Catering to the Region s Largest Food Market

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1 Catering to the Region s Largest Food Market The 21 st International Trade Show for Food Products, Ingredients & Technologies 7 10 September 2014 Riyadh International Convention and Exhibition Center (RICEC)

2 Saudi Agro-Food 2014 Serving the Needs of the Biggest Food Market in the Middle East Saudi Agro-Food, approved by UFI, the Global Association of the Exhibition Industry, is the Kingdom s most established food exhibition, which will be returning in its 21 st edition from 7 to 10 September, at the Riyadh International Convention and Exhibition Center (RICEC). Attended by the region s food trade and business professionals, the International Trade Show for Food Products, Ingredients & Technologies will once again gather the region s leading professionals in the agriculture and food industries to benefit from exclusive business opportunities in a custom-made setting for showcasing up-to-date technologies, products, services and solutions for all stages of food processing and packaging; as well as all types of popular and new food products. Industry players emphasize the need for platforms to discuss key issues, discover new business and investment opportunities, and interact with major stakeholders. So, whether you re looking to meet new buyers or present your new products, exhibiting at Saudi Agro-Food gives you the opportunity to directly engage with your target audience. Concurrent Events Three Specialized Shows under One Roof The 33 rd International Trade Show for Agriculture, Water & Agro-Industry With 33 years of accumulated experience and high standing, the highly specialized and acclaimed Saudi Agriculture, the International Agriculture, Water & Agro-Industry Show, is one of the region s most important agriculture exhibitions, addressing every aspect of the industry. The 4 th International Trade Exhibition for Food Processing & Packaging Technologies In parallel, Saudi Food-Pack, the 4 th International Exhibition for Food Processing & Packaging will showcase a vast array of equipment and solutions from manufacturers and distributors of tools, machinery and services that are essential for food production and packing, as well as their display instores and outlets. Visitors at the event include buyers searching for new, efficient and durable equipment and techniques for optimizing production facilities and increasing production, and improving safety and integrating sustainable development. Why Exhibit Expose your brand at the biggest and most prestigious agro-food show Sign contracts and agreements with distributors and buyers on location Discover new trends and technologies in the food industry Meet new buyers and present your new products to existing clients ene t from the organic food mar et niche

3 Food imports are estimated at USD 24 billion currently in Saudi Arabia, and expected to increase steadily to reach USD 35 billion by 2020

4 Saudi Agro-Food 2014 Saudi Arabia s Food Sector Growing Consumerism Drives High Growth The Saudi Arabian consumer sector outlook remains bright as consumers in the Kingdom are benefiting from the ongoing economic growth. The Saudi economy is booming, as high oil prices, heavy government spending and buoyant consumer confidence continue to drive growth forward. Fuelled by such economic and population growth, as well as continued investment in the food processing sector, the food consumption is forecasted to grow by an enviable 55.3% to reach USD 113 billion by Per capita food consumption is also expected to grow by an impressive 40% over the same period to reach USD 2,104. Main indicators 9.75% increase in food consumption in 2013, estimated to grow to 55.3% by % estimated confectionery sales growth in 2013, increasing to 64.8% by % surge in grocery retail sales in 2013, expected to rise to 64.8% by 2017 Growth Drivers and Opportunities Nourish your business with fast-growing opportunities With a youthful population which is increasingly susceptible to Western consumer trends, Saudi Arabia is a good regional point for investors seeking long term volume growth The Kingdom is home to a vast expatriate population able to consume high-value packaged and processed food Saudi Arabia is a member of the GCC common market and provides lower cost export base than the neighboring countries ising health consciousness is signi cantly increasing opportunities for food producers that are able to introduce healthy or light options Demand for organic food is steadily increasing 26% is the share of food in total consumer expenditure in Saudi Arabia 70% of Saudi Arabia s food needs are imported

5 Saudi Agro-Food 2013 Facts & Figures Number of Exhibitors National Pavilions Participating Countries 24 Exhibition Space (SQM) 5,000 List of Participating Countries Argentina Australia Brazil Germany Greece Hungary Pakistan Poland Portugal isitors Pro les Meet 15,000+ Buyers, Influencers and Decision Makers Agronomists Dealers & agents Distributors Engineers & Technicians Farmers Food Traders & Importers Food Wholesalers Gastronomy & Restaurants General Public Government Representatives Food & Beverage Manufacturers Media Representatives Processing Industry Engineers Producers Project Managers Researchers Scientists Supermarket & Hypermarket Chains Trade Associations China Cyprus Denmark Egypt France India Indonesia Kuwait Morocco Netherlands Saudi Arabia Spain Tunisia Turkey UAE Exhibits Pro les Saudi Agro-Food Bakery Products Confectionery & Chocolates Convenience Dairy & Milk Products Fast & Snacks Food Franchises Food Processing & Packaging Fresh, Canned & Dried Frozen & Chilled Health & Natural Meat & Poultry Saudi Food-Pack Bakery Consumer Goods Packaging Filling Machinery Food Packaging Food Processing Industrial Packaging Industrial Refrigeration Packaging Materials & Supplies Wrapping Machinery Organic & Fresh Presentation & Processing Soft Drinks & Juices Tea, Coffee & Beverages

6 General Information RIYADH EXHIBITIONS COMPANY (REC) For more than 33 years, REC has been staging the Kingdom s most successful exhibitions, trade shows and events across key business sectors. With an unrivalled track record of more than 440 world class events, REC is equipped with the necessary in-house expertise and resources to deliver exhibitions and conferences that represent the benchmark for quality in their respective industries. ABOUT THE VENUE Riyadh International Convention and Exhibition Center (RICEC) is a primary exhibition venue with state-of-the-art facilities and services including: 20,000 SQM of exhibition space (15,000 SQM of indoor air-conditioned halls, 5,000 SQM of outdoor exhibition area) Shipping offices, conference hall, VIP reception Wlounge, business and press centers, a restaurant and coffee shops Parking capacity of 1,500 cars and buses with shuttle services able to accommodate 10,000 guests International Supporting Bodies Egypt Egypt Expo and Convention Authority (EECA) Hungary Magyar Turizmus Zrt. India India Trade Promotion Organization (ITPO) Ministry of Food Processing Industries, Govt. of India Agricultural and Processed Food Products Export Development Authority (APEDA) Morocco Etablissement Autonome de Contrôle et de Coordination des Exportations (EACCE) Pakistan Trade Development Authority of Pakistan Tunisia Agence de Promotion des Investissements Agricoles - APIA Tunisian Export Promotion Center (CEPEX) Turkey Ministry of Economy TRAVEL & ACCOMMODATION Riyadh is well connected to major cities around the world through its international and domestic airports, offering a wide selection of international hotels. Please contact the organizers for more details. BOOK YOUR SPACE For International Sales Inquiries, Please Contact: Noel Puno Tel: Ext. 509 Fax: noel.puno@recexpo.com P.O.Box 56010, Riyadh 11554, Kingdom of Saudi Arabia, Tel: , Fax: info@recexpo.com, Website: