EXHIBITOR PROSPECTUS. Reach over 20,000 prospective customers across three days November 2018 Lardner Park, Gippsland. harvestfest.com.

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1 EXHIBITOR PROSPECTUS Reach over 20,000 prospective customers across three days 9 11 November 2018 Lardner Park, Gippsland harvestfest.com.au

2 Event Overview Over three action-packed days, Lardner Park will be transformed into Harvest Fest; Gippsland s newest farming and lifestyle event. Expecting to draw crowds in excess of 20,000, the pillars of Grow, Make, Eat and Live will be brought to life through hands-on experiences, exciting retail opportunities, entertainment and educational activities. GROW MAKE EAT LIVE Farming Livestock Agriculture/horticulture D.I.Y Machinery Agtech Craft beer/wine Gourmet foods Farmers market Lifestyle Sustainability Renewables 2

3 Exhibiting at Harvest Fest Make immediate sales Generate new customer leads Build a database of prospective customers Educate visitors about your products and services Demonstrate your products and services Build brand awareness within new hard to reach markets 3

4 Visitor Profiles Harvest Fest provides exhibitors with a unique opportunity to reach small to medium sized farm operators, regional residents and visitors, and hard-to-reach urban farmers. Farmers Own, run or work on farms Includes city, lifestyle and weekend farmers Interested in latest farming innovation and technology Tree Changers Moving to a rural area Affluent and matured or young family Educate themselves by attending events Interested in hobby farm trends and opportunities Enviros Interested in sustainable lifestyle practices and clean energy Environmentally considerate Content to live a simple existence; less reliant on the grid Urbanites 30+ year old couples who enjoy discovering new trends Early adopters curious about the farming industry and practices Experiment in trendy urban farming ideas Locals Traditional and modern families with young kids All economic backgrounds that live locally; within 50 km 4

5 Exposure We will work with key partners to ensure that Harvest Fest is actively promoted to target markets across a variety of marketing channels. Through a combination of media partnerships with regional print, television and radio Harvest Fest will receive significant exposure encouraging visitation across the three days. In addition, a strong digital marketing strategy will be implemented to target urban farmers and an audience from greater Melbourne. Target Market As well as Gippsland, we will target the population located within a two hour travelling distance to Harvest Fest. Gippsland Melbourne south east Melbourne outer east Melbourne inner south Mornington Peninsula Target population 266, , , , ,986 2,231,812 5

6 Harvest Fest Team Together McPherson Media Group (MMG) and Lardner Park provide a formidable event and venue team for Harvest Fest Who is MMG? Who is Lardner Park? NEWS Publisher of 14 regional newspapers and various popular agriculture magazines Host to 120 annual events on the 300 acre property Own and deliver major farming, sporting and fundraising events 55,000 visitors at Farm World Digital audience of over 337,000 visitors per month Located just over an hour from Melbourne 112,000+ social media followers 1 Winner of 2017 Gippsland Tourism Business of the Year 6

7 Exhibitor Site Opportunities Visitors will journey through Harvest Fest s unique Grow, Make, Eat, and Live precincts. General external site Prime outdoor exposure and exceptional positioning as visitors walk through the event providing fantastic sales potential for exhibitors. Grow and Make exhibitors will be best suited to the external sites. General internal site Internal sites are the ideal location for Live exhibitors particularly those specialising in rural living and lifestyle products and services. Farmers market site (internal) The farmers market is the perfect opportunity to expose visitors to your homemade fresh food and products direct from the farm gate. Art and craft site (internal) The craft pavilion will showcase a host of creative exhibits and displays from knitting, embroidery, photography, jewellery, crochet, textiles and more. Commercial food & beverage site (external) Limited catering sites will be available ensuring outstanding sales for your business. These sites are ideal for caterers who are offering visitors unique food, coffee, wine, craft beer, cider and spirits while at the event. Additional items To assist in exhibiting, additional items will be available when applying for a site: Power single and three phase Site sharing Straw bales Camping sites Advertising opportunities Additional passes Please note, if allocated a corner site, an additional levy will be charged. 7

8 Exhibitor Application Process Apply to exhibit Pay the deposit Application approval Secure your site Complete the online application form. Please note you will receive a confirmation outlining your requirements. Remember to register your interest in advertising. Payment can be made securely online via credit card. Alternatively include the online confirmation order number to any EFT or cheque payments. Applications will only be considered when a minimum deposit of 25% is received. Allocating of sites commences on 10 August Site allocations, exhibitor passes and relevant information will only be sent once full payment is made. If you wish to secure your site at Harvest Fest final payment is due in full by 30 September APPLY NOW Advertise in the Harvest Fest Guide As an exhibitor at Harvest Fest success will depend on your ability to stand out and attract visitors to your site. Ensure visitors don t miss you, advertise in the Official Guide! Register your interest in advertising when applying to be an exhibitor. 8

9 MORE QUESTIONS? Get in touch with our exhibitor servicing team today Connect with us! harvestfest.com.au