics an adult-like pattern at weaning and post-weaning. Ventral Sac Ventral Dorsal Sac Dorsal Blind Sac Blind Sac Accetate: Propionate ratio (mm:mm) weeks Weaning 2.5 weeks postweaning 5 weeks postweaning Papillae of the control calf (left) and fibre calf (right) 3. calves had better metabolic functionality of the rumen Calves fed had greater blood ß-hydroxybutyrate (BHBA) concentrations than those fed the control feed, indicating greater activity of rumen wall to metabolise short chain fatty acids. 5. calves had thicker rumen walls Calves reared on tend to have a greater number of papillae, enhanced absorptive surface and improved musculature of the rumen suggesting improved physical and morphological development. Rumen muscle thickness.7 25 BHBA, mmol/l Weaning Post-weaning Dorsal blind sac Ventral blind sac

4 Week 1 3: Lollipop, lollipop, lollipop 1) Make available from day one. 2) Either: a) Mix FiberStart and meal together on a 5/5 ratio or b) Lollipop a bag of FiberStart in the pen. 3) Keep the feed fresh and remove any stale product every two days. Lollipopping: the easy way to get calves started Lollipopping is a method to ensure calves will readily take to FiberStart and get the full benefit of early development by maximising uptake. Lollipopping keeps the feed fresh at all times. What to do: Cut the top of the bag to expose about 5-75mm of product and remove any loose plastic. Fix to the rail, or stand inside a car tyre. As the product is eaten, expose more feed by cutting away the plastic around the top. After 2-3 weeks feed in a trough. Lollipopping using a used tyre Week 4 12: Blend, blend, blend Mix FiberStart and meal together on a 5/5 ratio. Continue to feed the combined mix of FiberStart and meal ad-lib throughout the entire 1-12 week rearing period. Once the calves are out on grass continue to feed the combined mix of FiberStart and meal ad-lib. Meal and FiberStart blended out at pasture And remember the four golden rules: 1. WARMTH control the calves early environment to maximise the benefits of the system 2. CONTROL MILK INTAKE a total of 4-5 litres per calf per day 3. ADEQUATE FEEDING SPACE feed troughs must be sufficiently large enough to hold bulky feed and allow free access for all the calves at the same time 4. NEVER HAVE HAY OR STRAW ON OFFER or use bedding the calves can eat. Replacing these lower quality forages ensures maximum uptake and the full benefits of can be realised resulting in optimum nutrition and growth

5 The secret is out Building a better future from the bottom up We were blown away in the first season we trialled it. Our calves went straight into the paddock and started eating grass no problems. They would deck a paddock in two days and still be wanting more. They look more capacious in the stomach, and go straight to grass and eat it down hard. We feed the calves once a day from the start and then leave them plenty to nibble on, so they re constantly full and happy. They drink a lot less milk too. And of course savings in time and milk mean savings in money. Scotty Shuker (Waiuku) We eventually settled on fibre based feeds from, as they were more beneficial for the calves and seemed to help them mature much quicker. We have been using the fibre-based products for five years now. Christine, Kevin and Katherine Tucker (Northland) Part of the judging process is to ask them about how they have reared their animals and all of them said Feeds, so I thought I d better get onto that. After what I had witnessed as a calf club judge, it wasn t just 1 or 2 standout animals reared on that were coming through - it was a whole bunch. Evan Smeath (Northland) It costs a lot of money to raise a calf, but now that we can breed bigger, healthier young stock, with large stomachs, big through the ribs and a huge drive to eat, this has to be a huge benefit for the future of our herd. Megan and Shane Birchall (Rerewhakaaitu)

6 products 1% High Nutritional Fiber (HNF ) High energy Total Mixed Ration (TMR) 3 Supports healthy gut and papillae formation 3 Greater rumen efficiency and absorption of nutrients 3 Highly digestible protein: 2% 3 Grass ready in 7 weeks 3 Compatible with meal 3 No coccidiostat 3 Improved gut wall integrity and papillae growth 3 No weaning check with sustained growth 3 Highly soluble energy 3 Contains a coccidiostat (Monensin) Typical Analysis (Dry Matter Basis) Crude Protein...2% Crude Fat...4% Crude Fibre... 25% Calcium g/kg Metabolisable Energy (ME) MJ/kg Nutritional Juices (as fed)...55% Typical Analysis (Dry Matter Basis) Crude Protein...16% Crude Fat...4% Crude Fibre...14% Calcium g/kg Metabolisable Energy (ME) MJ/kg Nutritional Juices (as fed)... 45% How to purchase products: Head Office Per bag purchases: products can be purchased from most leading feed supply merchants. Enquire at your local supplier or ask your Area Consultant. Pallet purchases: For buyers of large quantities (pallet lots = 1 Tonne) we can deliver (free) direct into our serviced areas. These orders must be placed as usual through your local feed merchant. For more information on our products see Feeds Limited 388 State Highway 5 R.D.2, Reporoa 383 New Zealand Phone: Fax: NZ Sales freephone: sales@fiber-fresh.com Feed fibre first...feed