FISH Brand Book Produced by Communications and Marketing Version 1 June 2017

Transcription

1 FISH Brand Book Produced by Communications and Marketing Version 1 June

2 Contents 1.0 Introduction Boilerplate and naming conventions CGIAR Research Program on Fish Agri-Food Systems (FISH) Brand strategy Logo Typography Color palette Imagery Template FISH acknowledgments Co-branding Opportunities Publication examples 23 2

3 1.0 Introduction 3

4 1.0 Introduction This is a guide to the basic elements that make up the FISH brand. Our brand is composed of our messaging and visual elements, such as logo, colors, typefaces and photography. Why use the Brand Book? Ensures consistency Contributes to a unified FISH brand For further assistance, please contact Communications and Marketing. 4

5 2.0 Boilerplate and naming conventions 5

6 2.0 Boilerplate and naming conventions Name Official name Operating name Standard reference CGIAR Research Program on Fish Agri-Food Systems FISH CGIAR Research Program on Fish When to use the Official Name Official Names are only required to be used in legal documents. Use of the Official Name is at the discretion of the Program for use in websites, publications and other Program documents. Featuring the CRP logo prominently and using the Standard Reference will suffice for most documents. Operating name can be used as tags on blogs, in social media, for publications stored on repositories and as metadata. Please do not use the abbreviation CRP to refer to FISH. 6

7 About FISH text (boilerplate) 2.0 Boilerplate and naming conventions This text should be used to introduce FISH in any joint publications or communication materials, such as press releases, conference programs, policy briefs, brochures, project websites, etc. CGIAR Research Program on Fish Agri-Food Systems (FISH) Improving the productivity of aquaculture and fisheries to reduce poverty and improve food and nutrition security Pursuing a research agenda through a network of multistakeholder partners, the CGIAR Research Program on Fish Agri-Food Systems (FISH) enhances the contributions of aquaculture and fisheries to reducing poverty and improving food security and nutrition. FISH will harness emerging science in aquaculture and fisheries to deliver development outcomes at scale. FISH is led by WorldFish, together with the Australian Research Council Centre of Excellence in Coral Reef Studies at James Cook University, Australia; the International Water Management Institute; the Natural Resources Institute at the University of Greenwich, England and Wageningen University, Netherlands. In regional contexts, the program partners closely with governments, NGOs, the private sector and research organizations to influence national, regional and global policy and development practice. 7

8 3.0 CGIAR Research Program on Fish Agri-Food Systems (FISH) 3.1 Brand strategy 3.2 Logo 3.3 Typography 3.4 Color palette 3.5 Imagery 3.6 Template 8

9 3.1 Brand strategy The FISH logo and primary color are predetermined by CGIAR. To create an association with WorldFish, FISH communications products leverage the WorldFish design in terms of layout, fonts and structure. This creates a unique FISH brand that corresponds to CGIAR branding but with a WorldFish lineage. 9

10 3.2 Logo The FISH logo has been developed by the CGIAR System Organization. The logo should not be manipulated in any way. It can be sourced from Fishnet. WorldFish is responsible for approving the use of the FISH brand and logo. For more details on how the logo should be used, contact Communications and Marketing. 10

11 3.2 Logo Size and positioning Logo size consistency is important when producing a wide range of communication materials. There is also a minimum size to ensure the logo is at all times clearly visible. To avoid distortion, logos within any given format must not be resized in any way. Whenever possible, the logo should be positioned on the right. Exceptions to this rule include signatures, website layouts and non-worldfish/fish publications. Please consult Communications and Marketing for use of logo in partner publications. Word documents should use logo sizes in proportion to those outlined below. The PowerPoint template uses the standard format, in which the logo is 23 percent of the page width. This equates to 58 mm wide. Determining the logo size for signage, bunting and banners is dependent upon content, layout, sign dimensions and viewing distance. This is a complex equation. Contact Communications and Marketing if you require assistance. A5 A4, DL & C4 A3 PowerPoint 18 mm 23 mm 35 mm 100% 23% 11

