FREEDOM TO OPERATE. Biotechnology

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1 FREEDOM TO OPERATE Biotechnology

2 Invest in Ban Label Expand Promote Legislate Against Controversy - Worldwide Genetically modified foods are nothing if not controversial, and that controversy spans the globe. From Ireland and the European Union to Africa and Japan, and all the way back to the U.S., various bans, laws, and labels can make GMOs difficult to keep up with.

3 Great Scientific Breakthrough? Pro Higher Crop Yields Fewer Herbicides and Pesticides Longer Shelf Life Higher Nutrition Reduce Cost of Food Production Con Trigger New Diseases Raise Risk of Cancer Trigger Food Allergies Harm Ecosystem Encourage Industrial Agriculture Harm Family Farmers Unknown.?

4 Freedom To Operate - Biotechnology Topics: Consumer Acceptance Market Acceptance Solutions?

5 Freedom to Operate Biotechnology Consumer Acceptance Prince Charles has called them the "biggest environmental disaster of all time,"

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7 CA Proposition 37: Mandatory Labeling of GE Food Products

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9 California Voters Say No, but

10 Take a Strong Stand for the American People Posted on November 6, 2012 By Gary Hirshberg (Chairman, Just Label It) Over the last month, some of America s biggest and most profitable chemical companies teamed up with a handful of large food companies to spend $45 MILLION in an advertising blitz to stop Prop 37, an initiative that nearly one million Californians asked to put on the ballot. Prop 37 will require California to label foods that include genetically engineered (GE) ingredients. Sadly, the No on Prop 37 spending spree has not contributed much information to the debate. Their ads haven t actually said anything about GE crops or the questions that have been reasonably raised by average citizens. Instead they have attacked the wording of the citizens referendum and offered false (and discredited) scare tactics that the referendum, if passed will take money out of the citizens pockets.

11 Gary Hirshberg Gary Hirshberg is chairman and former president and CEO of Stonyfield Farm, an organic yogurt producer, based in Londonderry, New Hampshire. He has been with the company since Education: Hampshire College

12 We Have the Right To Know Most Americans, including moms, haven t been told about some of the ingredients that are in the food they eat. So it's no wonder that 92% of Americans want the FDA to label genetically engineered foods. If more of us speak out about why we care about the food we put in our own bodies and in our children's bodies, then we can convince the FDA to change its policy. Watch this video from Food, Inc. filmmaker Robert Kenner to hear why we have the right to know what s in our food and then ask the FDA to require labeling.

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19 To Label or Not to Label??? Pros of Labeling Right to Know Argument Very Tough to Fight Most People Don t Read Labels Anyway Facts Are On Our Side Be Proactive and Find Acceptable Way to Label Take a Page from the Drug Companies Organic is the Label Cons of Labeling Strategy by Organics and NGOs to Divide and Conquer Companies Will Reformulate Will Scare People Competitive Hysteria HFCS Example Has Not Worked Elsewhere

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23 Freedom to Operate Market Acceptance EU Defacto Ban China Defacto Ban Tail Wagging the Dog? Co-Existence Issues

24 FREEDOM TO OPERATE Biotechnology Solutions? Tolerances and LLP Policies Synchronized Approvals Common Sense Labeling Education Program USFRA, Common Ground Transparent Science Based Regulatory System Discussion?

25 Thank You! Rick Tolman, CEO, National Corn Growers Association