PROJECT PLAN FOR IDEAL SUSTAINABLE COMMUNITY GROUP SEE

Transcription

1 PROJECT PLAN FOR IDEAL SUSTAINABLE COMMUNITY GROUP SEE

2 TEAM MEMBERS ZARA Malaysia FADZ Singapore KICK Laos ARCHIE Philippines ANIKA India TERRY Vietnam 2

3 3 OUR JOURNEY SO FAR Define Ideal Sustainable Community Identify the Gap between Real & Ideal (6 countries) Address the gap Prepare an Action Plan to implement idea

4 KEY TAKEAWAYS FROM IATSS FORUM Balance economy & environment Education on safety Green infrastructure Tighter law enforcement Raising awareness Better public transport Stronger collaborations between stakeholders Community initiatives Resilient community 4

5 KEY TAKEAWAYS FROM IATSS PROGRAMME 5

6 Planning KEY TAKEAWAYS FROM IATSS PROGRAMME Innovation ECONOMY Value Chain Accessible Information/ Feedback 6

7 7 Green Infrastructure KEY TAKEAWAYS FROM IATSS PROGRAMME ENVIRONMENT Leveraging Natural Resources Eco-friendly Service

8 8 DEFINITION IDEAL SUSTAINABLE COMMUNITY It is a resilient & future-oriented community that promotes responsible collaboration between stakeholders towards a common goal. It optimally utilizes resources, while maintaining the balance between economic growth and environmental conservation.

9 THE BIG PICTURE 9 ACTION PLAN STRENGTH WEAKNESS SEE OPPORTUNITY THREAT

10 10 SOCIAL (INDIA, LAOS, MALAYSIA, PHILIPPINES, SINGAPORE & VIETNAM) Strength Human resources availability Availability of space for community projects Unique handicrafts and arts Agriculture provides employment/ livelihood to majority Weakness Weak collaborations between stakeholders Lack of skilled labor. Lack of awareness for good waste management Opportunities Encourage campaigns and awareness Possible collaborations in various industries Innovation Threat Diversity management Skilled citizens migrating (rural to urban, domestic to foreign) Declining interest in rural economies

11 ECONOMY (INDIA, LAOS, MALAYSIA, PHILIPPINES, SINGAPORE & VIETNAM) Strength Strong agriculture and allied enterprises Faster economic growth Ease of doing business Weakness Low income Lack of infrastructure Dependent on natural resources Lack of access to modern technology Opportunities Foreign investments Foreign financial aids e-commerce and Internet promissory distribution channels Threat Foreign investors not paying tax Economic growth not uniform 11

12 ENVIRONMENT (INDIA, LAOS, MALAYSIA, PHILIPPINES, SINGAPORE & VIETNAM) Strength Natural resources Weakness Land degradation Low resilience and adaptive capacity Opportunities Eco-friendly services Eco-friendly infrastructure Adopting environmental protection Threat Disaster prone climate change 12

13 13 STRENGTH Human & natural resources Strong agriculture and allied enterprises Faster economic growth THREAT Climate change SEE OPPORTUNITY Possible collaborations of different stakeholders Eco-friendly services & infrastructure Tapping the power of online platforms Economic growth not uniform ACTION PLAN Creating awareness Establish strong collaboration with the stakeholders. Sustainable programs WEAKNESS Lack of skilled labour and modern facilities Low resilience Dependent on natural resources Social diversity

14 14 PROJECT TEMPLATE Project name How will the project impact SEE? Social Environment Economy Project name How will the project satisfy the findings from the SWOT analysis the team did? Strength Weakness Opportunities Threat Action Plan (base on opportunities, come up with a list of broader but doable activities)

15 15 PROPOSED PROJECTS 1. TRASH TALK IN PHANXAY VILLAGE (LAOS) : Raising Awareness On Responsible Consumption 2. THAI NGUYEN 2.0 (VIETNAM) : Manufacturing Hub For Start-ups 3. RED GOLD (INDIA) : Promoting Saffron Growing In Pampore, Kashmir And Returning It To Its Former Glory 4. SUSTAINABLE LIVELIHOOD (PHILIPPINES) : Enhancing the Livelihood and Preparing for the Better Future 5. ECOTOURISM IN KELANTAN STATE (MALAYSIA) : Promoting Local Food & Arts 6. LEARNING SPACE (SINGAPORE) : A Space For Kids And Adults That Promotes Education On Sustainability

16 16 PROJECT SELECTION PROCESS 1. Does the project address the needs of the community? 2. Rate the level of its social, economic and environmental impact. 3. Is the project feasible (human, natural and monetary resources), viable & sustainable? 4. Does the project have an expansion scope?

