Potential Miscanthus adoption in Illinois: Farmers information needs and preferred channels. María B. Villamil Anne Heinze Silvis Germán A.

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1 Potential Miscanthus adoption in Illinois: Farmers information needs preferred channels María B. Villamil Anne Heinze Silvis Germán A. Bollero

2 Biomass Energy Crops for Power Heat generation in IL is a multidisciplinary research effort lead by Dr. Steve Long, UIUC Agronomic trials Genetic improvement engineering C sequestration Water resource implications slurry clean-up Propagation erradication methods Harvesting technology Liquid biofuel Economic analysis Social acceptability 2

3 MISCANTHUS AS ENERGY CROP Miscanthus Switchgrass Aug DOY 243 Thanks to Matt Maughan! 3

4 Field trials Predictions for Champaign, IL weather conditions 2nd yr of growth 3rd yr on 60 Dry biomass (Mg ha 1 ) Misc MwV Sg DOY Dry biomass (Mg ha 1 ) Flowering DOY Under optimal conditions it is possible to achieve up to 60 Mg ha -1 in central Illinois. 16 years of weather data Miguez et al. (in prep) 4

5 MISCANTHUS AS ENERGY CROP For information on miscanthus: On the news, last Thursday (02/01/07): bp announced a $500 million bioenergy research program to create the Energy Biosciences Institute, lead by the University of California at Berkeley, with the coparticipatory effort of the Lawrence Berkeley National Laboratory the University of Illinois at Urbana-Champaign. 5

6 INTRODUCTION Miscanthus presents a radical change from current cropping systems Perennial crop (sterile hybrid) - very low inputs / large amounts of biomass Cropping period >20 yrs: Implantation phase (2-5yrs) Implantation/propagation by rhyzomes Yearly increases in biomass constant growth of roots rhizomes Phase of main use (>10yrs?) Economic yields annual harvesting possible Significant initial investment\ Delayed economic returns 6

7 INTRODUCTION Adoption decision process is not a direct result of economic costs benefits Characteristics of the innovation Characteristics of the media of communication Characteristics of the potential user Neighbors opinions, business partners, llords, lenders, family context (Rogers, 1995; Salamon et al. 1997; Carolan, 2005) 7

8 INTRODUCTION The innovation decision process is not passive; it is basically an information-seeking information-processing activity in which the individual is motivated to reduce uncertainty about the advantages disadvantages of an innovation (Rogers, 1995) Availability of information to producers, level of education experience of prospective adopters are better determinants of adoption than income. (Fisher et al., 1996; Caviglia & Khan, 2001; Upadhyay et al.,2003) 8

9 INTRODUCTION Farmers perspectives goals differ from those of researchers or government agencies, therefore the availability of information must target the producers needs concerns regarding the innovation. 9

10 INTRODUCTION The diffusion strategy must use efficient communication channels appropriate to each stage of the innovation-decision process to transmit the available information on miscanthus production. High variability of preferences of information delivery among farmer audiences. (Tucker & Napier, 2002; Patrick & Ullerich, 1996; Wilson et al., 2000) 10

11 OBJECTIVES Identify the information Illinois growers' need as they consider an alternative crop such as miscanthus Identify characteristics of potential miscanthus adopters Outline best methods of providing information to potential growers 11

12 MATERIALS & METHODS Surveys focus groups targeted farming populations from Northern, Central, Southern regions of the state to evidence regional differences. Northwest Illinois Ag Coalition (NIAC), Illinois Field Office of the National Agricultural Statistics Service, University of Illinois Extension, Illinois Farm Bureau. Factor analysis, multivariate ANOVA, categorical data analysis in SAS 9.1 SPSS

13 I N F O R M A T I O N N E E D S 13

14 Potential adopters Are Are willing willing to to allocate allocate some some acreage acreage to to miscanthus miscanthus within within the the next next five five production production years years Are Are able able to to leave leave the the crop crop in in the the field field for for at at least least years, years, Are Are able able to to afford afford delayed delayed economic economic returns. returns. Carbon credits awareness 14

