The World Innovation Panorama Contents and extracts

Transcription

1 The World Innovation Panorama Contents and extracts Each year, the World Innovation Panorama analyzes the major trends in food innovation worldwide. By using the segmentation XTC trends tree, this study is based on observations and analyzes of innovative products, claims and drivers used by the world s manufacturers. The World Innovation Panorama is the benchmark study to have a full understanding of outstanding innovative products in food industry.

2 1. Food innovation axes and trends in 2014 Long-term vision and analysis of the innovation axes World - Trends- and axis in 2014 North America - Trends and axis in 2014 Latin America - Trends and axis in 2014 Asia - Trends and axis in 2014 Europe - Trends and axis in 2014 Middle East/North Africa - Trends and axis in 2014 The World Innovation Panorama Summary 2. Innovation levers by axis and by trend By Axis and trends, a selection of innovation levers with products Axis Pleasure : Sophistication, Variety of senses, Exoticism, Fun trends Axis Health: Natural, Medical, Vegetal trends Axis Physical: Slimness, Energy Well-being, Cosmetic trends Axis Convenience: Easy to handle, Time saving, Nomadism trends Axis Ethics: Solidarity and Ecology trends 3. The 15 most innovative food categories, by geographic area. World By continent: Europe/Asia By continent: North America / Latin America By major countries : Germany / Spain France / Italy Netherlands / Poland United Kingdom / Switzerland Canada / USA Brazil / Mexico China / Japan 4. Annexes Appendices Objectives and Methodology

3 Asia: Pleasure through variety Trends 2013/2012 In Asia, the Variety of senses trend was the most prominent, with half of innovations based on it. The reasons for this are surely different from the rest of the world and probably involve the tradition of seasonal varieties in Asia or the idea of one product reference following another according to a rotating schedule that is both expected and planned. This rather Japanese phenomenon is also found in China and South Korea. Axes 2013/2012

4 tendance Sophistication Innovation levers Cooking en papillote, or in paper parcels, is a gentle approach that is healthy and helps preserve nutrients. It is developing in a number of categories. A value-added take on papillote cooking: the use of pyramid-shaped pouches for cooking. Hydroponic agriculture is economical and clean, uses no soil and allows for the production of vegetables whose added value comes from their urban origin. Assigning a specific use to a product is a lever being used increasingly to add value and sophistication. Fruit papillote in 100 g servings. Microwaveable in 1 minute 30 seconds. France Cooked vegetables in a pyramid-shaped microwaveable steam pouch. Italy Hydroponic lettuce grown sustainably on the roofs of New York City. USA This trend s weighting (World 2013): 17% Sophistication : Consumer expectations Build personal worth by eating highly value-added products. Breaking with an overly monotonous diet the search for outstanding or even elitist products. Sunflower oil for cooking frozen foods. Regains its heat quickly and limits spatters. Spain Product responses: Highly value-added products at all levels of the mix: sophisticated recipes, use of rare, highquality or select ingredients, production processes calling for great know-how, attractive packaging and design reflecting exclusivity.

5 By continent: North America/Latin America The 15 most innovative categories in 2013 (% of total on each continent) In North America, the Grocery categories lead: Appetizers and Grains lead the pack. Non-alcoholic drinks take third position, followed by savory Frozen foods. Fresh products are lagging, with Catering-style foods coming in fifth, and Dairy in seventh. Non-alcoholic drinks are by far the most innovative category in Latin America, followed by Dairy. It is worth noting that Condiments and Sauces take fourth place.