Policy, Markets and Knowledge: Strategic Synergies in Indian Pharmaceutical Firms. The Open University, Milton Keynes. Kalpana Chaturvedi Jan 17, 2007

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1 Policy, Markets and Knowledge: Strategic Synergies in Indian Pharmaceutical Firms The Open University, Milton Keynes Kalpana Chaturvedi Jan 17, 2007

2 Agenda Policy Market Research Opportunities Patent regimes Structural composition Status and approach Existing and Emerging

3 Phase I ( ) 1970) The The Patents Patents & Design Design Act Act Industrial Industrial Policy Policy First First DPCO DPCO Policy Foreign Foreign Ownership Ownership Drug Drug Prices Prices high high High High for for essential essential drugs drugs Market Technology Technology Industrial Industrial know-how know-how & Capital Capital No No bulk bulk production production Research Research non-existent non-existent R&D

4 The PDA 1911 and Industry Growth Pfizer.80 MNCs Wyeth G.Remedies Abott Smithkline Boehringer Ciba-Geigy Chem Pharma Merck Indo Pharma Sandoz Unichem Rhone Sarabhai Nicholas IPCL Roche Zandu Bristol Myers CSIR Labs CIPLA Hoechst State-owned (6) East India Burroughs IDPL Bengal Immunity Parke Davis HAL Alembic Boots Tech-Institutions Bengal Chemicals Glaxo Public Private FERA

5 Phase II ( ) The Patents Act 1970 The Patents Act 1970 New Drug Policy 1978, 1986 New Drug Policy 1978, 1986 Revised DPCO 1979, 1987 Revised DPCO 1979, 1987 Hatch Waxman Act 1984 Hatch Waxman Act 1984 NIP 1991 (Liberalization) NIP 1991 (Liberalization) Policy Emergence Emergence of of domestic domestic sector sector (small, medium and large Pvt. sector) (small, medium and large Pvt. sector) Public Public Sector Sector decline decline Increased production Increased production Import substitution-self sufficiency Import substitution-self sufficiency Lower Lower Drug Drug prices prices Exit of MNCs Exit of MNCs Market Reverse Engineering Reverse Engineering Large scale production capacities Large scale production capacities and capabilities (generics) and capabilities (generics) Non-infringing processes Non-infringing processes R&D

6 Process patent regime & industry growth Dynamic Changes Nature of Firm Western Multinationals Indian Public Sector Indian Private Sector In 1976, among the top 20 firms, (which held 57.19% of the pharmaceutical market in India), there were only 4 Indian firms. By 1995, only 7 MNCs (including their subsidiaries) figured among the top 20 pharmaceutical firms in India. Among the top 50 in only 12 MNCs figured in the list.

7 Phase III (Since the 1990s) TRIPs Agreement 1995 TRIPs Agreement 1995 DPCO 1995 DPCO 1995 Schedule enforcement Schedule M enforcement Schedule Y amendments Schedule Y amendments National Pharmaceutical Policy 2006 draft National Pharmaceutical Policy 2006 draft Policy Continued growth of the domestic Sector Continued growth of the domestic Sector (Mainly large pharma) (Mainly large pharma) Net exporter of low-cost, high-quality generics Net exporter of low-cost, high-quality generics Entry in regulated markets Entry in regulated markets Reawakening of PRIs, Laboratories Reawakening of PRIs, Laboratories Return of Western MNCs Return of Western MNCs Market Innovative R&D (NCEs, NICEs) Innovative R&D (NCEs, NICEs) (greater investment, patent filings) (greater investment, patent filings) Greater Innovation in generics Greater Innovation in generics (branded and bio-generics) (branded and bio-generics) Science based in-house infrastructure Science based in-house infrastructure R&D

