AGRO-MARKETING & TRADE AGENCY

Transcription

1 NAMIBIA ARKETING & T -M R RO E AD NCY AGE AG AMTA FROM LAND TO NATION AGRO-MARKETING & TRADE AGENCY AMTA Corporate Brochure 1

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3 AMTA BRAND The Purpose of the AMTA brand is to facilitate the marketing and trading of agricultural produce and promote food security in Namibia, through two main streams, grain and fresh produce. These brands are depicted as the following brands: Ensuring smooth marketing and trading of agricultural produce and Manage Namibian food security and safety. AMTA GRAIN Represents the cereals and grains component of AMTA s operations. It is a brand representing the National Strategic Food Reserve, to ensure Namibia has secured food for emergency reliefs or needs. AMTA FRESH PRODUCE Represents the fresh produce component of AMTA s operations. It is a brand representing all locally traded agricultural fresh produce. Represents food safety and quality assurance. It is a logo used to confirm that the produce has gone through the series of standard compliances through the entire value chain. AMTA Corporate Brochure 3

4 OUR MISSION: To enhance food security and facilitate agricultural marketing and trade in Namibia, To efficiently manage Fresh Produce Business Hubs and the National Strategic Food Reserve, To promote industrialisation, value addition and standards compliance of agricultural products OUR VISION: To be a centre of excellence in facilitating food security and agricultural marketing and trade in Namibia. OUR CORE VALUES: Integrity Transparency Accountability Partnership Service Excellence Innovation 4 AMTA Corporate Brochure

5 ABOUT US: AMTA was created following a Cabinet Decision 7th/ /015, in which it was approved that AMTA would be established as a specialised Agency of the Ministry of Agriculture, Water and Forestry (MAWF), to coordinate and manage the marketing and trading of Agricultural Produce in Namibia. AMTA s mandate is to manage the Fresh Produce Business Hubs (FPBHs) and National Strategic Food Reserve (NSFR) infrastructure, towards the attainment of food safety and security. In performing its role, AMTA works closely with AgriBusDev and the Namibian Agronomic Board (NAB). National Strategic Food Reserve: Operating in Katima Mulilo, Rundu, Okongo, Omuthiya and Tsandi. Current capacity MT future expansion plan is 68000MT. Fresh Produce Business Hubs: Rundu and Ongwediva, 5000m² each Windhoek s Fresh Produce Business Hub is under construction and it will be m², the hub will have a Laboratory to carry out physical, biological and chemical tests. - Satellite offices will be established The Hubs were built because Namibia s horticulture industry had missing linkage of: - Bulk cold storage facilities - Marketing facilities - Logistical facilities esp. for small scale farmers - Processing facilities AMTA Corporate Brochure 5

6 Fresh Produce Business Hubs (FPBHs) The development of the FPBHs has its roots in the Vision 2030, National Development Plans of the Ministry of Agriculture, Water and forestry (MAWF). It is part of the Government s programmes aimed at contributing production, processing, marketing and distribution. The facilities are very important in that they will present a platform for farmers to market their produce as well as provide a common place where local retailers can source their produce for distribution in the domestic and international markets. Furthermore, they will also potentially contribute to skills development and transfer to Namibians that will be employed in the processing and value addition facilities. Other economic benefits expected from the FPBHs include, but are not limited to the stimulation of the domestic economic activity, employment creation, technology and skills transfer, quality assurance, affordable access to nutrition, increase domestic market share of Namibian horticultural produce, increase foreign currency earnings from horticultural exports, etc. TRADE WITH US: It is common knowledge that the absence of these facilities has resulted in a substantial tonnage of Namibian originating horticultural fresh produce being marketed through third parties/countries. As a result, Namibian consumers suffer the most, as they have to pay the transportation and foreign handling charges, which are passed on to them. It is logically expected that the new development should mitigate such costs, while improving Namibia s trade balance for these commodities. The rationale for the development of FPBHs is that the Government through MAWF is rendering services to crop producers to increase food production, thereby contributing to food security in the country both at national and household levels. FPBHs will create business opportunities for processing, marketing and value addition of fresh produce, through industrial activities such as sorting, cleaning, grading, juicing, packing, branding, drying, bottling and canning. AMTA Fresh Produce Business Hubs operate in Rundu and Ongwediva. If you are a producer, AMTA is here to make your life easier. The following services are available at both hubs: - Cold storage facilities to maintain the lifespan of your fresh produce, - Ripening facilities, - Trading floors with appointed agents occupying spaces for smooth trading of fresh produce from the farmers to respective clients e.g. retailers, consumers, catering companies, vendors etc. - Trading system: this is a system designed to create trading transparency to protect the farmer, the consumer and the agents, - Training to foster continuous knowledge improvement in terms of compliance, certification in line with international food safety and agricultural standards like *HACCP, GAP, ISO9001:2008 etc, - Value addition facilities like packaging, sorting, grading, processing etc - Informal trading facilities e.g. small scale traders, - Fleet systems, transportation of fresh produce via collection points from the farmer to the Hubs and to the markets. AMTA has chiller trucks to enable freshness of the produce during transportation. - Quality and standards, certifications, compliance norms, awareness, facilitation, coordination etc. 6 AMTA Corporate Brochure

