Interconnectivity 2012 ATTENDEE PROSPECTUS. REGISTER TODAY!

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1 YOUR FUTURE IN CONNECTED AGRICULTURE PRAIRIE MEADOWS ALTOONA, IOWA JUNE 25-27, 2012 Are you staying ahead of the competition? Cash grain, livestock and dairy producers: If you want to be more efficient in your operations, make better decisions about your business and keep up with your fiercest competitors, you ll be at the IDEAg Conference in June. You ll find all the tools you need education, networking, suppliers with the latest technologies and products to stay connected to a rapidly changing industry. /ideag-interconnectivity 2012 ATTENDEE PROSPECTUS Minnesota Farm and Ranch Show PLATINUM SPONSORS:

2 IDEAg Conference This conference is a must-see experience, where you ll find answers to questions like: What technologies can truly grow my bottom line? Am I doing what I can to compete on a global scale? What trends/tools will shape the future of farming? You can t afford not to be at the IDEAg Conference! WHO SHOULD ATTEND? Cash grain, livestock and dairy producers interested in learning more about new communications technologies that can make their operations more efficient through wireless data collection, sharing and analysis. is the next step in smart farming technology. It will help you manage and analyze data, make decisions, and implement them efficiently and accurately using wireless technology. WHO ARE THE PRESENTERS? People with leading-edge insight into the new world of agricultural interconnectivity will present during this two-day session. These include leaders from agricultural universities, interconnectivity technology suppliers and producers who have employed interconnectivity in their operations. WHAT WILL YOU LEARN? You ll gain a clear understanding of the current information gathering, management and analysis capabilities, including hardware, software, and services from major providers such as Slingshot by Raven, John Deere and SST. You ll learn what these new technologies do and the benefits they can bring to your operation in terms of managing, analyzing and transferring data. You ll leave with objective information that will help you make the most effective investments in your next round of technology purchases, and a vision for integrating interconnectivity into your operation over the next several years. Sponsors Platinum Sponsors /ideag-interconnectivity Gold Sponsors Silver Sponsors Bronze Sponsors Media Sponsors Supporting Sponsors: AgSense, TapLogic FOR MORE INFORMATION ABOUT IDEAg INTERCONNECTIVITY, CONTACT US TODAY! SALES MANAGER/SPONSORSHIPS & LAUNCHES Donna Busse / Donna.Busse@ideaggroup.com IDEAG VICE PRESIDENT AND GROUP SHOW DIRECTOR Raymond L Bianchi / x2704 Ray.Bianchi@ideaggroup.com MARKETING DIRECTOR Jonas Berberich / x1308 Jonas.Berberich@ideaggroup.com Operated by Cygnus Business Media, the IDEAg Group consists of five different live events including the IDEAg Conference, Amarillo Farm and Ranch Show, Northern Illinois Farm Show, DakotaFest and Farmfest. Cygnus Business Media also publishes several magazines and operates numerous web sites, including Feed & Grain, Food Logistics, Supply & Demand Chain Executive, Equipment Today, ForConstructionPros.com, and many others.

3 What an attendee receives at the IDEAg Conference Comprehensive Education with hands on demos and information on the latest technologies. 6 meals including two receptions with key industry leaders, technology companies and other producers/farmers. Information about the leading products for the interconnected farm from sponsors like John Deere, Slingshot by Raven, AT&T, AgIntegrated, Trimble, SST Software and more. Ability to spend three days with key leaders, including: - Kip and Kyle Tom, Tom Farms - Ed Schafer, former Secretary of the U.S. Department of Agriculture - Ted McKinney, Director of Global Corporate Affairs, Elanco Animal Health - Terry Fleck, Executive Director, The Center for Food Integrity - Michael Boehlje, Phd. Ag Economist from Purdue University - Ken Eriksen, Senior Vice President, Informa Economics - Paul Welbig, Director of Slingshot Operations for Raven Industries - Jerry Roell, Director, John Deere FarmSight & John Deere WorkSight - Jim Huempfner, Vice President, Industries Solutions Practice, AT&T - Mike Santostefano, Director of Marketing & Business Development, AgIntegrated, Inc. - Urban Lehner, Vice President, Editorial, DTN/The Progressive Farmer, a Telvent Brand - Terry Schiltz, President and Co-Owner, AgSense LLC The Event The IDEAg Conference is different than other events. It is organized as an intimate thought leadership event where farmers and producers can get the best education from industry leaders and technology providers. The event will be a chance for producers to see the latest technology and learn why their investment is essential for the growth of their operations. The IDEAg Conference will be the place for producers and farmers to experience the future of connected agriculture. Interconnected technologies will lead to higher productivity and increased efficiencies now and well into the future. Kyle and I are excited to be presenting our experiences with interconnectivity and share what we think is our future. Kip Tom, Tom Farms /ideag-interconnectivity Minnesota Farm and Ranch Show

