POUNDS PAY. - SPRING OFFER - January 1, 2013 June 30, 2013 EARN UP TO 6% REBATE ON SELECT MERCK ANIMAL HEALTH PRODUCTS

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1 POUNDS PAY - SPRING OFFER - January 1, 2013 June 30, 2013 Maximum protection and performance EARN UP TO 6% REBATE ON SELECT MERCK ANIMAL HEALTH PRODUCTS This spring, purchase both Vista and either Vision or Calvary 9 vaccines along with qualifying combinations of Ralgro, Revalor -G, Safe-Guard and Panacur cattle products to put more pounds on the scale. HOW IT WORKS Mix and match a new purchase minimum of $500 and earn the following: Tier 1: Earn 4% Purchase any combination of both Vista and either Vision or Calvary 9 vaccines. Tier 2: Earn 5% Purchase any combination of both Vista and Vision/ Calvary 9 vaccines. Then, add Ralgro (zeranol) or Revalor-G (trenbolone acetate and estradiol) implants.* Tier 3: Earn 5% Purchase any combination of both Vista and Vision/Calvary 9 vaccines. Then, add Safe-Guard (fenbendazole) or Panacur (fenbendazole) cattle products.* Purchase from All Tiers: Earn 6% Purchase any combination of both Vista and Vision/Calvary 9 vaccines. Then, add products from Tiers 2* and Tier 3* for maximum earnings. Additional Rebates: Producers will also earn a rebate % equal to their qualifying tier level on all Piliguard Pinkeye vaccines and on select Merck Animal Health Ectoparasiticides (Grenade ER, Saber, Ultra Saber, Boss, Ultra Boss Pour-ons, Double Barrel VP, Dominator, Saber Extra Insecticide eartags). *Must represent 25% of total purchase. Tier 1 Vista vaccines AND Vision/Cavalry 9 vaccines Buy Both - Get 4% Ralgro implant Safe-Guard cattle products Tier 2 OR Buy Tier 1 & Tier 2 - Get 5% Tier 3 OR Buy Tier 1 & Tier 3 - Get 5% Buy From All Three Tiers - Get 6% Rebate Revalor-G implant Panacur cattle products Ask your veterinarian or animal health supplier for details today.

2 POUNDS PAY - SPRING OFFER - January 1, June 30, 2013 Qualifying Products - All Vista vaccines - All Vision and Calvary 9 vaccines - Ralgro implant - Revalor-G implant - Safe-Guard - Panacur (cattle products only) (cattle products only) - All Piliguard vaccines - Grenade ER, Saber, Ultra Saber, Boss, and Ultra Boss Pour-ons, Double Barrel VP, Dominator and Saber Extra Insecticide Eartags Rebate Qualifications Purchases of qualifying products are cumulative for the program period of January 1, 2013 June 30, All rebates for products purchased will be calculated at the end of the program utilizing only invoices submitted. Producers must complete the rebate submission form and submit hard copy proof-of-purchase information by July 31, This includes: Identification of the seller of the product with clinic/store name, address, city, state, zip, invoice number, invoice date, product description, quantity, purchase price as well as identifying the purchase customer with customer name/operation name, address, city, state, zip. One rebate check will be processed and mailed to participating producers. Minimum earned rebate of $20 to participate. Allow eight (8) weeks for your rebate to be processed from date of submission. Merck Animal Health retains the right to adjust rebate levels throughout the life of the program. One submission per envelope, each submission stands alone. Merck Animal Health reserves the right to adjust or refuse payment for incorrect, fraudulent, unsupported, or suspect submissions. This program is not available with any other offer, program and/or promotion offered by Merck Animal Health. Producer Eligibility Cow/calf producers and stocker operators participating in the Pounds Pay Spring Rebate Offer are ineligible to participate and receive rebates on any other Merck Animal Health rebate program. Merck Animal Health reserves the right to: 1) reject participation of any producer, 2) refuse the payments of any rebates, 3) reserve the right to modify, expand, reduce, extend or cancel this program upon thirty (30) days written notice, or 4) reconcile any previous payment; all at Merck Animal Health s sole discretion. Proof of Purchase Merck Animal Health will utilize invoice purchase information submitted by producers as proof-of-purchase. No other source of purchase information will be accepted as proof-of-purchase. This purchase information will be used to calculate rebate amounts and will be binding to participants. To qualify for payment, participants must comply with the terms of this rebate. Merck Animal Health reserves the right to refuse payment of rebates at its sole discretion. Safe-Guard third-party feed product proof-of-purchase invoices must be submitted for rebates to be paid on these purchases. All invoices must be submitted by July 31, 2013 for participation. 556 Morris Avenue, Summit, NJ merck-animal-health-usa.com Copyright 2013 Intervet Inc., d/b/a Merck Animal Health, a subsidiary of Merck & Co., Inc. All rights reserved. 1/13 BV Program Submission ForM Signature 1 Name* Submission form and proof-ofpurchase invoice copies must be postmarked by July 31, 2013 and mailed to: Merck Animal Health 2013 Pounds Pay Spring Rebate Offer Synergy Direct Marketing PO Box 5180 North Branch, NJ Please contact your veterinarian or animal health supplier with any questions. Company* Street Address* Rebate Mailing Address* City* State* Zip* Phone Number* Fax 1 Must be signed by owner/manager of company. *Must be completed to qualify.

