media guide 100+ Countries and territories worldwide are home to the Amway business opportunity and products global globalnews.amway.

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1 media guide global 100+ Countries and territories worldwide are home to the Amway business opportunity and products globalnews.amway.com / A

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3 table of contents Facts Business Opportunity Brands & Products research & development Regional Markets Corporate Social Responsibility Sustainability front cover image FIFTY PERCENT Of the company s U.S. distribution volume is supported by new equipment and technology in the Amway Midwest Regional Service Center in Ada, Michigan, U.S. For additional information please contact Amway Public Relations at globalnews.amway.com.

4 facts Amway is a global leader in direct selling 2011 alticor annual sales (Billions usd) global $10.9 $ $ $ $ $ $ $ $ $ Countries and territories in the world where Amway operates people sixty Direct Selling Associations include members from Amway 91 M Estimated number of direct selling salespeople worldwide through fifty Leadership positions held by Amway executives in direct selling industry associations 20,000 Global employees history 3+ million Global Amway distributors 1959 Year that Amway was founded by Jay Van Andel and Rich DeVos 1 / globalnews.amway.com

5 Executive Leadership Steve Van Andel is chairman and Doug DeVos is president of Alticor and Amway. Both have led in key business and industry organizations, such as the World Federation of Direct Selling Associations, the Direct Selling Education Foundation and the U.S. Chamber of Commerce. The National Chamber Foundation has featured Van Andel in its CEO Leadership Series. DeVos is a member of the Wall Street Journal CEO Council. Facilities Amway World Headquarters, which spans an area of more than 3 million square feet, is located in Ada, Michigan, United States. The company and its affiliates own or manage manufacturing facilities in the United States, China and Vietnam; organically certified farms for growing food supplement ingredients in the United States, Mexico and Brazil; and distribution facilities in North America, Europe and Asia. The company also operates regional shared service centers in Costa Rica, Malaysia and Poland and plans are underway for the construction of an Amway facility in India. Direct Selling Industry Involvement Amway is a prominent and active member of the regional and national direct selling associations worldwide. CORPORATE SOCIAL RESPONSIBILITY Amway rallies the resources of its distributors and employees around the world to make a difference in the lives of children through the AMWAY ONE BY ONE Campaign for Children. See page amway sales by product catgetory products 27 % beauty 45 % nutrition 3 POWER BRANDS FOR AMWAY ARE NUTRILITE, ARTISTRY AND espring 22 % home 6 % other $153 billon USD Estimated retail sales for the global direct selling 2 industry through 2011 success #25 ranking On the Forbes Magazine 2012 list of America s Largest Private Companies % Unique, high-quality products are manufactured and distributed by Amway Satisfaction guarantee on all AMWAY products globalnews.amway.com / 2

6 BUSINESS OPPORTUNITY Supporting economic growth and success Amway offers one of the world s leading models for entrepreneurs looking to own their own business. The AMWAY business opportunity includes a multi-level marketing (MLM) compensation plan, which rewards distributors for selling our nutrition, beauty and home products and teaching others to do the same. Amway supports distributors at all levels of experience with extensive training programs that can help them succeed in every aspect of business. In 2011, the Amway Global Distributor Training program received the Award of Excellence in the category of Outstanding Human Performance from the International Society for Performance Improvement. Since 1959, Amway has paid out more bonuses and cash incentives to its distributors worldwide than any other direct sales company in history. 3 people $ Pin levels, or award levels, have been created since 1959 to recognize distributor accomplishments billionusd Bonuses paid to Amway distributors 4 through 2011 resources $0-150 USD Amway distributor start-up costs 3 / globalnews.amway.com

7 people 37 yrs The average age of Amway distributors around the world. People start an Amway business because they want to be compensated and rewarded according to their effort. Many see it as a way to make extra money. In 2011, more distributors renewed their Amway business than any other direct selling company in the world. 5 globalnews.amway.com / 4