12 3.3 Typography Font selection FISH typography mirrors that of the WorldFish brand. The fonts are an integral part of the visual identity. FISH uses two fonts. FISH publications use a design-centric font called Myriad Pro. This typeface has a strong font family providing professionals with light, regular, semi-bold and bold variants. Arial is the FISH font for digital interfaces (e.g., , website) and desktop publishing (such as Microsoft Office). This is a simple and very widely available typeface that minimizes the font load issues that can arise with Myriad Pro. Arial is to be used for all documents and s that appear in the public domain. Myriad Pro is to be used for all designed publications and products. Arial Arial is a widely available sans-serif typeface and computer font packaged with Microsoft Windows, other Microsoft applications, Apple Mac OS and many PostScript computer printers. Regular Type A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z $ % & (,. ; : #!? ) Bold Type A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z $ % & (,. ; : #!? ) Myriad Pro Myriad is a humanist sans-serif typeface designed by Robert Slimbach and Carol Twombly. It is easily distinguished from other sans-serif fonts due to its special y descender (tail) and slanting e cut. Regular Type A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z $ % & (,. ; : #!? ) Semi-Bold Type A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z $ % & (,. ; : #!? ) 12

13 3.3 Typography Font style guide All titles, headings, footnotes and copy must be in either a black or a white font. White fonts should be used on dark backgrounds. Color fonts are reserved for diagrams and charts to highlight important text. Below is the style guide for professionally produced publications. Context Cover title Chapter title Section title Body copy Table title Figure title Photo Caption Photo Credit Page number Font style & size Myriad Pro Bold 20 pt Myriad Pro condensed 25 pt (Underline) Myriad Pro Bold Condensed 16 pt Myriad Pro Semibold Condensed 16 pt Myriad Pro Condensed 16 pt Myriad Pro Light Condensed 16 pt Myriad Pro Light 12 pt Myriad Pro Light 12 pt Myriad Pro Light 12 pt Myriad Pro Light 12 pt Myriad Pro Light 5 pt Myriad Pro light 9 pt 13

14 3.4 Color palette Core color palette There are two types of blue that form the primary colours used for the FISH brand. The colors on the right have been selected to complement the FISH primary colours. To further expand color variance, tints can be used. These can be found overleaf. Primary C100 M0 Y0 K22 R0 G143 B197 HEX 008FC5 Complementary C73 M9 Y94 K39 R66 G119 B48 HEX C100 M72 Y0 K0 R0 G57 B166 HEX 0039A6 C0 M100 Y56 K19 R198 G12 B70 HEX C60C46 C53 M0 Y19 K0 R110 G203 B210 HEX 6ECBD2 C53 M0 Y96 K0 R122 G184 B0 HEX 7AB800 C0 M21 Y88 K0 R253 G200 B47 HEX FDC82F C0 M37 Y68 K28 R190 G133 B76 HEX BE854C C51 M5 Y98 K23 R115 G150 B0 HEX C0 M64 Y95 K0 R227 G114 B34 HEX E37222 C52 M100 Y25 K8 R134 G36 B110 HEX 86246E C100 M42 Y0 K0 R0 G101 B189 HEX 0065BD C0 M100 Y68 K0 R237 G24 B73 HEX ED

15 3.4 Color palette Color tint variants When using color, attention should be paid to maximizing depth. Minimal color usage is often the most effective. If you need help in creating color charts or diagrams please contact Communications and Marketing. Primary Complementary 85% Tint 70% Tint 55% Tint 40% Tint 85% Tint 70% Tint 55% Tint 40% Tint 85% Tint 70% Tint 55% Tint 40% Tint 85% Tint 70% Tint 55% Tint 40% Tint 85% Tint 70% Tint 55% Tint 40% Tint 85% Tint 70% Tint 55% Tint 40% Tint 85% Tint 85% Tint 85% Tint 70% Tint 70% Tint 70% Tint 55% Tint 55% Tint 55% Tint 40% Tint 40% Tint 40% Tint 85% Tint 70% Tint 55% Tint 40% Tint 85% Tint 85% Tint 85% Tint 70% Tint 70% Tint 70% Tint 55% Tint 55% Tint 55% Tint 40% Tint 40% Tint 40% Tint 15

16 3.5 Imagery Photography and video are core to our brand. Our images speak to our areas of focus: small-scale fisheries; aquaculture; and the consumers, farmers and fishers who depend upon fish agri-food systems. This is achieved by focusing on the following: images of the fishers, farmers and community members with whom we work images of freshwater or coastal fishing and farming activities close-up imagery of the products fishers and farmers catch or produce. images of fish as a valuable source of nutrition images that show different aspects of the fish value chain These images should be used to portray an objective and nuanced image of the millions of fishers and farmers living in poor countries, and the rich textures and colors of their environments and their livelihoods. 16