17 17 PROJECT PAMPORE, KASHMIR, INDIA E E SUSTAIN NGAGE MPOWER DEVELOP

18 Stigma Stamen Petals SAFFRON FLOWER 18

19 WHY SAFFRON? Most expensive spice in the world ($1100/kg dry stigma) 300,000 flowers plucked for 1kg Has culture & heritage value. Pampore is a saffron heritage site Kashmir produces the best quality, but has a global market share of 7% Symbol of secular unity and regional and national pride 19

20 20 SAFFRON PRODUCTS FOOD COSMETIC PERFUMERY

21 OCT - NOV Harvesting (20 days) SAFFRON PRODUCTION CYCLE SEP - OCT Corms Planting LEAVES STEM PETAL BUD DEC - APR Vegetative growth CORM JUL - AUG Land Preparation MAY Withering of leaves 21

22 22 PROJECT OBJECTIVES TO REVIVE LOCAL ECONOMY, PRESERVE HERITAGE & PROMOTE THE INDIAN VARIETY OF SAFFRON USTAIN ENGAGE EMPOWER DEVELOP Increase the cultivable area of the heritage site and involve the community in sustainable growth Bring back youth and farmers into the fold and enhance inter-stakeholder collaboration Enable the farmers to make more informed decisions by increasing their outreach and imparting them soft skills Help in the economic growth of the region by opening up new avenues for them

23 BACKGROUND Population : Pampore (60, 613) Geographical Location : 1500m above sea level 20 km away from the state capital, Srinagar Main economic activity : Agriculture and allied sector Industrial manufacturing Tourism, daily wage labour Total area: 1,200 hectares Production: 2,128 kg a year (avg) 23

24 24 MEET ZOONIE BHAT Village : Lethpora, Pampore Family : Husband and 5 daughters Husband is 4 th generation farmer Land area : 50 acres Last year s crop drop 70% from average production due to Severe drought Early cold spell Frequent curfews

25 25 STRENGTH One of the largest employers in the state 16,000 families in 226 villages High value added product Strategic location, as Kashmir is a major tourist destination Tourist in 2016 : 1.29 million Ideal soil and climate for saffron growing

26 26 CHALLENGES Land area decreased by 2200 ha in 20 years (3500 ha in 2018) Total production reduced from 11.5 tonne to 9.5 tonne in 5 years Labour intensive Conflict zone Adulteration Global competition Demand up by 40 tonne in India Erratic weather Limited access to latest technology Limited reach to market

27 27 CURRENT INTERVENTION TO ADDRESS SITUATION The government launched $4bil National Saffron Mission in 2010, but it could not prove effective in augmenting the production because: Slow implementation process Bureaucratic hurdles Delay in permission and clearances Political instability of the region Focused mainly on technical aspect

28 28 PROFILE OF TARGETED FARMERS 13 farmers (30-60 years old) from Lethpora, Chandara, Sompura Village Own 3.5 to 5 acres land Progressive Have access to internet and phones Have irrigation facilities

29 CURRENT & FUTURE SITUATION Conventional Route Selling Method Present Situation Market Connecting to Stakeholders Capacity Building Creating Online Platforms 29

30 INTERVENTIONS FOR FARMERS LIKE ZOONIE BHAT (SHORT-TERM GOAL) Capacity Building Enhance marketing opportunities Enhance Product Value Introducing a new farming technique Hands-on training Training on the use of online platform Interstakeholders dialogue Creating an online platform Introduction to more customers through referrals from stakeholders Marketing plan Better packaging methods and designs Produce to be in good condition for online purchases Increase income of the farmers 30

31 ACTION PLAN SHORT TERM (2 YEARS) 1. Capacity building Trust building Farming techniques Development training (management, motivational, leadership) Marketing training 2. Creating marketing platforms Website & social media Identifying packaging material & production Advertising Materials & Samples 3. Survey Inter-stakeholders dialogue J F M A M J J A S O N D J F M A M J J A S O N D * The intermediate sessions between the planned ones will depend on the feedback from the farmers 31

32 32 13 Farmers Team SEE Local Village Leaders Private Sectors PROJECT SEED LEAD India (IATSS Secretariat) STAKEHOLDERS Customers Experts & Trainers Local Government Officer

33 33 MEMBERS CONTRIBUTION IN Anika (Journalist) Archie (Agriculturist) Fadz (Educator) Kick (Teacher) Terry (Trade Manager) Zara (Engineer) - Networking - Facilitator - Resources speaker on agriculture - Online platform - Social relationship training - Trade promotion - Online platform Project promotion & Fund raising

34 34 ACTION PLAN LONG TERM (10 YEARS) PROJECTED OUTCOME Replicate the model to include at least 100 farmers who take on entrepreneurship role Strengthen the marketing channel & better supply chain creation A farm stay to promote eco-tourism with a small perfumery unit, a restaurant and cosmetic brand Preserve the identity of the place

35 BUDGET FOR YEAR 1 ITEMS Training expenses Trainers Materials Food & beverages USD 1,250 Website maintenance 150 Advertising 100 Local travel budget 500 TOTAL 2,000 35

36 CONCLUSION 36

37 ARIGATO GOZAIMASU! 37

38 38 REFERENCE 1. India_fig2_