4 Schedule of Events MONDAY JUNE 25, 2012 Welcome Reception: Getting Connected Our evening keynote speakers are Kip and Kyle Tom, of Tom Farms in Leesburg, Indiana. This father/son team will discuss the investments they have made, and the return on those investments, in helping improve use of machinery and staff, accessing and analyzing management data, reducing risk and costs, improving profitability and setting the stage for future growth. 5:00pm 7:30pm 6:30pm 7:30pm 7:30pm 8:30pm Registration Open Welcome Reception, Sponsored by John Deere, Slingshot by Raven, and AT&T Keynote Speakers: Kip & Kyle Tom, Tom Farms LLC TUESDAY JUNE 26, 2012 On-Farm : Technology, Tools, Systems and Data Today s sessions all focus on on-farm interconnectivity. Panelists will explain what s available now and what is likely to be available in the future to create and support the modern wired farm operation. Precision agriculture, prescriptive farming practices, biotechnology, robotic equipment, information systems, software, RTK systems, and related products and services will be included in this full day of informative, interactive sessions. Producers will learn about various options and alternatives to improve connectivity on their farms, resulting in faster decision-making, reduced costs, time-savings and better profits. Dr. Andrey Skotnikov, founder of NewAg Systems, an international consultant on precision farming practices and equipment, chairs today s sessions. Today s panels, moderated by Andrey Skotnikov, will include speakers from AT&T, John Deere, Raven, and other major technology providers on the following topics below. 7:00am 8:00am 8:00am 10:00am 10:00am 11:30am 11:30am 1:00pm 1:00pm 2:30pm 2:30pm 3:30pm 3:30pm 5:00pm 5:00pm - 6:00pm 6:00pm 7:00pm 7:00pm 8:00pm Breakfast, Agronomy Panel: Soil, Seeds, Fertilizer, Crop Protection Chemicals Tapping into technology & suppliers to improve production and efficiency Panelists Include: Steve Agan, Business Banking Manager, Wells Fargo Jeff Littrell, Vice President, FHR Farms Keith Schlapkohl, Founding Member of Ag & Turf, FHR Farms Open Exhibits, Networking & Coffee Break Sponsored by SST Software and Wells Fargo Platinum Sponsor Lunch & Learn Session, A Vision of the Future Future Technologies from John Deere, Slingshot by Raven, and AT&T Panelists Include: Jim Huempfner, Vice President, Industries Solutions Practice and Mobility Platforms, AT&T Paul Welbig, Director of Marketing, Product Management and Slingshot Operations, Raven Industries Jerry Roell, Director, John Deere FarmSight & John Deere WorkSight Equipment Panel: Tractors, Implements, Navigation & Data Systems On-farm systems will help you improve equipment utilization, better manage your farm and farmhands, helping reduce costs Panelists Include: Terry Schiltz, President and Co-Owner, AgSense LLC Paul Welbig, Director of Marketing, Product Management and Slingshot Operations for Raven Industries Jerry Roell, Director, John Deere FarmSight & John Deere WorkSight Services Panel: Integrating the Elements By helping your suppliers integrate their services, you ll find more time to run your farm Sponsored by Slingshot by Raven Panelists Include: Mike Santostefano, Director of Marketing and Business Development, AgIntegrated Patrick Sanders, SST Software Evening Break Exhibits Closed Dinner Reception, Keynote Speaker Ed Schafer, former Secretary of the U.S. Department of Agriculture Sponsored by AT&T

