Copyright 2012 EMC Corporation. All rights reserved.

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2 Waves Of IT Transformation Mainframe Mini Networked/ Distributed PC/ Computing Microprocessor Cloud Computing (IT as a Service)

3 Mainframe & Mini Computing Chipset Topology Memory Network Storage Data Model Language Killer Application End User Device Cost \ Custom LSI Monolithic KB Proprietary Tape Disk ISAM COBOL Financial Systems Terminal $$$$$$

4 Client/Server Computing Chipset Topology Memory Network Storage Data Model Language Killer Application End User Device Cost \ Few/Shared RISC Clustered/Scale-Up MB IP Disk RDBMS C, C++, Java ERP, CRM, SCM Windows PC $$$

5 Business Drivers for IT Transformation Copyright 2012 EMC Corporation. All rights reserved.

6 Compute Platforms At the end of 2010, the x86 portion of the total server shipments was 97.5%. RISC/UNIX is now the Legacy platform in the DC. X86/VMware/HyperV/Xen is the Challenging platform in the DC. Source: IDC, November 2011

7 The CPU To HDD Performance Gap CPU Improves 100 Times Every Decade Disk Speed Hasn t MOORE S LAW: 100X per DECADE CPU Continue To Improve While Disk Drive Performance Remains Flat. As A Result, Applications Will Suffer More And More Unless We Rapidly Move To FLASH. 100 times improved FLASH 10,000 times improved

8 Price Trend of Flash Source: IDC, August 2012

9 Flash Market Share Growth Source: IDC, August 2012

10 Welcome To The Cloud Era!!! Private Cloud Hybrid Cloud Public Cloud

11 Cloud Computing Chipset Topology Memory Network Storage Data Model Language Killer Application End User Device Cost \ X86 Multicore Virtualized Scale-Out TB IPv6 Virtual Network CNTRL Disk/Flash NoSQL, Hadoop Spring, Rails, Node.js Real Time Analytics vpc, Tablet, S-Phone $

12 S E C U R I T Y Copyright 2012 EMC Corporation. All rights reserved. Each Layer In IT Will Be Transformed End User Provisioning Transformation Application Transformation Infrastructure Transformation Private Hybrid Cloud A U T O M A T I O N Public

13 APPLICATIONS HAVE BEEN THE CENTER OF GRAVITY Application Mass & Viscosity > Data Mass & Viscosity

14 Gravity Created Dedicated Infrastructure Copyright 2012 EMC Corporation. All rights reserved.

15 As Mass Grows, Viscosity Increases Time To Move Data At 10GBe Speed 1GB 01 SECS 1TB 14 MINS 1PB 10 DAYS

16 Virtualization Changed The Equilibrium Cloud Computing Reduced Application Viscosity Copyright 2012 EMC Corporation. All rights reserved.

17 DATA IS THE NEW CENTER OF GRAVITY Data Mass & Viscosity > Application Mass & Viscosity

18 1 The Big Data Stack All Data Faster Answers Elastic & Scalable 2 Data Science Collaboration Self-Service 3 Real Time Decisions New Applications Data Monetization Big Data Enabled Apps Agile Process & Tools Analytics Engines Analytic Productivity Platform Cloud Infrastructure Big Data Infrastructure Technology Focus Agile Analytics People & Productivity Focus Predictive Enterprise Application Focus

19 AT EMC WORLD 2012, WE VE INTRODUCED NEW PRODUCTS FOR YOUR DATA

20 EMC VMAX POWERFUL. TRUSTED. SMART.

21 VMAX Copyright 2012 EMC Corporation. All rights reserved. 40K 20K 10K ENGINUITY 5876

22 EMC VNX AFFORDABLE. SIMPLE. EFFICIENT. POWERFUL.

23 6000 NEW CUSTOMERS 1184 PETABYTES SHIPPED TOTAL UNITS SHIPPED 160 PB+ CUSTOMERS

24 EMC ISILON SIMPLICITY AT SCALE

25 20X FASTER 20X Faster Than Traditional NAS Single File System Throughput 106 GB/s <5 GB/s Source: EMC Internal Testing Brand N Isilon X400

26 Storage for Big Data in the Enterprise Best-of-Breed Capabilities For Scale-Out NAS & Enterprise IT Operational Simplicity Rapid Growth Massive Scale Performance OneFS Mavericks Security Data Protection Interoperability Performance

27 EMC ATMOS GLOBALLY DISTRIBUTED DATA

28 MANAGE BILLIONS PB CLOUD

29 Capacity Cost Copyright 2012 EMC Corporation. All rights reserved. EMC Flash Portfolio ALL FLASH ARRAY Thunder VFCache HYBRID ARRAY FLASH APPLIANCE FLASH CARD FAST Fully Automated Storage Tiering XtremIO Storage Network Server Network VNX Isilon VMAX Transaction Performance

30 EMC VPLEX DISSOLVING DISTANCE.

31 VPLEX: Dissolving Distance Active-Active Data Centers Same Information Accessible Simultaneously In 2 Places Virtualize Mission Critical Oracle Oracle RAC & Vblock Certified % Available Rich Data Services EMC RecoverPoint Integration Provides CDP With VPLEX

32 DATA DOMAIN THE WORLD S FASTEST DEDUPLICATION STORAGE SYSTEM

33 EMC BRS Converged Portfolio Platforms & Applications Optimized Interfaces Software Unified Software Experience Storage Single Hardware Platform

34 Extending EMC Leadership for B&R Faster Database Backups DD Boost For Oracle RMAN And Greenplum Backup & Archive Up To 65 PB DD Extended Retention Software Cloud Ready 30x Less Time to Recover a Virtual Machine

35 EMC Management & Automation Products More Intelligence & Advanced Integration Capabilities Storage Configuration Manager Data Protection Advisor AppSync ProSphere Unisphere Unified Infrastructure Manager

36 NEW DEVICES Your Transformed DC NEW ANALYTIC APPLICATIONS VIRTUALIZATION INFORMATION STORAGE INFORMATION NEW & EXISTING BUSINESS APPLICATIONS VIRTUALIZATION INFORMATION PROTECTION

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