8 brands & products Top-selling Amway brands and products Hundreds of products make up the Amway nutrition, beauty and home portfolio. In nutrition, Nutrilite combines the best of nature and science. Through an exclusive certification program, NutriCert, Amway ensures that best practices in sustainability and organic agriculture deliver high quality standards of ingredient farming throughout the world. All of the plant concentrates grown on Amway farms, NutriCert farms or purchased from other farms must meet strict quality standards for purity, safety and efficacy. In beauty, the ARTISTRY brand is a global competitor in the prestige beauty space and has introduced a revamped aesthetic, signature Crescendo packaging and new state-of-the-art skincare collections emphasizing innovation and performance, designed to meet the unique skin care needs of different ethnicities around the world. Australian screen actress Teresa Palmer has been selected and signed as the ARTISTRY brand s new global celebrity face for skincare and color cosmetics. More than 250 ARTISTRY products are sold in nearly 50 countries worldwide. The promise of the AMWAY HOME product portfolio is to continue the company s innovative, scientific approach to create effective, efficient products that set Amway apart from competitors. The complete line of environmentally sensitive products presents a better way to manage household cleaning tasks. Formulas are completely biodegradable and concentrated. Packaging is recyclable and uses recycled materials whenever possible. brands 5 / globalnews.amway.com

9 nutrition NUTRILITE The world s number one selling 6 vitamins AND dietary supplements brand success top-selling products 15 Billion Vitamin and mineral tablets and soft gels produced GLOBALLY NUTRILITE Protein Powder NUTRILITE DOUBLE X /TRIPLE X NUTRILITE Vitamin C beauty artistry Among the world s top five largest-selling premium skincare brands 7 success top-selling products 200 million cosmetics AND personal care products produced GLOBALLY beauty GLISTER toothpaste G&H Body shampoo G&H Lotion artistry ARTISTRY Crème LX ARTISTRY intensive skincare renewing peel ARTISTRY intensive skincare anti-wrinkle firming serum home espring The world s largest selling brand of kitchen water treatment system 8 success top-selling products 50million units of home products produced GLOBALLY ATMOSPHERE Air Purifiers icook Cookware espring Water filtration systems globalnews.amway.com / 6

10 research & development BRAND // HEADLINE HERE A culture of scientific excellence Amway uses the best of nature, science and research to develop and manufacture products to the highest quality standards. Amway scientists, engineers and technical professionals around the world respond to market demands, create new markets and devise products that closely fit an infinite variety of customer needs and desires. For example, Amway R&D has invested significant resources in the research, development and application of genomic technologies (micro-array testing and bioinformatics) in support of the ARTISTRY and NUTRILITE brands. Results to date have provided information about the impact of genetics on how skin ages as well as the effect of vitamin supplementation on cell protection. This emerging area of science promises to lead to the identification of new targets for improved product functionality. The Amway R&D team that focuses on products for the home category has helped bring safe drinking water to Haiti by incorporating the power of a water filtration plant into local homes, clinics and schools. Team members volunteered to build 300 HydraAid BioSand Water Filter systems, which have no moving parts, require no electricity and can combat the leading causes of waterborne death and disease by reducing parasites, bacteria and viruses. areas of expertise Biochemistry Chemical, electrical, mechanical and packaging engineering Chemistry Clinical research Food science and technology Horticultural and plant sciences Material science Micro- and molecular biology Nutritional sciences Pharmaceutical sciences Toxicology people global products 900+ Scientists, engineers and technical professionals on staff 65 1, Research & Development/ Quality Assurance laboratories worldwide patents held patents pending 7 / globalnews.amway.com

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12 regional markets regional markets target local needs As a global enterprise, Amway has divided operations into four regions across the world. This enables the company to quickly and efficiently address unique regional business, distributor and customer needs. For example, local selling regulations, packaging requirements, product sizes and brand preferences vary from region to region. Amway is committed to working with local governments and serving consumers in ways that benefit all. Amway and its affiliates own or manage: Manufacturing facilities in the United States, China and Vietnam, with future facility planned in India Organically certified farms for growing food supplement ingredients in the United States, Mexico and Brazil Distribution facilities in North America, Europe and Asia Shared service centers in Costa Rica, Malaysia and Poland GLOBAL 600+ Amway places and spaces around the world include Experience Centers, Shops, Plazas and Distribution Centers fifteen Global manufacturing and processing plants are owned and operated by Amway 30+ Languages in which Amway conducts business 9 / globalnews.amway.com

13 All markets share a consistent vision: Helping people live better lives. Americas Asia Pacific Regional president: Tanios Viviani Regional president: Jim Payne Markets include: - North America - Latin America - South America Markets include: - Japan - Korea - Southeast Asia - Australia/New Zealand Europe, India, Southern Africa Regional president: Samir Behl Markets include: - Europe - India - Southern Africa Greater China Regional president: Gan Chee Eng Markets include: - China - Hong Kong - Taiwan globalnews.amway.com / 10