3 POUNDS PAY - SPRING OFFER - January 1, 2013 June 30, 2013 Earn up to 6% rebate on select Merck Animal Health products Maximum protection and performance

4 Maximum protection AND PERFORMANCE have never been more profitable For a limited time, purchase both Vista and either Vision or Cavalry 9 vaccines along with qualifying combinations of Ralgro (zeranol), Revalor -G (trenbolone acetate and estradiol), Safe-Guard (fenbendazole) and Panacur (fenbendazole) cattle products to put more pounds on the scale. How It Works Tier 1 Vista vaccines AND Vision/Cavalry 9 vaccines Buy Both - Get 4% Ralgro implant Safe-Guard cattle products Tier 2 OR Buy Tier 1 & Tier 2 - Get 5% Tier 3 OR Buy Tier 1 & Tier 3 - Get 5% Buy From All Three Tiers - Get 6% Rebate Revalor-G implant Panacur cattle products

5 Purchase a minimum of $500 and earn the following: Tier 1: Earn 4% Purchase any combination of both Vista and either Vision or Cavalry 9 vaccines. Tier 2: Earn 5% Purchase any combination of both Vista and Vision/Cavalry 9 vaccines. Then add Ralgro or Revalor-G implants. Tier 3: Earn 5% Purchase any combination of both Vista and Vision/ Cavalry 9 vaccines. Then, add Safe-guard or Panacur cattle products.* Purchase any combination of both Vista and Vision/Cavalry 9 vaccines. Then, add products from Tier 2* and Tier 3* for maximum earnings. Additional Rebates: Producers will also earn a rebate % equal to their qualifying tier level on all Piliguard Pinkeye vaccines and on select Merck Animal Health Ectoparasiticides (Grenade ER, Saber, Ultra Saber, Boss, Ultra Boss Pour-ons, Double Barrel VP, Dominator, Saber Extra Insecticide eartags). * Must represent 25% of total purchase. Qualifying Products - All Vista vaccines - All Vision and Cavalry 9 vaccines - Ralgro implant - Revalor-G implant - Safe-Guard - Panacur (cattle products only) (cattle products only) Other Eligible Products - All Piliguard Vaccines - Merck Animal Health Qualifying Ectoparasiticides: Grenade ER, Ultra Saber, Saber, Ultra Boss, Boss Pour-Ons, Double Barrel VP, Saber Extra Dominator Insecticide Ear Tags

6 Vista Once SQ The Most Complete Respiratory Protection Available Live from every angle, Vista Once SQ offers 5-way modified-live viral protection in combination with the only avirulent-live culture Pasteurella multocida and Mannheimia haemolytica protection, making it the most complete respiratory protection on the market. The 5-way protection of Vista also is available in a reproductive combination with the only single-dose Lepto hardjo-bovis protection: Vista L5 SQ, Vista 3 VL5 SQ and Vista 5 VL5 SQ. VISION/ CAVALRY 9 An Extra Calf in Every 50-dose Bottle Blackleg vaccination stress can decrease performance, but Vision 7 minimizes the negative impact of vaccination. The proof is in the pounds. Studies show: Less stress in calves vaccinated with a 2 ml dose of Vision resulted in a weaning weight advantage from 9 to 18 pounds and a 14-pound advantage compared to Ultrabac 7 5 ml.* *Merck Technical Reference 93-9: Weaning Weight Comparison of Vision 7 and Ultrabac 7 in a Wyoming Beef Herd. Cavalry 9 Cavalry 9 vaccine is the first and only 9-way, 2 ml dose clostridial vaccine that also contains tetanus. In studies Cavalry 9 demonstrated superior immune response and low tissue reactivity.* *Data on File

7 Ralgro 4,000% ROI in Every Wheel With beef prices at an all-time high, implanting with Ralgro is one of the smartest business decisions a cow/calf producer can make. Because each dollar spent on Ralgro yields a return of $40* at sale, it helps ranchers meet world demand sustainably and build a better bottom line. Ralgro improves weaning weights to maximize your pasture and bottom line. Can increase weaning weight by as much as pounds in calves The only implant containing zeranol a safe and effective anabolic agent Stimulates the calves natural growth system *Based on 23 lbs gain and $1.75/lb sale price. Revalor-G Performance with a Purpose When you want to improve stocker cattle performance, use Revalor-G. The proven power of Revalor-G maximizes value of your stocker steers and heifers on grass. Optimum performance on pasture for at least 120 days No need to gather cattle and re-implant A withdrawal period has not been established for Ralgro and Revalor-G in pre-ruminating calves. Do not use in calves to be processed for veal. For complete information, refer to product label.

8 Safe-GuarD/ Panacur Add Safeguard, Add Pounds Powered by fenbendazole, Safe-Guard and Panacur work differently to give you fast, safe and proven performance Goes straight to the gut, right where the worms live and breed Works fast to kill worms and prevent pasture contamination Delivers consistent 10:1 return on investment $10 return for every $1 invested in Safe-Guard Works differently from macrocyclic lactones, which have resistance issues due to overuse* Available in a wide variety of handling and non-handling formulations Safe-Guard mineral, feed-through products and liquid feed: RESIDUE WARNING: Cattle must not be slaughtered within 13 days following last treatment. For dairy cattle, the milk discard time is zero hours. A withdrawal period has not been established for this product in pre-ruminating calves. Do not use in calves to be processed for veal. Safe-Guard Block: RESIDUE WARNING: Cattle must not be slaughtered within 11 days following last treatment. For dairy cattle, the milk discard time is zero hours. A withdrawal period has not been established for this product in pre-ruminating calves. Do not use in calves to be processed for veal. Panacur Suspension Drench & Safe-Guard drench and paste: RESIDUE WARNING: Cattle must not be slaughtered within eight days following last treatment. For dairy cattle, the milk discard time is zero hours. A withdrawal period has not been established for this product in pre-ruminating calves. Do not use in calves to be processed for veal. *Data on File

9 Program Submission ForM Submission form and proof-of-purchase invoice copies must be postmarked by July 31, 2013, and mailed to: Merck Animal Health Pounds Pay Spring Rebate Offer Synergy Direct Marketing PO Box 5180 North Branch, NJ Please contact your veterinarian or animal health supplier with any questions. Signature 1 Name* Company* Street Address* Rebate Mailing Address* City* State* Zip* Phone Number* Fax 1 Must be signed by owner/manager of company. *Must be completed to qualify.

10 POUNDS PAY - SPRING OFFER - Program Specifics Rebate Qualifications Purchases of qualifying products are cumulative for the program period of January 1, 2013 June 30, All rebates for products purchased will be calculated at the end of the program utilizing only invoices submitted. Producers must complete the rebate submission form and submit hard copy proof-of-purchase information by July 31, This includes: Identification of the seller of the product with clinic/store name, address, city, state, zip, invoice number, invoice date, product description, quantity, purchase price as well as identifying the purchase customer with customer name/operation name, address, city, state, zip. One rebate check will be processed and mailed to participating producers. Minimum earned rebate of $20 to participate. Allow eight (8) weeks for your rebate to be processed from date of submission. Merck Animal Health retains the right to adjust rebate levels throughout the life of the program. One submission per envelope; each submission stands alone. Merck Animal Health reserves the right to adjust or refuse payment for incorrect, fraudulent, unsupported or suspect submissions. This program is not available with any other offer, program and/or promotion offered by Merck Animal Health. Producer Eligibility Cow/calf producers and stocker operators participating in the Pounds Pay Rebate Spring Offer are ineligible to participate and receive rebates on any other Merck Animal Health rebate program including supply agreements. Merck Animal Health reserves the right to: 1) reject participation of any producer, 2) refuse the payments of any rebates, 3) reserve the right to modify, expand, reduce, extend or cancel this program upon thirty (30) days written notice, or 4) reconcile any previous payment; all at Merck Animal Health s sole discretion. Proof of Purchase Merck Animal Health will utilize invoice purchase information submitted by producers as proof-of-purchase. No other source of purchase information will be accepted as proof-of-purchase. This purchase information will be used to calculate rebate amounts and will be binding to participants. To qualify for payment, participants must comply with the terms of this rebate. Merck Animal Health reserves the right to refuse payment of rebates at its sole discretion. Safe-Guard third-party feed product proofof-purchase invoices must be submitted for rebates to be paid on these purchases. All invoices must be submitted by July 31, 2013 for participation. 556 Morris Avenue, Summit, NJ merck-animal-health-usa.com Copyright 2013 Intervet Inc., d/b/a Merck Animal Health, a subsidiary of Merck & Co., Inc. All rights reserved. 1/13 BV-48358