7 Training of Fresh Produce Farmers The Ministry of Agriculture, Water and Forestry has embarked on a programme of training fresh produce farmers on Good Agricultural Practices (GAP). These international best practices are aimed at ensuring that the farmers produce safe food for consumption. The training is aimed primarily at smallscale farmers both in green schemes and also in private/communal farmers. Commercial farmers can also be integrated into the programme. So far, the programme has trained over 200 farmers in the northern and southern parts of the country on GAPs. These farmers were chosen for their capacity to train other farmers in their groups on skills that they learnt. The programme ends in October 2014, during which all fresh produce farmers in the country would have been trained on practical production skills and international best practices on GAPs. The aim is to ensure that fresh produce from Namibia are safe for any consumer anywhere, and can be traded in Namibia, the region and across the world as they meet international standards. This way we will be opening the market opportunities for our fresh produce farmers beyond our borders. Adherence to food safety standards is important especially considering the need for Namibia to replace imported fresh produce in local markets with local fresh produce of equal or higher standards. WHAT DOES NAMIBIA PRODUCE? Namibia produce a variety of fresh produce for the local market. - Potatoes, Onions, Tomatoes, Cabbages, Sweet potatoes, Beetroots, - Cucumbers, Watermelons, Sweet melons, Dates Pumpkins, Butter Nuts etc Namibia export mainly: - Grapes - Tomatoes, - Watermelons etc. AMTA Corporate Brochure 7

8 BUSINESS OPPORTUNITIES: The government has done its part in terms of creating a firm base upon which the private sector can build a strong value chain network and system to the benefit of the Namibian economy and people. The responsibility now for the industry is to take advantage of these business opportunities and take the development forward. Banking Facilities Retail Outlets Marketing agents Fuel Station Parking Sanitary and hygiene services Chemists Health Centres Insurance and rentals Food courts Food Preparations Packaging Supplies Waste Management Training Services 8 AMTA Corporate Brochure

9 National Strategic Food Reserve (NSFR) The NSFR facilities are grain storage facilities for storing grain. This is an initiative of the Government, with the aim of maintaining a national optimal level of food reserves to address local food shortage, respond to immediate emergency food requirements and to have a well-managed business. Food security remains a national priority as all regional members contribute 10% of their budget towards food security goals. The Namibian Government through the MAWF has achieved an NSFR capacity of MT and is still in the progress of expanding. Currently, the facilities store Maize and Mahangu. Plans are underway to include beans and wheat in the near future. DO YOU HAVE SURPLUS GRAINS? Contact Silo Control Officers in your respective region: Ohangwena region Ms. Peneyambeko Festus Call: Kavango East Mr. Chris Kamagoko Call: Omusati Region Ms. Suoma Kashima Call: Kavango West Mr. Thomas Constantine Call: Oshana Region Mr. Lucas Nanyome Call: Zambezi Region Mr. James Walubita Call: Oshikoto Region Mr. Stephen Iimbili Call: Zambezi Region Mr. Jafet Emvula Call: AMTA Corporate Brochure 9

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12 CONTACT US: AMTA HEAD OFFICE: RUNDU FRESH PRODUCE BUSINESS HUB ONGWEDIVA FRESH PRODUCE BUSINESS HUB 301 Independence Avenue, Trust Centre Building 4th flr, (above the Bank Windhoek Kudu Branch) P. O. Box 350, Windhoek, Namibia P. O. Box 2992, Rundu, Namibia P. O. Box 11513, Oshakati, Namibia Tel: Fax: Cell: Tel: Fax: Cell: Tel: Fax: Website: Facebook: Agro-marketing and Trade Agency 12 AMTA Corporate Brochure