ROCKLAND TRUST BANK SUCCESS PROFILE

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1 ROCKLAND TRUST BANK SUCCESS PROFILE ROCKLAND TRUST BANK USES ALERTMEDIA S EMERGENCY COMMUNICATIONS SYSTEM TO IMPROVE EMPLOYEE SAFETY AND BUSINESS CONTINUITY 2 Success 4 Challenges 5 Solutions 2018 AlertMedia

2 ROCKLAND TRUST BANK & ALERTMEDIA Since implementing Alertmedia, Rockland Trust has been able to improve: TRANSPARENCY COMMUNICATION Supports the organization s vision of building a culture of trust and transparency Keeps employees well-informed so they can provide excellent customer service EMPLOYEE SAFETY CONTINUITY Improves employee safety and preparedness during critical events Ensures business continuity in the event of disruption caused by severe weather and IT outages 2

3 AN INTEGRAL ELEMELNT OF A DISASTER RECOVERY PLAN Rockland Trust Company, a full-service commercial bank headquartered in Massachusetts, offers a wide range of banking, investment, and insurance services. Serving over 250,000 individuals, families, and businesses, Rockland Trust has approximately 100 retail branches, commercial lending centers, and investment management offices throughout New England and in Rhode Island. Named in 2017 to The Boston Globe s Top Places to Work list for the ninth consecutive year, Rockland Trust attributes its more than 100 years of stability and consistent profitability to its commitment to investing in employees. With a values-based culture, transparency is central to how the institution builds customer trust and to how they communicate with their 1,230 employees. To ensure employee safety and business continuity when disruptive and potentially dangerous situations occur, Rockland Trust relies on AlertMedia s emergency mass communication software. AlertMedia s cloud-based platform delivers two-way communications which help keep employees safe, informed, and connected during critical events. As a financial services institution, the ability to communicate when disaster hits is vital to minimizing risk and customer impact. With AlertMedia, we can securely, easily, and quickly connect with employees to keep our operations running smoothly. - Larry Robert, VP of Business Continuity & Risk Management Rockland Trust 3

4 THE CHALLENGE Rockland Trust previously faced challenges when communicating with their employees during critical events Rockland Trust needed a way to effectively communicate with employees during emergency situations such as severe weather and other unforeseen events. In New England where Rockland Trust is based, powerful winter storms and nor easters can easily disrupt businesses for days at a time. To minimize the impact of these events on business operations, Rockland Trust sought a communication tool that would allow them to rapidly disseminate information to employees about storm-related outages, closures, and safety information. Continuity of service to our customers and employee safety is a key focus during events. Prior to the implementation of AlertMedia, Rockland Trust communicated with manual calls trees, prone to misinformation and long delays. And in rapidly developing emergency situations the event status often changed before the call tree reached its last branch. 4

5 THE SOLUTION Rockland Trust found a solution with AlertMedia s emergency communication software Rockland Trust recognized the need to put a robust, two-way communication solution at the heart of its disaster recovery plan. According to Larry Robert, Rockland Trust s Vice President of Business Continuity and Risk Management, Communication is the key to any disaster recovery program. You can have the best technicians in the world recovering the business, but it doesn t matter if you are not communicating effectively. After an evaluation and detailed analysis of multiple communication tools, Rockland Trust selected AlertMedia s platform for its user-centric design and ability to support communication across any channel, and on any device. INTUITIVE DESIGN IMPROVES THE USER EXPERIENCE AND DRIVES ADOPTION When a disaster happens, organizations must focus their attention on minimizing the impact to their customers and employees. Organizations simply can t spend valuable time shifting gears to accommodate a tool that isn t easy to use. An intuitive, user-centered design was a key priority for Rockland Trust and AlertMedia s emergency communication software fit the bill. As Robert notes, AlertMedia is so simple, anybody could learn how to use this platform in a matter of minutes. Many of the solutions we evaluated alongside AlertMedia seemed to be designed only for people comfortable with technology and you could see that reflected in the complexity of the interfaces. The user-friendly design not only saves critical minutes in emergency situations, but also improves the user experience and drives internal adoption across the company. 5

6 THE SOLUTION Rockland Trust found a solution with AlertMedia s mass communications expertise FLEXIBLE, COMPREHENSIVE COMMUNICATION OPTIONS ENSURE BUSINESS CONTINUITY During a recent major storm, many of Rockland Trust s retail branches had no power or internet connectivity, and employee residential power was in question as well. Widespread outages like this demonstrate the importance of communicating across multiple channels to ensure message deliverability. With AlertMedia, Rockland Trust can securely and simultaneously send messages to employees across SMS, voice call, and . In just a few clicks, messages can also be sent by the administrator quickly and easily from AlertMedia s mobile application. With multiple personnel involved in making decisions about branch closures and delayed openings during severe weather events, AlertMedia s two-way messaging capabilities have also proved to be a very valuable feature to the Crisis Manaegment Team. According to Robert, As a financial services institution, the ability to communicate when disaster hits is vital to employee safety, minimizing risk, and customer impact. With AlertMedia, we can securely, easily, and quickly connect with employees to keep our operations running smoothly. 6

7 As the fastest-growing, emergency mass communications and monitoring company, AlertMedia helps some of the world s largest organizations securely and effectively monitor threats, streamline notifications, and improve employee safety. The company s cloudbased platform delivers communications that protect organizations, improve operations, and mitigate loss from anywhere, at any time, using any device. 901 S. Mopac Expressway Building 3, Suite 400 Austin, TX (800) sales@alertmedia.com For more information: 7