Welcome to the Onion River Co-op s Spring Educational Event!

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2 Welcome to the Onion River Co-op s Spring Educational Event! Whether you have been part of the Onion River Co-op for years, a new Co-op member, or a customer of City Market, welcome to these showings of the movie Fresh. We re delighted to be working with the University of Vermont to bring this movie screening, which highlights creative solutions to the challenges posed by our current food system. This is what City Market does every day as a food cooperative: work with many partners to help strengthen our local food system. As a cooperative, City Market is owned by its members and it responds to their needs and goals. Members elect a Board of Directors which sets the long-term vision for the Co-op. On behalf of the Board, we invite you to visit us at the Co-op and see how we are contributing to a local and regional food system. There are many ways to get involved with City Market, you can learn more at today. Thanks for coming & enjoy the show! Susan Munkres Board President Presenting Partners:

3 Film summary: FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet. Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan s book, The Omnivore s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy. About director, ana Sofia joanes ana Sofia joanes is a Swiss-born documentary filmmaker whose work addresses pressing social issues through character-driven narratives. After traveling internationally to study the environmental and cultural impacts of globalization, she graduated from Columbia Law School in May 2000, awarded as a Stone Scholar and Human Rights Fellow. Thereafter, Joanes created Reel Youth, a video production program for youth coming out of detention. In 2003, Joanes and her friend Andrew Unger produced Generation Meds, a documentary exploring our fears and misgivings about mental illness and medication. FRESH is Joanes second feature documentary.

4 Thanks to films like FRESH, an important discussion is happening in the United States about the changes in our food system. Before the film begins take a few minutes to read these questions and think about how you might respond. You ll have the chance to share your thoughts with a question and answer session with Director ana Sophia joanes after the screening. Questions Why do you think FRESH is an important story to be telling right now? How can we make the type of work that Joel Salatin and Will Allen do in FRESH a reality in our neighborhood? How can community members actions impact what politicians do for this cause? What brings you here today/tonight? (What brings you to the FRESH food movement?) What concerns you most about the food you eat? (Your health? Animal treatment? Environmental pollution? Carbon footprint? GMOs?...) Where do you buy your food and how do you make your purchase decisions? Do you want to change your purchasing and food consumption habits? What are the resources that you know of in your community (organizations, community gardens, other groups...) Are you active in your community? (School board, city council, PTA, church/temple?) If so what do you think you (or they) could do to contribute to improving access to local and sustainable foods? Which local, state or federal issue is of concern to you right now? What can you do to learn more about what policies can affect your access to FRESH food and how you can help? Which organizations locally and nationally are active in promoting FRESH food system and how can you support them?

5 What questions (doubts, concerns) did the movie raise for you? Do you have tips for saving money while purchasing only great food? Do you belong to a coop? A CSA? Do you grow some of your own food? People don t know what to do with the fresh food once they get it home. What is your favorite way to prepare the excellent food that you produce? Any tips for preparing tasty and easy recipes? Do you think any differently about farming (and farmers), agriculture and the food system now (i.e., after viewing the film)? Do you feel that the foods you eat are healthy; safe? Had you ever considered the possibility of industrially-created bacteria and disease? What do you think about CAFOs (Concentrated Animal Feeding Operations)? What do you think about the treatment of farmers, farm workers, animals, the soil and the environment? What do you think of the statement made by Michael Pollan that we pay three times for our food at the register, with our health care, and via agricultural subsidies? Does this cause you to consider (or reconsider) the notion of cheap food? Do fast foods and cheap foods have to be the same thing?

6 lettuce, bread, 8 9 Become a member of City Market and get free filtered water from our reverse-osmosis machine. (And share your passion about the Co-op: Talk to your friends about why the Co-op matters to you.) Help the planet. Bike to City Market and get 5% off your purchase; bring your own bag and get 5 cents off your purchase, too (forgot your bag? Get a large City Market canvas tote bag for just $5). Volunteer as a Co-op member worker with a number of organizations improving community access to fresh, healthy food such as the Intervale Center, Shelburne Farms, and the Chittenden Emergency Food Shelf, and get a discount at City Market. Buy local High Mowing Organic Seeds and get started planting your garden. In April in Vermont, you can plant onions, radishes, spinach, parsley, and peas directly in the soil. Buy plant starts (vegetable, herbs, and flowers) from local Red Wagon Plants to make your garden functional and beautiful. Instead of pansies from somewhere else, get pansies from here. Shop the perimeter of the grocery store to access healthy, local, unprocessed foods like produce, dried beans and grains, milk, eggs, meat, and cheese. Get politically active! Join Rural Vermont to help support farmerfriendly legislation, or join NOFA-VT to support organic farmers. Buy in the Bulk department to save money, help the environment, and access healthy ingredients (not mention local honey, maple syrup, cornmeal and beans). Look in the store and on our Web site ( for local recipes to cook your way through the seasons. Take the Eat Local Challenge each fall. Registar and learn more at 10www.EatLocalVT.com today.

7 About City Market, Onion River Co-op City Market, Onion River Co-op, is a 16,000 sq. ft. community-owned food cooperative located in beautiful downtown Burlington, Vermont. City Market is Burlington s only downtown grocery store, open 363 days per year from 7 a.m. to 11 p.m. City Market provides a critical service to the residents of Burlington and the larger community by providing conventional, organic and local products at a fair price to all. Over 3,500 customers pass through our doors each day in search of the quality products offered by City Market. The Co-op is also extremely dedicated to supporting the local economy and enhancing the sustainability of agriculture. We work with over 1,000 Vermont vendors to feature the widest selection of local products in the state. 73% of the vendors we do business with are located in Vermont and over 60 cents of every dollar in sales stays here, not at some corporate chain grocery store office in a big city. We are member-owned, so the profits generated by Co-op members are returned to our members when we are financially stable. This is called our Patronage Refund program. Visit City Market at 82 South Winooski Ave., Burlington, VT or Benefits of Membership Become a City Market, Onion River Co-op member by signing up at the Customer Service desk today for only $15! When you become a member of the Co-op, you join an organization committed to bringing excellent, healthy food choices to the community, plus you ll earn money back on your store purchases. The more you shop, the more you save; there s never been a better reason to join. The benefits of membership include being part of a business that will be locally owned forever, a business of integrity that supports the local community and at the same time builds connections with other communities across the country and the world. City Market currently has over 5,000 Co-op members. Other benefits include: Discounts at many locally-owned businesses through our Community Connections Program. A Patronage Refund in profitable years, based on a percentage of each member s purchases and the store s profit from member sales. The opportunity to volunteer in and out of the Co-op for store discounts. Become the featured Artist of the Month in our Member Artist Café Gallery. A discount on advertising rates in our monthly newsletter, The Onion Skin. Free water from our Reverse Osmosis Water Machine.