Biochemist. Media Pack The. Magazine of the Biochemical Society
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1 The Biochemist Magazine of the Biochemical Society Media Pack 2013
2 About us The membership publication of the Biochemical Society, The Biochemist contains a mix of feature articles on matters of general scientific interest, letters, book reviews, meeting reports, careers information, policy issues, science education updates and literature reviews. It is backed by a sister publication, Biochemist e-volution, which is a daily news service for life scientists containing science news, job adverts, training dates, diary of events, membership news, grants/bursary information and the magazine archive. February 2012 April 2012 The membership magazine of the Biochemical Society, The Biochemist is an essential read for bio-scientists. Distributed to around 6500 members of the Biochemical Society throughout the world, it is one of the most highlyrespected life-science association magazines in the country. The Biochemist is posted to members six times a year and is kept for reference by about 70% of members. 98% of members read the magazine which is now also available in an e-publication format for digital access via the Biochemical Society s Members area. A substantial number of print copies have more than one reader, taking the estimated total readership to 15,000. Since 1997, The Biochemist is also available to nonmembers and libraries by subscription. The Biochemist contains a mix of feature articles on matters of general scientific interest, letters, book reviews, meeting reports, careers information, policy issues, science education updates and literature reviews. It is backed by a sister publication, Biochemist e-volution, which is an online daily news service for life scientists containing science news, job adverts, training dates, diary of events, member news, grants/bursary information and the magazine archive. With the membership of the Biochemical Society comprising a mixture of biochemists, molecular biologists, cell biologists, neuroscientists, pharmacologists and more, the overall composition of The Biochemist and Biochemist e-volution is designed to cater for the eclectic mix of highly qualified individuals in both industry and academia. June 2012 August 2012 October 2012 December 2012
3 Readership Distributed to members of the Biochemical Society, including Biochemists, Molecular Biologists, Cell Biologists, Molecular Botanists, Neuroscientists, Pharmacologists and more. Membership magazine of the Biochemical Society Distributed to 6500 members of the Biochemical Society internationally 6 print issues Full members Postgrad Retired Undergrad Associate members Free members Early career Rest of world United Kingdom North America Asia-Pacific Europe Kept for reference by 70% circulation 98% active readership Now also available in an e-zine format for mobile digital access Estimated total readership of 15,000 Circulation: 6,500 Frequency: 6 print issues Estimated Total Readership: 15,000
4 Editorial 2013 issues to date. Coming Up in 2013 August Symbiosis N Fixation, Endosymbiotic Theory, Mycorrhiza, Algae and Lichen, Gut Flora, Evolution of Symbiosis October Photobiology Primitive eyes, Photosynthetic reaction centre proteins, UV skin damage/protection, Circadian rhythms, Luminescence, Phosphorescence December The Seven Deadly Sins The biochemistry of Anger, Greed, Sloth, Pride, Lust, Gluttony and Envy February Nanotechnology membrane proteins in nanotechnology gold nanoparticles in medicine health effects April Symmetry crystallography large protein assemblies symmetry in viruses chirality June Molecular Psychiatry blood-brain barrier depression pathways lithium and bipolar biochemistry of schizophrenia the future of drugs
5 Editorial Continued Science Communication Competition The Biochemist tries to encourage new writers with competitions and issues edited by students. Features Every issue contains features written by experts in their field. There is a combination of reviews and reports from the cutting edge of science. News News from the life science community, meeting reports, Society news and exhibition reviews. Student Focus Every issue contains special sections for students, post-grads and those at school.
6 Print Advertising Rate Card Mono Colour Dimensions Quarter Page mm x 122.7mm Half Page Hor mm x 122.7mm Half Page Ver mm x 255mm Full Page mm x 275mm* Inside Front mm x 275mm* Inside Back mm x 275mm* Outside Back mm x 275mm* (*full pages add 3mm bleed) Advertising Deadines August Booking 4 July 2013 Copy 5 July 2013 October Booking 2 September 2013 Copy 5 September 2013 December Booking 31 October 2013 Copy 1 November 2013 Inserts flat rate (minimum charge applies). Prices vary dependent upon size, weight and distribution. Quotes available on request. Agency commission is 10% Prices are for artwork supplied as per specification. If not so supplied, artwork costs will be charged in addition as detailed in your order. The Editor and Publisher reserve the right to reject any advertising for any reason. Advertiser shall indemnify and hold harmless the Publisher, Editor and the Biochemical Society from and against any loss, expense, claim or liability resulting from their advertisement
7 Print Specifications 15mm Full page advert with bleed Bleed size: 216mm x 281mm Trim size: 210mm x 275mm Live Area: 180mm x 245mm All measurements are width x depth (height) 15mm We require high resolution (press quality), print ready Adobe Acrobat pdf files with all fonts embedded and all RGB images converted to CMYK. All spot colours must be converted to CMYK. Quarter page Advert area: 90mm x 122.7mm Live area: 80mm x 112.7mm Half page vertical Advert area: 90mm x 255mm Live area: 80mm x 245mm Half page horizontal advert Advert area:185mm x 122.7mm Live area: 175mm x 112.7mm Text/Logos cannot go outside the green area. Background colours/images can go out to here and bleed off the page
8 Web Advertising Tenant Banner 1 Tenant Banner 2 Tenant Banner 375 x 60 pixels (landscape) per month Box Feature 150 x150 pixels right hand side per month Minimum 3 month booking. Continuous bookings only for periods of 3 12 months. Specific placements can only be confirmed if requested 3 months in advance. Box Feature Size 50 kb maximum for static files 150 kb maximum for animated files Rotation accepted Acceptable File Formats GIF, Animated GIF, JPEG or PNG 8 bit RGB Target URL Required
9 Contact Details Please contact Oberon Gardner: Tel: +44(0) Or enquire to: Portland Press Limited Third Floor, Charles Darwin House 12 Roger Street London WC1N 2JU The Biochemist is published on behalf of the Biochemical Society by Portland Press Limited. Prices are for artwork supplied as per specification given. We cannot modify artwork or modify or manipulate supplied links. Client must provide fully functioning tags. Client will be held liable for any associated costs where an acceptable file format is not provided or cannot be uploaded within the required booking dates.
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