17 3.6 Template PowerPoint The PowerPoint template must be used for all presentations given on behalf of the FISH program. The template is available on Fishnet. Each page within the template is designed with specific Arial font styles and sizes. Font sizes should not be reduced. The minimum body copy font size is 22 pt. When creating charts, the colors outlined on pages should be used. To prevent presentations from becoming excessively large, the file size of imported pictures should be optimized. Partner logos should appear on the title slide blue strip. If there are many logos their size may become too small. In these instances, the names of the partners can be highlighted on a separate slide. These are examples of FISH PowerPoint slides with partner recognition. Research needs Relevant SDGs Fish genetics and breeding Fish health Sustainable fish feeds Low environmental impact systems Gender equitable distribution of economic and nutritional benefits Reducing poverty (SDG 1) Increasing food security (SDG 2) Conserve and sustainably use the oceans, seas and marine resources (SDG 14) FISH: CGIAR Research Program on Fish Agri-Food Systems Aquaculture is the fastest-growing food-production sector in the world, now supplying half of the fish consumed globally Title slide Content slide 1 Content slide 2 Content slide 3 17

18 4.0 FISH acknowledgments 18

19 4.0 FISH acknowledgments The below sample texts are provided for inclusion in the acknowledgments section of FISH publications, depending on the level of W1/W2 funding. Funding by FISH and other funders This work was undertaken as part of the CGIAR Research Program on Fish Agri-Food Systems (FISH). Funding support for this study was provided by [names of all funders in alphabetical order, including the CGIAR Research Program on Fish Agri-Food Systems]. Mapped to FISH but funded by other funders This work was undertaken as part of the CGIAR Research Program on Fish Agri-Food Systems (FISH). Funding support for this study was provided by [names of all funders in alphabetical order]. 19

20 5.0 Co-branding 5.1 Opportunities 5.2 Publication examples 20

21 5.1 Co-branding Opportunities Partners can be acknowledged on the front or back covers by adding their logos. In publications of more than 12 pages, partner logos and/or names can be included on the inside back cover. Partner logo prominence is determined by the partner contribution, number of partners and the size of their logo. 10 mm 10 mm 22 mm 206 mm Program Report title: Duis massa nisi, sagittis nec egestas nontempu ac ligula proin quis magn Photo credit: Front cover, <name>/<organization> 5 mm 34 mm 15 mm 10 mm 21

22 5.1 Co-branding Opportunities The arrangement must ensure all logos are readable. 10 mm 10 mm 205 mm Photo credit: Back cover, <name>/<organization> This publication should be cited as: <Author/Maecenas semper nunc eu vestibulum egestas>. <Year>. <Title/ Nullam maximus, dolor non finibus consectetur adipisicing dolore magna aliqua sed do eiusmod>. Penang, Malaysia: CGIAR Research Program on Fish Agri-Food Systems. <Publication No> CGIAR Research Program on Fish Agri-Food Systems. All rights reserved. This publication may be reproduced without the permission of, but with acknowledgment to, the CGIAR Research Program on Fish Agri-Food Systems. 55 mm 100% RECYCLED 12 mm 15 mm 10 mm 22