8 Product patent regime and industry growth Indian MNC Market share of local Indian companies and MNCs

9 Phase I+II+III ( ) The The PDA PDA Industrial Industrial Policy Policy First First DPCO DPCO The The Patents Patents Act Act New Drug Policy 1978, 1986 New Drug Policy 1978, 1986 Revised Revised DPCO DPCO 1979, 1979, NIP 1991 (Liberalisation) NIP 1991 (Liberalisation) Hatch Waxman Act Hatch Waxman Act TRIPs TRIPs Agreement Agreement DPCO 1995 DPCO 1995 Schedule Schedule M enforcement enforcement Schedule Y amendments Schedule Y amendments NPP 2006 draft NPP 2006 draft Foreign Foreign Ownership Ownership Drug Drug Prices Prices high high High High Emergence Pvt. Sector Emergence Pvt. Sector Public Public Sector Sector decline decline Increased production Increased production Import Import substitution substitution Lower Lower Drug Drug prices prices Exit of MNCs Exit of MNCs Domestic Sector Domestic Sector (Mainly (Mainly large large pharma) pharma) Net exporter Net exporter Entry Entry in in regulated regulated markets markets Reawakening Reawakening of of PRIs, PRIs, Return of Western MNCs Return of Western MNCs Technology Technology Capital Capital No No bulk bulk production production Research Research non-existent non-existent Reverse Engineering Reverse Engineering Large-scale Large-scale production production capacities (generics) capacities (generics) Non-infringing Non-infringing processes processes Innovative Innovative R&D R&D (NCEs, (NCEs, NICEs) NICEs) Greater Greater Innovation Innovation in in generics generics (branded and bio-generics) (branded and bio-generics) Science Science based based infrastructure infrastructure

10 India s capability creation and value progression chain Paradigms Knowledge Base Shifts Minimal Information 3D-Information Minimum Knowledge Increasing Knowledge Complex - (Explicit) Knowledge (Tacit) Research Duplicative Imitation Creative Imitation Incremental Innovation New Innovation R&D: Reverse Engg R&D: Generics, R&D: NDDs and R&D: NCEs Process Development Chiral Synthesis Analogue Research Drug Development Capabilities Primitive Intermediate Semi-Advanced Advanced Formulations- Chemical Synthesis Complex technologies New Knowl Manufacturing Skills -edge fields Timescale yrs Decreasing Cycle Time yrs

11 Leveraging strengths to move up VALUE Horizon 2: Horizon 3: R & D Based Products Export of domestically produced generics R&D - led Business Models Horizon 1: Generics in Regulated Markets Specialty Products API Exports Formulation Exports APIs Formulations Chemicals TIME

12 Research Networks Top 10 corporations = 37 % market share, 8 out of 10 are Indian Firms Hospitals CSIR Labs, Universities, Medical Research & Tech-Institutions, Private Indian Firms Western MNCs firms account for 70% of products Ranbaxy, DRL, NPIL, Sun, Lupin, Cadila, Zydus,, Cipla, Wockhardt, Torrent Aurbindo, Glenmark, Matrix, Alembic, Divis, Sarabhai, Dabur.. GSK, Novo Nordisk, Astra, Pfizer, Merck, Eli Lilly, Roche.. Central Govt, State Govt, Regulatory autnorities MOH, ICMR, DCGI, DBT, DST, Maharashtra, Karnataka, Andhra-Pradesh, Gujarat, CROs, Biotech IT Firms Siro-Clinpharm, lambda,i-gate, Aurigene, Wellquest, Syngene.200 Biocon, Bharat Serum &vaccines, Panacea, Shantha Biotech,..200 Wipro, TCS, IBM, ORACLE, Accenture, Satyam, Intel..

13 The PDA 1911 and Industry Growth Pfizer.80 MNCs Wyeth G.Remedies Abott Smithkline Boehringer Ciba-Geigy Chem Pharma Merck Indo Pharma Sandoz Unichem Rhone Sarabhai Nicholas IPCL Roche Zandu Bristol Myers CSIR Labs CIPLA Hoechst State-owned (6) East India Burroughs IDPL Bengal Immunity Parke Davis HAL Alembic Boots Tech-Institutions Bengal Chemicals Glaxoaxo Public Private FERA

14 Research Findings: Industry Landscape Emerging Innovation Model Technology push + Market pull Generics + NDD (hybrid models) R&D led Service business models Guiding Principles knowledge integration Cooperate where cannot compete In Transition -Process to Product regime (Policy) -Imitation to Innovation (Research) -Non to semi-regulated markets (Market) -In-sourcing to out-sourcing, Captive investment, partnerships (Strategy)

15 Three Act Play (Beginning of advanced R&D in India) First Act advanced development for products Second Act Basic research Final Act R&D Power house?? Where will Indian drug companies be in 5 years? Everywhere if they innovate!! Wharton)

16 Thank You