Sales Training. SmartView Transilluminator

Transcription

1 Sales Training SmartView Transilluminator

2 Training Contents Introduction Pricing Key Features (Selling Points) Marketing Material Specification Certification Application After Sales Support Market Position Ordering Information Competitor Comparison FAQ and Q&A

3 Introduction The new UV transilluminator for 2013, SmartView transilluminator, with a whole new design, new feature, and supreme quality. The system incorporates Blue Light and UV Light all in one, simple and easy to use.

4 Selling Points (Key Features) Innovation - Combined Blue light and UV light together for different application in one equipment Excellent Blue light/uv light performance - Higher light intensity among market High UV efficiency - Unique reflector design providing optimum use of UV light Durable - Industrial leading long life blue light LED bulbs and UV filter Flexible and Safer (Blue light) - Special designed Amber filter is universal for a wide range of stains - Easy-to-use Blue light design for safer gel cutting/observation - Blue light has no damage to your skin or eyes Sample Protection and Safety Concern (UV light) - High/Low UV intensity switch to minimize sample degradation - High quality UV protective cover can filter out almost 100% UV No light flicker - Fast start up starter to instantaneously illuminate bulbs

5 Selling Points (Key Features) UV protection sheet Maximum protection Blocks out 99.7% of the UV Upper Lid Lid opening angle can be adjusted as desired Blue light module Well-designed angle to provide the best sample exciting performance LED Indicator and Function Control button Easy and intuitive operation UV box High intensity/ efficient UV light design

6 Selling Points (Key Features) Blue light module 1 Equipped with 9 durable LED bulbs on each side (6000 hrs) Easy Handle Groove design for easy lift for angle adjustment Amber Filter Perfect use with blue light UV filter High efficient visible light filter to ensure maximum UV emission Blue light module 2 Safe choice for gel cutting/observation Power Switch No flicker with fast start up starter

7 Specification Adjustable angle for lid for better viewing efficiency

8 Application DNA/RNA sample observation - Blue light for green light series safe dye ** SYBR Gold, HealthView, SYBR Safe, Midori Green Nucleic Acid Stain SYBR Green I (DNA) SYBR Green II (RNA) SYBR Gold Midori Green Driect Hydra Green Safe DNA Dye HD Green DNA Stain Novel Juice SafeView DNA Stain SYBR Safe Midori Green Midori Green Advanced GelGreen GelRed Ethidium Bromide Serva DNA Stain Clear G HealthView Performance Excellent Excellent Excellent Excellent Excellent Excellent Excellent Well Well Well Well Well Well NR NR NR

9 Application - UV light for EtBr Gel cutting- DNA sample recycle/purification Simple gel documentation Single mutation experiment - UV 254nm

10 Market Position Major Science Target Unique and high quality products Competitive price Low-end products Discount price High-end products Premium price Version: 1.0 This material is only for authorized distributors only

11 Market Position (Target) Customer requires long-time sample observation or gel cutting (Safety concern) Customer concerns about sample degradation by UV exposure (Sample integrity concern) Customer uses different stains like EtBR, SYBR Gold, HealthView Customer seeking products with high C/P value Customer cares about modern product appearance Customer has lower budget, then they have one equipment with both Blue light and UV light system

12 Market Comparison SmartView Transilluminator Major Science Syngene UVP Light option Blue light/uv light Blue light Blue light Blue light source 470nm 470nm nm Blue light type LED LED Converted from UV UV light source /312, 254/365 NA NA UV Intensity Adjustable (100%/70%) NA NA Viewing area 21x21cm 16x20cm 24x33cm Amber filter Yes Yes Yes 12

13 Major Science Syngene UVP 195 Model MUVB-111 MUVB-121/122 LB-16 VB-26V **SmartView Transilluminator is the only product on the market with built-in Blue light with UV light. 13

14 Certification Accredited to ISO SGS 9001:2008 CE certified FCC certified International product insurance (Zurich Insurance Ltd.) Version: 1.0 This material is only for authorized distributors only

15 Ordering Information

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