15 Social constraints Demographics Comments 15

16 RESULTS Region Surveys #Sent #Returned Refusals Refusal Rate (%) #Used Response Rate (%) North Central South Total

17 RESULTS Regional Demographics North Central South Age of farm operator: 55.6 years (ns) > <54 Years farming Total: ~33 years (ns) full-time: North & Central (28-29) > South (17) part-time: North & Central (5) < South (8) Acres farmed: ~900 acres on average (ns) owned: ~350 (ns) % owned: North & South (50-60%) > Central (40%) More diversification partnership in North & South Importance of neighbors' opinions orderly rows: ns (74% 69% not important) 17

18 RESULTS information about potential pests diseases. Information needs Regional information about potential Differences: pests diseases. Agronomy & Markets Particularly important for(including Northern (including soil soil organic organic matter), matter), Central improve improve Illinois national farmers national energy energy security, security, reducing reducing carbon carbon Environmental Services Central Illinois significantly more interested than Northern Concern Illinois Concern about about miscanthus miscanthus becoming becoming a a weed, weed, Concerns & Potential Problems Should be addressed throughout the State. Inputs Reduction Information about harvesting storage, existing Information about harvesting storage, existing markets, market dem data, market prices, markets, market dem data, market prices, specific specific production production practices, practices, equipment equipment needs needs to to grow grow harvest, harvest, soil soil fertility fertility requirements, requirements, availability availability of of material material to to plant plant (rhizomes), (rhizomes), Effects Effects on on water water quality quality soil soil quality quality dioxide dioxide (CO (CO 2 ) emissions nitrogen (N) 2 ) emissions nitrogen (N) runoff, producing a visually attractive crop. runoff, producing a visually attractive crop. experience experience growing growing miscanthus miscanthus in in Illinois Illinois or or the the Midwest Midwest region, region, changing changing operation's operation's current current The The opportunity opportunity to to reduce reduce rotation, inputs rotation, inputs of of unfamiliar fertilizer, unfamiliar fertilizer, with with growing growing a a perennial perennial crop, crop, pesticides pesticides fuel fuel in in producing producing existence a existence a crop, crop, of of long-term long-term to to reduce reduce contract contract to to grow grow miscanthus miscanthus labor labor wear wear tear tear on on equipment. equipment. crop crop insurance. insurance. Central Southern Illinois significantly more emphasis than Northern farmers 18

19 RESULTS Potential Adopters About 30% of the respondents were identified as potential adopters with the highest proportion in the Northern region Will use miscanthus or other energy crop to supplement current income or as a partial replacement of their current acreage Will allocate 30 acres for the first season, 120 acres during the first five years Are Are willing willing to to allocate allocate some some acreage acreage to to miscanthus miscanthus within within the the next next five five production production years years Are Are able able to to leave leave the the crop crop in in the the field field for for at at least least years, years, Are Are able able to to afford afford delayed delayed economic economic returns. returns. 19

20 RESULTS Potential Adopters vs Non-adopters Non-adopters are less aware of the possibility of receiving carbon credits Regarding information needs, non-adopters emphasize Concerns & Potential Problems of introducing miscanthus in their operations No demographic differences 20

21 RESULTS Information Channels Rank North Central South 1 Farm/Ag organizations Farm/Ag organizations Ag newsletters Other farmers neighbors Farm/Ag organizations Other farmers neighbors 2 Ag newsletters Other farmers neighbors Internet Internet Newspapers Ag newsletters Internet Newspapers 3 Newspapers Trade shows Radio Trade shows Community meetings TV 21

22 Acknowledgements: Illinois Council on Food Agricultural Research (C-FAR) Northwest Illinois Ag Coalition (NIAC), Illinois Field Office of the National Agricultural Statistics Service, University of Illinois Extension, Illinois Farm Bureau. Project partners Thank you, Questions? 22