23 100% RECYCLED Imperdiet % Fusce % Nullam Elementum Fermentum Pellentesque Malesuada Morbi accumsan Nam varius Cursus tortor Nulla venenatis Sed rutrum % RECYCLED 100% RECYCLED 100% RECYCLED 100% RECYCLED 5.2 Co-branding Publication examples These are examples of FISH publications with partner recognition. Program Report Program Brief (Multiple pages) Program Brief (2 pages) Solutions What were the specific challenges/problems that the project? Discuss how the project attempted to solve the challenges/problems. Magna aliqua Lorem ipsum dolor sit amet,consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniame. Lorem ipsum dolor sit amet, consectetur adipisicing elit. Lorem ipsum dolor sit amet,consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore. Lorem ipsum dolor sit amet,consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniame. Lorem ipsum dolor sit amet, consectetur adipisicing elit. Lorem ipsum dolor sit amet dolor sit magna aliqua. Program Report title: Duis massa nisi, sagittis nec egestas nontempu ac ligula proin quis magn Photo credit: Front cover, <name>/<organization> This publication should be cited as: <Author/Maecenas semper nunc eu vestibulum egestas>. <Year>. <Title/Nullam maximus, dolor non finibus consectetur adipisicing dolore magna aliqua sed do eiusmod>. Penang, Malaysia: CGIAR Research Program on Fish Agri-Food Systems. <Publication No> CGIAR Research Program on Fish Agri-Food Systems. All rights reserved. This publication may be reproduced without the permission of, but with acknowledgment to, the CGIAR Research Program on Fish Agri-Food Systems. Photo credit: Back cover, <name>/<organization> Case Study title: Duis massa nisi, sagittis nec egestas nontempu ac ligula proin quis magn Photo credit: Front cover, <name>/<organization> This publication should be cited as: <Author/Maecenas semper nunc eu vestibulum egestas>. <Year>. <Title/Nullam maximus, dolor non finibus consectetur adipisicing dolore magna aliqua sed do eiusmod>. Penang, Malaysia: CGIAR Research Program on Fish Agri-Food Systems. <Publication No> CGIAR Research Program on Fish Agri-Food Systems. All rights reserved. This publication may be reproduced without the permission of, but with acknowledgment to, the CGIAR Research Program on Fish Agri-Food Systems. Photo credit: Back cover, <name>/<organization> Case Study title: Duis pellentesque feugiat ullamcorper (Aenean) lacinia mattis mattis. Nullam Overview Provide the context of the case study and set the scene by briefly describe what it covered, including placing the project in a historical/social context, a description of the problems being addressed, explaining the parameters/limitations of the situation, what were the drivers for change, providing context for the activities covered and what was the project trying to achieve. Bangladesh The overview also includes relevant key facts about the project with brief details on key players (lead organization, donors and partners) as well as project scope, geographical location and timescale. It also draws out the highlights of the project, such as key achievements. Key Facts Lorem ipsum dolor sit amet,consectetur adipisicing elit, sed do eiusmod tempor Duis pellentesque feugiat ullamcorper. incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniame. Lorem ipsum Sed sit amet quam ligula dolor sit amet, consectetur adipisicing elit. Lorem ipsum dolor sit amet,consectetur Pellentesque enim massa, malesuada a adipisicing elit, sed do eiusmod tempor incididunt ut labore tempor incididunt ut. fermentum non, imperdiet et neque Fusce urna ligula, auctor et laoreet ac, rhoncus ac justo. Sed mi eros, vulputate ut Nullam ac egestas purus. Integer mattis elementum in, convallis et justo. Maecenas interdum augue sit amet nibh rutrum, eget luctus ante, vitae aliquam massa Proin ornare urna sit amet libero convallis, gravida nunc fringilla. Quisque vulputate eu nunc nec gravida. sed accumsan velit feugiat Curabitur dapibus tellus erat, auctor Challenges rutrum sem ornare vel What were the challenges/problems that the project encountered? Donec egestas lacus ac vehicula sagittis. Morbi accumsan sit amet Lorem ipsum dolor sit amet,consectetur adipisicing elit, sed do eiusmod tempor massa non fringilla incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniame. Lorem ipsum Sed rutrum semper neque, eu bibendum dolor sit amet, consectetur adipisicing elit. Lorem ipsum dolor sit amet,consectetur est dignissim egestas. adipisicing elit, sed do eiusmod tempor incididunt ut labore. Lorem ipsum Cras tincidunt magna leo dolor sit amet,consectetur adipisicing elit, sed do eiusmod tempor incididunt ut Maecenas eu magna finibus lacus labore et dolore magna aliqua. Ut enim ad minim veniame. Lorem ipsum dolor Quisque ornare aliquet turpis ac sit amet, consectetur adipisicing elit. Lorem ipsum dolor sit amet,consectetur sodales a purus vel viverra adipisicing elit, sed do Lorem. Morbi consectetur est nibh Proin ornare urna sit amet libero convallis, Lorem ipsum dolor sit amet,consectetur adipisicing elit, sed do eiusmod tempor sed accumsan velit feugiat incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniame. Lorem ipsum Curabitur dapibus tellus erat, auctor. dolor sit amet, consectetur adipisicing elit. Lorem ipsum dolor sit amet,consectetur fermentum non, imperdiet et neque adipisicing elit, sed do eiusmod tempor incididunt ut labore. Lorem ipsum dolor sit. Nullam ac egestas purus. Integer mattis Fusce urna ligula, auctor et laoreet ac, rhoncus ac justo. Sed mi eros, vulputate ut luctus ante, vitae aliquam massa elementum in, convallis et justo. Maecenas interdum augue sit amet nibh rutrum, eget Proin ornare urna sit amet libero facilisis. Maecenas sed maximus magna. Duis finibus risus semper turpis. Photo credit: <name>/<organization> Lorem ipsum dolor sit amet,consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniame. Lorem ipsum dolor sit amet, consectetur aliqua. Lorem ipsum dolor sit,consectetur adipisicing elit, sed do mod tempor incididunt ut labore et dolore magna aliqua. Aenean et lacinia augue. Nulla sed leo ipsum. Fusce lacinia mattis mattis. Nullam et nibh ligula. Duis tortor mauris, lobortis vel velit sed, pellentesque cursus justo. Integer auctor leo fermentum mattis placerat. Aliquam erat volutpat. Etiam varius turpis ipsum, eu congue quam consequat quis. In dictum ac tortor nec imperdiet. Nam nec nulla nisi. Phasellus in fringilla neque. Mauris lobortis, tellus vel ornare volutpat, justo tortor porta dolor, eget scelerisque orci. Results Discuss the significance of the project, summarizing findings and provide specific recommendations. What results were achieved and what were the lessons learned from the project (what worked well and what would the team do differently next time). A brief conclusion restating the problems, the present study, and its major findings and conclusions. Lorem ipsum dolor sit amet,consectetur adipisicing elit, sed do sit eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniame. Lorem ipsum dolor sit amet, consectetur adipisicing elit. Lorem ipsum dolor sit amet,consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore dolor sit. Lorem ipsum dolor sit amet,consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua sed do eiusmod eiusmod tempor incididunt ut labore et dolore magna aliqua labore. sed do eiusmod tempor incididunt ut labore dolor sit eiusmod aliqua. Lorem ipsum dolor sit,consectetur. Aenean et lacinia augue. Nulla sed leo ipsum. Fusce lacinia mattis mattis. Nullam et nibh ligula. Duis tortor mauris, lobortis vel velit sed, pellentesque cursus justo. Integer auctor leo fermentum mattis placerat. Aliquam erat volutpat. Etiam varius turpis ipsum, eu congue quam consequat quis. In dictum ac tortor nec imperdiet. Nam nec nulla nisi. Phasellus in fringilla neque. Mauris lobortis, tellus. Fish 01 Fish 02 Fish 03 Fish 04 Figure 1. Lorem ipsum dolor sit amet, consectetur minim veniame Fusce lacinia mattis Fish 01 Fish 02 Fish 03 Fish 04 Adiisicing Figure 2. Lorem ipsum dolor sit amet, consectetur minim veniame This work was undertaken as part of the CGIAR Research Program on Fish Agri-Food Systems (FISH). Funding support for this study was provided by [names of all funders in alphabetical order, including the CGIAR Research Program on Fish Agri-Food Systems] CGIAR Research Program on Fish Agri-Food Systems. All rights reserved. This publication may be reproduced without the permission of, but with acknowledgment to, the CGIAR Research Program on Fish Agri-Food Systems. Consect Front Back Front Back