14 CORPORATE SOCIAL RESPONSIBILITY Mobilizing people to help communities Amway One by One Campaign for Children Launched in 2003, the Amway One by One Campaign for Children rallies the resources of the entire Amway family the company, distributors, employees and customers to make a difference in the lives of children by volunteering in communities where we live and work. This program supports hundreds of partner organizations to address the specific concerns of each community. For additional information, please visit amway.com/amwayonebyone. global people $428+ M USD GIVEN BY AMWAY TO CHARITABLE CAUSES AROUND THE WORLD SINCE m Children have benefited from AMWAY ONE BY ONE since its inception 2.5 m Total hours donated to children s causes by Amway employees and distributors $166 millionusd CONTRIBUTED TO CHILDREN S CAUSES BY AMWAY, DISTRIBUTORS AND EMPLOYEES THROUGH AMWAY ONE BY ONE SINCE / globalnews.amway.com

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17 CORPORATE SOCIAL RESPONSIBILITY SHARING EXPERTISE and PRODUCTS TO REDUCE CHILDHOOD MALNUTRITION products fifteen essential vitamins and minerals in NUTRILITE LITTLE BITS help kids fight malnutrition success 93 percent Reduction in iron deficiency anemia due to NUTRILITE LITTLE BITS for children according to a Mexican clinical study 700 Nutrition Kitchens have been built in China via an Amway initiative to bring locally sourced, nutritious food to more than 350,000 children globalnews.amway.com / 14

18 sustainability Business and environmental stewardship Through carpooling programs, recycling efforts, environmental events and education programs, Amway offers many opportunities for employees and distributors to make choices that benefit the environment. Additionally, Amway is implementing a Global Environmental Metrics reporting program that encompasses our global supply chain facilities in: Brazil China Mexico Vietnam United States people products 55 percent Of employees at our Guangzhou, China, manufacturing complex ride an Amway bus to work each day to help reduce local traffic and air pollution 40 products Utilize Amway Life Cycle Assessment tools to evaluate the environmental impacts of products and packaging global 6,400+ acres of certified organic farmland in the United States, Mexico and Brazil are dedicated to sustainable farming 15 / globalnews.amway.com

19 goal 84.5 % % % % THE Goal for waste recycling throughout the GLOBAL supply chain by 2014 global 29 percent Reduction in energy usage by Amway Japan headquarters after the 2011 earthquake and Fukushima disaster. The government requested that all Japanese citizens make a 15% reduction in their energy usage. Amway Japan nearly doubled that goal. 10% 15% Water consumption reduction goal for the Global Amway Supply Chain by 2014 The goal for energy use from alternative sources by 2014 people products 4 work days (10 hours each day) that employees at the Nutrilite facility in California, U.S. go to the office. This program is a corporate response to the traffic and pollution in the area. 40+ Home Care formulas now carry the U.S. Environmental Protection Agency s Design for the Environment (DfE) certification. Amway is committed to achieving and maintaining DfE partnership on all eligible products. globalnews.amway.com / 16

20 Alticor is the parent company of Amway, offering products, business opportunities and manufacturing and logistics services around the world. Reported sales were $10.9 billion USD for the year ending December 31, People Alticor has more than 20,000 global employees. Governance and management Alticor is privately held by the Van Andel and DeVos families, and headed by Chairman Steve Van Andel and President Doug DeVos. The company is governed by a board of directors led by the two families. Businesses include One of the world s leading direct selling enterprises that offers 450 products in nutrition, beauty and home categories. A developer, manufacturer and distributor of nutrition, beauty, personal care and home products worldwide. For additional information, please visit A holding company for the corporation s non-direct selling businesses, including: Laura Mercier and ReVive lines of skincare and cosmetics are sold in fine boutiques and department stores. 1 WFDSA Global Statistical Report 2011, June 20, WFDSA Global Statistical Report 2011, June 20, Euromonitor International Limited, 4 Euromonitor International Limited, 5 Euromonitor International Limited, 6 Euromonitor International Limited, 7 Euromonitor International Limited, 8 Based on a Verify Markets study of 2011 global sales Fulton Street East, Ada MI / U.s. / globalnews.amway.com