VIGYAN ASHRAM NURSERY UNIT BUSINESS PLAN

Transcription

1 VIGYAN ASHRAM NURSERY UNIT BUSINESS PLAN

2 Nursery Business Unit Brief Description about Nursery Unit: Nursery Unit developed by Vigyan Ashram, having following specification: S.No. Particulars Specification 1. Working Technology Green House 1. Area for Nursery 30 X Capacity 20,000 Plants 3. Type of products can be process Chilly, Bringle, Tomato, Flower, Corliflower 4. Time for Processing 21 Days. 5. Approximate Cost 25,000 Rs/- Target Customer: There would be three target customers 1) Farmers, who sell vegetable direct to market. 2) Individuals want to start Nursery Unit business. 3) House wives who took interest in gardening.

3 Funding Source of Customers: Either Customers can self fund it. If required micro loans can be taken from micro financing agency and banking institutes. How to spread words about business: To increase the sales of plant it is essential to promote information among customer. For this following means can be used 1) Visiting cards can be print with product and contact information. 2) Information can be given to customer either on phone or by direct meeting with farmers. 3) Photos of plant growth and process can be share on social media. Delivery Period: Plants will be delivered to customer within 28 days period with at least 75 % payment in advance. Costing: Costing for Nursery unit can be calculated as follows: Startup Costs: Particulars Price per Unit Qty. Total Cost Shed Making 16,000 Rs/- 1 16,000 Rs/-* Water Tank 5,000 Rs/ Ltr. 5,000 Rs/- Total 21,000 Rs/- Operational Costs Particulars Price per Unit Qty. Total Cost Mirch Seed Cost 3500/ 100 gm. 25, Rs/- seeds Cocopit cost 6 Rs/- per k.g. 200 K.g Rs/- Tray Cost 9 Rs/- per tray Rs/- Water Cost 1 Rs/- Ltr Rs/- Marketing Cost 1500 Rs/ Rs/- Transportation Cost 1000 Rs/ Rs/- Sub Total Rs/- Labor Cost 10 % of the total Operational Cost 1544 Rs/- Total operating Cost Rs/- Average Selling Price 1.20 Rs/- per ,000 Rs/- plant plants ** Total Profit ,016 Rs/-

4 * Shed Making S.No. Particulars Cost 1 Shed Net 9653 Rs/- 2 Wires 1600 Rs/- 3 Bamboo 3500 Rs/- 4 Sewing Thread 250 Rs/- 5 Transportation Cost 1000 Rs/- Total Rs/- **Total plants are prepared or 10% loss of plants during handling and operation. Profit Margin Calculation for different Plants: Sr. No. Products Purchase cost (Rs./kg) Exclusion Sales Revenue Estimate d Cost of Goods Sold Gross Profit Gross Profit Margin Estimate Time to Complete No. Of Plants To be sold 1 Mirch Plant 35000/kg 2 Bringle Plan 22000/kg 3 Tomato Plant 90000/kg Transportation Cost 20, , ,312 44,688 20% 21 Days Transportation Cost 20, , ,312 89,688 33% 21 Days Transportation Cost 20, , ,312 89,688 33% 21 Days Flowers 32000/kg Transportation Cost 20, , ,312 62,688 26% 21 Days Corliflower 36000/kg Transportation Cost 20, , ,312 59,688 25% 21 Days Rates can be vary as per Qty. and Type of products used with market rate.

5 Break-Even Point Analysis: It is a point where, no loss and no profit exist. In this situation only total invested amount is taken out from business, without earning any profit or losing. For Nursery unit business breakeven point analysis can be carried out as follows: BreakEven Point = (Total Startup cost + 10% Loss consider) / Margin per Unit So here total cost is 21,000 Rs/- 10% Loss consideration: 2100 Rs/- Margin per unit = 10,016 / 22,500 = Rs/- So Break Even Point ( In Units) = (21, ,000) / = Units or Plants Assumptions: Vigyan Ashram recognizes that the development and working of Nursery Unit consists some assumptions about operations, costs, customer behaviors, working condition and Weather. 1) There is regular demand of product. 2) There are uniform sun rays throughout the year. 3) There is no loss of product in operation. 4) Initially no maintainace cost. 5) Cost calculation is on monthly basis. 6) Land cost is not consider. Based on this, we have produced a SWOT analysis for this business. Strengths: 1) Easy to access and use, no extra skills required to operate. 2) Zero Maintainace cost. 3) No need of electricity. 4) Low cost. 5) Variety of vegetables can be cropped. Weaknesses: 1) Suitable for small scale business unit. 2)Extra care is needed for plants. Opportunity: 1) Can provide extra source for income. 2)Multi plant farming can be done. Threats: 1) Competitor can reduce the cost for same. 2) A parallel entry by a new competitor. 3) Sluggish economic conditions.

6 Competitive Analysis: The nursery business is highly competitive, and it is important to maintain a high level of customer service, offer quality products, and give the consumer a wide variety of choices when shopping for plants and trees. Our approach will be to offer a diverse selection of plants, trees, and garden supplies. Exceptional customer service will be important in meeting the needs of our target markets. Healthy plants will be a top priority, and we will display the plants artistically. Plants are a commodity that will always have a market as people consider them to be very important to have around their residences and we will have to provide top quality service to be succeeded. Chart showing percentage of vegetables growth in total production Executive Summary: Vigyan Ashram is located in one of the rural areas of Maharashtra, Pabal. Where agriculture is main source of income. In present time agriculture is also adopting various technology based approach to increase production. Even this sector is emerging as for some another source of income too. Vigyan Ashram is a social venture dedicated for social impact among which decreasing food spoilage and increasing farmer income by establishing small, local Hi-Tech Nursery centers in villages throughout rural India is one of them. By providing Hi-Tech Nursery technique that are simple, robust, and do not require any chemicals, this aim can be achieved. Conclusion: The overall health of the green industry is extremely strong. With gardening popularity growing and the strength of the economy, including the growth of housing starts and commercial development, the industry as a whole is doing great with a continued forecast of growth for the future time which required to produce the trees, This will increase the opportunities in this field.

7 Supported by: (N.S.T.E.D.B.) National Science and Technology Entrepreneurship Development Board