Front Back Factsheet Booklet Factsheet title: Duis pellentesque feugiat ullamcorper (Aenean) Duis pellentesque feugiat ullamcorper sed sit amet quam ligula pellentesque enim massa, malesuada a fermentum non, imperdiet et neque nullam Aenean et lacinia augue. Nulla sed leo ipsum. Fusce lacinia mattis mattis. Nullam et nibh ligula. Duis tortor mauris, lobortis vel velit sed, pellentesque cursus justo. Integer auctor leo fermentum mattis placerat. Aliquam erat volutpat. Etiam varius turpis ipsum, eu congue quam consequat quis. In dictum ac tortor nec imperdiet. Nam nec nulla nisi. Phasellus in fringilla neque. Mauris lobortis, tellus vel ornare volutpat, justo tortor porta dolor, eget scelerisque orci ligula vel ligula. Bangladesh Duis pellentesque feugiat ullamcorper. Sed sit amet quam ligula. Pellentesque enim massa, malesuada a fermentum non, imperdiet et neque. Nullam ac egestas purus. Integer mattis luctus ante, vitae aliquam massa tincidunt vel erat volutpat. Etiam varius turpis ipsum, eu congue quam consequat quis. In dictum ac tortor nec imperdiet. Nam nec nulla nisi. Phasellus in fringilla neque. Mauris lobortisvel ornare. Key Facts Duis pellentesque feugiat ullamcorper. Lacinia cursus Sed sit amet quam ligula Pellentesque enim massa, malesuada a Aenean et lacinia augue. Nulla sed leo ipsum. Fusce lacinia mattis mattis. Nullam et fermentum non, imperdiet et neque nibh ligula. Duis tortor mauris, lobortis vel velit sed, pellentesque cursus justo. Integer Nullam ac egestas purus. Integer mattis auctor leo fermentum mattis placerat. Aliquam erat volutpat. Etiam varius turpis ipsum, luctus ante, vitae aliquam massa eu congue quam consequat quis. In dictum ac tortor nec imperdiet. Nam nec nulla nisi. Proin ornare urna sit amet libero Phasellus in fringilla neque. Mauris lobortis, tellus vel ornare volutpat, justo tortor porta convallis, sed accumsan velit feugiat dolor, eget scelerisque orci ligula vel ligula. Curabitur dapibus tellus erat, auctor rutrum sem ornare vel Duis pellentesque feugiat ullamcorper. Sed sit amet quam ligula. Pellentesque enim Donec egestas lacus ac vehicula massa, malesuada a fermentum non, imperdiet et neque. Nullam ac egestas purus. sagittis. Morbi accumsan sit amet Integer mattis luctus ante, vitae aliquam massa tincidunt vel. Proin ornare urna sit massa non fringilla amet libero convallis, sed accumsan velit feugiat. Curabitur dapibus tellus erat, auctor Sed rutrum semper neque, eu rutrum sem ornare vel. Donec egestas lacus ac vehicula sagittis. Morbi accumsan bibendum est dignissim egestas. sit amet massa non fringilla. Sed rutrum semper neque, eu bibendum est dignissim Cras tincidunt magna leo egestas. Cras tincidunt magna leo. Maecenas eu magna finibus lacus Quisque ornare aliquet turpis ac Aenean in dictum mauris, nec facilisis magna. Morbi consectetur est nibh, quis pulvinar erat commodo quis. Nam varius mi id ante ullamcorper, lacinia cursus tortor pulvinar. Quisque mattis lectus vel fringilla tristique Nullam ac egestas purus. Integer mattis luctus ante, vitae aliquam massa tincidunt vel. Proin ornare urna Photo credit: <name>/<organization> Table1. Aenean et lacinia augue. Nulla sed leo ipsum Fusce lacinia nibh hyuligla. Morbi consectetur Fusce urna ligula, auctor et laoreet ac, rhoncus ac justo. Sed mi eros, vulputate ut elementum in, convallis et justo: Aenean et lacinia augue. Nulla sed leo ipsum. Fusce lacinia mattis mattis Donec egestas lacus ac vehicula sagittis. Morbi accumsan Sed rutrum semper neque, eu bibendum est dignissim egestas Fusce urna ligula, auctor et laoreet ac, rhoncus ac justo. Sed mi eros, vulputate ut elementum in, convallis et justo. Maecenas interdum augue sit amet nibh rutrum, eget gravida nunc fringilla. Quisque vulputate eu nunc nec gravida. Suspendisse potenti. Curabitur quam dui, egestas vel justo vitae, aliquet placerat odio. Cras in iaculis tellus. Curabitur bibendum erat sed elit finibus tincidunt. Nullam vulputate justo in ipsum sodales facilisis. Maecenas sed maximus magna. Duis finibus risus semper turpis condimentum, sed facilisis arcu hendrerit. Curabitur pulvinar ligula odio, ut dignissim neque bibendum eu. Nunc semper varius. Nulla vulputate rutrum est, gravida rutrum ex tincidunt eget. In sed sagittis magna. Aenean et lacinia augue. Nulla sed leo