11 POunds Pay - SPRING OFFER - [Title] (Last Name) [Address Line 1] [Address Line 2] [City, State Zip] [DATE] Dear [Title] [Last Name]. With calf prices hitting all-time highs, every pound counts at the scale. This spring, Merck Animal Health has developed the Pounds Pay Spring Offer designed to help you maximize calf health and performance. Live from every angle, Vista Once SQ provides the most complete respiratory protection available with 5-way modified live viral protection in combination with the only avirulent-live culture Pasteurella multocida and Mannheimia haemolytica protection. Vision vaccines in a 2-mL sub-q dose takes the stress out of blackleg protection for 14 more pounds of weaning weight per calf than Ultrabac 7 giving you an extra calf in every 50 dose bottle. Cavalry 9 Vaccine provides 9-way clostridial protection (including tetanus) in a 2 ml, low reactive dose. Each dollar spent on Ralgro (zeranol) yields a return of $40 at sale, while helping you meet world demand sustainably and build a better bottom line. The proven power of Revalor-G (trenbolone acetate and estradiol) maximizes the value of your stocker steers and heifers on grass. Powered by fenbendazole, Safe-Guard (fenbendazole) and Panacur (fenbendazole) work differently to give you fast, safe and proven performance. Plus you may also earn rebates on Piliguard vaccines and select Merck Animal Health ectoparasiticides to prevent pound robbing Pinkeye outbreaks. We hope you ll take advantage of this great opportunity this spring to add pounds at the scale this fall. To help you, we ve enclosed a brochure that explains the Pounds Pay program in greater detail. Please contact your veterinarian or animal health supplier for more information. Best regards, Steve Tegarden Senior Marketing Manager A withdrawal period has not been established for Ralgro and Revalor-G in pre-ruminating calves. Do not use in calves to be processed for veal. For complete information, refer to product label. ( zeranol) 556 Morris Avenue, Summit, NJ merck-animal-health-usa.com Copyright 2013 Intervet Inc., d/b/a Merck Animal Health, a subsidiary of Merck & Co., Inc. All rights reserved. 1/13 BV-48355P

12 POunds Pay - SPRING OFFER - Dr. (Last Name), [Address Line 1] [Address Line 2] [City, State Zip] [DATE] Dear Dr. [Last Name], With calf prices hitting all-time highs, every pound counts at the scale for your clients. This spring, Merck Animal Health has developed the Pounds Pay Spring Offer designed to help them maximize calf health and performance. Live from every angle, Vista Once SQ provides the most complete respiratory protection available with 5-way modified live viral protection in combination with the only avirulent-live culture Pasteurella multocida and Mannheimia haemolytica protection. Vision vaccines in a 2-mL sub-q dose takes the stress out of blackleg protection for 14 more pounds of weaning weight per calf than Ultrabac 7 giving you an extra calf in every 50 dose bottle. Cavalry 9 Vaccine provides 9-way clostridial protection (including tetanus) in a 2 ml, low reactive dose. Each dollar spent on Ralgro (zeranol) yields a return of $40 at sale, while helping you meet world demand sustainably and build a better bottom line. The proven power of Revalor-G (trenbolone acetate and estradiol) maximizes the value of your stocker steers and heifers on grass. Powered by fenbendazole, Safe-Guard (fenbendazole) and Panacur (fenbendazole) work differently to give you fast, safe and proven performance. We thank you for your trust, commitment and loyalty in purchasing and recommending Merck Animal Health products to your clients. To help you, we ve enclosed a brochure that explains the Pounds Pay program in greater detail. For more information about this spring offer, please contact your Merck Animal Health sales representative. Best regards, Steve Tegarden Senior Marketing Manager A withdrawal period has not been established for Ralgro and Revalor-G in pre-ruminating calves. Do not use in calves to be processed for veal. For complete information, refer to product label. ( zeranol) 556 Morris Avenue, Summit, NJ merck-animal-health-usa.com Copyright 2013 Intervet Inc., d/b/a Merck Animal Health, a subsidiary of Merck & Co., Inc. All rights reserved. 1/13 BV-48356V