5 Schedule of Events WEDNESDAY JUNE 27, 2012 WEDNESDAY MORNING Local-To-National : Enabling & Uniting American Agriculture American agriculture is an intricate system of interconnected geographies, businesses, people, processes and data, where even a subtle change in one area can ripple across the country. In today s sessions, we move from our farm-and-field focus to begin exploring regional and national interconnectivity. Our presenters will help you take a fresh look at the power of people and place (geography); enabling infrastructure such as wireless broadband, roads, rail, and rivers; complex financial and market systems, and the growing role of technology as a driving force throughout agriculture. Matt Bechdol, moderator of today s sessions, is the founder and President of GeoSilos, a consulting firm focused on leveraging place-based solutions for food & agriculture challenges. For fifteen years, Matt has specialized in place-based solutions for agriculture and natural resources. Matt began his career as a consultant at NASA investigating imaging, wireless, and GIS technologies for precision agriculture and then spent a decade at ESRI (Environmental Systems Research Institute) where he managed a team supporting USDA s technology, business, and policy integrations to solve agricultural problems. WEDNESDAY AFTERNOON Global : How Our Shrinking World Impacts U.S. Farms Global agriculture is a massive system of systems, where geopolitical issues, trade and monetary policies, population dynamics, and food safety and security concerns will crisscross the globe in a real-time string of information and data. Global trade, supply, demand and price can be immediately affected. Within this system, U.S. agriculture acts as a tremendous lever in technological innovation and the basic market forces of supply and demand. This afternoon s presentations will focus on planning for success and the opportunity U.S. farms hold for global food supplies. They ll offer a big-picture view to help you navigate through complex issues and develop your farm s long-term strategy. Matt Bechdol and Mike Martin chair these sessions. Mike Martin serves as IDEAg s Director of Content. The former president of Cygnus Business Media (IDEAg s parent company) Mike has more than 30 years of communications expertise. Mike has interviewed hundreds of farmers on grain, livestock and specialty crop operations across the country, and dozens of agribusiness managers at equipment dealers, feed mills and country elevators. 7:00am 8:00am 8:00am 9:00am 9:00am 10:00am 10:00am 11:30am 11:30am 1:00pm 1:00pm 1:45pm 1:50pm 2:35pm 2:35pm 3:35pm 3:35pm 4:30pm Breakfast, Local-To-National : Enabling & Uniting American Agriculture Introduced by Matt Bechdol Interconnected: The Power of People and Place Matt Bechdol, President, GeoSilos Challenges and Opportunities of Interconnected Consumers Terry Fleck, Executive Director, The Center for Food Integrity Trends in Communications Technology, Our Network/Broadband Infrastructure and Connectivity Jim Huempfner, Vice President, Industries Solutions Practice and Mobility Platforms, AT&T of Markets & Supply Chain Management : What about Agriculture? Speaker from DTN / The Progressive Farmer, a Telvent Brand Roads, Rails & Rivers: The Health and Future of Domestic and Global Transportation Ken Eriksen, Senior Vice President, Informa Economics Lunch, Sponsored by Trimble and AgIntegrated The Triple I s of Modern Agriculture: Information, Interdependency and Innovation Dr. Michael Boehlje: Distinguished Professor of Agricultural Economics Purdue University Technology s Role in the 21st Century: How Interconnected Agriculture Can Make Safe, Abundant Food a Global Reality Ted McKinney, Director, Global Corporate Affairs, Elanco Animal Health, Division of Eli Lilly IDEAg Review Panel The IDEAg event will wrap with a lively lighting talk style IDEAg Review Panel presentation where Andrey Skotnikov, Matt Bechdol, and selected speakers will have 2-3 minutes to share their take away messages and challenges for the audience. The lighting talks will be followed by an open question and answer session moderated by Mike Martin. For more information about the conference, please visit us at /ideag-interconnectivity If you have any questions, please us at info@ideaggroup.com