ipsum. Fusce lacinia mattis mattis. Nullam et nibh ligula. Duis tortor mauris, lobortis vel velit sed, pellentesque cursus justo. Integer auctor leo fermentum mattis placerat. Aliquam erat volutpat. Etiam varius volutpat, justo tortor porta dolor, eget scelerisque orci ligula vel ligula. Duis pellentesque feugiat ullamcorper. Sed sit amet quam ligula. Pellentesque enim massa, malesuada a fermentum non, imperdiet et neque. Nullam ac egestas purus. Integer mattis luctus ante, vitae aliquam massa tincidunt vel. Proin ornare urna sit amet libero convallis, sed accumsan velit feugiat. Curabitur dapibus tellus erat, auctor rutrum sem ornare vel. Donec egestas lacus ac vehicula sagittis. Morbi accumsan sit amet. Sed rutrum semper neque, eu bibendum est dignissim egestas. Cras tincidunt magna leo, a ultricies erat feugiat pellentesque. Mauris in eros nec ligula laoreet mollis nec sit amet metus. Aenean in dictum mauris, nec facilisis magna. Morbi consectetur est nibh. potenti. Morbi egestas iaculis rutrum. Suspendisse varius mollis mi at tempus. Praesent neque ipsum, lacinia sit amet augue eget, suscipit vestibulum felis. Cras eu nisi id felis lobortis rhoncus vel vitae sem. Pellentesque venenatis risus nulla, elementum dictum purus molestie at. Sed a imperdiet purus, in egestas enim. Duis vitae interdum tellus. Vivamus tortor turpis, condimentum sit amet tortor vel, posuere vestibulum neque. In ut sem facilisis, - Integer sodales scelerisque iaculis Partner Lists Fusce urna ligula, auctor et laoreet ac Rhoncus ac justo Sed mi eros vulputate ut elementum Aenean et lacinia augue. Nulla sed leo ipsum. Fusce lacinia mattis mattis Donec egestas lacus ac vehicula sagittis. Morbi accumsan Sed rutrum semper neque, eu bibendum est dignissim egestas Fusce urna ligula, auctor et laoreet ac, rhoncus ac justo Sed mi eros, vulputate ut elementum in, convallis et justo Maecenas interdum augue sit amet nibh rutrum, eget gravida nunc Quisque vulputate eu nunc nec gravida. Suspendisse potenti. Curabitur quam dui, egestas vel justo vitae, aliquet placerat odio Cras in iaculis tellus Curabitur bibendum erat sed elit Nullam vulputate justo in ipsum Maecenas sed maximus magna. condimentum, sed facilisis arcu Sed rutrum semper neque, eu This work was undertaken as part of the CGIAR Research Program on Fish Agri-Food Systems (FISH). Funding support for this study was provided by [names of all funders in alphabetical order, including the CGIAR Research Program on Fish Agri-Food Systems] CGIAR Research Program on Fish Agri-Food Systems. All rights reserved. This publication may be reproduced without the permission of, but with acknowledgment to, the CGIAR Research Program on Fish Agri-Food Systems. Booklet Title: Duis massa nisi, sagittis nec egestas nontempu ac ligula proin quis magn Photo credit: Front cover, <name>/<organization> This publication should be cited as: <Author/Maecenas semper nunc eu vestibulum egestas>. <Year>. <Title/Nullam maximus, dolor non finibus consectetur adipisicing dolore magna aliqua sed do eiusmod>. Penang, Malaysia: CGIAR Research Program on Fish Agri-Food Systems. <Publication No> CGIAR Research Program on Fish Agri-Food Systems. All rights reserved. This publication may be reproduced without the permission of, but with acknowledgment to, the CGIAR Research Program on Fish Agri-Food Systems. Photo credit: Back cover, <name>/<organization> Front Back Front Back 23

24 This publication should be cited as: WorldFish. CGIAR Research Program on Fish Agri-Food Systems FISH Brand Book Version 1. Penang, Malaysia: CGIAR Research Program on Fish Agri-Food Systems. Handbook: FISH Photo Credits: Front Cover, Md Masudur Rahaman/WorldFish, David Mills/WorldFish; Page 2, Md Masudur Rahaman/WorldFish; Page 3, David Mills/WorldFish; Page 5, Stevie Mann/WorldFish; Page 8, Georgina Smith/WorldFish; Page 18, Finn Thilsted/WorldFish; Page 20, Heba Al Begawi/WorldFish; Back cover, Clayton Smith/WorldFish CGIAR Research Program on Fish Agri-Food Systems. All rights reserved. This publication may be reproduced without the permission of, but with acknowledgment to, the CGIAR Research Program on Fish Agri-Food Systems. Contact Details: CGIAR Research Program on Fish Agri-Food Systems (FISH) Jalan Batu Maung, Batu Maung, Bayan Lepas, Penang, Malaysia