Berlin.

Transcription

1 Berlin

2 Partnership with AWS: Advantages, Programs and Tools Peter Prahl & Alex Picker AWS Partner Team Germany

3 And of partners year worldwide over year

4 Consulting Partners Services firms that design, architect, build, migrate, and manage customer workloads on AWS. Technology Partners Providers of software solutions and technology that are hosted on, or integrated with the AWS platform. Standard Advanced Premier Standard Advanced

5 Partner Programs APN Competency Program SaaS Partner Program Channel Reseller Program Government Partner Program Managed Service Partner Program Direct Connect Program

6 Amazon Partner Network (APN) Designations & Competencies APN Designations APN Technology Partners Product Companies Commercial software and cloud service companies that build solutions that run on, are complementary to, AWS. Marketplace Seller Direct Connect Partner APN Consulting Partners Professional Services Professional service firms that help customers design, architect, migrate, or build new applications on AWS. Channel Reseller Partner Authorized Government Partner APN Competencies 1. Big Data 2. Microsoft 3. SAP 4. Oracle 5. Digital Media 6. Marketing & Commerce 7. Storage 8. Healthcare 9. Life Sciences more to come

7 Partner Marketing Programs The Partner Marketing Programs team provides APN members with scalable tools to reach new leads and develop opportunities. Awareness Demand Generation Deal Development Events Advertisments Online Marketing Joint Webinars AWS Grid Tele Marketing Proof of Concepts

8 Proof of Concepts POCs are best used offset customer costs for Consulting partner service hours in pursuit of a pilot on AWS. Technology partners with implementation capability can qualify. Typical investment ranges from $5,000 to $25,000. ROI target is 10x on Year 1 revenue. 50% cofund for partner Professional Services for qualified use cases Partners must be at least Standard level in the APN and actively managed by a PDM to qualify Reference-ability

9 Acceleration Program SI Acceleration in 2015 Funding for 3 pillars: Training & Certification MDF Proof of Concepts ISV Acceleration in 2015 Funding for 4 pillars: Training & Certification MDF Proof of Concepts Product development Support

10 2015 ISV Acceleration Pillars Training and Certification Discounts ü Training Discounts ü Cert exam vouchers ü Architecting, SysOps, and Developer Product Dev Support ü Prod Dev Support ü AWS Credits ü Supporting new design wins Free Trials (MDF & Credits) ü Free trial co-funding ü Campaign support via MDF ü Partner to execute promotions and free trial campaigns on their own ü MDF Program guidelines apply Cust POC ü POC Program guidelines apply ü Provided as AWS credits

11 Digital Revolution = alternativlos + Customer centricity Bi-Modal IT B2B Enterprise Technical excellence

12 We because ambitious program, that challenges the partner great support, assistance and care range of services fits well for the development of our own ideas

13 AWS Test Drive

14 AWS Test Drive Program AWS Test Drive provides a private IT sandbox environment containing preconfigured server based solutions. In under an hour, and using a step-by-step lab manual and video, launch, login and learn about these popular 3rd party IT solutions, powered by AWS and CloudFormation. Each Test Drive includes enough free AWS datacenter time to experience using the IT solution, crafted by the industry s leading System Integrators (SIs) and Independent Software Vendors (ISVs).

15 German Partner Examples

16 AWS FastTrack

17 APN FastTrack Program designed to help APN members build a cloud practice on AWS FastTrack offers funding to APN Partners for technical, business and qualified sales enablement activities. Mix between training & certification, Marketing Development Funds (MDF) and Proof-of- Concept (Po)

18 Software AG & AWS A true love story Joerg Klueckmann Software AG. All rights reserved. For internal use only

19 Helping organizations to stand out in the digital world More than 70% of the Global 1000 companies are customers of Software AG 2.5+ MILLION USERS 2+ MILLION Developers Software AG. All rights reserved.

20 Building systems of differentiation all in the AWS cloud ARIS Cloud Alfabet Cloud AgileApps Cloud Integration Cloud Systems of record Software AG. All rights reserved.

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22 Software AG. All rights reserved.

23 AWS Managed Service Program

24 AWS Managed Service Program Customers tell us: I need help migrating, running, & optimizing my AWS workloads. Best Practices for AWS Managed Service Partners Think Proactively & Automate from the Start Benefits: Embrace DevOps & AppDev Access to MSP Best Practice Technical Guides, Whitepapers, & Resource Library Eligible for AWS ProServ Workshops Prioritized MDF, POCs MSP Logo Have Clear & Meaningful SLAs Proactively Monitor with 24x7 Cloud Operations Rapid Innovation & Scale Eligible for Free AWS Usage Dev Credits Eligible for Free AWS Usage POC Credits for qualified customer opportunities NDA Roadmap Webinars Listed as MSP in AWS Partner Directory

25 AWS Competency Program

26 APN Competency Program By vertical: By delivery workload: Storage Life Sciences Healthcare Big Data SAP Oracle Microsoft Digital Marketing Marketing & Commerce

27 More Competencies in 2015 Security Cloud Migration Financial Services Internet of Things Mobile

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