PÖYRY INSIGHT. The Dynamics of the Advanced Bio-based Materials Business

Transcription

1 PÖYRY INSIGHT The Dynamics of the Advanced Bio-based Materials Business

2 Looking beyond the hype From trend to existing and new growth businesses Globalisation, urbanisation and demographic changes are general drivers that not only affect the markets and products but also the roles of the industrial players and public perceptions. There have been increasing concerns over climate change and demands to grow the share of renewables. This has created a new situation outside the energy and traditional food and forest products sector. Now, novel end uses for biobased materials, or biomaterials, are the focus in a number of different areas. Innovative first mover companies have already turned these megatrends to business by unlocking the potential through new sustainable solutions. The future, indeed, looks promising for biomaterials. To take just one example: The biobased chemicals market is predicted to grow from current (2008) 21 billion EUR to 40 billion EUR in This growth corresponds to reaching a production volume of 2.1 Mt (5.3% growth pa). Biobased chemicals can be used as raw materials and enablers in many biomaterials areas for very diverse needs. Our focus here is on the materials. Pöyry foresees that this new advanced biomaterials industry will be a key new growth factor in developed economies and increasingly in developing economies. THE ADVANCED BIOMATERIALS BUSINESS Biomaterials are here defined as materials produced from biobased sources. Paper, timber, and food are very common day-today examples. Now, a new class of advanced biomaterials - from biobased substitutes for fossil materials to advanced fibre products - is growing. There is no global coordinated drive. Various factors from business to politics and scarcity of resources create diverse developments in different sectors. It is not a vision, it is already a business. However, it is emerging from its hidden position as a more and more visible element of industrial growth and market trends. At the same time, getting a grip on the parallel developments in the key end use sectors is difficult. The complex interactions of regulations, business, raw material prices and availability and consumer trends are hard to master. On the other hand, to ride the wave of success, it is high time to jump into the advanced biomaterials stream. 2

3 WHO SHOULD BUY THIS Investors and companies active in the financial sector to understand a growing area for profitable investments Paper, packaging, pulp, tissue and mechanical wood products companies to understand end use applications and business opportunities in current and new sectors Chemical industry to see the potential for chemicals as parts of biomaterials in the most varied applications End users such as consumer electronics, retail chains, automotive industry, personal care to understand the dynamics of the emerging biomaterials Research and development organisations to understand potential end uses and value chains Authorities and governmental agencies to gain input to business policy A PÖYRY INSIGHT MULTICLIENT This is the first in a series of Pöyry Insight multiclients. Pöyry hopes to establish a benchmark for understanding and benefiting from the developments in this growing area. Four key questions addressed are: WHAT is the advanced biomaterials business: not a fragment here and there, but a growing industry making an impact across all key sectors HOW does the advanced biomaterials business develop; what are the key processes and applications, what are likely scenarios for development from now to 2020 WHO are the key players making a difference in the business and what are the rules of the game WHERE to place the stakes to benefit from this growth END USE SECTORS EXAMINED We paint the full range of advanced biomaterials applications and then focus on selected end use key sectors of the greatest importance. These are packaging personal care construction consumer electronics automotive a concise narrow look at pharma and medical textiles a concise narrow look at furniture and design For each end use sector, we will examine value chain, drivers, consumer trends, legislation, key players, success case stories and business models. The focus is global; our Biomaterials Hot Spot Map highlights key producer and consumer geographical areas. INTERACTIVE MODEL As an option, subscribers to this multiclient can acquire a real-time interactive scenario model giving the possibility to experiment with some key variables and modify the three scenarios for advanced biomaterials business development provided and analysed by Pöyry. The interactive model can be run as a live PowerPoint presentation slide or a live PDF-file. CONTENTS The key elements of the multiclient are: THE BIOMATERIALS LANDSCAPE DRIVING BIOMATERIALS THE ADVANCED BIOMATERIALS SECTOR AS A BUSINESS THE ADVANCED BIOMATERIALS BUSINESS BY END USE SECTOR Packaging Personal care Construction Consumer electronics Automotive Others: Pharma, medical textiles, furniture and design THREE SCENARIOS FOR BUSINESS DEVELOPMENT CONCLUSIONS The multiclient provides profiles of companies driving the development in the advanced biomaterials business placed in a Biomaterials Player Map. Each profile contains: Key business information Why the player is important What it is doing in the biomaterials area Its current and potential impact 3

4 PÖYRY INSIGHT AND EXPERIENCE Pöyry has for the last few years used its experience in biomass and the forest, energy and chemical sectors to expand into consumer end uses and the whole of the emerging biomaterials business. The global consulting practise area New Technologies and Biovalue operates in all the areas described in this multiclient, combining biomass and fibre understanding, consumer analysis, technology monitoring and understanding of sectoral business dynamics. Dr Petri Vasara, Principal Global Head of Consulting Practice New Technology and Biovalue tel petri.vasara@poyry.com Ms Katja Bergroth, Senior Consultant Head of Chemicals and Bio-based Materials tel katja.bergroth@poyry.com Ms Susanna Kurkinen, Consultant tel susanna.kurkinen@poyry.com Poyry Management Consulting Oy P.O.Box 4 (Jaakonkatu 3) FI Vantaa, Finland Tel: Pöyry is a global consulting and engineering company dedicated to balanced sustainability. We offer our clients integrated management consulting, total solutions for complex projects and efficient, best-in-class design and supervision. Our in-depth expertise extends to the fields of industry, energy, urban & mobility and water & environment. Pöyry has 7000 experts operating in about 50 countries, locally and globally.

5 ORDER FORM The Dynamics of the Advanced Bio-based Materials Business Please fill in the order form and reply Susanna or Katja Ms. Susanna Kurkinen Tel: Ms. Katja Bergroth Tel: THANK YOU FOR ORDERING!

6 ORDER FORM The Dynamics of the Advanced Bio-based Materials Business The publication date is March 1, 2011 TO ORDER PLEASE COMPLETE AND RETURN THE BELOW. The Dynamics of the Advanced Bio-based Materials Business (1 hard copy and pdf file) Study presentation and workshop (subscribers only) Interactive model EUR 7000 (excl. VAT) Quote on request Quote on request METHOD OF PAYMENT AND DELIVERY: Please invoice me. Direct bank transfer. Direct bank transfer: Nordea Bank Finland Plc. Satamaradankatu 5B FI Nordea Finland Account name: Pöyry Management Consulting Oy Account number: (EUR) Swift code: NDEAFIHH IBAN: FI An invoice will be issued on order, and the report dispatched on receipt of payment. Name: Position: Company: Phone: Address: Fax: City: Postcode: VAT No: Country: Contact: Ms Susanna Kurkinen or Ms Katja Bergroth Pöyry Management Consulting Oy P.O.Box 4 (Jaakonkatu 3) FI Vantaa, Finland Tel: susanna.kurkinen@poyry.com; katja.bergroth@poyry.com