Mobility beyond the hype are you and your customers ready? Rainer Pirker MobileFirst Business Unit Executive IBM Central & Eastern Europe

Transcription

1 Mobility beyond the hype are you and your customers ready? Rainer Pirker MobileFirst Business Unit Executive IBM Central & Eastern Europe

2 Why to Care about Mobile Business Mobile is everywhere 5 Trends with significant implications for the enterprise 1 91% 2 Mobile is Primary of Mobile users keep their device within arm s reach 100% of the time 1 Insights from mobile data provide new opportunities 75% of mobile shoppers take action after receiving a location based messages Mobile is about transacting 96% year to year increase in mobile cyber Monday sales between mobile cyber Monday sales between 2012 and Mobile must create a continuous brand experience 90% of users use multiple screens as channels come together to create integrated experiences 4 Mobile enables the Internet of Things Global Machine-to-machine connections will increase from 2 billion in 2011 to 18 billion at the end of

3 6x more Smartphones sold thank kids born / day In the first quarter 2013 globally 210 millions of smartphones were sold this equals an average daily sell of 2,3 million phones kids are born globally per day (according to CIA Factbook), meaning there are 6 times more smartphones sold than kids are born each day...

4 Gartner: Top 10 Strategic Technology Trends For 2014 Mobile Device Diversity and Management Mobile Apps and Applications The Internet of Everything Hybrid Cloud and IT as Service Broker Cloud/Client Architecture The Era of Personal Cloud Software Defined Anything Web-Scale IT Smart Machines 3-D Printing

5 Enterprises will build a Portfolio of Apps B2C Payments Training B2E Customer Relationship Mgmt Loyalty Points Product Catalogue Executive Dashboard HR Cash Management Authorizations & Workflow Partner programs Loyalty Points B2B Product Logistic Catalogue

6 but this has hidden challenges & costs ~30% Overall TCO Strategy & Architecture IT Infrastructure Cross-Platform Development Analytics ~70% Test Integration Security

7 Rule of Three As Gartner stated in its famous Rule of Three concept, companies should ask themselves three questions: Do we need to support three or more mobile apps? Do we need to support three or more mobile operating systems? Do we need to integrate three or more back-end systems? If the answer to these questions is YES, MEAPs (Mobile Enterprise Application Platform) should be considered.

8 2H 2012 Expanding our mobile portfolio with new capabilities 1H H patents for wireless inventions in 2012, bringing the total to 270 IBM acquired: IBM Worklight Named leader in interactive design IBM acquired: Urban Code DevOps Platform Worklight named Best Mobile Development Solution IBM announced: IBM MessageSight IBM acquired: Emptoris Rivermine Telecom Expense Management IBM announced: IBM Endpoint Manager for mobile devices IBM announced: IBM announced: IBM mobile cloud services IBM acquired: Tealeaf CX Mobile IBM announced: Managed Mobility and MAPM Services IBM announced: IBM Security Access Manager for Cloud and Mobile IBM announced: IBM Connections Mobile

9 IBM is seen as the market leader in Mobile development In August 2013 IBM was named a Leader in the latest Gartner Magic Quadrant for Mobile Application Development Platforms. This placement underscores the Report link accelerating momentum IBM is experiencing in this key growth segment and comes on the heels of numerous analyst accolades for IBM MobileFirst this year. Report link Report link Report link Forrester Research recognized IBM as a leader in "The Forrester Wave: Enterprise Mobility Services, Q1 2013" report, which indicated that IBM "brings clients a worldclass design agency (IBM Interactive) combined with breadth and depth of enterprise mobility consulting both in terms of technology capabilities and global presence. In addition, IBM was named a leader in the IDC MarketScape: Worldwide Enterprise Mobility Consulting 2013 Vendor Analysis report, which stated that "clients benefit from IBM's deep range of domain and industry expertise across multiple technology platforms." (Subscription required to access full IDC report.) Forbes: How IBM Plans To Rule Mobile "So while we all get excited when Amazon, Google or Apple launches a snazzy new product, we should also remember that technology isn t just about gadgets and startups. Every company who wants to compete in the digital age needs to develop pervasive mobile solutions and they often go to IBM to help them do it. Worklight: "Best Mobile Development Solution" as voted by SIIA members for 2013 CODiE Awards

10 Gartner has recognized IBM as a leader in the Magic Quadrant for Mobile Application Development Platforms Magic Quadrant for Mobile Application Development Platforms Ian Finley, Van L. Baker, Ken Parmelee, David Mitchell Smith, Ray Valdes, Gordon Van Huizen Aug 7, 2013 As unprecedented numbers of enterprises build mobile applications, the mobile application development platform market continues to grow and evolve rapidly. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The link to the Gartner report is available upon request from IBM. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

11 Strategy & Design Services IBM MobileFirst offering portfolio Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive Management IBM & Partner Applications Application & Data Platform Security Devices Network Servers Cloud & Managed Services Analytics Development & Integration Services

12 Design & Develop IBM Worklight IBM Mobile Develop. Lifecycle Solution IBM Exceptional Web Experience The IBM Mobile Enterprise Development Lifecycle The industry s most complete mobile software ecosystem Instrument IBM Tealeaf IBM Rational Test Workbench Obtain Insight IBM Tealeaf Manage IBM Mobile Development Lifecycle Solution Deploy IBM Worklight IBM EndPoint Manager Industrialize IBM Mobile Development Lifecycle Solution Scan & Certify IBM AppScan IBM QRadar Trusteer Integrate IBM Worklight IBM Cast Iron IBM WebSphere MQTT IBM MessageSight Test IBM Worklight IBM Rational Test Workbench

13 Business with anyone, anytime, anywhere is Business. In Motion.

14 Important links Internet: Social: youtube channels on MobileFirst:

15 Thank you! Mag. Rainer Pirker MobileFirst BUE Central & Eastern Europe IBM Austria Obere Donaustrasse Vienna Tel: +43 (0)

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